Cedar Tubs

What Cedar Tubs does

Northern Lights Cedar Tubs Inc., operating as Cedar Tubs, is a Canadian family-owned manufacturer of premium handcrafted cedar hot tubs, founded in 1998 and headquartered in West St. Paul, Manitoba. The company builds custom, made-to-order tubs from Clear Western Red Cedar and Alaskan Yellow Cedar using barrel/cooperage construction with laser-guided precision joints (canoe joints for staves; tongue-and-groove for floors) and 304L stainless steel straps that accommodate natural wood expansion. Its five-product portfolio spans the Classic barrel-style hot tub (2-10 person capacity), Ofuro Japanese soaking tubs, Aqua Therapy tubs with hydro-massage jets, Cold Plunge/Chiller tubs for cold-water therapy, and Wood-Fired off-grid tubs, supported by five interchangeable heating systems (electric, gas/propane, hybrid gas/electric, wood-fired, and the proprietary Arctic Heat Pump) plus chemical-free ozone and copper/silver ionization sanitization.

Technology is centered on specialized cedar cooperage and is complemented — not defined — by third-party integrations: Balboa wireless spa packs provide iPhone/iPad remote control of lighting, jets, and temperature in both North American and European variants, while Timberline supplies the thermosiphon wood-fired heater for off-grid use. The company offers a 5-year warranty on all tubs and asserts product lifespans of 20+ years.

The business model is overwhelmingly direct-to-consumer, supported by an online build-and-price configurator, phone-based sales support, and 0% APR financing through Affirm; international markets outside the US and Canada are reached through a dealer network, while a separate North American installer network provides professional installation. Ancillary revenue comes from an online store selling replacement parts, filters, covers, plumbing supplies, heaters, pumps, and cedar woodcrafts. Customers are predominantly residential (homeowners, cabin owners, off-grid users) supplemented by a smaller commercial channel into luxury spas, resorts, retreats, and the architect/designer specifier community. The operating footprint combines North American warehouses, a European warehouse for international distribution, and a BBB-accredited family ownership structure.

Name

Cedar Tubs

Legal name

Northern Lights Cedar Tubs Inc.

Website

https://cedartubs.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Northern Lights Cedar Tubs (Cedar Tubs) is a Canadian family-owned manufacturer, founded in 1998, that builds custom premium cedar hot tubs and sells them direct-to-consumer and through international dealer and installer networks to residential homeowners, spas, resorts, and architects.

Ownership category

akta.pro rank

Product category

Cedar Hot Tubs

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Cedar hot tubs
• Barrel hot tubs
• Wooden soaking tubs
• Hydrotherapy tubs
• Wood fired heating

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hot Tub Sales: Custom-built cedar hot tubs sold as one-time purchases with multiple product lines (Classic, Ofuro, Hydro Therapy, Cold Plunge, Wood-Fired). Products are built to order and shipped fully assembled or as DIY kits. Pricing varies by model, size, and heating system selection.
2. Accessories and Parts: Replacement parts, filters, covers, plumbing supplies, pumps, heaters, and cedar woodcrafts sold through online store
3. Installation Services: Professional installation through network of cedar tub installers
4. Financing Services: 0% financing options through Affirm partner for customer payment plans

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Cedar Tubs (Northern Lights Cedar Tubs Inc.) designs, builds, and sells handcrafted cedar hot tubs constructed from Grade A Clear Western Red Cedar and Alaskan Yellow Cedar. The product portfolio includes Classic barrel hot tubs, Ofuro Japanese soaking tubs, Aqua Therapy hot tubs, Cold Plunge/Chiller tubs, and Wood-Fired hot tubs, each available with multiple heating system options (electric, gas/propane, hybrid, wood-fired, and Arctic heat pump). Products are built to order and shipped fully assembled or as DIY kits directly to customers worldwide.

Product overview

Northern Lights Cedar Tubs (Cedar Tubs) offers a portfolio of handcrafted cedar hot tub products built from Clear Western Red Cedar and Alaskan Yellow Cedar. The core product line includes the Classic Cedar Hot Tub (barrel-style, 2-10 person capacity), Ofuro Japanese Soaking Tub (deep 1-2 person Japanese-style), Aqua Therapy Hot Tub (5ft therapeutic tub with hydro jets), Cold Plunge/Chiller Tub (cold water therapy), and Wood Fired Hot Tub (off-grid option). Five heating systems are offered: Electric Spa Heater, Gas/Propane Heater, Hybrid Gas/Electric Heater, Wood Fired Heater, and the proprietary Arctic Heat Pump (which also provides cooling). Eco-friendly options include chemical-free ozone and mineral ionization sanitization. Products are available as fully assembled or as DIY kits, with worldwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Cedar Hot Tub The flagship barrel-style hot tub crafted from Western Red Cedar or Alaskan Yellow Cedar, standing 4 feet tall with capacity for 2-10 people. Features 6 heating options and optional hydrotherapy jets. Built to order and shipped fully assembled or as DIY kits.
• Ofuro Japanese Soaking Tub Deep Japanese-style cedar soaking tub inspired by traditional bathing rituals, designed for 1-2 people with chin-down soaking depth. Available in oval or round shapes with 25-inch interior height. Starting price as low as $1,900-$2,250 for base model.
• Aqua Therapy Hot Tub Therapeutic cedar hot tub standing 5 feet tall and over 7 feet wide, designed for muscle recovery and rejuvenation with full-body hydro massage jets. Features minimal seating for aqua-size exercises.
• Cold Plunge / Chiller Tub Cold water therapy tub using Arctic Heat Pump refrigeration system for muscle recovery and Nordic spa experience. Can cool or heat water for alternating hot/cold therapy.
• Wood Fired Hot Tub Off-grid wood burning hot tub using external Timberline heater with thermosiphon principle. No electricity required, heats in 1.5-3 hours depending on tub size.
• Electric Spa Heater Standard electric heating option with digital controls, 240V operation, heats tubs in under 12 hours. Compatible with Balboa wireless spa packs for smartphone control.
• Gas/Propane Heater Gas or propane heating alternative for locations where electricity is costly, with fast heat-up times.
• Hybrid Gas/Electric Heater Combined gas and electric heating in one unit, allowing users to switch between fuel sources with a single control.
• Arctic Heat Pump Energy-efficient heat pump that provides both heating and cooling. Operates in temperatures as low as -20°C, saving 60-80% on energy costs compared to traditional electric heaters. North America's only heat pump that efficiently does both heating AND cooling.
• Ozone and Mineral Ionization Sanitization System Chemical-free sanitization using ozone and copper/silver ionization for natural water purification without chlorine or bromine. Selected by 95% of cedar tub owners.
• Insulated Marine Grade Vinyl Covers 4-inch and 5-inch thick vinyl covers with aluminum back plates for high insulation, includes child locks for safety.
• DIY Hot Tub Kit Easy-to-assemble kit option for customers who prefer to build their own cedar hot tub. Assembles in one weekend with common household tools. Ships flat-packed with detailed instructions.
• Professional Installation Services Professional installation services through Cedar Tubs' network of cedar tub installers across North America, for customers who prefer not to assemble the DIY kit themselves.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• BalboacoreTechnology or IntegrationBalboa provides wireless spa pack technology enabling iPhone and iPad remote control of hot tub functions. Balboa spa packs are integrated into electronic heating systems for both North American and European markets, providing LCD controls with Wi-Fi connectivity for temperature, jets, and lighting management.
• Timberline Wood Water StovecoreTechnology or IntegrationTimberline manufactures wood-fired hot tub heaters used in Northern Lights cedar hot tubs. The Timberline heaters utilize thermosiphon physics for natural convection heating without electricity, providing off-grid heating capability.
• Northern Lights Cedar Barrel SaunascoreStrategic or Co-development PartnerSister brand under same ownership offering cedar barrel saunas. Both products can be found in luxury spas and retreats worldwide, with combined Best of Class award recognition for hot tubs and barrel saunas.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Caldera Spas: Watkins Wellness–owned premium hot tub brand sold through dealers; comparable as a broad incumbent with overlapping residential wellness positioning but focused on acrylic construction.
• Jacuzzi: Largest incumbent in the broader hot tub/spa category, selling acrylic hot tubs and swim spas through broad dealer networks. Comparable as the dominant mainstream alternative to Cedar Tubs' premium cedar niche.
• Master Spas: Manufacturer of premium hot tubs and swim spas including therapy-focused lines; comparable as a broad incumbent targeting residential and light-commercial wellness buyers who might also consider a cedar hot tub.
• Bullfrog Spas: National premium hot tub brand with patented JetPak therapy seating; comparable as a broad incumbent targeting therapeutic/wellness-oriented buyers, an end-customer segment Cedar Tubs also serves via its Aqua Therapy line.
• Hot Spring Spas: Major mass-market premium hot tub brand; comparable as a broad incumbent selling energy-efficient and feature-rich acrylic hot tubs through a large dealer network that competes for the same residential backyard buyer.

Direct peers

• Almost Heaven Saunas: Premium manufacturer of wood barrel saunas and home saunas; closely comparable to Cedar Tubs as a family-run North American maker of handcrafted wood wellness products (saunas vs. hot tubs) sold into residential, spa, and retreat channels.
• Goodland Wood Fired Hot Tubs: Specialty wood-fired cedar hot tub maker focused on premium handcrafted outdoor soaking products; highly relevant peer given overlap in barrel cedar tubs, off-grid heating, and premium positioning.
• Redwood Outdoors: DTC brand of wood-fired and barrel-style hot tubs and cedar saunas; directly comparable product category (cedar hot tubs, Ofuro soaking tubs, wood-fired heating) with similar handcrafted positioning and direct-to-consumer fulfillment model.
• Dundalk Leisure Products: Manufacturer of cedar barrel saunas and outdoor leisure products (including hot tubs); comparable as a Canadian/North American specialty wood wellness equipment manufacturer serving residential and commercial buyers.

Emerging players

• Plunge: Modern DTC cold-plunge brand; comparable as an emerging/wellness-positioned player addressing the cold-water therapy and recovery use case that Cedar Tubs also targets via its Cold Plunge / Chiller Tub line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cedartubs/featured
• Facebookfacebook.com/cedartubs
• Instagraminstagram.com/cedartubs
• LinkedInlinkedin.com/company/northern-lights-cedar-tubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedar Tubs