SKINARMA
SKINARMA is a Singapore-based, direct-to-consumer streetwear brand that designs and sells protective phone cases, AirPods and Apple Watch accessories, laptop sleeves, bags, power banks, and apparel for iPhone and Samsung Galaxy users worldwide, marketed through its own e-commerce storefront.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What SKINARMA does
SKINARMA is a Singapore-headquartered, private direct-to-consumer streetwear lifestyle brand founded in 2018 that designs and sells protective tech accessories and apparel under the SKINARMA and SKRM marks through its owned storefront at skinarma.com. The core product is streetwear-styled protective cases for Apple iPhone (13 through 17 series) and Samsung Galaxy (S25 Ultra, S26 Ultra) devices, with sub-lines including SONIX, MAGMA, SAIDO NITEGLOW, HELIO, PHANTOM, SPECTRA, VIGOR, AEGIS, and VEKTOR. Cases are engineered around up to 8 feet drop protection, raised edges, air-cushioned corners, anti-yellowing TPU, and integrated magnetic rings for Mag-Charge / wireless charging compatibility; complementary accessory IP includes modular interchangeable bumpers, magnetic cardholders (VEKTO), grip-stands (PHAZE), lens protectors, lanyards, the NEXUS 5000 mAh magnetic power bank, and the GYRO portable fan.
The product surface has expanded beyond phone cases into AirPods cases, Apple Watch straps (GEMINI), iPad and MacBook cases (AERON, JUNO), carry goods (JAX Crescent Bags, JAGER laptop sleeves and bags, FARDEL clutch), and apparel (VULCAN hoodie, graphic t-shirts GLITCH, CYPHER, SONAR, NEPTUNE, DELTA, ASPHALT, HALO, BOLT). The brand differentiates through a unified streetwear / techwear / neo-survivalist design identity, Singapore-based artist collaborations (Trang Dang, Asher Yeo, Sadiq Mansor, Kristal Melson), and a cross-border collaboration with Indonesia's Machine56. SKINARMA serves end consumers globally, ships worldwide with select country exclusions, and operates a SKRM loyalty program and email-driven retention motion. Revenue is generated entirely through one-time unit sales at price points ranging from USD 6.90 (sticker packs) to USD 79.00 (hoodies), with a USD 100 free-shipping threshold incentivizing basket size and a 1-year limited warranty on electronics. No wholesale, marketplace, or enterprise channels are in use, and no AI/ML capabilities are disclosed.
SKINARMA firmographics
Firmographics- Name
- SKINARMA
- Legal name
- Skinarma
- Website
- https://skinarma.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- SKINARMA is a Singapore-based, direct-to-consumer streetwear brand that designs and sells protective phone cases, AirPods and Apple Watch accessories, laptop sleeves, bags, power banks, and apparel for iPhone and Samsung Galaxy users worldwide, marketed through its own e-commerce storefront.
- Ownership category
- akta.pro rank
SKINARMA industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK)
Keywords
Where SKINARMA is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
SKINARMA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: SKINARMA generates revenue through direct-to-consumer sales of streetwear-styled phone cases, tech accessories, apparel, and bags. Products are sold at fixed price points as one-time purchases through the e-commerce storefront. The company offers accessories including screen protectors, lens protectors, lanyards, power banks, charging cables, laptop sleeves, and apparel (t-shirts, hoodies).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and personalization items |
| Unit Pricing | Pay-as-you-go | Screen and lens protectors |
| Unit Pricing | Pay-as-you-go | Magnetic accessories and grips |
| Unit Pricing | Pay-as-you-go | Phone cases |
| Unit Pricing | Pay-as-you-go | Laptop sleeves |
| Unit Pricing | Pay-as-you-go | Power banks |
| Unit Pricing | Pay-as-you-go | Apparel - Hoodies |
| Unit Pricing | Pay-as-you-go | Bags and clutch |
| Unit Pricing | Pay-as-you-go | Apple Watch straps |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
SKINARMA product offering
Product offeringCore offering
SKINARMA designs and sells streetwear-styled protective phone cases (iPhone and Samsung Galaxy), tech accessories (Mag-Charge grips, power banks, lens protectors, Apple Watch straps, AirPods cases), laptop sleeves and bags, and graphic apparel (t-shirts, hoodies) directly to consumers through its own online storefront. The brand integrates protective engineering features such as up to 8-feet drop protection, magnetic charging compatibility, and water-resistant materials with distinct streetwear design collections.
Product overview
SKINARMA is a Singapore-based multidisciplinary lifestyle brand offering streetwear-styled tech accessories and apparel. The core product portfolio centers on protective phone cases for iPhone and Samsung Galaxy devices (featuring SONIX, MAGMA, SAIDO NITEGLOW, HELIO, PHANTOM, SPECTRA, VIGOR, AEGIS, VEKTOR lines), complemented by accessories including screen/lens protectors, Apple Watch straps, AirPods cases, and laptop sleeves/bags (AERON, JUNO, JAGER). The power accessories lineup includes NEXUS and ARC power banks, and GYRO portable fan. Apparel includes graphic t-shirts (GLITCH, CYPHER, SONAR, NEPTUNE, DELTA, ASPHALT, HALO, BOLT) and hoodies (VULCAN). The brand differentiates through design-forward streetwear aesthetics applied to functional tech protection products, collaborating with artists like Machine56 on limited editions and offering complimentary digital wallpapers. A 1-Year Limited Warranty covers electronic products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free shipping threshold of US$100 encourages larger basket sizes
- +1 more outcomes
Companies that use SKINARMA
Customer profileSegments4 records
Ideal customer profiles4 records
SKINARMA technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SKINARMA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Machine56coreSKINARMA X MACHINE56 collaboration combining Singapore's fashion-tech scene with Indonesia's art underground. The limited-edition collection reinvents functional tech essentials, everyday carry, and classic apparel pieces with bold cyber-mech designs. Products include phone cases (SKRM x M56 at USD 45.90) and apparel featuring the collaboration's signature aesthetic.
- Trang DangminorSingapore-based illustrator and art director contributing to the 'Between the Spaces' MacBook wallpaper series. Her work is heavily inspired by themes of sexual femininity, self-identity, and irreverent social commentary, drawing from cyberpunk and post-apocalyptic influences.
- Asher YeominorSingapore-based freelance illustrator, tattoo artist, writer and mythology nerd. Contributed iPhone wallpapers to the 'Between the Spaces' series inspired by designs from SKINARMA's iPhone 16 collection, featuring cosmos-inspired artwork in champagne and silver colorways.
- Sadiq MansorminorSelf-taught independent artist from Singapore with background in filmmaking, photography, and editing. Created symmetrical-style iPhone 17 wallpaper reflecting SKINARMA's post-tech-collapse world vision. Also part of A Life Electric, a global project exploring epilepsy experiences through art.
- Kristal MelsonminorSingaporean illustrator whose emotionally charged work blends bold color, femininity, and quiet intensity. Created iPhone 17 wallpaper set in SKINARMA's case collection universe featuring a biomech butterfly theme.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SKINARMA competitors and assessment
Company assessmentBroad incumbents
- Spigen: Spigen is a leading global phone case and accessory maker offering iPhone and Samsung cases at mid-tier price points via Amazon and own site. Directly comparable on product category (phone cases, screen protectors) but competes on value rather than streetwear design language.
- PopSockets: PopSockets is a US-based broad mobile accessory brand known for collapsible grips and now expanded cases. Comparable as a phone accessory category player with mass-market brand recognition, though PopSockets is significantly larger and more distribution-diversified.
- OtterBox: OtterBox is a US-based market leader in protective phone cases, with much broader distribution (retail, carrier, e-commerce) and a heritage in rugged protection. Comparable to SKINARMA's drop-protection positioning but at much larger scale and across more device categories.
Emerging players
- Bellroy: Bellroy is an Australia-based premium carry goods brand offering bags, wallets, and tech accessories (including laptop sleeves) DTC. Comparable on SKINARMA's JAGER/JUNO laptop sleeve and FARDEL clutch categories, with shared focus on minimalist design and everyday carry.
- Peak Design: Peak Design is a US-based DTC brand making premium tech-carry products (phone cases, everyday carry, bags, straps) with strong design identity. Comparable to SKINARMA's crossover into tech-integrated carry gear and design-forward positioning, though at higher price points and broader product range.
Direct peers
- Mous: Mous is a UK-based DTC phone case brand known for extreme drop protection, AiroFoam technology, and design-forward aesthetics. Comparable as a premium protection-focused DTC case brand targeting similar design-conscious buyers, though Mous emphasizes materials engineering over streetwear.
- CASETiFY: CASETiFY is a Hong Kong-based direct-to-consumer phone case brand that pioneered the premium fashion-tech case category. It is the most direct competitor to SKINARMA — both target style-conscious consumers with designer cases for iPhone and Samsung, sell through own e-commerce, and command premium price points (US$30–US$60+).
- RhinoShield: RhinoShield (Evolutive Labs) is a Taiwan-based premium impact-protection phone case brand selling DTC with proprietary shock-absorbing material technology. Comparable on premium protection positioning, DTC-only distribution, and iPhone/Samsung focus.
- Native Union: Native Union is a Hong Kong/US lifestyle tech-accessory brand selling premium cases, chargers, and desk accessories DTC. Comparable on design-led tech accessory positioning, premium pricing, and cross-device (iPhone, AirPods, Apple Watch) product breadth.
- Urban Armor Gear (UAG): UAG makes rugged protective phone cases with a distinctive tactical/military design language. Comparable to SKINARMA on the rugged-meets-aesthetic positioning and iPhone/Samsung focus, though UAG emphasizes MIL-STD certification over fashion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SKINARMA social profiles
Digital presenceSKINARMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SKINARMA leadership team
Management profileNumber of profiles
SKINARMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SKINARMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SKINARMA
What does SKINARMA do?
SKINARMA designs and sells streetwear-styled protective phone cases (iPhone and Samsung Galaxy), tech accessories (Mag-Charge grips, power banks, lens protectors, Apple Watch straps, AirPods cases), laptop sleeves and bags, and graphic apparel (t-shirts, hoodies) directly to consumers through its own online storefront. The brand integrates protective engineering features such as up to 8-feet drop protection, magnetic charging compatibility, and water-resistant materials with distinct streetwear design collections.
Is SKINARMA a public or private company?
SKINARMA is a private company. It is classified as unknown and is currently operating.
When was SKINARMA founded?
SKINARMA was founded in 2018.
Where is SKINARMA based?
SKINARMA is headquartered in Singapore, Singapore, in the Asia region.
How does SKINARMA make money?
One revenue line is on record: direct Product Sales.
Who are SKINARMA's main competitors?
Broad incumbents on record are Spigen, PopSockets and OtterBox. Emerging players are Bellroy and Peak Design. Direct peers are Mous, CASETiFY, RhinoShield, Native Union and Urban Armor Gear (UAG).
Does SKINARMA have an API?
No public API is recorded for SKINARMA.
What industry is SKINARMA in?
SKINARMA's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders). Its NAICS code is 3159 and its SIC code is 5600.