Felix
Felix is a US-licensed WhatsApp-based remittance platform that lets Latino migrants in the United States send money to recipients across nine Latin American countries via bank deposits, mobile wallets, or 40,000+ cash pickup locations.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Felix does
Felix Technologies Inc. is a US-incorporated, licensed money transmitter (NMLS #2302775) that operates a WhatsApp-first cross-border remittance service for Latino migrants in the United States sending money to family in nine Latin American countries: Mexico, Guatemala, Honduras, El Salvador, the Dominican Republic, Colombia, Nicaragua, Ecuador, and Peru. Founded in 2021 and headquartered remotely in the US with 51–100 employees, Felix positions itself as a no-app, chat-native alternative to app-based incumbents; the entire transaction — destination selection, amount entry, FX display, payment authorization — is completed inside a WhatsApp conversation, with first-time users receiving a commission-free transfer plus a $10 recipient bonus.
The technical core is a WhatsApp Business API integration layered over authorized-agent relationships with three federally registered money transmitters (UniTeller, Intermex, and Spectrum Global Payment Solutions / Transnetwork), which supply compliance, settlement, and payout infrastructure. On the funding side, users can pay by credit or debit card online or with cash at more than 4,000 US retail locations including Walmart, CVS, Office Depot, Kroger, Weis, and Winn Dixie; on the payout side, recipients can receive funds via direct bank deposit (e.g., Banorte, BBVA, Banco Agrícola, Bancolombia, Banamex), mobile wallet (Tigo Money, Mercado Pago, Spin by OXXO, Stori), or cash pickup at more than 40,000 retail and financial locations across Latin America, including Walmart LATAM, OXXO, Aki Pago, Fedecrédito, Elektra, and Coppel. Average bank-deposit delivery is approximately 30 minutes.
Felix's revenue model is transaction-based: explicit per-transfer fees of $3.99 (bank deposit) and $4.99 (cash pickup), with a maximum transaction size of $1,000, supplemented by an FX spread on USD-to-local-currency conversion and an additional 1.25% fee for specific partners such as Aki Pago. Customer acquisition is community-led and product-led, driven by a $20 referral reward shared over WhatsApp and an organic social presence on Instagram, Facebook, LinkedIn, and TikTok. The company reports 300,000+ active users and is privately held with no disclosed funding rounds, revenue figures, or institutional investors in the source data.
Felix firmographics
Firmographics- Name
- Felix
- Legal name
- Felix Technologies Inc.
- Website
- https://felixpago.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Felix is a US-licensed WhatsApp-based remittance platform that lets Latino migrants in the United States send money to recipients across nine Latin American countries via bank deposits, mobile wallets, or 40,000+ cash pickup locations.
- Ownership category
- akta.pro rank
Felix industry classification
Industry- Product category
- International Remittance Services
- akta.pro primary industry
- Consumer Remittances (P2P) (FSAMAIAA)
- akta.pro secondary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
Keywords
Where Felix is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Felix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transfer Transaction Fees: Felix charges transaction fees per money transfer. For bank account transfers to El Salvador, fees start at $3.99 USD. Cash pickup transfers cost $4.99 USD. Additional 1.25% of transaction value applies for certain partners like Aki Pago.
- Foreign Exchange Spread: Revenue generated from the spread between the exchange rate applied to USD-to-local currency conversions. Promotional exchange rates are displayed but may vary during the day.
- First Transfer Promotion: First transfer is commission-free with a $10 welcome bonus for new users, acting as customer acquisition cost subsidized by future transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | First Transfer - Commission Free |
| Transaction based/ take rate | Pay-as-you-go | Bank Account Transfers |
| Transaction based/ take rate | Pay-as-you-go | Cash Pickup Transfers |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels9 records
Felix product offering
Product offeringCore offering
Felix provides a WhatsApp-based international money transfer service that enables Latino migrants in the United States to send remittances to recipients in nine Latin American countries. Users initiate transactions entirely through WhatsApp chat — selecting a destination country, entering transfer amounts, and choosing recipient payout method — without downloading a separate application. Funds can be paid for online via credit/debit card or in cash at over 4,000 US retail partner stores, and recipients can receive money via direct bank deposit, mobile wallet, or cash pickup at over 40,000 locations across Latin America.
Product overview
Felix offers a WhatsApp-based international remittance service that allows migrants in the United States to send money to Latin America. The core product operates through WhatsApp messaging, where users complete the entire transaction flow including destination selection, amount entry, and payment. Felix supports money delivery to bank accounts, mobile wallets, and cash pickup at physical retail locations. The service connects to a network of over 40,000 pickup locations across 9 Latin American countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Felix Remittance Service WhatsApp-based international money transfer service enabling users in the United States to send money to recipients in Latin America (Mexico, Guatemala, Honduras, El Salvador, Dominican Republic, Colombia, Nicaragua, Ecuador, Peru). Transactions are initiated and completed through WhatsApp chat, with payments made via credit/debit card online or cash at partner retail stores, and recipient payouts via bank deposits, mobile wallets, or cash pickup.
Quantifiable outcome
- Money transfers arrive in approximately 30 minutes on average for bank accounts
- +2 more outcomes
Companies that use Felix
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Felix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Felix partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- UniTellercoreFelix Technologies is an authorized agent of UniTeller, enabling international money transfer capabilities and compliance infrastructure. UniTeller provides the underlying transfer network and settlement services for Felix remittances.
- IntermexcoreFelix Technologies is an authorized agent of Intermex, a licensed money transmitter. This partnership enables cash payout network infrastructure and compliance frameworks for cross-border remittances to Latin America.
- Spectrum Global Payment Solutions (Transnetwork)coreFelix Technologies is an authorized agent of Spectrum Global Payment Solutions Inc. (Transnetwork), NMLS 937914, providing additional money transfer network and payout infrastructure.
- WalmartcoreWalmart serves as a cash payment and cash pickup partner. Users can pay for transfers in cash at Walmart stores in the US, and recipients can pick up cash at Walmart locations in Latin American countries including Mexico and El Salvador.
- CVS PharmacycoreCVS Pharmacy serves as a cash payment partner where users in the United States can pay for money transfers in cash at CVS store locations.
- Office DepotcoreOffice Depot serves as a cash payment partner where users can pay for money transfers in cash at Office Depot store locations.
- KrogercoreKroger grocery stores serve as cash payment locations for Felix money transfers across the United States.
- OXXOcoreOXXO convenience stores in Mexico serve as cash pickup locations for Felix remittance recipients.
- BanortecoreBanorte bank in Mexico enables direct account deposits for Felix remittance recipients.
- BBVAcoreBBVA bank across multiple Latin American countries enables direct account deposits for Felix remittance recipients.
- Banco AgrícolacoreBanco Agrícola in El Salvador enables direct account deposits for Felix remittance recipients.
- BancolombiacoreBancolombia bank in Colombia enables direct account deposits for Felix remittance recipients.
- Aki PagocoreAki Pago provides over 500 cash pickup locations across El Salvador for Felix remittance recipients.
- Tigo MoneycoreTigo Money mobile wallet enables digital receipt of remittances for recipients in El Salvador, Guatemala, and other countries.
- FedecréditocoreFedecrédito cooperative network in El Salvador provides cash pickup services for Felix remittance recipients.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Felix competitors and assessment
Company assessmentDirect peers
- Remitly: Digital-first remittance company serving US-to-LATAM and other corridors with a mobile app. Highly comparable to Felix in target customer (US immigrants), corridor mix (Mexico, Guatemala, Central America), and bank-deposit/cash-pickup delivery model — though Remitly is app-based rather than WhatsApp-first.
- Xoom (PayPal): PayPal-owned digital remittance service with strong US-to-Mexico and broader LATAM coverage. Directly competes for the same Latino migrant senders in the US with bank deposit, cash pickup, and mobile wallet delivery options.
- SendWave: Mobile remittance app focused on African and Caribbean corridors from the US, UK, and Canada. Comparable in serving immigrant communities with a low-fee, mobile-first digital remittance model, though its corridor focus differs from Felix's LATAM emphasis.
- Viaméricas: US-based remittance company focused on Latin American corridors with both digital and in-person agent locations. Direct competitor for the same Latino customer segment and corridor set as Felix, with deeper presence in some LATAM pickup networks.
Broad incumbents
- MoneyGram: Major global remittance incumbent with extensive US-to-LATAM agent network and a growing digital channel. Provides direct competition in Felix's corridors via both cash pickup and bank deposit, though it serves a broader global remit market.
- Western Union: Largest incumbent in cross-border money transfer globally with the deepest agent network worldwide. Competes with Felix across US-to-LATAM corridors and cash-pickup delivery, though it operates a much broader portfolio beyond Felix's narrow consumer-migrant focus.
Emerging players
- Tribal: LATAM-focused fintech serving SMBs and cross-border payment needs in the region. Adjacent to Felix in serving US-LATAM cross-border flows with digital-first infrastructure, though it focuses more on B2B and card-issuing than consumer remittance.
- DolarApp: LATAM-focused digital account offering USD balances, multi-currency wallets, and cross-border transfers. Comparable to Felix in serving LATAM users with FX and cross-border payment infrastructure, though it is more of a wallet/IBAN service than a pure consumer remittance play.
- Bitso: Latin America's largest crypto exchange with a growing US-to-Mexico remittance corridor (Bitso Business). Comparable in targeting US-to-MEX flows with low-cost digital delivery, though it leverages crypto rails and focuses more on the Mexico corridor than Felix's broader 9-country set.
Others
- Intermex: Licensed money transmitter and one of Felix's underlying partners. While not a direct competitor (Felix is an authorized agent), Intermex operates its own LATAM-facing remittance brand and competes for the same senders in some corridors, making it an adjacent peer and counterparty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Felix social profiles
Digital presenceFelix compliance and trust
Trust signalCompliance6 records
Felix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Felix leadership team
Management profileNumber of profiles
Felix funding detail
Funding detailFunding overview
Funding rounds8 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Felix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Felix
What does Felix do?
Felix provides a WhatsApp-based international money transfer service that enables Latino migrants in the United States to send remittances to recipients in nine Latin American countries. Users initiate transactions entirely through WhatsApp chat — selecting a destination country, entering transfer amounts, and choosing recipient payout method — without downloading a separate application. Funds can be paid for online via credit/debit card or in cash at over 4,000 US retail partner stores, and recipients can receive money via direct bank deposit, mobile wallet, or cash pickup at over 40,000 locations across Latin America.
Is Felix a public or private company?
Felix is a private company. It is classified as unknown and is currently operating.
When was Felix founded?
Felix was founded in 2020. It employs 101 to 250 people.
Where is Felix based?
Felix is headquartered in Miami, United States, in the North America region.
How does Felix make money?
Three revenue lines are on record. Transfer Transaction Fees are the primary driver. The others are foreign Exchange Spread and first Transfer Promotion.
Who are Felix's main competitors?
Direct peers on record are Remitly, Xoom (PayPal), SendWave and Viaméricas. Broad incumbents are MoneyGram and Western Union. Emerging players are Tribal, DolarApp and Bitso. Intermex is listed as an others.
Does Felix have an API?
No public API is recorded for Felix.
What industry is Felix in?
Felix's product category is International Remittance Services. Its primary akta.pro industry code is FSAMAIAA, Consumer Remittances (P2P), with a secondary code of FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services.