the genie company
The Genie Company manufactures remote-controlled residential garage door openers and accessories, including the proprietary Intellicode security system, Safe-T-Beam infrared safety system, and Aladdin Connect smart-home accessory, distributed to homeowners across North America through professional dealers, home centers, hardware stores, and wholesale clubs.
- Company typePrivate
- Founded1923
- HeadquartersMount Hope, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What the genie company does
The Genie Company (legal entity: GMI Holdings, Inc., d/b/a The Genie Company) is a U.S.-based manufacturer of remote-controlled garage door opening systems and accessories, founded in 1923 in Mt. Hope, Ohio, where it operates its headquarters and manufacturing facility at One Door Drive. The company sells its core Genie-branded garage door openers powered by proprietary 140-volt DC motor technology, alongside proprietary security and safety modules — Intellicode (a rolling-code remote access system that changes security codes across billions of combinations on each activation) and Safe-T-Beam (an infrared entrapment-prevention sensor system). It has expanded its product surface into smart-home connectivity via the Aladdin Connect accessory, which integrates with Amazon Alexa and Google Assistant and tracks door operation history. Founded originally as Alliance Manufacturing Company, it pioneered the first mass-produced radio-controlled residential garage door opener in 1954 and the first direct-drive screw opener in 1958, rebranded to Genie Home Products in 1985, and has been a wholly-owned subsidiary of Overhead Door Corporation since 1994.
Genie generates revenue primarily through hardware sales of garage door openers and accessories, distributed across four channels in North America: professional installation dealers, home centers (e.g., major DIY big-box retailers), local hardware stores, and wholesale clubs. Its customer base is individual residential homeowners seeking safe, secure, and convenient garage access, with marketing support delivered via social media, email, an annual multi-location 5K fundraising event benefiting the American Cancer Society, and a customer-service portal featuring live chat. The company employs 501–1,000 people, is privately held as a subsidiary of Overhead Door Corporation, and reports no public revenue or operating metrics.
the genie company firmographics
Firmographics- Name
- the genie company
- Legal name
- GMI Holdings, Inc., d/b/a The Genie Company
- Website
- https://geniegivesback.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Genie Company manufactures remote-controlled residential garage door openers and accessories, including the proprietary Intellicode security system, Safe-T-Beam infrared safety system, and Aladdin Connect smart-home accessory, distributed to homeowners across North America through professional dealers, home centers, hardware stores, and wholesale clubs.
- Ownership category
- akta.pro rank
the genie company industry classification
Industry- Product category
- Garage Door Openers
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electronics and Appliance Retailers (44921)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Garage Door & Gate Controllers Retail (CRAIAMAK)
- akta.pro secondary industries
- Garage Doors & Rolling Shutters (IMADAIAE), Automotive/Garage & Gate Access Control (Smart Garage Door, Driveway Gates) (HSAHAEAJ), Smart Locks & Access Control Retail (CRACAGAD)
Keywords
Where the genie company is headquartered
LocationHeadquarters
- HQ city
- Mount Hope
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
the genie company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Garage Door Openers and Accessories: Manufactures and sells remote-controlled garage door opening systems and accessories for residential use through multiple distribution channels including professional dealers, home centers, hardware stores, and wholesale clubs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
the genie company product offering
Product offeringCore offering
The Genie Company designs, manufactures, and distributes remote-controlled residential garage door opening systems and related accessories at its Mt. Hope, Ohio facility. Its core products include 140-volt DC motor-driven garage door openers equipped with the proprietary Intellicode rolling-code security system and Safe-T-Beam infrared safety sensors, as well as the Aladdin Connect smart accessory that enables voice control via Amazon Alexa and Google Assistant. The company sells these products through professional dealers, home centers, hardware stores, and wholesale clubs across North America.
Product overview
The Genie Company manufactures garage door openers as its core product, with remote-controlled garage door opening systems featuring a 140 volt DC motor. The product portfolio includes the Intellicode remote access security system that changes codes automatically for security, and the Safe-T-Beam infrared safety system that prevents entrapment. The Aladdin Connect smart accessory enables voice control via Amazon Alexa and Google Assistant. Products are distributed through professional dealers, home centers, hardware stores, and wholesale clubs across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Genie Garage Door Openers Remote-controlled residential garage door opening systems manufactured at Genie's Mt. Hope, Ohio headquarters, powered by a 140-volt DC motor and equipped with proprietary Intellicode rolling-code security and Safe-T-Beam infrared safety technology. Sold through professional dealers, home centers, hardware stores, and wholesale clubs across North America.
- Aladdin Connect Smart connected accessory that enables remote operation and monitoring of Genie garage door openers, including voice control through Amazon Alexa and Google Assistant, and tracking of door operation history.
Companies that use the genie company
Customer profileSegments1 record
Ideal customer profiles1 record
the genie company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
the genie company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Cancer SocietyflagshipThe Genie Company has partnered with the American Cancer Society for 14 years through their annual 5K Run/Walk event. All proceeds from the event are donated to support cancer research and awareness. Genie team members participate in this community wellness event that has grown to include more than seven locations across the country.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
the genie company competitors and assessment
Company assessmentDirect peers
- Wayne Dalton: Wayne Dalton manufactures garage doors and related access products, overlapping with Genie's garage door opener market. Both serve residential and commercial customers through dealer networks.
- Overhead Door Corporation: Overhead Door is Genie's parent company and a peer in the garage door and access solutions space. It manufactures garage doors and complementary operators, similar to Genie's product line.
- LiftMaster (Chamberlain Group): LiftMaster is the leading direct competitor to Genie in residential and commercial garage door openers, with the myQ smart ecosystem. Both compete head-to-head through dealers, home centers, and hardware stores in North America.
- Chamberlain Group: Chamberlain is the parent of LiftMaster and a direct peer to Genie and its parent Overhead Door Corporation. They compete across garage door openers, access solutions, and smart home integration.
- Marantec (Marantec America): Marantec is a direct competitor in residential garage door operators, selling through professional dealers and distributors across North America. Comparable product positioning to Genie's opener line.
- Clopay (Clopay Building Products): Clopay is a leading garage door manufacturer whose products are frequently paired with Genie or competitor openers. It competes in the broader garage door access ecosystem.
Emerging players
- Meross: Meross offers smart garage door openers and accessories with broad smart home compatibility, representing a low-cost, IoT-native challenger to traditional brands like Genie.
- Ryobi (Garage Door Opener line): Ryobi entered the garage door opener market with a modular, DIY-friendly system, competing with Genie in the home center and DIY channel.
- August Home (ASSA ABLOY): August Home, owned by Assa Abloy, focuses on smart locks and access control, intersecting with Genie's Aladdin Connect smart garage offering. It represents the smart-access competitive frontier.
Broad incumbents
- Assa Abloy: Assa Abloy is a global leader in access solutions including garage and door operators. It competes in adjacent smart access categories and could encroach on Genie's smart garage opportunity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
the genie company social profiles
Digital presencethe genie company financial estimates
Financial estimateRevenue estimate
Valuation estimate
the genie company leadership team
Management profileNumber of profiles
the genie company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the genie company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the genie company
What does the genie company do?
The Genie Company designs, manufactures, and distributes remote-controlled residential garage door opening systems and related accessories at its Mt. Hope, Ohio facility. Its core products include 140-volt DC motor-driven garage door openers equipped with the proprietary Intellicode rolling-code security system and Safe-T-Beam infrared safety sensors, as well as the Aladdin Connect smart accessory that enables voice control via Amazon Alexa and Google Assistant. The company sells these products through professional dealers, home centers, hardware stores, and wholesale clubs across North America.
Is the genie company a public or private company?
the genie company is a private company. It is classified as corporate owned and is currently operating.
When was the genie company founded?
the genie company was founded in 1923. It employs 501 to 1,000 people.
Where is the genie company based?
the genie company is headquartered in Mount Hope, United States, in the North America region.
How does the genie company make money?
One revenue line is on record: garage Door Openers and Accessories.
Who are the genie company's main competitors?
Direct peers on record are Wayne Dalton, Overhead Door Corporation, LiftMaster (Chamberlain Group), Chamberlain Group, Marantec (Marantec America) and Clopay (Clopay Building Products). Emerging players are Meross, Ryobi (Garage Door Opener line) and August Home (ASSA ABLOY). Assa Abloy is listed as a broad incumbent.
Does the genie company have an API?
No public API is recorded for the genie company.
What industry is the genie company in?
the genie company's product category is Garage Door Openers. Its primary akta.pro industry code is CRAIAMAK, Smart Garage Door & Gate Controllers Retail, with a secondary code of IMADAIAE, Garage Doors & Rolling Shutters. Its NAICS code is 334512 and its SIC code is 3822.