Sweet Maddie's

Name

Sweet Maddie's

Website

https://cookiesondemand.com

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Specialty Bakery Foods

NAICS

Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen Snacks & Appetizers (CRADADAD), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Frozen cookie dough
• Gourmet bakery
• Online bakery
• Pre-portioned dough
• Custom cakes

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Cookie Dough Product Sales: One-time purchase of frozen gourmet cookie dough in 6-count bags. Products ship nationwide via UPS. Customers can purchase individual flavors or variety packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sweet Maddie's is a family-run licensed online bakery that sells pre-portioned frozen gourmet cookie dough under its 'Cookies On Demand' brand, shipped nationwide in 6-count bags for home baking. The company also offers custom layered cakes and cupcakes available for local pickup and delivery in the Frederick, Maryland area. Cookie dough is manufactured in a commercial kitchen called 'The Cutting Board' and remains fresh in the freezer for up to 6 months.

Product overview

Sweet Maddie's operates as a family-run licensed online bakery offering gourmet frozen cookie dough products through its Cookies On Demand brand, alongside custom cakes and cupcakes available locally. The Cookies On Demand product line consists of pre-made, pre-portioned frozen cookie dough balls (primarily 2 oz each, six per bag) designed for home baking—customers simply place the dough in their oven for fresh cookies in minutes. The core product portfolio includes eight distinct cookie flavors: Triple C (signature Belgian chocolate chip), Maryland Mud (dark chocolate/chocolate chip hybrid), Stuffed Snickerdoodle (cinnamon with cookie butter center), Toffee Salted Caramel, S'mores, Blueberry Sunrise, Limoncello (seasonal), and Caramel Apple (limited edition fall). Prices range from $19.97 to $50.00. The company differentiates through all-natural, clean-label ingredients sourced from local suppliers when possible, with cookies maintaining freshness for up to six months frozen. Cakes and cupcakes are available as local add-on offerings through the sister website sweetmaddiesbakery.com, featuring custom designs and personalized messages for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Blueberry Sunrise Cookie Dough Six pre-portioned 2 oz frozen cookie dough balls with plump wild blueberries, rich black walnuts, and creamy white chocolate in a brown sugar-based dough, designed for home baking.
• Caramel Apple Cookie Dough Limited edition fall frozen cookie dough with warm caramel, spiced apples, and a hint of cinnamon, made with clean-label ingredients.
• Limoncello Cookie Dough Seasonal lemon cookie frozen dough made with real lemon zest, pure lemon oil, demerara sugar, and Valrhona Yuzu Inspiration, sold as six pre-portioned 2 oz balls in a resealable pouch.
• Maryland Mud Cookie Dough Chocolate lover's hybrid cookie combining half dark chocolate cookie made with black cocoa and half signature Triple C chocolate chip with Belgian chocolate, sold as six 2 oz frozen dough balls per bag.
• Stuffed Snickerdoodle Cookie Dough Signature snickerdoodle reimagined with a creamy cookie butter center, soft and buttery cinnamon-kissed dough, sold as six 2 oz frozen dough balls per bag.
• S'mores Cookie Dough Campfire-inspired buttery graham cookie dough filled with rich chocolate and toasted marshmallow, with premium chocolate chunks and golden edges when baked.
• Toffee Salted Caramel Cookie Dough Brown butter base cookie with crunchy golden toffee bits, salted caramel center, and smoked sea salt finish, sold as six 2 oz frozen dough balls per bag.
• Triple C Cookie Dough Signature chocolate chip cookie loaded with premium Belgian chocolate discs, crafted with creamy European butter, sold as six 2 oz frozen dough balls per bag.
• Custom Layered Cakes Custom layered cakes available in multiple flavor options for local pickup, delivery, and custom orders for birthdays, corporate events, and special occasions.
• Cupcakes Dozen cupcakes available in the same flavors as the layered cakes, offered for local pickup and delivery in the Frederick, MD area.
• Mix It UP Variety Pack 12-count variety pack allowing customers to mix and match multiple flavors of the frozen cookie dough line.
• Fresh Baked Cookie Pre-Order Pre-order service for fresh-baked cookies shipped directly to customers, offered in addition to the frozen cookie dough lineup.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Insomnia Cookies: National late-night cookie delivery and retail bakery chain. Comparable as a cookies-first DTC brand with nationwide shipping and strong digital ordering — relevant peer for understanding how a cookies-only brand scales distribution.
• Levain Bakery: Iconic NYC-based gourmet cookie brand with nationwide shipping and retail bakeries. Comparable on premium gourmet cookie positioning, nationwide DTC shipping of baked goods, and social-media-driven brand awareness — a useful reference for scaling beyond a single local bakery.
• Tate's Bake Shop: Premium gourmet cookie brand sold nationally through grocery and DTC (owned by Mondelez). Comparable on gourmet cookie positioning, ingredient quality, and DTC e-commerce presence, but with broader product line and major CPG backing.
• Pillsbury: General Mills-owned mass-market refrigerated cookie dough brand sold in grocery nationwide. Comparable broad incumbent in pre-formed cookie dough; competes for the same 'easy home-baked cookies' occasion at lower price points and full retail distribution.
• Nestlé Toll House: Mass-market frozen and refrigerated cookie dough brand from Nestlé, sold nationally through grocery retail. Comparable as the dominant incumbent in pre-formed frozen cookie dough — same core product category but with vastly larger distribution, marketing, and pricing umbrella.

Emerging players

• Daily Harvest: DTC subscription frozen food brand with national shipping and frozen logistics infrastructure. Comparable as a venture-backed DTC frozen-food brand using direct shipping to consumers — provides benchmark for category economics and scaling frozen DTC.
• Stonefire: Frozen flatbread and baked goods brand sold in grocery retail. Comparable as a frozen baked-goods CPG with retail distribution, providing reference for potential wholesale expansion of Sweet Maddie's frozen cookie line into grocery.

Regional players

• Chip City Cookies: NY-based gourmet cookie retailer with locations and nationwide shipping. Comparable on gourmet cookie positioning, DTC nationwide shipping model, and rotating seasonal/limited flavors — though focused on East Coast retail expansion.

Direct peers

• Doughp: DTC edible and bakeable cookie dough brand sold online nationwide. Comparable because it sells ready-to-bake cookie dough directly to consumers, sharing Sweet Maddie's core product mechanic and gifting/snack use case.
• Sweet Loren's: DTC brand selling clean-label, all-natural frozen cookie dough and other frozen baked goods direct to consumers online and through retail. Most directly comparable peer — same product format (frozen, pre-portioned dough), same premium/clean-label positioning, similar direct-to-consumer e-commerce model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sweetmaddies1
• Facebookfacebook.com/sweetmaddiesbakery
• Instagraminstagram.com/sweetmaddiescookiesondemand
• Pinterestpinterest.com/sweetmaddies
• TikToktiktok.com/@sweetmaddiesbakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Maddie's