ATS Equipment

What ATS Equipment does

ATS Equipment is a privately held, family-owned construction equipment rental and sales company headquartered at 33 Locust Street in Boston, Massachusetts. Founded in 1985 and led by the Connolly family ownership group, the company operates four physical branch locations across Massachusetts (Boston, Auburn, Rehoboth) and New Hampshire (Candia), with a fleet of over 10,000 pieces of equipment and 111 employees. Its offering spans nine equipment categories — air, compaction and paving, concrete and masonry, earthmoving, pumps and hoses, generators and electric tools, material handling and lift, general equipment, and heating and dehumidification — supplied under major OEM brands including Kobelco (exclusive dealer for MA and RI), Epiroc, CAT, Doosan, Takeuchi, Skyjack, Mitsubishi, Honda, and Wanco.

The business operates a multi-stream revenue model combining equipment rental (one-day to multi-year contracts), new and used equipment sales (including rental-purchase options), and service and parts. Service is delivered through factory-trained mechanics at each branch, supporting inspections, preventive maintenance, diagnostics, fluid analysis, emergency response, and mobile on-site repairs. Go-to-market is enterprise field sales through branch-based sales representatives (e.g., John Connolly as Branch Manager, plus named reps at each location), supported by job-site equipment delivery, UCANE magazine advertising, and a quote-driven website funnel. Pricing is not publicly listed and is quote-based across all categories; credit accounts with net 30 terms are available.

ATS serves general and specialty construction contractors across New England on a project-driven basis, addressing needs from small-scale to broad-scale construction projects. Its customer value proposition centers on being a one-stop equipment source with personal local service, multi-location convenience, and exclusive OEM access. The company is independently owned with no disclosed venture capital or private equity backing, and no revenue, funding, or ownership-stake figures are publicly available.

Name

ATS Equipment

Legal name

ATS Equipment

Website

https://atsequipment.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ATS Equipment is a family-owned, Boston-headquartered construction equipment rental and sales company operating four branches across Massachusetts and New Hampshire. It serves New England contractors with a 10,000+ piece fleet, full service and parts operations, and exclusive Kobelco and Epiroc dealerships.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental and Sales

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK), Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB)

Keywords

• Construction equipment rental
• Earthmoving equipment sales
• Aerial lift rental
• Compaction paving equipment
• Heavy equipment service

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of construction equipment ranging from one-day to multi-year contracts. Equipment available for rent includes earthmoving, compaction/paving, lifting, air equipment, electric tools, pumps, heating/dehumidification, and general equipment.
2. Equipment Sales: New and used construction equipment sales. Both retail sales and rental-purchase options available.
3. Service and Parts: Factory-trained mechanics provide repairs, preventive maintenance, inspections, diagnostic services, fluid analysis, and emergency response. Fully stocked parts department supports all equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ATS Equipment rents and sells construction equipment from large earthmoving, compaction, paving, and lifting machines down to small electric tools, pumps, hoses, and general supplies. Equipment is available for rent (one-day to multi-year contracts) or purchase (new or used) with delivery options, supported by an in-house service and parts department staffed with factory-trained mechanics.

Product overview

ATS Equipment is a construction equipment rental and sales company offering a broad portfolio of equipment categories available for rent or sale. Their offering is organized into nine equipment categories: Air Equipment (Bobcat/Doosan compressors, Atlas Copco, Chicago Pneumatic, APT, Elco, Grundomat), Compaction & Paving (Multiquip rammers and plates, Dynapac rollers), Concrete & Masonry (Allen, Toro, Edco, ICS saws and tools), Earthmoving Equipment (Kobelco exclusive dealer in MA/RI, Epiroc hammers, Takeuchi, IHI electric excavators, Hitachi wheel loaders), Pumps & Hoses (Tsurumi, Gorman-Rupp, Honda), Generators & Electric Tools (Honda, Multiquip, Bobcat/Doosan, Wanco lighting), Material Handling (Skyjack lifts, Mitsubishi forklifts), General Equipment (Mi-T-M pressure washers, negative air machines), and Heating & Dehumidification (Mi-T-M, LB White, Heat King, Fostoria). Equipment ranges from one-day to multi-year rental contracts, with full service and parts departments supporting operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Equipment Rental of air compressors, breakers, rock drills, vapor blasters, hydraulic tools, impact wrenches, and miscellaneous air tools for construction applications. Available for contractors from brands including Bobcat/Doosan, Atlas Copco, Chicago Pneumatic, APT, Elco, and Grundomat.
• Compaction & Paving Equipment Rental of rammers, plate compactors (forward and reversible), double-drum rollers, soil compaction rollers (single drum), trench rollers, curb builders, and utility trailers from brands including Multiquip and Dynapac.
• Concrete & Masonry Equipment Rental of pipe cutting machines, floor saws, green concrete saws, chain saws, masonry/tile saws, mixers, vibrators, power screeds, concrete buggies, power trowels, concrete prep equipment, concrete buckets, and blades from brands including Allen, Toro, Edco, and ICS.
• Earthmoving Equipment Rental and sale of excavators (Kobelco, Takeuchi, IHI electric, Hydrema), demolition hammers (Epiroc), hydraulic compactors, articulated dump trucks, battery-powered mini skid steers, backhoes, compact utility loaders, bulldozers (CAT), skid steer loaders, tracked skid steers, portable screeners, wheel loaders, and tracked dump trucks. ATS is Kobelco's exclusive excavator dealer in MA and RI.
• Pumps and Hoses Rental of gas pumps, diesel pumps, submersible electric pumps, air submersible pumps, and hose accessories from brands including Tsurumi, Gorman-Rupp, and Honda.
• Generators & Electric Tools Rental of portable generators, diesel towable generators (MQ and Bobcat/Doosan), mobile fuel tanks, hand-held tools, lighting equipment, core drills, compact portable magnetic drills, arrow boards/message boards, welders, power boxes and cords, and load banks from brands including Honda, Multiquip, Bobcat/Doosan, and Wanco.
• Material Handling & Lift Equipment Rental of lift equipment, forklifts (Skyjack rough terrain and Mitsubishi industrial), forklift accessories, scissor lifts (electric and rough terrain), and boom lifts from Skyjack.
• General Equipment Rental of pressure washers (cold water, hot water, high pressure), walk-behind sweepers, retrieval equipment, power brooms, conveyors, augers, negative air machines, blowers, trash chutes, water trailers, and fans from brands including Mi-T-M.
• Heating & Dehumidification Equipment Rental of portable heaters (propane, kerosene, electric), indirect heaters, ground heaters, mobile fuel tanks, blowers, dehumidifiers, and general heating supplies including concrete curing blankets and tarps from brands including Mi-T-M, LB White, Heat King, and Fostoria.
• Service & Maintenance Factory-trained mechanics provide inspections, preventive maintenance, diagnostics, repairs, component replacements, fluid analysis, lubrication, emergency response, mobile on-site repairs, and operator training for construction equipment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• KobelcocoreChannel Partner/ Reseller/ DistributorATS Equipment is Kobelco's exclusive excavator dealer in Massachusetts and Rhode Island. They rent and sell Kobelco excavators ranging from mini excavators (SK17SR at 3,640 lbs) to large excavators (SK850LC at 181,440 lbs). New and used excavators available for sale and rent.
• EpiroccoreChannel Partner/ Reseller/ DistributorFactory authorized dealer for Epiroc Hydraulic Hammers at all locations. Demolition hammers available including SB52, SBU152, SBU220, SBU340, SB452, SB552, MB1000, HB2200, HB3100, HB4100 models. Also distributes Epiroc HC450 and HC850 hydraulic compactors.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with ~1,500 locations. Directly comparable as a construction and industrial equipment rental provider, though vastly larger scale and broader geographic coverage than ATS.
• Sunbelt Rentals: Second-largest North American equipment rental company with a comprehensive fleet across construction, industrial, and specialty categories. Closest direct competitor to ATS in earthmoving, compaction, and aerial equipment.
• Home Depot Tool Rental: National tool and light equipment rental service offered through Home Depot stores. Competes with ATS on smaller electric tools, pumps, and general equipment categories among small contractors and DIY-adjacent customers.
• Herc Rentals: Full-line equipment rental provider with ~400 locations across North America. Competes with ATS in heavy construction equipment and aerial/material handling categories, with deeper capital access.

Emerging players

• EquipmentShare: Tech-enabled equipment rental marketplace and fleet management platform. Competes with ATS by offering digital booking, telematics, and T3 platform to contractors, targeting the same customer base with a more digitized experience.

Direct peers

• Ahern Rentals: Privately held, family-owned equipment rental company similar in profile to ATS, operating a fleet of construction and aerial equipment across multiple Western and Southwestern US locations. Comparable independent, relationship-driven model.
• McCourt's Construction Equipment & Rental: Regional construction equipment rental and sales company serving the Northeast US. Directly comparable in fleet composition, customer segments, and independent regional positioning to ATS.

Regional players

• NES Rentals (NITCO / Northern Equipment): Regional New England-based equipment and tool rental provider offering construction and industrial equipment. Comparable regional independent model serving overlapping contractor customer base.

Others

• The Cat Rental Store (Caterpillar dealer network): Caterpillar's global dealer-led rental network offers compact and heavy construction equipment. ATS carries CAT bulldozers and competes with Cat dealers across New England in earthmoving rentals.
• BrandSafway: Provider of access, scaffolding, and specialty rental services to industrial and construction markets. Adjacent peer in the broader equipment rental ecosystem serving similar contractor customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/search/top?q=ats%20equipment%20inc.
• LinkedInlinkedin.com/company/1311346

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATS Equipment