UpRiver
UpRiver is a real estate investment and advisory firm based in Orange Park, Florida, providing fixed-fee consulting services to property and land owners and accredited investors in the Jacksonville market, while directly investing in build-to-rent and affordable residential communities.
- Company typePrivate
- Founded2021
- HeadquartersOrange Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
UpRiver firmographics
Firmographics- Name
- UpRiver
- Legal name
- UpRiver
- Website
- https://uprivercompanies.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UpRiver is a real estate investment and advisory firm based in Orange Park, Florida, providing fixed-fee consulting services to property and land owners and accredited investors in the Jacksonville market, while directly investing in build-to-rent and affordable residential communities.
- Ownership category
- akta.pro rank
Where UpRiver is headquartered
LocationHeadquarters
- HQ city
- Orange Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UpRiver business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Real Estate Consulting Services: UpRiver generates revenue through fixed-fee, short-term consulting engagements with real estate owners and property investors. Services are billed on a fixed-fee basis rather than hourly or percentage-of-transaction models. The company also invests directly in residential communities, suggesting a parallel revenue stream from real estate ownership and appreciation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Fixed-fee consulting services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
UpRiver product offering
Product offeringCore offering
UpRiver provides fixed-fee, short-term real estate consulting services to busy property owners and land owners in the Jacksonville, Florida market, covering Owner's Representative Services, Project Management, Asset Management, Market Research, Rent Setting, Financial Modeling, and Property Tax Analysis. In parallel, UpRiver directly invests in residential communities in Jacksonville, focusing on build-to-rent and affordable housing opportunities in the Sunbelt region.
Product overview
UpRiver operates as a real estate investment and advisory firm offering a unified consulting platform centered around fixed-fee, short-term consulting services for property and land owners. The core offering encompasses eight service modules: Owner's Representative Services, Project Management, Asset Management, Market Research, Rent Setting, Financial Modeling, and Property Tax Analysis—all designed to support busy real estate investors. In addition to consulting, UpRiver directly invests in residential communities in Jacksonville, Florida, with a focus on affordable rental housing and build-to-rent opportunities in the Sunbelt region.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed-Fee, Short-Term Real Estate Consulting Fixed-fee, short-term consulting engagements for busy property and land owners, covering Owner's Representative Services, Project Management, Asset Management, Market Research, Rent Setting, Financial Modeling, and Property Tax Analysis. Clients receive a personalized consulting proposal based on their real estate portfolio needs.
- Residential Community Investment Direct investment by UpRiver in residential communities in Jacksonville, Florida, focusing on build-to-rent and affordable housing opportunities in the Sunbelt region; participation is offered to accredited investors as an investment offering.
Quantifiable outcome
- Over $1B in transaction volume
- +1 more outcomes
Companies that use UpRiver
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
UpRiver technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UpRiver partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights3 records
UpRiver competitors and assessment
Company assessmentBroad incumbents
- Colliers International: Colliers is a global real estate professional services firm offering investment sales, valuation, project management, and asset management. It competes with UpRiver for owner-side advisory engagements across the full real estate investment lifecycle.
- JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm offering investment sales, debt placement, asset management, and advisory across all property types. It is the broadest incumbent against which UpRiver's advisory and asset management services compete for institutional and large private-client mandates.
- Cushman & Wakefield: Cushman & Wakefield is a major global commercial real estate services firm with full-service investment sales, valuation, project and facility management. It represents the incumbent alternative to a boutique advisory like UpRiver for larger owner mandates.
- Marcus & Millichap: Marcus & Millichap is a leading investment real estate brokerage specializing in the sale of commercial properties for private investors. Its investment-advisory focus and small-investor client base most closely mirror UpRiver's investor-services positioning, but at massive national scale.
- Newmark Group: Newmark provides commercial real estate services including investment sales, leasing, valuation, and capital markets advisory. It is a direct broad-incumbent competitor for the same advisory and capital-raise mandates UpRiver targets.
Direct peers
- Greystar Real Estate Partners: Greystar is the largest student housing operator and a major build-to-rent (BTR) owner-operator in the US. Maria Muzaurieta previously worked at what is described as the nation's top student housing developer — Greystar is widely regarded as that firm — making it the most direct operational and sectoral peer for UpRiver's BTR-focused advisory and investment work.
- SVN International: SVN is a commercial real estate brokerage franchise serving smaller and middle-market investors with sales, leasing, and advisory services. Its investor-focused, fee-driven model and accessibility to non-institutional clients closely mirrors UpRiver's value proposition.
- NAI Global: NAI Global is a global commercial real estate brokerage network serving owners and investors with sales, leasing, and property management. Its owner-representative and asset management service lines directly overlap with UpRiver's offerings.
- Keller Williams Commercial: Keller Williams Commercial is the commercial arm of the KW network, providing brokerage and advisory services to investors and owners with a relationship-driven, agent-led model similar to UpRiver's founder-led, high-touch approach.
- Hallmark Companies: Hallmark is a vertically integrated build-to-rent developer operating in Sunbelt growth markets. Its focus on BTR single-family rental communities directly overlaps with UpRiver's stated investment thesis in Jacksonville-area BTR and affordable rental housing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
UpRiver financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpRiver leadership team
Management profileNumber of profiles
Profiles1 record
UpRiver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpRiver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpRiver
What does UpRiver do?
UpRiver provides fixed-fee, short-term real estate consulting services to busy property owners and land owners in the Jacksonville, Florida market, covering Owner's Representative Services, Project Management, Asset Management, Market Research, Rent Setting, Financial Modeling, and Property Tax Analysis. In parallel, UpRiver directly invests in residential communities in Jacksonville, focusing on build-to-rent and affordable housing opportunities in the Sunbelt region.
Is UpRiver a public or private company?
UpRiver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpRiver founded?
UpRiver was founded in 2021. It employs 1 to 10 people.
Where is UpRiver based?
UpRiver is headquartered in Orange Park, United States, in the North America region.
How does UpRiver make money?
One revenue line is on record: real Estate Consulting Services.
Who are UpRiver's main competitors?
Broad incumbents on record are Colliers International, JLL (Jones Lang LaSalle), Cushman & Wakefield, Marcus & Millichap and Newmark Group. Direct peers are Greystar Real Estate Partners, SVN International, NAI Global, Keller Williams Commercial and Hallmark Companies.
Does UpRiver have an API?
No public API is recorded for UpRiver.