Lawn Squad

What Lawn Squad does

Lawn Squad is a U.S. lawn care services company founded in 2001 in Ohio, operating a hybrid model of two company-owned service outlets (Cleveland and Columbus) and a franchise network that has grown to 18 total locations across 20+ states as of 2025, having launched its franchising program in 2023. The company delivers recurring residential and commercial lawn care, including fertilization, weed control, aeration, overseeding, turf disease and insect control, tree and shrub care, and mosquito and tick control, with the proprietary VitaminLawn program serving as the codified service protocol delivered across the network. It operates within the Authority Brands, Inc. family of home-service franchises, which provides shared back-office and brand infrastructure at the parent level.

The business model combines direct retail service delivery (company-owned outlets generated combined FY2024 gross revenue of approximately $8.4 million) with franchise unit sales, ongoing royalties (7% of franchisee gross revenue), and a $45,000 initial franchise fee. Franchisee total investment ranges from $79,350 to $118,085, targeting owner-operator entrepreneurs rather than passive investors. Customer concentration is intentionally broad, anchored on residential subscription-style service programs across multiple local markets rather than enterprise accounts.

Economically, the disclosed company-owned outlets are profitable at the unit level, with Cleveland generating $890,008 and Columbus $515,927 in FY2024 net income, supporting the franchise value proposition of proven unit economics. The model scales via local route density and recurring seasonal treatment cadences (typically six to eight applications annually), with revenue expansion levers including add-on services (mosquito/tick), new geographic territories, and incremental share within existing routes.

Name

Lawn Squad

Legal name

Lawn Squad Franchising LLC

Website

https://lawnsquad.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Lawn Squad is a U.S. lawn care services company operating company-owned outlets in Ohio and a franchise network across 20+ states, delivering recurring fertilization, weed/pest control, and ancillary services (including mosquito and tick control) to residential and commercial customers under the proprietary VitaminLawn program within the Authority Brands family.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH)

Keywords

• Lawn fertilization services
• Weed control services
• Lawn care franchise
• Mosquito control services
• Pest management services

Headquarters

HQ city

Ohio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Lawn Care Services (Franchise Fee): Franchisees pay an initial franchise fee of $45,000 to join the Lawn Squad system, plus ongoing royalty fees of 7% of gross revenue.
2. Residential Lawn Care Services: Recurring monthly lawn care programs (VitaminLawn) for residential homeowners, including fertilization, weed control, aeration, disease control, and insect control. Services are provided by independently owned franchisees on an ongoing subscription-like basis with recurring billing.
3. Commercial Lawn Care Services: Commercial property lawn care services for business clients, maintaining pristine landscapes for commercial properties as a reflection of their business image.
4. Mosquito and Tick Control Programs: Seasonal barrier spray programs for mosquito control (barrier spray $500–$900 per season; In2Care stations $300–$500 additional) and perimeter tick treatments ($50–$100 per visit) sold as add-ons to existing lawn care programs or standalone seasonal services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Lawn Squad is a lawn care franchise company that delivers recurring residential and commercial lawn maintenance services through independently owned franchise locations. Its flagship offering is the proprietary VitaminLawn program, which provides custom-tailored fertilization, weed control, aeration, overseeding, disease control, and insect management on a seasonal subscription basis. Supplemental offerings include mosquito and tick barrier treatments, flea and tick control, grub control, fire ant and mole cricket treatment, tree and shrub care, and commercial landscape maintenance.

Product overview

Lawn Squad operates as a franchise-based lawn care service provider offering a unified VitaminLawn Program as its core product, which encompasses lawn fertilization and weed control, aeration and overseeding, disease control, and insect management services. The product portfolio includes specialty add-on services such as mosquito barrier sprays, In2Care mosquito stations, and tick perimeter treatments. Services are delivered through a network of independently owned and operated franchise locations across multiple U.S. states, with technology-enabled customer management through SMS messaging, online quoting, and customer portals.

Differentiator

Problem solved

Functional benefit

Brands

• VitaminLawn: Custom tailored lawn care program that includes lawn fertilizer, weed control and other services to help achieve a green, healthy lawn.

Products and services

• VitaminLawn Program Custom-tailored recurring lawn care program for residential homeowners, encompassing fertilization, weed control, aeration, overseeding, lawn disease control, surface insect control, and grub control delivered across the growing season.
• Lawn Fertilization & Weed Control

Quantifiable outcome

• 70–85% reduction in mosquito activity for three to four weeks per barrier spray application
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Authority Brands, Inc.coreStrategic or Co-development PartnerLawn Squad is a member brand of Authority Brands, Inc., a portfolio company of home service franchise brands. Authority Brands provides the franchising infrastructure, brand management, operational systems, training, and support services. The franchise system is operated through Lawn Squad Franchising LLC under the Authority Brands umbrella.
• Mosquito SquadminorOthersMosquito Squad is a sibling brand within the Authority Brands portfolio. Both brands may cross-refer customers and share operational best practices under the parent company.
• Monster Tree ServiceminorOthersMonster Tree Service is a sibling brand within the Authority Brands portfolio, sharing cross-brand referral opportunities and brand ecosystem benefits.
• DoodyCallsminorOthersDoodyCalls is a sibling brand within the Authority Brands portfolio, sharing cross-brand referral opportunities and brand ecosystem benefits.
• Other Authority Brands Portfolio CompaniesminorOthersLawn Squad shares the Authority Brands ecosystem with multiple home service brands including The Cleaning Authority, One Hour Heating & Air Conditioning, Benjamin Franklin Plumber, Mister Sparky, Drymedic Restoration Services, Service Team of Professionals, Woofie's, Homewatch CareGivers, Screen Mobile, America's Swimming Pool Co., and The Junkluggers. These sibling brands operate independently but share brand portfolio benefits under Authority Brands.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lawn Doctor: National lawn care franchise offering customized fertilization, weed, and pest control programs on a recurring basis, with a comparable franchise unit model and target customer base.
• Weed Man USA: Direct franchise peer operating in the same lawn fertilization, weed control, and aeration space with a similar franchise-led distribution model and recurring service offering.
• Spring-Green Lawn Care: Franchise-based lawn care company providing fertilization, weed control, aeration, and tree/shrub services to residential customers with a similar subscription-style service model.
• NaturaLawn of America: Lawn care franchise offering organic-based fertilization and weed control programs to residential customers; competing head-to-head with Lawn Squad in the premium/customized lawn treatment category.

Emerging players

• GreenPal: Online marketplace connecting homeowners with local lawn care providers, including fertilization and weed control services; competes indirectly for the same residential customer base.
• Yard Mastery: Direct-to-consumer lawn care brand offering subscription-based fertilization programs and products; competes with Lawn Squad in the subscription/recurring lawn treatment category through a different (predominantly e-commerce) model.

Broad incumbents

• TruGreen: Lawn Squad's largest direct competitor; TruGreen is the leading U.S. residential and commercial lawn care service provider, offering fertilization, weed control, aeration, and pest management on a recurring subscription model across a much larger national footprint.
• Davey Tree Expert Company: Established residential and commercial tree, lawn, and landscape services provider whose tree & shrub care and integrated lawn care offerings compete with Lawn Squad's upscale services.

Others

• Authority Brands (Mosquito Squad): Sibling brand under Authority Brands offering mosquito and tick control services that overlap with Lawn Squad's mosquito/tick perimeter add-ons, sharing the same franchisor infrastructure and customer base.
• Scotts LawnService (now TruGreen): Legacy residential lawn care brand that was acquired by TruGreen; relevant historical peer that demonstrates the consolidation trajectory in the franchise lawn care industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LawnSquadUS
• LinkedInlinkedin.com/company/lawn-squad

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawn Squad