Skinome

What Skinome does

Skinome Research AB is a Stockholm-based skincare company that develops, manufactures, and sells fresh, refrigerated skincare products under the Skinome brand. Its core technology is a fresh-formulation and cold-chain process that allows products to deliver active ingredients — most notably a Probiotic Concentrate containing over 100 billion live lactic acid bacteria — without preservatives or unnecessary additives. The portfolio spans five facial emulsions, five concentrates (Probiotic, Retinal, Azelaic, Tribiotic, Azeretinal), three cleansers, a four-product sun protection range, body and lip care, and a curated set of condition-specific routine kits and accessories. Founder Dr. Johanna Gillbro, a skin researcher and author, anchors the brand's scientific positioning, supported by clinical studies and pending patent applications on the underlying microbiome and fresh-formulation technologies.

The business operates a direct-to-consumer model almost exclusively through its Shopify-powered storefront at skinome.com, with a subscription layer (Recharge) offering 20% off auto-delivered orders every 8-16 weeks plus free shipping, and one-time purchases priced from 199 SEK for lip care up to 2,626 SEK for complete kits. Geographic reach extends across Sweden (primary), Norway, Germany, and the broader EU — roughly 28 markets — serviced by Budbee, PostNord, DHL, and UPS logistics. Customers pay through Apple Pay, Google Pay, Shop Pay, Klarna, PayPal, Visa, Mastercard, Bancontact, iDEAL Wero, and Union Pay. Distribution is supported by a content-marketing ecosystem (Skin Academy blog, skincare quiz, skin consultations) and a Yotpo-powered loyalty program called Skinome Club, which layers points, referrals, and tiered perks onto repeat-purchase behavior.

The company is privately held, founder-led, and operates without disclosed external funding rounds, parent companies, or M&A activity. Revenue, headcount, and financial results are not publicly reported. Press coverage in Financial Times, Vogue Scandinavia, Harper's Bazaar, The Times, Elle, and Di Digital, plus publication of the founder's skincare bible in three languages, indicates brand reach extending beyond the company's Swedish base, though the absence of disclosed metrics limits visibility into actual scale.

Name

Skinome

Legal name

Skinome Research AB

Website

https://skinome.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Skinome is a Stockholm-based skincare company that develops and sells fresh, refrigerated, microbiome-focused skincare products directly to consumers across Europe via its e-commerce site, with a subscription model offering 20% discounts.

Ownership category

akta.pro rank

Product category

Consumer Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Natural/Organic & Clean Skincare (CRABAAAH), Skincare Sets, Kits & Travel Sizes (CRABAAAL)

Keywords

• Fresh skincare products
• Microbiome skincare
• Refrigerated skincare
• Probiotic skincare
• Direct-to-consumer beauty

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase of skincare products including facial care, body care, sunscreens, cleansers, concentrates, and kits. Products range from 199 SEK to 899 SEK for individual items and up to 2,626 SEK for complete kits.
2. Subscription Model: Recurring subscription service offering 20% discount on all orders. Customers choose delivery intervals (8-16 weeks depending on product type) and receive automatic deliveries with free shipping.
3. Gift Cards: Digital gift cards available in denominations of 400 SEK, 500 SEK, 600 SEK, 800 SEK, 1000 SEK, and 1800 SEK. Valid for one year from purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Skinome develops and sells fresh, refrigerated skincare products—including emulsions, probiotic and active concentrates, cleansers, sun protection, body and lip care, and curated kits—manufactured in a Stockholm laboratory without preservatives. Products are formulated with microbiome-strengthening ingredients such as probiotics, prebiotics, postbiotics, retinal, azelaic acid, ceramides, and squalane, and are sold directly to consumers via the brand's online storefront with an optional subscription offering 20% savings and free shipping.

Product overview

Skinome is a Swedish fresh skincare company that develops and sells a comprehensive portfolio of fresh-produced, refrigerated skincare products. The core product line consists of three main categories: facial emulsions (Rich Emulsion, Light Emulsion, Intense Emulsion, Derma Emulsion) designed for different skin types; probiotic and active concentrates (Retinal Concentrate, Probiotic Concentrate, Azelaic Concentrate, Tribiotic Concentrate, Azeretinal Concentrate) featuring live bacteria and active ingredients; and cleansers (Mineral Cleanser, Squalane Oil Cleanser, Glycerin Foam Cleanser). The company also offers a complete sun protection line (Sun Emulsion SPF 30/50+ for face and body), body care products (Rich Body Cream, Prebiotic Hand Emulsion), and lip care (Lip Repair). These products are bundled into curated skincare kits and routines (Complete Skin Health Kit, Complete Acne-prone Balance Kit, Microbiome Boost Trio, Retinal Boost Trio, Intense Moisture & Care Trio, Acne-prone Balance Trio, Breakout Control Trio, Microbiome Balance Trio, RosDerm Calm Trio) tailored to specific skin concerns. Accessories include a refrigerator stand for product storage, and the company has published educational books on skincare. Subscriptions offer 20% savings with automatic delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Skinome Club: Loyalty and subscription program offering points, exclusive discounts, and member benefits
• Skin Academy

Products and services

• Retinal Concentrate Active facial concentrate combining retinal, vitamin C, and niacinamide, clinically proven to reduce fine lines, wrinkles, and pigmentation and improve elasticity; for individual consumers targeting signs of aging.
• Probiotic Concentrate Microbiome-strengthening facial concentrate containing over 100 billion live lactic acid bacteria from breast milk to balance the skin microbiome and strengthen the skin barrier; for individual consumers seeking probiotic skincare.
• Azelaic Concentrate Concentrate with 10% azelaic acid that reduces redness, pimples, and calms reactive skin; for individual consumers with rosacea-prone or reactive skin.
• Tribiotic Concentrate Probiotic concentrate with three live probiotic bacterial strains that counteract acne bacteria, reduce oiliness, calm skin, and strengthen the skin barrier; for individual consumers with acne-prone or oily skin.
• Azeretinal Concentrate Concentrate with 0.1% retinal and 10% azelaic acid for acne-prone and oily skin that reduces breakouts, clogged pores, redness, and evens skin tone; for individual consumers with acne-prone skin.
• Rich Emulsion Barrier-strengthening facial cream with ceramides and squalane for normal to dry skin; for individual consumers seeking daily moisturization.
• Light Emulsion Light and moisturizing facial cream with ectoin and niacinamide for oily/combination skin; for individual consumers with oily or combination skin.
• Intense Emulsion Intensively moisturizing facial cream with ceramides, squalane, and ectoin for dry and sensitive skin; for individual consumers with dry or sensitive skin.
• Derma Emulsion Calming facial cream with ceramides, ectoin, and calming salt complex for sensitive/combination skin; for individual consumers with sensitive or rosacea-prone skin.
• Mineral Cleanser Gentle cleansing cream with kaolin clay and skin-native oils suitable for all skin types; for individual consumers seeking a daily facial cleanser.
• Squalane Oil Cleanser Mild cleansing oil rich in skin-native oils for normal, dry, and sensitive skin; for individual consumers seeking a gentle daily cleanser.
• Glycerin Foam Cleanser Gentle foaming facial cleanser with high glycerin content for oily, combination, and normal skin; for individual consumers seeking a hydrating foaming cleanser.
• Sun Emulsion SPF 30 Moisturizing and nourishing facial sunscreen with SPF 30 protection; for individual consumers seeking daily facial sun protection.
• Sun Emulsion SPF 50+ Moisturizing and nourishing facial sunscreen with SPF 50+ protection; for individual consumers seeking high-protection facial sun care.
• Sun Emulsion Body SPF 30 Moisturizing and nourishing body sunscreen with SPF 30 protection; for individual consumers seeking daily body sun protection.
• Sun Emulsion Body SPF 50+ Moisturizing and nourishing body sunscreen with SPF 50+ protection; for individual consumers seeking high-protection body sun care.
• Rich Body Cream Nourishing and barrier-strengthening body lotion; for individual consumers seeking full-body moisturization.
• Prebiotic Hand Emulsion Nourishing and softening hand cream with prebiotic properties; for individual consumers seeking prebiotic hand care.
• Lip Repair Nourishing and softening lip balm; for individual consumers seeking daily lip care.
• Lip Repair Natural Pink Softening lip balm with a natural pink tint; for individual consumers seeking tinted lip care.
• Complete Skin Health Kit Four-product skincare routine that minimizes fine lines, moisturizes, and strengthens the microbiome for normal to dry skin; for individual consumers seeking a complete anti-aging and microbiome routine.
• Complete Acne-prone Balance Kit Multi-product routine for acne-prone skin that reduces breakouts, calms irritation, and strengthens the skin's microbiome; for individual consumers with acne-prone skin.
• Microbiome Boost Trio Three-product microbiome-strengthening routine for normal and dry/sensitive skin; for individual consumers seeking a microbiome-focused daily routine.
• Retinal Boost Trio Three-product routine for normal/combination skin that reduces fine lines and increases skin elasticity; for individual consumers seeking a retinal-based anti-aging routine.
• Intense Moisture & Care Trio Three-product microbiome-strengthening routine for very dry and sensitive skin; for individual consumers with dry or sensitive skin.
• Acne-prone Balance Trio Three-product routine for acne-prone skin that reduces breakouts, clogged pores, and strengthens the skin barrier; for individual consumers with acne-prone skin.
• Breakout Control Trio Three-product routine for oily skin prone to pimples and clogged pores; for individual consumers with oily or breakout-prone skin.
• Microbiome Balance Trio Three-product routine that balances, moisturizes, and has a pore-minimizing effect for oily and combination skin; for individual consumers seeking microbiome balance for oily/combination skin.
• RosDerm Calm Trio Three-product routine that calms red and irritated skin and strengthens the skin barrier; for individual consumers with rosacea-prone or reactive skin.
• Sun Protection Duo SPF 30 Two-product sunscreen duo for face and body with SPF 30; for individual consumers seeking comprehensive daily sun protection.
• Sun Protection Face Duo Two-product facial sunscreen duo; for individual consumers seeking facial sun protection bundled together.
• Sun Protection Duo SPF 50+ Two-product sunscreen duo for face and body with SPF 50+; for individual consumers seeking high-level comprehensive sun protection.
• Sun Protection Body Duo Two-product body sunscreen duo; for individual consumers seeking body sun protection bundled together.
• Kylskåpsställ (Refrigerator Stand) Refrigerator stand made from 100% recycled PLA plastic for storing fresh skincare products; for individual consumers who store Skinome products in their refrigerator.
• Hudbibeln (Swedish Skincare Bible) Swedish-language skincare book authored by founder Johanna Gillbro; for individual consumers seeking skin education.
• The Scandinavian Skincare Bible English-language skincare book authored by founder Johanna Gillbro; for individual consumers seeking skin education.
• Ymmärrä Ihoasi (Finnish Skincare Bible) Finnish-language skincare book by founder Johanna Gillbro; for individual consumers seeking skin education in Finnish.
• Skinome Presentkort (Gift Card) Digital gift card available in SEK denominations (400, 500, 600, 800, 1000, and 1800 SEK) and valid for one year; for individual consumers purchasing gifts for Skinome customers.
• Skinome Subscription Service Subscription delivery service offering 20% discount on all Skinome products with free shipping and customizable delivery intervals (8-16 weeks depending on product), managed through a customer portal; for individual consumers seeking automatic recurring skincare deliveries.

Quantifiable outcome

• Over 100 billion live lactic acid bacteria in Probiotic Concentrate
• +1 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother Dirt: US DTC microbiome skincare brand whose hero offering is a live-bacteria AO+ Mist. Comparable to Skinome on the live-probiotic technology axis, though Skinome extends further into concentrates and retinal actives.
• Youth To The People: US DTC superfood + probiotic skincare brand with a strong content and loyalty motion. Comparable to Skinome on microbiome-adjacent formulation and DTC-led growth.
• Gallinée: UK-based microbiome skincare brand built around a proprietary probiotic and prebiotic complex, formulated for sensitive and barrier-compromised skin — directly comparable to Skinome's probiotic concentrate platform and barrier-repair positioning.
• Codex Beauty: Ireland-based clinical microbiome skincare brand with a BiaComplex probiotic system. Closely comparable to Skinome's clinical/microbiome positioning and Irish/European DTC distribution footprint.
• Tula Skincare: Probiotic-infused skincare brand sold DTC and through retailers like Sephora. Comparable to Skinome on probiotic technology and DTC GTM, with broader US retail distribution.

Broad incumbents

• Bioderma: NAOS-owned French dermocosmetic brand with a strong sensitive-skin and microbiome-adjacent franchise (Sensibio line). Overlaps with Skinome on barrier-repair and rosacea-prone positioning at scale.
• La Roche-Posay: L'Oréal-owned dermocosmetic brand specializing in sensitive skin, microbiome science (e.g., Thermal Spring Water, Prebiotic Thermal Water), and pharmacy distribution — a much larger incumbent competing for the same barrier/sensitive-skin consumer Skinome targets.
• CeraVe: L'Oréal-owned barrier-repair skincare brand built around ceramides and microbiome science, distributed through mass retail and pharmacies. Competes with Skinome on barrier-strengthening actives and sensitive-skin credibility.

Emerging players

• Drunk Elephant: Biotech-backed clean-active skincare brand (acquired by Shiseido) with a strong DTC and Sephora presence. Comparable to Skinome on active-serum concentration strategy and clean-formulation positioning.
• The Ordinary: DECIEM-owned clinical-active skincare brand with single-ingredient concentrates (retinal, azelaic, niacinamide) sold DTC globally. Overlaps with Skinome on the Retinal Concentrate and Azelaic Concentrate SKU set and treatment-skincare consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/skinome
• Xx.com/Skinome_com
• Facebookfacebook.com/skinome.official
• LinkedInlinkedin.com/company/skinomeproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinome