Frank's Mr. Plumber
Frank's Mr. Plumber is a family-owned, Tonawanda-based residential home services company serving Western New York homeowners with plumbing, drain, sewer, water heater, sump pump, and HVAC services, plus an annual Service Partner Plan membership.
- Company typePrivate
- Founded1985
- HeadquartersTonawanda, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Frank's Mr. Plumber does
Frank's Mr. Plumber is a family-owned residential home services company founded in 1985 by Frank DiMaria and headquartered in Tonawanda, New York. It serves homeowners across Western New York — covering Erie, Niagara, Orleans, Wyoming, Genesee, and parts of Cattaraugus counties — with plumbing repairs, drain and sewer cleaning, water heater and sump pump services, and a recently added full HVAC service line. The company employs more than 60 people, including licensed plumbers, drain and sewer specialists, HVAC technicians, apprentices, and a full administrative and marketing back-office.
The service delivery relies on established field diagnostic technologies — sewer camera inspection, hydro-jetting, trenchless pipe installation, and infrared/acoustic leak detection — combined with quote-based, upfront pricing. GTM is direct-to-consumer: customers book by phone or online, with emergency response available until 10pm on weeknights. Distribution is reinforced by community sponsorships, chamber memberships across multiple counties, a Nexstar Network affiliation, and word-of-mouth/Refer-a-Friend channels.
The business makes money through three layers: (1) one-time professional services revenue on plumbing, drain, sewer, water heater, sump pump, and HVAC jobs; (2) an annual Service Partner Plan subscription offering priority scheduling, discounted emergency fees, recurring inspections, and a transferable workmanship guarantee; and (3) customer financing partnerships with Synchrony and Fix It Flex that lower the cost barrier on larger installations. The company holds a BBB A+ rating, a 4.9/5 Google review average, and is recognized by the Home Improvement Council of WNY, with no external investors or parent company disclosed.
Frank's Mr. Plumber firmographics
Firmographics- Name
- Frank's Mr. Plumber
- Legal name
- Frank's Mr. Plumber
- Website
- https://callmrplumber.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frank's Mr. Plumber is a family-owned, Tonawanda-based residential home services company serving Western New York homeowners with plumbing, drain, sewer, water heater, sump pump, and HVAC services, plus an annual Service Partner Plan membership.
- Ownership category
- akta.pro rank
Frank's Mr. Plumber industry classification
Industry- Product category
- Residential Plumbing & HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Residential Plumbing Fixture Installation & Repair (HSAOAAAA)
- akta.pro secondary industry
- Pipe Installation, Repair & Repiping (HSAOAAAB)
Keywords
Where Frank's Mr. Plumber is headquartered
LocationHeadquarters
- HQ city
- Tonawanda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frank's Mr. Plumber business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Plumbing Services Revenue: One-time service fees for plumbing repairs, drain cleaning, sewer services, water heater services, sump pump services, and fixture installation. Revenue generated per job with upfront pricing model.
- Service Partner Plan Membership: Annual membership program offering priority emergency service, discounted emergency fees ($99 vs $149), 10% discount on plumbing services, yearly plumbing inspection, 2 seasonal HVAC inspections, and 1-year workmanship guarantee.
- Financing Services: Partnership with Synchrony and Fix It Flex for flexible payment plans. Enables customers to pay over time for repairs and installations, making larger jobs more accessible.
- HVAC Services: Recently expanded to include HVAC services (AC repair, AC install, AC maintenance, furnace repair, furnace install, furnace maintenance, boiler services, ductless AC repair, indoor air quality).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $99 Any Drain Opening Special |
| Unit Pricing | Pay-as-you-go | $50 Off Plumbing Service |
| Unit Pricing | Pay-as-you-go | $200 Off Hot Water Tank Installation |
| Unit Pricing | Pay-as-you-go | $300 Off Tankless Hot Water Unit |
| Unit Pricing | Pay-as-you-go | $79 Toilet Repair Diagnostic |
| Unit Pricing | Pay-as-you-go | $79 Drain Clearing |
| Unit Pricing | Pay-as-you-go | $99 Sewer/Main Line Camera Inspection Proposal |
| Unit Pricing | Pay-as-you-go | $816 Hydro-Jetting Service Proposal |
| Unit Pricing | Pay-as-you-go | Tankless Water Heater Tune-Up |
| Subscription | Annual | Service Partner Plan Annual Membership |
| Other | Monthly | Fix It Flex Financing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Frank's Mr. Plumber product offering
Product offeringCore offering
Frank's Mr. Plumber is a family-owned residential home services company that provides plumbing repair, drain cleaning, sewer line services, water heater installation and repair, sump pump services, HVAC services, and 24/7 emergency plumbing to homeowners across Western New York. The company offers an annual Service Partner Plan membership with priority scheduling and discounts, and provides customer financing through Synchrony and Fix It Flex partnerships.
Product overview
Frank's Mr. Plumber is a family-owned plumbing service company offering a comprehensive suite of residential plumbing, drain cleaning, sewer, water heater, sump pump, and HVAC services across Western New York. The company's core product portfolio includes general plumbing services (leak repair, pipe installation, fixture installation, toilet repair), drain cleaning with hydro-jetting capabilities, sewer line services with camera inspection technology, water heater services (both tank and tankless systems), sump pump services with battery backup options, and full HVAC services. The company differentiates through its annual Service Partner Plan membership program offering priority scheduling and discounts, and provides financing options through Synchrony and Fix It Flex partnerships. Emergency plumbing services are available 24/7 until 10 pm on weeknights.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Services General plumbing services including leak repairs, pipe installation, fixture installation, garbage disposal installation, and toilet repair for residential properties across Western New York.
- Drain Cleaning Professional drain cleaning services including kitchen drain cleaning, bathroom drain cleaning, hydro-jetting, and drain opening to clear blockages and restore flow.
- Sewer Line Services Sewer line repair, replacement, and camera inspection services to diagnose and resolve sewer issues without unnecessary digging.
- Water Heater Services Water heater installation, repair, and maintenance for both traditional tank and tankless systems.
- Sump Pump Services Sump pump installation, repair, battery backup systems, bubbler system installation, and water filtration systems to protect homes from flooding.
- HVAC Services Heating and cooling services including AC repair, AC installation, AC maintenance, furnace repair, furnace installation, furnace maintenance, boiler services, ductless AC repair, and indoor air quality solutions for residential customers.
- Emergency Plumbing 24/7 emergency plumbing services available until 10 pm on weeknights for urgent plumbing issues throughout the Buffalo area.
- Service Partner Plan Annual membership program offering priority emergency service, discounted emergency fees ($99 vs $149), 10% discount on plumbing services, yearly plumbing inspection, 2 seasonal HVAC inspections, and 1-year workmanship guarantee. Membership is transferable to a new home or buyer.
- Financing Services Flexible payment plans through Synchrony and Fix It Flex for plumbing repairs and installations, allowing customers to pay over time with monthly payments starting at $9/month and interest rates as low as 0%.
Quantifiable outcome
- 40+ years in business since 1985
- +3 more outcomes
Companies that use Frank's Mr. Plumber
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Frank's Mr. Plumber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Frank's Mr. Plumber partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nexstar NetworkcoreProfessional organization of elite plumbing contractors focused on integrity, excellence, and continuous training. Membership provides access to best practices, ongoing training resources, and industry expertise that translates to better service, better technicians, and better results for customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Frank's Mr. Plumber competitors and assessment
Company assessmentOthers
- Nexstar Network: Member organization of elite plumbing and HVAC contractors that Frank's belongs to. Not a competitor but a direct operating peer set — other Nexstar members run similarly structured residential service businesses and represent the closest cohort for operational and financial benchmarking.
Direct peers
- Benjamin Franklin Plumbing: National franchise focused on residential plumbing repair, drain cleaning, water heater, and sewer services with strong on-time and customer-service branding. Comparable product/customer profile and competing for the same homeowner wallet.
- Roto-Rooter: National plumbing and drain cleaning franchise offering residential plumbing repair, drain cleaning, sewer services, and water heater work — the same core service set Frank's provides. Directly comparable on product and target customer (residential homeowners), though with national scale rather than a regional footprint.
- Mr. Rooter Plumbing: Neighborly-owned franchise network delivering residential plumbing, drain cleaning, and sewer line services to homeowners. Closely aligned service mix, customer profile, and franchise operating model versus Frank's independent operation.
Broad incumbents
- HomeServe USA: Home repair and warranty provider that partners with local contractors to deliver plumbing, drain, sewer, and HVAC services to homeowners. Comparable end-customer and service categories, but operates a network/admin model rather than direct field delivery.
- ARS / Rescue Rooter: Large multi-state residential HVAC, plumbing, and electrical services platform with national scale. Offers the same core residential plumbing/HVAC service bundle as Frank's but as part of a much broader geographic and service portfolio.
- ServiceMaster (American Home Shield / Authority Brands): Large home services platform with adjacent residential plumbing, HVAC, and home warranty offerings. Compares to Frank's on customer profile and service category breadth, with materially greater scale and capital access.
Regional players
- Len The Plumber: Regional residential plumbing, drain, sewer, and HVAC service company operating across the Mid-Atlantic. Closely comparable business model and customer profile, though geographically focused on the Baltimore/DC corridor rather than Western New York.
- Cool Today: Regional residential HVAC, plumbing, and electrical services provider in the Southeast U.S. Similar multi-trade residential model with comparable technician workforce and subscription/maintenance offerings, but geographically distinct.
- Horizon Services: Regional plumbing, drain cleaning, sewer, water heater, and HVAC provider serving the Mid-Atlantic. Comparable multi-trade residential service model, similar marketing emphasis on upfront pricing and emergency response, different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Frank's Mr. Plumber social profiles
Digital presenceFrank's Mr. Plumber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frank's Mr. Plumber leadership team
Management profileNumber of profiles
Profiles7 records
Frank's Mr. Plumber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frank's Mr. Plumber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frank's Mr. Plumber
What does Frank's Mr. Plumber do?
Frank's Mr. Plumber is a family-owned residential home services company that provides plumbing repair, drain cleaning, sewer line services, water heater installation and repair, sump pump services, HVAC services, and 24/7 emergency plumbing to homeowners across Western New York. The company offers an annual Service Partner Plan membership with priority scheduling and discounts, and provides customer financing through Synchrony and Fix It Flex partnerships.
Is Frank's Mr. Plumber a public or private company?
Frank's Mr. Plumber is a private company. It is classified as family owned and is currently operating.
When was Frank's Mr. Plumber founded?
Frank's Mr. Plumber was founded in 1985. It employs 51 to 100 people.
Where is Frank's Mr. Plumber based?
Frank's Mr. Plumber is headquartered in Tonawanda, United States, in the North America region.
How does Frank's Mr. Plumber make money?
Four revenue lines are on record. Plumbing Services Revenue is the primary driver. The others are service Partner Plan Membership, financing Services and HVAC Services.
Who are Frank's Mr. Plumber's main competitors?
Nexstar Network is listed as an others. Direct peers are Benjamin Franklin Plumbing, Roto-Rooter and Mr. Rooter Plumbing. Broad incumbents are HomeServe USA, ARS / Rescue Rooter and ServiceMaster (American Home Shield / Authority Brands). Regional players are Len The Plumber, Cool Today and Horizon Services.
Does Frank's Mr. Plumber have an API?
No public API is recorded for Frank's Mr. Plumber.
What industry is Frank's Mr. Plumber in?
Frank's Mr. Plumber's product category is Residential Plumbing & HVAC Services. Its primary akta.pro industry code is HSAOAAAA, Residential Plumbing Fixture Installation & Repair, with a secondary code of HSAOAAAB, Pipe Installation, Repair & Repiping. Its NAICS code is 23822 and its SIC code is 7600.