Consumer Product Partners
Consumer Product Partners (operating as Nice-Pak Products) is a U.S. B2B manufacturer of private-label and co-manufactured wipes, serving retailers and brand owners across baby, beauty, home & health, and personal care categories.
- Company typePrivate
- Founded2020
- HeadquartersSt Louis, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Consumer Product Partners does
Consumer Product Partners, now operating under the unified Nice-Pak Products, LLC brand, is a B2B designer and manufacturer of OEM consumer goods specializing in private-label and co-manufactured wipes for the health, hygiene, and personal care sectors. Its product portfolio spans four categories — Baby, Beauty, Home & Health, and Personal Care — covering the full lifecycle from raw material selection through formulation, packaging, and distribution for retailer store brands and brand owners.
The company earns revenue primarily through private-label manufacturing and contract manufacturing engagements (with co-manufacturing services as a supporting stream). Customers are retailers seeking store-brand wipes and brand owners seeking production capacity across personal and environmental care; sales are handled via direct B2B enterprise relationships. R&D emphasizes next-generation formulas and sustainably-sourced ingredients, with sustainability governance and a published Sustainability 2025 Report serving as material customer-facing assets. The company is employee-owned, operates globally through direct sales, and maintains certifications including California Supply Chain Act compliance and MSDS documentation on the Sphera platform.
In 2025, Vivos Holdings (itself a portfolio company of Emprise Group) completed a combination with Nice-Pak and consolidated three U.S. subsidiaries under the single Nice-Pak Products brand, positioning the resulting entity as "one of the world's largest solution providers in health and wellness." Headcount is reported in the 1,001-5,000 range, and the head entity is domiciled in the United States as a private LLC. The pre-combination Consumer Product Partners legal name is retained in firmographic registries while the operating brand has shifted fully to Nice-Pak Products.
Consumer Product Partners firmographics
Firmographics- Name
- Consumer Product Partners
- Legal name
- Nice-Pak Products, LLC
- Website
- https://consumerproductpartners.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Consumer Product Partners (operating as Nice-Pak Products) is a U.S. B2B manufacturer of private-label and co-manufactured wipes, serving retailers and brand owners across baby, beauty, home & health, and personal care categories.
- Ownership category
- akta.pro rank
Consumer Product Partners industry classification
Industry- Product category
- Consumer Wipes Manufacturing
- NAICS
- Sanitary Paper Product Manufacturing (322291), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Papers & Allied Products (2600)
- akta.pro primary industry
- Wipes (Baby, Flushable, Household, Personal) (CRADALAH)
- akta.pro secondary industries
- Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)
Keywords
Where Consumer Product Partners is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Consumer Product Partners business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Private Brand Manufacturing: Manufacturing of store brand/private brand wipes for retailers - from raw material selection to packaging and distribution
- Contract Manufacturing: Contract manufacturing services for brand owners and retailers in health, hygiene, and personal care sectors
- Co-manufacturing Services: Co-manufacturing solutions for brand owners and retailers
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Consumer Product Partners product offering
Product offeringCore offering
Consumer Product Partners (operating as Nice-Pak Products) designs and manufactures private brand and co-manufactured wipes for retailers and brand owners in the health, hygiene, and personal care sectors. The company handles raw material selection, formulation, manufacturing, packaging, and distribution across four product categories — Baby, Beauty, Home & Health, and Personal Care — and offers contract manufacturing and co-manufacturing services to brand owners and retailers.
Product overview
Nice-Pak Products is a co-manufacturer of private brand and store-brand wipes across four product categories: Baby, Beauty, Home & Health, and Personal Care. The company provides contract manufacturing services to brand owners and retailers, focusing on next-generation formulas and sustainably-sourced ingredients. The portfolio includes hygiene, personal care, and wellness products with recent consolidation through Vivos Holdings combining three subsidiaries into a unified Nice-Pak Products brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Baby Wipes Private brand baby care wipes for infants, manufactured through co-manufacturing partnerships with retailers and brand owners.
- Beauty Wipes Private label beauty and cosmetic wipe products manufactured for retail store brands, supporting personal care product lines.
- Home & Health Wipes Hygiene and cleaning wipe products for home and health applications, manufactured through contract manufacturing services.
- Personal Care Wipes Personal hygiene and care wipe products for private label and contract manufacturing, serving brand owners and retailers.
- Contract Manufacturing Services Co-manufacturing services for brand owners and retailers in the health, hygiene, and personal care sectors, covering formulation, manufacturing, packaging, and distribution.
Companies that use Consumer Product Partners
Customer profileSegments2 records
Ideal customer profiles2 records
Consumer Product Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Consumer Product Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vivos HoldingscoreVivos Holdings combined operations with Nice-Pak, bringing together two industry leaders in private brand and co-manufactured hygiene and personal care products. The transaction creates one of the world's largest solution providers in health and wellness.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Consumer Product Partners competitors and assessment
Company assessmentDirect peers
- Ontex Group: European-headquartered personal hygiene manufacturer with a strong private-label wipes and baby care business. Comparable in private-label wipes manufacturing and contract manufacturing for retailers across hygiene categories.
- Rockline Industries: Privately held U.S. contract manufacturer of wet wipes and personal care products for retail store brands. Most direct comparable to Nice-Pak in private-label wipes manufacturing scope, scale, and category mix.
Broad incumbents
- Kimberly-Clark: Major manufacturer of branded baby wipes (Huggies, Kleenex) and household/personal care products. Comparable end-market exposure to Nice-Pak across baby, household, and personal care wipes, though distributed through owned brands.
- The Clorox Company: Manufacturer of branded disinfecting and household cleaning wipes (Clorox, Lysol). Comparable in home & health/household cleaning wipes but competing through strong consumer brands rather than private-label manufacturing.
- Edgewell Personal Care: Producer of personal care products including wet wipes (Wet Ones, Carefree) across feminine hygiene and family care. Comparable in personal care and feminine hygiene wipes manufacturing; competing more through branded SKUs than pure contract manufacturing.
- Procter & Gamble: Global CPG incumbent producing branded baby wipes (Pampers), household wipes (Mr. Clean, Swiffer), and personal care wipes. Overlaps with Nice-Pak across multiple wipe categories but competes via owned brands and outsources some private-label production to companies like Nice-Pak.
Emerging players
- The Honest Company: Consumer brand focused on sustainable baby wipes, personal care, and household products, often using third-party contract manufacturers. Comparable end-categories (baby wipes, personal care) and shared emphasis on sustainability, but competes as a branded buyer rather than manufacturer.
Others
- Berry Global Group: Large global supplier of nonwoven materials, films, and packaging serving hygiene and personal care customers. Comparable as an input/adjacent supplier into the same wet-wipe manufacturing ecosystem.
- Suominen: Global manufacturer of nonwoven fabrics used as the substrate in wet wipes. Closely comparable as an upstream input supplier to the wipes manufacturing value chain that Nice-Pak operates in.
Regional players
- PDI Healthcare: U.S.-focused manufacturer of professional hygiene and disinfectant wipes (Sani-Cloth, Sani-Hands). Comparable in wipe-based hygiene products but focused on healthcare/professional channels rather than retail store brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Consumer Product Partners social profiles
Digital presenceConsumer Product Partners compliance and trust
Trust signalCompliance2 records
Consumer Product Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumer Product Partners leadership team
Management profileNumber of profiles
Consumer Product Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumer Product Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumer Product Partners
What does Consumer Product Partners do?
Consumer Product Partners (operating as Nice-Pak Products) designs and manufactures private brand and co-manufactured wipes for retailers and brand owners in the health, hygiene, and personal care sectors. The company handles raw material selection, formulation, manufacturing, packaging, and distribution across four product categories — Baby, Beauty, Home & Health, and Personal Care — and offers contract manufacturing and co-manufacturing services to brand owners and retailers.
Is Consumer Product Partners a public or private company?
Consumer Product Partners is a private company. It is classified as private equity controlled and is currently operating.
When was Consumer Product Partners founded?
Consumer Product Partners was founded in 2020. It employs 1,001 to 5,000 people.
Where is Consumer Product Partners based?
Consumer Product Partners is headquartered in St Louis, United States, in the North America region.
How does Consumer Product Partners make money?
Three revenue lines are on record. Private Brand Manufacturing is the primary driver. The others are contract Manufacturing and co-manufacturing Services.
Who are Consumer Product Partners's main competitors?
Direct peers on record are Ontex Group and Rockline Industries. Broad incumbents are Kimberly-Clark, The Clorox Company, Edgewell Personal Care and Procter & Gamble. The Honest Company is listed as an emerging player. Others are Berry Global Group and Suominen. PDI Healthcare is listed as a regional player.
Does Consumer Product Partners have an API?
No public API is recorded for Consumer Product Partners.
What industry is Consumer Product Partners in?
Consumer Product Partners's product category is Consumer Wipes Manufacturing. Its primary akta.pro industry code is CRADALAH, Wipes (Baby, Flushable, Household, Personal), with a secondary code of IMAMAGAC, Wet Wipes & Flushable Wipes (Nonwoven-based). Its NAICS code is 322291 and its SIC code is 2840.