Name

Oscars Group

Legal name

Oscars Group

Website

https://oscarsgroup.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Hospitality & Entertainment Services

NAICS

Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (7224), Amusement, Gambling, and Recreation Industries (713), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Venue Tours & Premium Hospitality Packages (Backstage, VIP, Suites) (THAJAFAL), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Hospitality venue operations
• Pub and gaming
• Hotel accommodation services
• Restaurant and dining
• Entertainment venue operations

Headquarters

HQ city

Brighton-le-sands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pub and Gaming Operations: Revenue from pub operations including gaming machine entitlements, food and beverage sales across a portfolio of 35+ venues
2. Accommodation Services: Revenue from hotel rooms and suites across branded properties including Novotel, Crowne Plaza, Holiday Inn, Ibis Styles, Mercure, and independent hotels
3. Conference and Events: Revenue from function spaces, conferences, weddings, and events across multiple venues
4. Food and Beverage: Restaurant, bar, and dining venue operations including signature restaurants like Ammos Brighton and Greek-inspired venues
5. Retail Liquor: Bottle shop and retail liquor sales across the venue portfolio
6. Marine Charter: Revenue from chartered vessel operations
7. Commercial and Residential Development: Property development and leasing operations including the Benetti Shell Cove development with 117 hotel rooms, 32 service apartments, and 42 residential apartments

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Oscars Group operates a diversified portfolio of approximately 46 hospitality assets across Australia, including pubs, hotels, resorts, restaurants, themed entertainment venues, and integrated resort developments. The group runs food and beverage operations, gaming machine entitlements, hotel accommodation, conference and event facilities, retail liquor, marine charters, and commercial and residential property development, primarily across NSW, Victoria, Queensland, and South Australia.

Product overview

Oscars Group operates a diversified hospitality portfolio of 46 assets across multiple segments including pubs and gaming, hotels and accommodation, entertainment venues, marine charter, agriculture, and commercial/residential development. The group's core product is a collective of hospitality venues spanning: pubs (The Warwick, Towradgi Beach Hotel, Como Hotel, and 20+ others), hotels and resorts (Crowne Plaza Surfers Paradise, Novotel Wollongong, Beachcomber Hotel & Resort, WestWaters Hotel with Mercure Caroline Springs, and IHG/Accor franchise properties), entertainment venues (Luna Park Sydney amusement park, The Bristol multi-level venue, Caves Coastal Bar), restaurants (Ammos Brighton Greek restaurant), and integrated developments (Benetti Shell Cove resort). The venues are concentrated in NSW (Sydney, Wollongong, Central Coast), with expansion into Victoria (Melbourne) and Queensland (Gold Coast).

Differentiator

Problem solved

Functional benefit

Brands

• Ammos Brighton: Greek seafood restaurant located on the third level of Novotel Sydney Brighton Beach, awarded one hat in the 2025 Sydney Morning Herald Good Food Guide

Products and services

• Luna Park Sydney Iconic harbourfront amusement park featuring 17 amusement rides, heritage-listed Coney Island, Immersive Big Top, the 1935-built Crystal Palace, and a 389-space car park. Targets families, thrill-seekers, tourists, and event-goers.
• The Bristol Five-level hospitality hub in Sydney CBD featuring six distinct offerings: Sports Bar, Public Bar, Ela Ela Greek restaurant, Calypso nightclub, Midtown Bar & Lounge cocktail bar, and Rooftop bar with 180-degree Sydney skyline views.
• Crowne Plaza Surfers Paradise Gold Coast hotel with 270 newly refurbished guest rooms and suites, 4 food and beverage venues, 11 conference and event rooms, tavern, swimming pool, tennis court, and adjacent development site. Operated under IHG franchise.
• WestWaters Hotel & Entertainment Complex Melbourne entertainment complex featuring bistro, sports bar, conference and event spaces, and the co-located Mercure Melbourne Caroline Springs with 98 hotel rooms.
• Caves Coastal Bar & Bungalows Waterside property in Caves Beach, NSW featuring Caves Bar with multiple indoor and outdoor dining spaces, three large conferencing and event spaces, and guest accommodation bungalows.
• Unanderra Hotel Wollongong South Coast hotel spanning 4,000 square meters with 26 gaming machine entitlements, 14 accommodation rooms, bistro, and large function space.
• Benetti Shell Cove Landmark NSW South Coast integrated resort development at Shell Cove featuring 117-room Crowne Plaza Shell Cove Marina hotel, 32 serviced apartments, 42 residential apartments, conference and ballroom facilities, day spa, pools, bars, and dining venues.
• Ammos Brighton Greek-inspired signature restaurant at Novotel Sydney Brighton Beach featuring modern Mediterranean cuisine curated by chef Peter Conistis. Awarded one-hat in the 2025 Sydney Morning Herald Good Food Guide. Seats 160 with indoor and outdoor spaces.
• Crowne Plaza Shell Cove Marina 117-room hotel under development at Benetti Shell Cove on the NSW South Coast, operating under the IHG Crowne Plaza brand.
• Holiday Inn Warwick Farm IHG-branded hotel property operated under franchise agreement with Oscars Group in Warwick Farm, Sydney.
• Mercure Melbourne Caroline Springs Accor-branded hotel with 98 rooms co-located with WestWaters Hotel in Melbourne's northwestern corridor, operated under Accor franchise.
• Ibis Styles Tamworth Accor-branded economy hotel in Tamworth, NSW, operated under Accor franchise agreement with Oscars Group.
• Lakes Resort Hotel Accommodation venue operated by Oscars Group in NSW, also categorized under pubs with gaming and entertainment offerings.
• Beachcomber Hotel & Resort Central Coast hotel and resort property in the Oscars Group portfolio providing accommodation and hospitality services.
• Novotel Wollongong Northbeach Accor Novotel-branded hotel property in Wollongong region, housing the Ammos Brighton signature restaurant on its third level.
• The Brighton Hotel Sydney Hotel venue in Brighton-Le-Sands, Sydney operated by Oscars Group.
• The Como Hotel Pub venue operated by Oscars Group in Sydney.
• The Warwick Pub venue operated by Oscars Group in the Sydney area.
• Towradgi Beach Hotel

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, major and core.

• NetflixminorStrategic or Co-development Partner · 5 December 2024Luna Park Sydney established a major Netflix partnership as part of its entertainment offerings, contributing to a record-breaking season for visitation and ticket sales.
• Paul Papadopoulos (DS17)majorStrategic or Co-development Partner · 19 August 2024Renowned Creative Director Paul Papadopoulos of DS17 was responsible for the interior transformation and designing distinct identities for each level at The Bristol, maintaining a harmonious feel throughout the five-story venue.
• Peter ConistismajorStrategic or Co-development Partner · 8 August 2024Acclaimed chef Peter Conistis curated the Ammos Brighton menu with over 30 years of culinary lineage across Sydney's top Greek restaurants, bringing refined traditional Greek cuisine with contemporary techniques.
• James RobertscoreStrategic or Co-development Partner · 8 August 2024Executive Chef James Roberts supports Peter Conistis in the kitchen at Ammos Brighton, executing the signature Greek restaurant's culinary vision.
• IHG Hotels & ResortscoreChannel Partner/ Reseller/ Distributor · 4 January 2023Oscars Group operates Crowne Plaza Surfers Paradise and Holiday Inn Warwick Farm under IHG franchise agreements. The partnership continues with renegotiated franchise agreements including the upcoming Crowne Plaza Shell Cove Marina at Benetti Shell Cove.
• AccorcoreChannel Partner/ Reseller/ Distributor · 18 May 2022Oscars Group operates Ibis Styles Tamworth and Mercure Melbourne Caroline Springs under Accor franchise. The partnership extended with the WestWaters Hotel acquisition bringing Mercure Melbourne Caroline Springs into the portfolio.
• Jones Lang LaSalle (JLL)majorImplementation/ SI/ Consulting Partner · 18 May 2022JLL Hotels facilitated the WestWaters acquisition transaction, with John Musca and Will Connolly representing the sell-side. JLL also facilitated the Unanderra Hotel acquisition with John Musca and Ben McDonald.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Redcape Hotel Group: Australian pub operator with a portfolio of hotels and gaming-led venues. Direct comparable on pub/gaming operating model and concentration in NSW.
• Solotel: Sydney-based hospitality group operating pubs, bars, restaurants and event venues. Comparable in operating model (multi-venue operator with F&B and entertainment focus) and regional footprint.
• ALH Group (Australian Leisure and Hospitality): Operates ~330 pubs, clubs and hotels across Australia under Woolworths ownership. Directly comparable as the largest Australian pub and hotel operator with overlapping gaming, F&B and accommodation exposure.
• Merivale: Privately held Australian hospitality group operating pubs, hotels, restaurants, bars, and event venues in Sydney. Highly comparable multi-venue operator with similar F&B-led, design-forward positioning.
• Event Hospitality & Entertainment: ASX-listed operator of hotels, resorts, and entertainment venues (cinemas, Thredbo). Comparable portfolio mix of hotels + entertainment; provides a public-market read on accommodation and entertainment economics.

Broad incumbents

• The Star Entertainment Group: ASX-listed integrated resorts and entertainment operator (Star Sydney, The Star Gold Coast, Treasury Brisbane). Comparable in combining destination entertainment with hotels and F&B, though at a different scale and risk profile.
• Crown Resorts (Blackstone-owned): Integrated resort operator with hotels, gaming, F&B and entertainment. Comparable on the entertainment-anchored hospitality model, though at much larger scale and concentrated in Melbourne/Perth.
• Endeavour Group: Owns Dan Murphy's and a large portfolio of hotels and pubs (including a demerged hotel portfolio). Comparable multi-segment hospitality and retail liquor model with much larger scale and public listing.

Emerging players

• Village Roadshow: Operates theme parks (Sea World, Wet'n'Wild, Movie World) and cinema exhibition. Comparable on iconic destination entertainment assets, including Luna Park-style theme park operations.

Regional players

• Bloomsbury Hotel Group: Multi-venue hospitality operator with pubs, hotels, and gaming across regional NSW. Comparable on pub-and-gaming-heavy portfolio and regional NSW geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=y9jjL4dNld4
• Facebookfacebook.com/oscarshotels
• LinkedInlinkedin.com/company/oscarsgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscars Group