Bailey & Bailey
- Company typePrivate
- Founded2007
- HeadquartersGig Harbor, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Bailey & Bailey firmographics
Firmographics- Name
- Bailey & Bailey
- Legal name
- Memorial Gallery, Inc.
- Website
- https://baileyandbailey.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Bailey & Bailey is headquartered
LocationHeadquarters
- HQ city
- Gig Harbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bailey & Bailey business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Memorial Products: Bailey & Bailey operates New Memorials Direct, a wholesale supplier selling personalized urns, jewelry, memorials, granite/marble products, and pet memorials exclusively to funeral homes. Products are sold one-time with customization engravings.
- Wholesale Personalized Jewelry: Kin & Pebble operates as wholesale supplier selling personalized jewelry, cremation jewelry, luxury jewelry, and chains to jewelry retailers. Products include fingerprint jewelry, photo engravings, and custom pieces sold one-time.
- Marketing Displays and Materials: Sale of marketing display sets, jewelry display sample sets, and marketing materials to authorized dealers to help them showcase and sell products in their retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard jewelry items with $10 flat-rate 2-day shipping |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bailey & Bailey product offering
Product offeringCore offering
Bailey & Bailey is a family-owned wholesale manufacturer and supplier of memorial and personalized jewelry products operating through three sub-brands: New Memorials Direct serves funeral homes with cremation urns, jewelry, and granite/marble memorials; Kin & Pebble serves jewelry retailers with personalized, cremation, and luxury jewelry; and Fur Eternity supplies pet cremation memorials. The company sells exclusively through authorized dealer and partner networks and does not sell directly to the public. Its offerings are customized using proprietary biometric fingerprint and photo engraving technology.
Product overview
Bailey & Bailey is a family-owned wholesale memorial products company operating through three distinct sub-brands: New Memorials Direct serves funeral homes with urns, jewelry, and granite/marble memorials; Kin & Pebble serves jewelry retailers with personalized and cremation jewelry; and Fur Eternity offers pet-focused memorials. The company also owns Memory Forge as a software licensing brand. All brands operate on a wholesale-only model through authorized dealer networks, offering product categories including personalized jewelry (fingerprint/photo engraving), cremation jewelry, luxury jewelry, chains, urns, and granite/marble memorials, supported by marketing display resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Cremation Jewelry Pendants, rings, and keychains designed to hold cremated remains, featuring air/water-tight seals with rubber gaskets, sold wholesale to authorized Kin & Pebble jewelry retailer partners.
- Personalized Jewelry Customizable jewelry items featuring fingerprint engravings, photo engravings, and custom text, available in various metals including stainless steel and solid gold, sold wholesale to authorized jewelry retailer partners.
- Luxury Jewelry Premium jewelry pieces in precious metals including solid gold and platinum, featuring personalized engravings, available as special order items with 4-5 week production time.
- Chains Jewelry chains offered wholesale to Kin & Pebble authorized retailer partners as companion items for cremation and personalized pendants.
- Cremation Urns Cremation urns in various materials including granite and marble, designed to hold cremated remains, sold wholesale to funeral home authorized partners under the New Memorials Direct brand.
- Granite and Marble Memorials Stone memorials including headstones, grave markers, and engraved granite and marble pieces for human and pet remembrance, sold wholesale to funeral home and pet cremation authorized partners.
- Pet Memorials Pet cremation products including paw print jewelry, pet urns, and pet memorial markers, sold wholesale to pet crematorium and funeral home authorized partners under the Fur Eternity and Honor a Pet lines.
- Marketing Resources and Displays Marketing materials including brochures, trifold displays, digital frames with marketing images, and jewelry display sample sets sold wholesale to authorized partners to help them merchandise products in their retail locations.
Quantifiable outcome
- Fast delivery: 3-4 business days for silver items vs. stated 7 days
- +2 more outcomes
Companies that use Bailey & Bailey
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Bailey & Bailey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bailey & Bailey partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Permission to Start Dreaming FoundationminorBailey & Bailey supports the Permission to Start Dreaming Foundation which serves veterans and first responders. Company provides products and support to help foundation serve its constituents.
- ICCFA (International Cemetery, Cremation and Funeral Association)coreBailey & Bailey and its brands (New Memorials Direct, Kin & Pebble) are active members of ICCFA. Company logos appear on website footer. Membership provides industry credibility and networking within the funeral and memorial industry.
- RJO (Retail Jewelers Organization)coreKin & Pebble is an active member of RJO, participating in RJO Phoenix events. Testimonials from RJO members highlight quality products and service. RJO logo appears on Kin & Pebble website.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bailey & Bailey competitors and assessment
Company assessmentEmerging players
- FuneralOne: FuneralOne provides funeral home websites, personalization technology, and memorial product storefronts, intersecting with Bailey & Bailey's memorialization and personalization value chain through its software-plus-products offering.
- Parting Stone: Parting Stone converts cremated remains into stones as a keepsake alternative, targeting the same memorialization and cremation jewelry customer that Bailey & Bailey serves with urns, fingerprint jewelry, and keepsakes.
Direct peers
- Spirit Pieces: Spirit Pieces designs and sells cremation jewelry and glass keepsake pieces infused with ashes or other memorial elements, directly competing with Kin & Pebble's cremation and personalized jewelry offerings.
- Cremation Solutions: Cremation Solutions distributes cremation urns, keepsake jewelry, and scattering/biodegradable products to funeral homes and consumers, overlapping directly with New Memorials Direct and Fur Eternity categories.
- Eterneva: Eterneva turns cremated remains into diamonds and memorial keepsakes, directly competing in the cremation-to-keep jewelry and ash-based memorial product space that Bailey & Bailey's Kin & Pebble and New Memorials Direct serve.
- Trigard Memorials: Trigard supplies cemetery vaults, bronze and granite memorials, and cremation products through funeral homes and cemeteries, overlapping with NMD's memorial and granite category.
- The Living Urn: The Living Urn sells biodegradable urns and tree-growing cremation kits, competing with New Memorials Direct's urn and memorialization lineup in the same funeral home and direct channels.
Broad incumbents
- Perfect Memorials: Perfect Memorials is a long-standing online retailer of urns, cremation jewelry, and memorial products across a much wider assortment; it competes downstream of Bailey & Bailey by selling to end consumers that B&B partners otherwise capture.
- Batesville (Hillenbrand): Batesville, owned by Hillenbrand, is the largest North American manufacturer of caskets and burial products with growing cremation and personalization offerings, representing the scaled incumbent that Bailey & Bailey competes against for funeral home shelf space.
- Matthews International: Matthews International's Memorialization segment produces bronze memorials, granite markers, and cremation products, making it a broad competitor to New Memorials Direct's granite/marble and urn portfolio at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bailey & Bailey social profiles
Digital presenceBailey & Bailey compliance and trust
Trust signalCompliance3 records
Bailey & Bailey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bailey & Bailey leadership team
Management profileNumber of profiles
Bailey & Bailey subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bailey & Bailey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bailey & Bailey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bailey & Bailey
What does Bailey & Bailey do?
Bailey & Bailey is a family-owned wholesale manufacturer and supplier of memorial and personalized jewelry products operating through three sub-brands: New Memorials Direct serves funeral homes with cremation urns, jewelry, and granite/marble memorials; Kin & Pebble serves jewelry retailers with personalized, cremation, and luxury jewelry; and Fur Eternity supplies pet cremation memorials. The company sells exclusively through authorized dealer and partner networks and does not sell directly to the public. Its offerings are customized using proprietary biometric fingerprint and photo engraving technology.
Is Bailey & Bailey a public or private company?
Bailey & Bailey is a private company. It is classified as family owned and is currently operating.
When was Bailey & Bailey founded?
Bailey & Bailey was founded in 2007. It employs 1 to 10 people.
Where is Bailey & Bailey based?
Bailey & Bailey is headquartered in Gig Harbor, United States, in the North America region.
How does Bailey & Bailey make money?
Three revenue lines are on record. Wholesale Memorial Products are the primary driver. The others are wholesale Personalized Jewelry and marketing Displays and Materials.
Who are Bailey & Bailey's main competitors?
Emerging players on record are FuneralOne and Parting Stone. Direct peers are Spirit Pieces, Cremation Solutions, Eterneva, Trigard Memorials and The Living Urn. Broad incumbents are Perfect Memorials, Batesville (Hillenbrand) and Matthews International.
Does Bailey & Bailey have an API?
No public API is recorded for Bailey & Bailey.