Co.Lab
Co.Lab is a remote-first, cohort-based product management training platform that matches aspiring PMs, designers, and developers into cross-functional teams to build real product MVPs under mentorship from senior PMs at top tech firms.
- Company typePrivate
- Founded2021
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Co.Lab does
Co.Lab (legally Doing A Thing Inc., Ontario, Canada) is a remote-first cohort-based learning platform for product management, founded in 2020-2021 by Helen and Sefunmi Osinaike following their meeting at the University of Waterloo. Its core offering simulates a real product team environment: learners are matched into cross-functional squads (PMs, designers, developers) and progress through structured programs culminating in shipped product MVPs, with mentorship from senior PMs at Microsoft, Google, Amazon, JPMorgan Chase, Electronic Arts, and similar firms. The product surface includes a 4-week Product Sprint ($500), an 8-week Product Bootcamp ($3,800), a 6-week AI Product Management accelerator launched in 2024, and a Software Development Bootcamp, supplemented by free email courses and published booklets.
The underlying technology is a web-based learning management system with proprietary cohort tooling: automated cross-functional team matching based on skill, availability, personality, and commitment; a mentor dashboard for asynchronous feedback on student submissions; and Demo Day event infrastructure that surfaces shipped products to prospective employers. The platform is hosted in the United States, the legal entity is Canadian, and the company employs 1-10 people.
Co.Lab monetizes primarily through upfront individual program tuition (one-time/perpetual license with installment options), and has begun layering in B2B corporate training engagements (e.g., a customized 4-week Product Management Strategy program for ecobee's customer success team). Distribution is self-serve direct enrollment via joincolab.io, augmented by content marketing, newsletters, organic social, alumni testimonials, and quarterly Demo Days. Reported outcomes include a 90% graduation rate, a 75% placement rate within six months on selected cohorts, a $96,000 median graduate salary (USD), and review-platform ratings of 4.5-4.81/5. No external venture funding, M&A activity, or revenue disclosure is present in the source materials.
Co.Lab firmographics
Firmographics- Name
- Co.Lab
- Legal name
- Doing A Thing Inc.
- Website
- https://joincolab.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Co.Lab is a remote-first, cohort-based product management training platform that matches aspiring PMs, designers, and developers into cross-functional teams to build real product MVPs under mentorship from senior PMs at top tech firms.
- Ownership category
- akta.pro rank
Co.Lab industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Product Management (Core) (EDABAHAC)
- akta.pro secondary industries
- Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH), Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where Co.Lab is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Co.Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Program Tuition Fees: Co.Lab generates revenue primarily through upfront program fees for its training courses. The Product Sprint (4-week) costs $500 USD and the Product Bootcamp (8-week) costs $3800 USD. Multiple low-interest payment options are offered for both programs.
- B2B Corporate Training: Co.Lab partners with corporations like ecobee to provide customized product management training programs for their employees, generating revenue through enterprise training engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Product Sprint - 4-week individual learning track |
| One time/ perpetual license | Pay-as-you-go | Product Bootcamp - 8-week team-based program |
| One time/ perpetual license | Pay-as-you-go | AI Product Management - 6-week team-based accelerator |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Co.Lab product offering
Product offeringCore offering
Co.Lab sells cohort-based, experiential product management training programs (Product Sprint, Product Bootcamp, AI Product Management, Software Development Bootcamp) where learners are placed on cross-functional teams with PMs, designers, and developers to build real product MVPs under 1:1 mentorship from industry PMs. Programs are delivered remotely on a proprietary learning platform with structured weekly curricula, mentor feedback, and Demo Day showcases.
Product overview
Co.Lab is a product management training platform offering cohort-based programs. The core offerings include the 4-week Product Sprint (introductory PM fundamentals), the 8-week Product Bootcamp (team-based MVP development), the 6-week AI Product Management accelerator, and the Software Development Bootcamp for developers. Students work in cross-functional teams with PMs, designers, and developers to build real products. Supporting resources include email courses on PM topics and portfolios showcasing student projects. The platform provides mentorship from industry PMs at companies like Microsoft, Google, and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Sprint A 4-week cohort-based introductory product management course covering ideation, research, and specification skills. Priced at $500 USD and includes 8+ classes, curated resources, community access, and dedicated mentor feedback on project and spec submissions. Designed for aspiring PMs and serves as the pre-requisite for the Bootcamp.
- Product Bootcamp An 8-week team-based program requiring approximately 15 hours per week. Learners join cross-functional teams (PMs, designers, developers) to complete a full development lifecycle and ship a functional product MVP with 1:1 mentorship from experienced PMs. Priced at $3,800 USD.
- AI Product Management A 6-week team-based accelerator program requiring 8–10 hours per week, focused on building a functional AI product MVP through cross-functional team collaboration with 1:1 mentorship from experienced PMs. Launched in 2024 as a new track.
- Software Development Bootcamp An 8-week team-based accelerator for developers, providing collaborative software development experience within cross-functional product teams alongside PMs and designers.
Quantifiable outcome
- 75% placement rate within 6 months from graduation on selected cohorts
- +3 more outcomes
Companies that use Co.Lab
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Co.Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Co.Lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ecobeecoreCo.Lab partnered with ecobee, a Canadian home automation company, to provide customized product management training for their customer success team members. The 4-week Product Management Strategy training program covered fundamentals, market research, product documentation, and hands-on execution. The partnership demonstrated how corporations can create meaningful training experiences for employees seeking to develop product management skills.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Co.Lab competitors and assessment
Company assessmentDirect peers
- Springboard: Springboard offers mentor-led, career-focused online bootcamps in product management, data, and software engineering; its 1:1 mentorship model and job-guarantee positioning are directly comparable to Co.Lab's Bootcamp offering.
- Reforge: Reforge provides advanced cohort-based product and growth programs aimed at working PMs at top tech companies; it overlaps with Co.Lab's experienced-PM and mentorship-driven positioning but targets a more senior cohort.
- BrainStation: BrainStation runs cohort-based bootcamps in product management, design, and development across multiple cities; it shares Co.Lab's experiential, career-outcome-focused model and serves a similar aspiring-PM learner base.
- CareerFoundry: CareerFoundry provides mentor-supported online bootcamps in product management, UX, and development with job-placement guarantees; it targets the same career-changer segment as Co.Lab and competes on mentorship quality and outcomes.
- Flatiron School: Flatiron School offers immersive bootcamps in software engineering, data science, and product design with strong career-services support; it shares Co.Lab's career-outcome and cohort-based delivery model for tech learners.
- Product School: Product School is the largest dedicated product management training provider, offering cohort-based courses, certifications, and events; it competes head-on with Co.Lab's core PM Bootcamp and Sprint offerings for the same aspiring-PM audience.
Broad incumbents
- Mind the Product: Mind the Product is a global product management community and content platform that runs training events, conferences, and workshops; it overlaps with Co.Lab's community-led GTM and content-marketing approach for PM audiences.
- General Assembly: General Assembly is an established, well-funded global bootcamp provider with product management, data, and software engineering tracks; it competes for the same career-changer audience but at a much larger scale and broader curriculum.
- Udacity: Udacity offers Nanodegree programs and short courses in AI, product, and data with employer partnerships; it overlaps with Co.Lab's AI PM and Software Development tracks and competes for self-directed tech learners globally.
Others
- ProductPlan: ProductPlan is a product management tooling and resource company that also offers educational content and certifications; it is adjacent rather than directly competitive, but targets the same PM audience for training and tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Co.Lab social profiles
Digital presenceCo.Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Co.Lab leadership team
Management profileNumber of profiles
Profiles2 records
Co.Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Co.Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Co.Lab
What does Co.Lab do?
Co.Lab sells cohort-based, experiential product management training programs (Product Sprint, Product Bootcamp, AI Product Management, Software Development Bootcamp) where learners are placed on cross-functional teams with PMs, designers, and developers to build real product MVPs under 1:1 mentorship from industry PMs. Programs are delivered remotely on a proprietary learning platform with structured weekly curricula, mentor feedback, and Demo Day showcases.
Is Co.Lab a public or private company?
Co.Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Co.Lab founded?
Co.Lab was founded in 2021. It employs 1 to 10 people.
Where is Co.Lab based?
Co.Lab is headquartered in Seattle, United States, in the North America region.
How does Co.Lab make money?
Two revenue lines are on record. Program Tuition Fees are the primary driver. The others are B2B Corporate Training.
Who are Co.Lab's main competitors?
Direct peers on record are Springboard, Reforge, BrainStation, CareerFoundry, Flatiron School and Product School. Broad incumbents are Mind the Product, General Assembly and Udacity. ProductPlan is listed as an others.
Does Co.Lab have an API?
No public API is recorded for Co.Lab.
What industry is Co.Lab in?
Co.Lab's product category is Professional Education and Training. Its primary akta.pro industry code is EDABAHAC, Product Management (Core), with a secondary code of EDAFAIAH, Corporate Training Course Marketplaces (B2B Content Libraries). Its NAICS code is 611430 and its SIC code is 8200.