MaxEcho

What MaxEcho does

MaxEcho is a privately held Bangladeshi software development company founded in 2019 and headquartered in Dhaka, Bangladesh. It sells a suite of four web-based business management applications built on ASP.NET and MS SQL: MAXECHOHRM (the flagship HR and payroll platform, with full Bangladesh labor law compliance and multi-source biometric attendance), Store Inventory (real-time inventory with batch and serial tracking for garment retailers), Fair Price Shop (retail management for government-subsidized shops), and Point of Sale (POS for super shops, with offline capability). The products share a common web architecture that requires no client-side installation, supports QR codes and barcodes, and exposes customer-specific APIs for third-party integration.

The company operates a sales-led, direct go-to-market targeting Bangladesh-based enterprises, with its primary customer segment being readymade garment (RMG) and apparel manufacturers (Lithe Group, Hannan Group, BCL Group, TNZ Group, Pole Star, SIDKO, Cute Dress, Arrival Fashion), supplemented by retail and logistics accounts (VIVO Mobile, FAMKAM Logistic, Best Tycoon, Xclusive Can). Revenue is generated primarily through subscription-based software licensing (HR & Payroll, Store Inventory, POS) layered with professional services revenue from software customization, additional feature development, and custom API work; pricing is quote-based and not publicly disclosed.

MaxEcho has 1-10 employees, no institutional funding, no disclosed leadership team, and no M&A or partnership activity. Its only documented strategic move is the 2019 anchor relationship with Lithe Group, and its moat rests on Bangladesh-specific labor law compliance, per-customer customization, and a small but technically capable delivery team. Geographic operations are limited to Bangladesh, with no stated international expansion plans.

Name

MaxEcho

Legal name

MaxEcho

Website

https://maxechohrm.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Human Resources Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industries

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting) (BPACAKAK), Personnel Records, Document Management & Compliance (BPAAAIAD), HRIS/HCM Managed Services & Support (BPAEAGAF), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)

Keywords

• HR and payroll software
• Cloud HRM solutions
• Inventory management software
• Point of sale systems
• Garment industry software

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HR & Payroll Software: Web-based HRM solution branded as MAXECHOHRM providing complete human resources management including payroll processing, attendance management, leave management, loan management, and compliance with Bangladesh labor law. Revenue generated through software licensing, customization, and ongoing support services.
2. Store Inventory Software: Inventory management solution for garment industry featuring real-time tracking, batch/serial tracking, barcode generation, purchase management, and multi-channel sales support.
3. Point of Sale (POS) Software: POS solution for super shops with offline capability, receipt printing, barcode scanning, cash drawer integration, and multi-payment support.
4. Software Customization: Customization services based on customer requirements. Software is completely customizable to meet specific business needs.
5. Additional Development: Additional feature development based on customer needs and evolving business requirements.
6. API Development: APIs developed to exchange software data with any software required by the customer, enabling system integration.
7. Dedicated Support: Ongoing customer support services with skilled support team members ready to resolve queries quickly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MaxEcho develops and sells web-based HRM and business management software products targeted at businesses in Bangladesh, primarily garment manufacturers and retailers. The company offers four core products: HR & Payroll Software (MAXECHOHRM), Store Inventory, Fair Price Shop, and Point of Sale (POS), all built on ASP.NET and MS SQL with full Bangladesh labor law compliance. Revenue is generated through software subscriptions, customization services, additional feature development, and API integration services.

Product overview

MaxEcho offers a suite of four web-based business management software products built on a shared technology foundation (ASP.NET + MS SQL): HR & Payroll Software (flagship HRM solution), Store Inventory (garment-focused), Fair Price Shop, and Point of Sale (POS). All products are fully responsive, support barcode/QR code functionality, and share data exchange capabilities via Excel import/export. The products are sold as standalone solutions for different business functions (human resources, inventory, retail operations) and can be customized and integrated via APIs as per customer requirements.

Differentiator

Problem solved

Functional benefit

Brands

• MAXECHOHRM: Flagship HRM (Human Resources Management) solution branded as MAXECHOHRM, fulfilling all human resources management requirements.

Products and services

• HR & Payroll Software (MAXECHOHRM) A web-based human resources and payroll management system designed for corporate and apparel industries. It encompasses employee self-service, multi-shift roster management, attendance capture from multiple biometric sources (punch card, fingerprint, face detection), leave and holiday management per labor law, loan/EMI processing with interest calculations, payroll processing with earnings/deductions configuration, business intelligence reporting with unlimited custom reports, and data import/export to MS Excel, Word, PDF, CSV, XML, and RTF.
• Store Inventory A real-time inventory management system for garment retailers. Features include inventory tracking and valuation, reorder points with low-stock alerts, purchase and supplier management, unlimited SKU support, batch (lot) and serial number tracking, barcode label printing and scanning, pick-pack-dispatch operations, stocktake support, multi-store stock transfers, Bills of Materials (BoM) management, mobile sales app, multi-channel sales support, supplier order sending, and modern data security.
• Fair Price Shop A retail management software for fair price shops. It handles product entry and purchase tracking, product sales including cash and credit transactions, employee and supplier management, pricing policies, VAT management, credit management with sale tracking, discount management, barcode generation and scanning, return tracking, and stock alerts.
• Point of Sale (POS) A point of sale system for super shops. It supports issuing printed or electronic receipts, applying discounts and processing refunds, offline sales recording, and connectivity to receipt printers, barcode scanners, cash drawers, and the Loyverse Customer Display app. Supports multiple payment types.

Quantifiable outcome

• MaxEcho has been supporting clients since 2019 with reliable, thorough, smart, and extremely good communication
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BambooHR: US-headquartered SaaS HRIS focused on SMBs. Provides core HR, employee self-service, and reporting that overlap MaxEcho's HR & Payroll software, particularly for the English-speaking segment of Bangladesh's enterprise market.
• Zoho People: Global HRM suite from Zoho covering core HR, attendance, leave, performance, and integration with the broader Zoho productivity stack. Comparable as a broad incumbent HRM alternative for Bangladesh SMBs and mid-market, often at lower price points than MaxEcho.
• SAP SuccessFactors: Global enterprise HCM platform from SAP. Competes with MaxEcho at the larger Bangladesh RMG groups that need global-scale HR, talent, and analytics — pressure MaxEcho faces when its anchor accounts grow into multinationals.

Emerging players

• PagarBook: India-based mobile-first payroll and attendance app targeting SMEs and small factories. Comparable to MaxEcho on attendance and payroll for small workforces, and a useful benchmark for mobile-first UX expectations in South Asian HRM.
• Bayzat: UAE-based HR, payroll, and employee benefits platform expanding across MENA and South Asia. Comparable on HR + payroll bundle and compliance localization, and relevant as a peer expanding into emerging-market garment-heavy economies.

Direct peers

• Keka HR: India-based SaaS HRM platform offering payroll, attendance, leave, and performance management for growing businesses. Overlaps MaxEcho's HR & Payroll core product on functionality and South Asian SMB/mid-market buyer profile.
• greytHR: India-based SaaS HR & payroll platform serving SMBs and mid-market across South Asia. Directly comparable to MaxEcho on core HR, payroll, attendance, and leave functionality, and increasingly relevant as it expands into Bangladesh and adjacent South Asian garment/factory corridors.
• Zimyo: Cloud HR and payroll platform headquartered in India with expanding South Asian presence. Comparable on payroll processing, attendance, and employee self-service, and increasingly relevant as a competitor for South Asian enterprise HRM deals.

Regional players

• Reve Systems: Bangladeshi software company offering enterprise solutions including HR and business management. A locally relevant competitor in the same Dhaka market, with broader enterprise software distribution that overlaps MaxEcho's product mix.
• Daffodil Software: Bangladeshi IT services and product company that has shipped HR and business applications. Comparable as a same-geography competitor with broader enterprise software delivery capability and a larger talent base than MaxEcho.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maxechohrm
• Xx.com/maxechoh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxEcho