What Southern Horizon Logistics does

Southern Horizon Logistics (SHL) is a Georgia-based, privately-held LLC founded in June 2024 that distributes hemp-derived Delta-9 THC beverages and Kratom products to retail accounts across the Southeastern United States. The company curates and distributes a portfolio of more than 30 brand families, including Kratom brands Mitra 9 and White Rabbit, and operates as a sister entity to Southern Crown Partners, whose 61-county distribution network across South Carolina and Georgia provides SHL with immediate regional logistics infrastructure without requiring it to build a captive fleet.

SHL's go-to-market targets convenience stores and beverage retailers, selling through wholesale distribution rather than direct-to-consumer channels. Every product is backed by a Certificate of Analysis and third-party lab testing in compliance with the 2018 Farm Bill, which serves as the baseline regulatory gate for both product categories. The company is also a member of the Hemp Beverage Alliance, signaling active engagement with industry peers in the regulated hemp-beverage category.

The business model is a standard wholesale distribution model: SHL sources branded SKUs from manufacturers, holds inventory, and distributes to retailers via the sister-company logistics network. Revenue mechanics (margins, pricing tiers, slotting fees, volume rebates) are not disclosed. No proprietary technology platform, AI/ML systems, or data assets are referenced in the source material, and no funding rounds, headcount, or revenue figures have been disclosed.

Name

Southern Horizon Logistics

Legal name

Southern Horizon Logistics, LLC

Website

https://southernhorizonlogistics.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Southern Horizon Logistics is a Georgia-based distributor founded in June 2024 that supplies hemp-derived Delta-9 THC beverages and Kratom products across 30+ brand families to convenience and beverage retailers in the Southeastern United States.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810), Beer and Ale Merchant Wholesalers (42481)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Alcohol & Tobacco Duty-Free / Travel Retail Supply (Wholesale) (CRAOAIAI)

Keywords

• Beverage distribution
• Hemp products
• THC beverages
• Kratom distribution
• Wholesale beverages

Headquarters

HQ city

Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Beverage and Product Distribution: Southern Horizon Logistics generates revenue through the distribution and sale of hemp-derived Delta-9 beverages and products, handling everything from warehousing to delivery for retailers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Southern Horizon Logistics is a B2B distributor of hemp-derived Delta-9 THC beverages and Kratom products to retail establishments across South Carolina and Georgia. The company handles the full distribution chain from warehousing to delivery, sourcing from third-party brands and ensuring federal and state regulatory compliance (2018 Farm Bill, ≤0.3% THC by dry weight) through third-party lab testing and Certificates of Analysis verification.

Product overview

Southern Horizon Logistics is a premier distributor of Hemp Derived Delta-9 (D9) beverages and Kratom products, established in June 2024 and based in Georgia. The company operates a multi-brand portfolio distributing over 30 distinct product families including CANN, Climbing Kites, Brēz, North Canna, Uncle ARnie's, Pamos, Ayrloom, Island Chill, Wynk, Lolli Soda, Fresh Grass Teas, Buddi, WAve + Trail, High Rise, Drink Delta, Nowadays, Willie's Remedy, Rebel Rabbit, Daizy's Social Soda, Five Flowers, Señorita, Cantrip, Reframe, Sweet Justice, Find Wunder, Trail Magic, calmezzi, Green Monké, Levity, Mitra 9, and White Rabbit. These products encompass hemp-derived THC/CBD seltzers, sodas, iced teas, spirits, energy drinks, and functional wellness beverages in various potencies from 2mg to 75mg THC. The company also distributes Kratom products under the Mitra 9 and White Rabbit brands. Southern Horizon Logistics handles warehousing and delivery operations, focusing on distribution to retailers while maintaining compliance with the 2018 Farm Bill (≤0.3% THC by dry weight) and partnering with third-party lab testing for quality verification.

Differentiator

Problem solved

Functional benefit

Brands

• Mitra 9: Kratom seltzer product line featuring various flavors including Black Cherry, Raspberry Lime, Root Beer, Berry, Dragon Fruit, Tropical, Watermelon, Tangerine, and Cream Soda.
• White Rabbit

Products and services

• Hemp-Derived Delta-9 THC Beverages Distribution of a multi-brand portfolio of hemp-derived Delta-9 THC beverages including seltzers, sodas, iced teas, spirits, functional wellness drinks, and canned cocktails in various flavors and potencies (2mg to 75mg THC). Target customers are retail establishments such as convenience stores and beverage retailers in South Carolina and Georgia.
• Hemp-Derived THC/CBD Functional Beverages

Quantifiable outcome

• Coverage of 61 counties throughout South Carolina and Georgia for beverage distribution

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Southern Crown PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2018Southern Crown Partners is the 'one stop shop' beverage wholesaler to 61 counties throughout South Carolina and Georgia. Created in 2018 by the merging of Southern Eagle Distributing and Crown Beverages, it has continued to be the top distributor in South Carolina and Georgia. Southern Horizon Logistics' relationship with Southern Crown Partners is united by a shared commitment to excellence in the beverage distributing industry.
• Hemp Beverage AlliancecoreStrategic or Co-development PartnerSouthern Horizon Logistics is dedicated to upholding the highest standards in the hemp beverage industry by aligning with the principles set forth by the Hemp Beverage Alliance. This commitment includes ensuring consumer safety, enforcing age restrictions by labeling hemp-derived THC beverages for adults 21+, and maintaining clear labeling that specifies cannabinoid content and provides necessary health warnings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Breakthru Beverage Group: Breakthru Beverage Group is one of the largest independent beverage alcohol wholesalers in the US with operations across multiple states. It is comparable to SHL because it executes the same warehouse-to-retailer distribution model for beverages and represents a credible broad incumbent that could expand into or acquire hemp-THC distribution capability.
• Curaleaf Holdings: Curaleaf is one of the largest multi-state cannabis operators in the US, with extensive wholesale distribution and branded products including beverages, vaporizers, and edibles. It is a broad incumbent comparable to SHL because it operates large-scale B2B cannabis distribution to retailers, has beverage products that could enter the hemp-D9 channel, and represents the kind of well-capitalized competitor that could pressure SHL's regional positioning as the hemp-THC market matures.
• Southern Glazer's Wine & Spirits: Southern Glazer's is the largest beverage alcohol distributor in the US, with broad national reach across wine, spirits, and beer, and an emerging interest in hemp-THC adjacent categories. It is a broad incumbent comparable to SHL because it operates the same B2B distribution-to-retailer model with warehousing and delivery at scale, and represents the type of well-capitalized player SHL may compete with as the hemp category formalizes.
• Republic National Distributing Company: RNDC is the second-largest beverage alcohol distributor in the US, covering 40+ states with wine, spirits, and beer, and increasingly servicing emerging beverage categories. It is comparable to SHL because both are wholesale distributors selling beverages into retail accounts via warehousing and route delivery, and RNDC's footprint represents the type of scaled operator that could eventually encroach on hemp-D9 distribution.
• Good Day Farm: Good Day Farm is a multi-state cannabis operator with retail, cultivation, and wholesale distribution across the Southeast US, including Arkansas, Louisiana, Mississippi, Missouri, and Nevada. It is a broad incumbent comparable to SHL because it competes in overlapping southeastern geographies and operates both cultivation and wholesale distribution to retailers in adjacent regulated cannabis and hemp categories.
• Cresco Labs: Cresco Labs is a multi-state cannabis operator with branded products, cultivation, and wholesale distribution reaching retailers across its licensed footprint. It is a broad incumbent comparable to SHL because both operate B2B wholesale distribution for cannabis/hemp products to retailers, and Cresco's vertical integration and capital base illustrate the competitive threat from licensed cannabis operators expanding into hemp-D9 beverages.
• Tilray Brands: Tilray is a global cannabis and beverage company with extensive branded cannabis, hemp, and CPG beverage products plus multi-state distribution infrastructure. It is comparable to SHL because it combines branded hemp/cannabis beverages with broad wholesale distribution, illustrating how a large, well-capitalized player could compress SHL's regional advantage through scale, capital, and brand recognition.

Direct peers

• Cycling Frog: Cycling Frog is a hemp-derived THC beverage brand offering seltzers, canned cocktails, and gummies that it distributes through regional wholesale partners and D2C. It is comparable to SHL because both operate at the hemp-D9 beverage/category distribution layer with federally legal ≤0.3% THC positioning and retailer-channel-led growth strategies.
• Keef Brands: Keef Brands is a cannabis-infused beverage company producing sparkling tonics, sodas, and shots distributed through licensed cannabis and hemp channels. It is a direct peer because it sits at the intersection of hemp/cannabis beverages and third-party wholesale distribution to retailers, mirroring SHL's go-to-market approach in a regulated THC beverage category.
• CANN: CANN is one of the highest-profile social tonic brands in the hemp-D9 beverage category, offering low-dose THC and CBD infusions distributed nationally through regional wholesalers. It is a direct peer to SHL because SHL is one of CANN's regional distribution partners, and both companies depend on the same retail accounts, compliance infrastructure, and emerging legal framework for hemp-derived THC beverages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Horizon Logistics