What Gribouilli does

Gribouilli is a nonprofit professional association founded in May 2017 in Île-de-France, France, and the first of its kind dedicated to childcare workers (gardes d'enfants and assistantes maternelles) in the region. Its mission is the professionalization and valorization of early childhood professions, particularly home-based care. The organization operates a community of more than 1,000 childcare workers, governed in part by volunteer Ambassadrices who mentor peers and sit in association leadership, and it runs several distinct programs: DOMAVIP (free, flexible childcare enabling precarious families to return to employment), Sentinelles (a 200-hour training program on detecting neurodevelopmental disorders, co-developed with Association Ikigai), Programme Emploi (a four-week intensive training with job dating, posting a 63% direct placement rate in 2020-2021), and the BFF complementary childcare service delivered through the GED Sans Frontières cooperative.

The association's core technology is 'ABC des nounous,' an SMS and WhatsApp chatbox that enables rapid information sharing and scheduling between childcare workers and families; no other AI, machine learning, or data-science capabilities are disclosed. Gribouilli's revenue model is diversified across three streams: a €20 annual membership fee paid by childcare workers, donations and corporate sponsorships (mécénat de compétences), and grants from a broad base of private foundations (Abbé Pierre, Caritas, Chanel, Lagardère, Société Générale, Orpea, VINCI, Tolot, Gratitude) and public bodies (CAF de Paris, Ville de Paris, France Relance, Pôle Emploi). Its go-to-market is community-led, with demand generation routed through institutional prescriber partners (CAF, Pôle Emploi, Paris municipalities) and supply acquisition through Ambassadrices peer referrals and free professionalization workshops. The association has expanded into policy advocacy, co-organizing a Senate Colloquium on early childhood in December 2021 and co-signing a Le Monde tribune on sector reform in 2022.

Name

Gribouilli

Legal name

Gribouilli

Website

https://gribouilli.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Gribouilli is a nonprofit professional association founded in 2017 in Île-de-France that professionalizes and supports childcare workers through training, employment programs, and a community of more than 1,000 members, while also providing subsidized childcare to precarious families via its DOMAVIP and cooperative GED Sans Frontières.

Ownership category

akta.pro rank

Product category

Early Childhood Services

NAICS

Child Care Services (6244), Child and Youth Services (62411), Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

akta.pro secondary industry

Inclusive Infant & Toddler Care (Special Needs / IFSP-Aligned) (EDACAGAI)

Keywords

• Child care services
• Early childhood professionalization
• Home childcare association
• Childcare workforce training
• Family employment support

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Childcare workers pay a 20€ annual membership fee to join the Gribouilli association.
2. Donations and sponsorships: Gribouilli receives financial support from individual donors and corporate sponsors ('mécénat de compétences', 'dons numéraire ou en nature'). They actively solicit donations through their website.
3. Foundation grants and public subsidies: Majority of funding comes from private foundations (Abbée Pierre, Caritas, Chanel, Gratitude, Tolot, Société Générale, Lagardère, Generali, Orpea, VINCI) and public bodies (CAF, Ville de Paris, France Relance, Pôle Emploi).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Gribouilli is a nonprofit professional association that professionalizes and valorizes home-based childcare workers (gardes d'enfant) in Île-de-France. It delivers community-led training programs (Sentinelles for neurodevelopmental detection, Programme Emploi for employment readiness), subsidized childcare matching for precarious families (DOMAVIP), and peer mentorship through experienced Ambassadrices. Services are funded by a 20€ annual membership fee, foundation grants, public subsidies, and corporate/institutional contracts.

Product overview

Gribouilli is a professional association for childcare workers in Île-de-France, founded in May 2017. The organization offers a portfolio of interconnected social programs designed to professionalize and valorize the childcare sector. Its core offerings include DOMAVIP (a childcare solution for families in precarity to facilitate employment return), SENTINELLES (a 200-hour training program for detecting neurodevelopmental disorders), and the Programme Emploi (an employment support program with intensive training-action). These programs are complemented by community-building initiatives through the Ambassadrices program, the GED Sans Frontières Cooperative for service delivery, and advocacy events. The organization serves both childcare workers seeking professionalization and families seeking quality childcare solutions.

Differentiator

Problem solved

Functional benefit

Brands

• GED Sans Frontières: Cooperative for childcare services with simplified procedures for parents
• Sentinelles
• DOMAVIP
• Programme Emploi
• Ambassadrices

Products and services

• DOMAVIP
• Sentinelles
• Programme Emploi

Quantifiable outcome

• 63% of childcare workers in the Emploi program were hired directly after completing the 4-week training (2020-2021).
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Association IkigaicoreStrategic or Co-development Partner · 1 January 2018Ikigai is a partner in the Sentinelles program (created 2018). They share expertise in neurodevelopmental disabilities and autism in children, while Gribouilli provides expertise in home childcare. Together they developed a 200-hour training program for childcare workers to detect and support children with neurodevelopmental disorders.
• EdumiamcoreStrategic or Co-development PartnerEdumiam supports early childhood professionals by providing resources and training to help young children develop their full potential, with a focus on equal opportunities. Co-organizer of the Senate Colloquium on early childhood.
• Leplusimportant (#Leplusimportant)coreStrategic or Co-development PartnerCo-organizer with Gribouilli and Edumiam of the December 17th Senate Colloquium on early childhood. A non-profit organization focused on early childhood issues.
• CAF de Paris (Caisse d'Allocations Familiales)coreGTM or Marketing PartnerPrimary funder of the Sentinelles and DOMAVIP programs. Also acts as a prescriber, referring families in precarious situations to Gribouilli programs.
• Ville de PariscoreGTM or Marketing PartnerKey institutional partner and funder of the Sentinelles and DOMAVIP programs. Paris municipalities (9th, 10th, 11th, 19th, 20th arrondissements) partner with Gribouilli for job dating events and community activities.
• Pôle EmploicoreGTM or Marketing PartnerPrescriber for the DOMAVIP program, referring unemployed individuals and job seekers in professional insertion to Gribouilli's childcare services and programs.
• La Table de CanaminorGTM or Marketing PartnerProfessional insertion association acting as prescriber for the DOMAVIP program, referring families in precarious situations to Gribouilli's childcare services.
• RejouéminorGTM or Marketing PartnerSocial enterprise for professional insertion acting as prescriber for the DOMAVIP program.
• EspoirminorGTM or Marketing PartnerProfessional insertion organization acting as prescriber for the DOMAVIP program.
• Refugee FoodminorGTM or Marketing PartnerNetwork supporting refugees, acting as prescriber for the DOMAVIP program.
• Du Pain et des RosesminorGTM or Marketing PartnerSocial initiative for refugees, acting as prescriber for the DOMAVIP program.
• Fedesap (Fédération des Entreprises de Services à la Personne)minorOthersGribouilli is a member of Fedesap, the federation of home services companies, providing industry representation and networking.
• CRESS IDF (Chambre Régionale de l'Économie Sociale et Solidaire)minorOthersGribouilli is a member of CRESS IDF, the regional chamber for social and solidarity economy in Ile-de-France.
• Les SCOP (Société Coopérative et Participative)minorOthersGribouilli is a member of Les SCOP, the network of worker cooperatives in France, through its GED Sans Frontières cooperative.
• URIOPSs IDFminorOthersGribouilli is a member of URIOPSs IDF, the Union Régionale des Organismes Pari-Sociaux de santé in Ile-de-France.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yoopies: Yoopies is a leading French platform connecting families with childcare workers (nannies, childminders). It directly competes with Gribouilli's job-dating and matching activities between trained childcare workers and parent-employers in France.
• Nounou-Top: Nounou-Top is a French childcare matching platform for families seeking nannies and childminders. It is a direct peer to Gribouilli's family-facing matching and job-dating services in the French childcare market.
• Kangourou Kids: Kangourou Kids is a French agency specializing in home childcare services (garde d'enfants à domicile). It is a direct competitor to Gribouilli's commercial childcare offering and to the GED Sans Frontières cooperative model.
• Family Sphere: Family Sphere is a French network of nanny agencies providing home childcare services nationwide. Comparable to Gribouilli's home childcare matching and cooperative service delivery model.
• La Compagnie des Familles: La Compagnie des Familles is a French home childcare and family services provider. It overlaps directly with Gribouilli's home childcare service delivery (DOMAVIP, GED cooperative, BFF) and family-insertion offerings.
• FEPEM (Fédération des Particuliers Employeurs de France): FEPEM is the French federation representing individual employers and their employees, including childcare workers (assistantes maternelles, gardes d'enfants). It is the closest analogue to Gribouilli as a sector-wide representative organization for childcare workers in France.

Broad incumbents

• Babilou: Babilou is one of the largest daycare and early-childhood operators in France. It is a broader incumbent in the French childcare market where Gribouilli operates, but focuses on collective daycare rather than home childcare professionalization.
• People & Baby (Crèche Attitude): People & Baby (which absorbed Crèche Attitude) is a major French daycare network. It serves overlapping families and policy stakeholders but operates at much larger scale in collective daycare rather than Gribouilli's home-care niche.
• O2 (care services): O2 is one of the largest French providers of home-based services including childcare, household support, and senior care. Comparable as a broad home-care incumbent whose portfolio overlaps with Gribouilli's childcare worker community.

Others

• Edumiam: Edumiam is a French nonprofit supporting early childhood professionals with training and resources, and is a direct partner of Gribouilli (co-organizer of the Senate Colloquium). It is thematically aligned and operationally adjacent rather than competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/maimonatou
• Facebookfacebook.com/GribouilliFR
• LinkedInlinkedin.com/company/gribouilli
• Instagraminstagram.com/gribouillifr

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Gribouilli