SmartLess Mobile
- Company typePrivate
- Founded2025
- HeadquartersCulver City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
SmartLess Mobile firmographics
Firmographics- Name
- SmartLess Mobile
- Legal name
- SmartLess Mobile LLC
- Website
- https://smartlessmobile.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SmartLess Mobile is headquartered
LocationHeadquarters
- HQ city
- Culver City
- HQ country
- United States
- HQ region
- North America
Markets served
SmartLess Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel, Supply Chain
Revenue model
- Wireless Service Plans: Monthly prepaid wireless service subscription providing talk, text, and data. Three tiers: 10GB ($10 promo/$15 regular), 15GB ($25), 30GB ($30). Includes unlimited talk and global text, 5G access, and up to 10GB mobile hotspot.
- Data Add-ons: One-time and monthly recurring data add-ons for customers needing additional data. Options include 1GB, 3GB, and 5GB packages in both monthly recurring and one-time formats.
- Travel Passes: International roaming passes for use in 200+ countries. Options include 1-day ($35), 3-day, 7-day passes with data, minutes, and texts. Talk & Text Only pass available for $5.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | The Perfect Ten - 10GB data plan |
| Subscription | Monthly | 15GB data plan |
| Subscription | Monthly | 30GB data plan |
| Subscription | Monthly | Monthly Data Add-ons |
| Usage-based | Pay-as-you-go | One-Time Data Passes |
| Usage-based | Pay-as-you-go | Travel Passes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SmartLess Mobile product offering
Product offeringCore offering
SmartLess Mobile is a direct-to-consumer mobile virtual network operator (MVNO) that leases spectrum from T-Mobile to deliver prepaid wireless service with nationwide 5G coverage. Its core offering consists of three monthly data plans — The Perfect Ten (10GB), 15GB, and 30GB — each with unlimited talk and text, mobile hotspot, WiFi Calling, RCS messaging, and free international calling to 200+ countries. Activation is fully digital via eSIM or physical SIM through the proprietary website and mobile app.
Product overview
SmartLess Mobile is a direct-to-consumer MVNO (Mobile Virtual Network Operator) offering prepaid wireless service on the T-Mobile 5G network. The core offering consists of three data plans—The Perfect Ten (10GB for $10), 15GB, and 30GB—all including unlimited talk and text, 5G access, mobile hotspot, WiFi Calling, and free international calling to 200+ countries. Add-on services include data add-ons (monthly or one-time passes), Travel Passes for international roaming, and a mobile app for account management. Celebrity-backed by podcast hosts Jason Bateman, Will Arnett, and Sean Hayes, the brand targets consumers who overestimate their data needs and overpay for unlimited plans.
Differentiator
Problem solved
Functional benefit
Products and services
- The Perfect Ten Plan Monthly prepaid plan offering 10GB of high-speed data, unlimited talk and text, 5G access on the T-Mobile network, up to 10GB mobile hotspot, and free international calling to 200+ countries. Promotional $10/month for first 6 billing cycles, then $15/month.
- 15GB Plan
Quantifiable outcome
- Promotional pricing saves customers 33% initially ($10 vs $15 regular)
- +1 more outcomes
Companies that use SmartLess Mobile
Customer profileSegments3 records
Ideal customer profiles3 records
SmartLess Mobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
SmartLess Mobile partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- T-MobilecoreT-Mobile serves as the underlying carrier network for SmartLess Mobile's MVNO service. SmartLess Mobile leases spectrum and network access from T-Mobile to provide 5G nationwide coverage to its customers. This is the foundational infrastructure partnership that enables the entire business model.
- NetworkIP LLC (dba Elite Telecom)supportingThird-party vendor providing International Long Distance (ILD) calling services for SmartLess Mobile customers. Handles international calling to 200+ countries included with all plans. Governed by separate ILD Consumer Agreement.
- Apple (App Store)supportingSmartLess Mobile app distributed through Apple App Store for iOS devices, enabling customer acquisition and service activation on iPhones.
- Google (Google Play)supportingSmartLess Mobile app distributed through Google Play for Android devices, enabling customer acquisition and service activation on Android phones.
Recent moves4 records
SmartLess Mobile competitors and assessment
Company assessmentDirect peers
- Visible: Verizon-owned digital-only MVNO offering unlimited plans on Verizon's network. Direct competitor in the all-digital, app-managed wireless service space targeting similar value-conscious consumers.
- Consumer Cellular: MVNO operating on AT&T and T-Mobile networks, targeting value-conscious consumers and light data users. Comparable customer segmentation and prepaid model with similar data plan tiering.
- Google Fi: Google's MVNO service operating across T-Mobile and other networks, offering flexible data plans including pay-per-GB options. Competes in the same digital-first, appropriately-sized data plan category.
- Mint Mobile: Celebrity-backed (Ryan Reynolds) prepaid MVNO operating on T-Mobile's network. Direct competitor with the same business model, target customer (value-conscious), and underlying carrier as SmartLess Mobile. Mint Mobile's success is explicitly cited as SmartLess Mobile's inspiration.
- US Mobile: Digital-first MVNO operating on Verizon and T-Mobile networks with customizable plans. Competes directly with SmartLess Mobile in the no-contract, app-managed, value-oriented wireless segment.
- Republic Wireless: MVNO offering WiFi-centric wireless plans with cellular fallback, targeting consumers who primarily use WiFi. Closely aligned with SmartLess Mobile's WiFi-heavy user thesis and pricing model.
Emerging players
- Twigby: Smaller MVNO operating on Verizon's network offering affordable prepaid plans with portioned data. Similar positioning to SmartLess Mobile in targeting light data users with appropriately-sized plans.
Broad incumbents
- Boost Mobile: Major prepaid wireless brand (now Dish/EchoStar owned) offering nationwide prepaid plans. Larger incumbent in the prepaid wireless space with broader retail distribution and marketing reach.
- Metro by T-Mobile: T-Mobile-owned prepaid brand operating on the same T-Mobile network as SmartLess Mobile. Represents a major competitive threat given network parent advantage and brand recognition.
- Cricket Wireless: AT&T-owned prepaid wireless brand with nationwide retail presence. Established incumbent in the value-conscious prepaid segment with broader distribution than SmartLess Mobile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SmartLess Mobile social profiles
Digital presenceSmartLess Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartLess Mobile leadership team
Management profileNumber of profiles
Profiles3 records
SmartLess Mobile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartLess Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartLess Mobile
What does SmartLess Mobile do?
SmartLess Mobile is a direct-to-consumer mobile virtual network operator (MVNO) that leases spectrum from T-Mobile to deliver prepaid wireless service with nationwide 5G coverage. Its core offering consists of three monthly data plans — The Perfect Ten (10GB), 15GB, and 30GB — each with unlimited talk and text, mobile hotspot, WiFi Calling, RCS messaging, and free international calling to 200+ countries. Activation is fully digital via eSIM or physical SIM through the proprietary website and mobile app.
Is SmartLess Mobile a public or private company?
SmartLess Mobile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartLess Mobile founded?
SmartLess Mobile was founded in 2025. It employs 1 to 10 people.
Where is SmartLess Mobile based?
SmartLess Mobile is headquartered in Culver City, United States, in the North America region.
How does SmartLess Mobile make money?
Three revenue lines are on record. Wireless Service Plans are the primary driver. The others are data Add-ons and travel Passes.
Who are SmartLess Mobile's main competitors?
Direct peers on record are Visible, Consumer Cellular, Google Fi, Mint Mobile, US Mobile and Republic Wireless. Twigby is listed as an emerging player. Broad incumbents are Boost Mobile, Metro by T-Mobile and Cricket Wireless.
Does SmartLess Mobile have an API?
No public API is recorded for SmartLess Mobile.