Max & Co.
Max & Co. is a privately held Italian contemporary women's fashion brand (founded 1986, operated by Dedimax S.r.l. within the Max Mara group) that sells apparel and accessories direct-to-consumer via e-commerce and retail, with pricing from $145 to $715+ and recurring limited-edition designer capsule collaborations.
- Company typePrivate
- Founded1986
- HeadquartersTurin, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Max & Co. does
Max & Co. is a contemporary women's fashion brand founded in 1986, operated by Dedimax S.r.l., an Italian limited liability company headquartered in Italy and affiliated with the Max Mara group (Max Mara Retail-Ltd is also referenced in corporate disclosures). The brand designs and sells women's apparel and accessories including coats, trench coats, suits, dresses and jumpsuits, jackets and blazers, trousers, skirts, shirts and tops, sweaters and cardigans, sweatshirts, jeans, puffer jackets, shoes, bags, scarves and hats, and jewellery. Items are priced from approximately $145 for entry-level tops to $715+ for premium designer coats, with seasonal sales offering up to 50% off.
The company operates a direct-to-consumer business model, generating revenue through one-time product sales via its e-commerce platform (us.maxandco.com and international storefronts) and physical retail locations. Its go-to-market relies on seasonal collection drops, editorial content marketing, email/newsletter engagement, and the &Co.llaboration initiative — a recurring limited-edition capsule partnership program with designers including Raeburn (2026 'Snap. Pack. Deploy.' drop), Richard Quinn, Duro Olowu, Sami Mirò, and Pietro Terzini. Sustainability positioning, including the use of recycled and surplus materials, is embedded into collaboration product lines.
Max & Co. targets fashion-forward women seeking versatile contemporary wardrobe pieces for work, casual, and special-occasion use. The brand is privately held, has 11-50 employees, and shows no external funding, no AI/ML capability disclosures, and no M&A activity in the source data. Strategic activity is concentrated on collaboration-driven product launches and DTC channel operations rather than inorganic growth.
Max & Co. firmographics
Firmographics- Name
- Max & Co.
- Legal name
- Dedimax S.r.l.
- Website
- https://maxandco.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Max & Co. is a privately held Italian contemporary women's fashion brand (founded 1986, operated by Dedimax S.r.l. within the Max Mara group) that sells apparel and accessories direct-to-consumer via e-commerce and retail, with pricing from $145 to $715+ and recurring limited-edition designer capsule collaborations.
- Ownership category
- akta.pro rank
Max & Co. industry classification
Industry- Product category
- Contemporary Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Jewelry Retailers (458310)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
- akta.pro secondary industries
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Max & Co. is headquartered
LocationHeadquarters
- HQ city
- Turin
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Max & Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Max&Co. generates revenue through direct retail sales of women's clothing and accessories. The brand sells full-price items as well as discounted sale merchandise through its e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price retail merchandise |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Max & Co. product offering
Product offeringCore offering
Max & Co. designs and sells contemporary women's clothing and accessories through its own e-commerce site and physical retail stores under seasonal collections and limited-edition capsule collaborations. The product range spans coats, suits, dresses, blazers, trousers, skirts, tops, denim, puffer jackets, shoes, bags, scarves, hats, and jewellery, with pricing typically ranging from $145 to $715+. The brand's &Co.llaboration initiative partners with designers such as Raeburn, Richard Quinn, Duro Olowu, Sami Mirò, and Pietro Terzini to produce exclusive capsule collections.
Product overview
Max & Co. is a women's fashion brand offering a comprehensive range of apparel and accessories. The product portfolio includes core clothing categories (coats, sweaters, suits, dresses, jackets, trousers, skirts, shirts, tops, sweatshirts, jeans, and puffer jackets) and accessories (shoes, bags, scarves, hats, and jewellery). The brand features a &Co.llaboration initiative that produces limited-edition capsule collections with various designers, including recent partnerships with Raeburn, Sami Mirò, and Pietro Terzini. The offering is structured around seasonal collections and ongoing collaborations rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Coats and Trench Coats Women's outerwear category including coats and trench coats, featuring seasonal styles such as floral-jacquard duster coats.
- Sweaters and Cardigans Women's knitwear category including sweaters and cardigans, with lightweight options for summer.
- Suits Women's professional suiting category including blazers and trousers designed for work and formal occasions.
- Dresses and Jumpsuits Women's dresses ranging from lace-trimmed jacquard maxi dresses to halterneck silk dresses and satin balloon-hem mini dresses.
- Jackets and Blazers Women's outerwear including fluid jacquard blazers and other jacket styles for professional and casual wear.
- Trousers Women's pants and trousers including fluid jacquard trousers in various colors.
- Shirts and Tops Women's tops including lacy jersey tops, t-shirts, and lace-trimmed jacquard tops and shirts.
- Shoes Women's footwear including various styles for different occasions.
- Bags Women's handbags, clutches, and shoppers.
- Scarves and Hats Women's accessories including scarves and hats.
- Jewellery Women's jewellery and bijouterie accessories.
- &Co.llaboration Initiative Design collaboration program featuring limited-edition capsule collections with various designers including Raeburn, Richard Quinn, Duro Olowu, Sami Mirò, and Pietro Terzini.
- Snap. Pack. Deploy. Capsule Collection Utility-focused outerwear capsule collection made from recycled and surplus materials including waxed fabrics, parachute volumes, and recycled down padding, featuring water-repellent ripstop jackets, anoraks, coats, knits, trousers, and accessories with military-inspired details.
Companies that use Max & Co.
Customer profileSegments1 record
Ideal customer profiles1 record
Max & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Max & Co. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- RaeburnflagshipMax&Co. partnered with London-based design studio Raeburn to launch the 'Snap. Pack. Deploy.' capsule collection featuring utility-focused outerwear made from recycled and surplus materials including waxed fabrics, parachute volumes, and recycled down padding. The collection includes water-repellent ripstop jackets, anoraks, coats, knits, trousers, and accessories with military-inspired details.
- Richard QuinncoreRenowned British designer Richard Quinn has previously collaborated with Max&Co. through the &Co.llaboration initiative.
- Duro OlowucoreBritish-Nigerian designer Duro Olowu has previously collaborated with Max&Co. through the &Co.llaboration initiative.
- Sami MiròcoreMax&Co. collaborated with Sami Mirò on a 'Becoming Undone' capsule collection featured on the brand's website.
- Pietro TerzinicoreMax&Co. has partnered with Pietro Terzini for multiple capsule collections including 'Gift Alert' and 'Here We Go Again' featured on the brand's website.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Max & Co. competitors and assessment
Company assessmentDirect peers
- Maje: Sibling contemporary French label targeting the same fashion-conscious female consumer with similar price architecture, seasonal collections, and DTC + retail footprint — a near-direct competitor in the contemporary women's category.
- Vince: Contemporary US premium womenswear and accessories brand with comparable price architecture, DTC focus, and quiet-luxury aesthetic — directly comparable on assortment, pricing, and customer.
- Theory: US-based contemporary workwear and womenswear brand at overlapping price points ($200-$700+), strong suiting and tailored category presence that directly parallels Max&Co.'s suits and blazers business.
- Karen Millen: British contemporary womenswear brand at directly overlapping price points ($150-$700 range) targeting occasion-driven, professional women — same target customer and assortment overlap as Max&Co.
- Sandro: French contemporary women's fashion brand operating at a similar premium-but-accessible price band, with similar full-price plus seasonal markdown model, designer-adjacent aesthetic, and DTC plus boutique retail distribution — directly comparable to Max&Co.'s positioning.
- Reiss: British contemporary fashion house offering similar premium-but-accessible women's apparel, particularly strong in suiting and occasion wear that mirrors Max&Co.'s 'Work Hard Play Hard' editorial positioning.
- Massimo Dutti: Inditex's premium contemporary line, positioned almost identically to Max&Co. — accessible luxury price points, polished women's apparel, and global DTC + physical retail. Highly comparable GTM and target market.
- COS: H&M Group's contemporary label serving the same modern, design-conscious women's customer with minimalist apparel at similar price tiers. Direct competitor for both DTC traffic and physical retail share.
- Ba&sh: Parisian contemporary women's brand with comparable price points, bohemian-contemporary aesthetic, and DTC + boutique distribution. Directly overlaps with Max&Co.'s core target customer and assortment.
Broad incumbents
- Max Mara: Parent maison of Max&Co. and broader Italian luxury fashion group; serves as both corporate parent and the broader-incumbent peer that anchors the group's brand portfolio and shared supply chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Max & Co. social profiles
Digital presenceMax & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max & Co. leadership team
Management profileNumber of profiles
Max & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max & Co.
What does Max & Co. do?
Max & Co. designs and sells contemporary women's clothing and accessories through its own e-commerce site and physical retail stores under seasonal collections and limited-edition capsule collaborations. The product range spans coats, suits, dresses, blazers, trousers, skirts, tops, denim, puffer jackets, shoes, bags, scarves, hats, and jewellery, with pricing typically ranging from $145 to $715+. The brand's &Co.llaboration initiative partners with designers such as Raeburn, Richard Quinn, Duro Olowu, Sami Mirò, and Pietro Terzini to produce exclusive capsule collections.
Is Max & Co. a public or private company?
Max & Co. is a private company. It is classified as corporate owned and is currently operating.
When was Max & Co. founded?
Max & Co. was founded in 1986. It employs 11 to 50 people.
Where is Max & Co. based?
Max & Co. is headquartered in Turin, Italy, in the Europe region.
How does Max & Co. make money?
One revenue line is on record: product Sales.
Who are Max & Co.'s main competitors?
Direct peers on record are Maje, Vince, Theory, Karen Millen, Sandro, Reiss, Massimo Dutti, COS and Ba&sh. Max Mara is listed as a broad incumbent.
Does Max & Co. have an API?
No public API is recorded for Max & Co..
What industry is Max & Co. in?
Max & Co.'s product category is Contemporary Women's Apparel. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands, with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 458110 and its SIC code is 5621.