New Circle

What New Circle does

NewCircle is a privately owned eating disorder treatment center headquartered in a single facility in Birmingham, Alabama. It operates a three-tier continuum of care—Residential (24/7 immersive, typical stay 30–45 days), Partial Hospitalization Program (PHP, full days 5–6 days per week, minimum ~5 weeks), and Intensive Outpatient Program (IOP, 3–4 days per week, minimum ~6 weeks)—delivered to adolescents (13+) and adults across the full diagnostic spectrum including anorexia nervosa, bulimia nervosa, binge eating disorder, ARFID, and OSFED. The clinical model is multidisciplinary, integrating physicians, psychiatric nurse practitioners, licensed therapists, a registered dietitian, and a board-certified music therapist, with evidence-based modalities (CBT, DBT, ACT, EMDR, CBT-E, Motivational Interviewing) and adjunctive creative and movement-based therapies.

The underlying technology stack is standard healthcare marketing infrastructure (WordPress CMS, Google Analytics, Microsoft Clarity, Google/Microsoft Ads, CloudFlare CDN, social media embeds) rather than a proprietary clinical platform; the facility itself is positioned as a differentiating asset, built to feel residential rather than institutional. NewCircle holds Joint Commission Gold Seal of Approval for Behavioral Health Care and Human Services (May 2026) and is a member of the National Eating Disorders Association, and it runs dedicated identity-affirming programs for LGBTQIA+ and BIPOC clients.

The business model is fee-for-service healthcare reimbursement, with revenue collected primarily through insurance payors after the admissions team verifies benefits and coordinates intake. Go-to-market is sales-led: a direct admissions team manages inbound phone inquiries and clinical assessments, while a National Outreach Director cultivates referral partnerships with therapists, physicians, dietitians, school counselors, and pediatricarians. The company also uses content marketing, paid search, and social channels for top-of-funnel demand. No funding rounds, parent company, M&A activity, or revenue figures are disclosed, and the firm is not affiliated with a larger behavioral health network.

Name

New Circle

Legal name

NewCircle

Website

https://newcircle.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

NewCircle is a privately owned eating disorder treatment center in Birmingham, Alabama, offering Residential, PHP, and IOP care for adolescents and adults across anorexia, bulimia, binge eating disorder, ARFID, and OSFED, reimbursed primarily through insurance with sales-led admissions and referral partnerships.

Ownership category

akta.pro rank

Product category

Eating Disorder Treatment

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industry

Eating Disorder Recovery Nutrition Support (HSADAFAM)

Keywords

• Eating disorder treatment
• Residential behavioral health
• Partial hospitalization program
• Intensive outpatient program
• Trauma-informed therapy

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Healthcare Services Revenue: NewCircle generates revenue through providing eating disorder treatment services across Residential, PHP, and IOP levels of care. Revenue is primarily collected through insurance reimbursements from major insurance providers, with the admissions team verifying benefits and handling coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NewCircle operates a single-location, privately owned eating disorder treatment center in Birmingham, Alabama, providing a three-level continuum of care (Residential, PHP, and IOP) for adults and adolescents (13+). Clinical care is delivered by an in-house multidisciplinary team using evidence-based modalities (CBT, DBT, CBT-E, ACT, EMDR, Motivational Interviewing) alongside nutritional rehabilitation, family therapy, and creative and movement-based therapies, with specialized tracks for LGBTQIA+ and BIPOC clients. Revenue is generated through insurance-reimbursed clinical services, with the admissions team handling benefit verification and intake coordination.

Product overview

NewCircle is a privately owned eating disorder treatment center offering a comprehensive continuum of care with three main program levels: Residential Treatment (24/7 immersive care), Partial Hospitalization Program (PHP - full-day treatment 5-6 days per week with evenings at home), and Intensive Outpatient Program (IOP - flexible 3-4 hour sessions 3-5 days per week). The center provides specialized treatment for anorexia nervosa, bulimia nervosa, binge eating disorder, ARFID, and OSFED, along with dedicated adolescent programming (ages 13+), LGBTQIA+ programming, and BIPOC programming. Therapeutic services include individual and group therapy (using CBT, DBT, ACT, EMDR), nutritional counseling with meal support, creative therapies (art, music, ceramics), and movement therapies (yoga, dance). Family involvement is built into all programs. The facility is located in Birmingham, Alabama, serving clients across Alabama and from out of state.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment Program 24/7 immersive eating disorder care for individuals who need greater support, with clients staying in private suites with walk-in showers in a home-like setting. Includes daily therapy, group sessions, supported meals, and creative activities; most clients stay 30-45 days.
• Partial Hospitalization Program (PHP) Day treatment providing approximately six hours of therapeutic services, five to six days per week, with clients returning home each evening. Includes individual and group therapy, family counseling, medication management, expressive therapies, and supported meals; PHP typically runs a minimum of 5 weeks.
• Intensive Outpatient Program (IOP) Structured therapeutic support three to five days per week with sessions lasting three to four hours, designed for clients stepping down from higher levels of care or needing more than weekly therapy while maintaining work, school, or family commitments; IOP typically runs a minimum of 6 weeks.
• Adolescent Eating Disorder Treatment Specialized eating disorder treatment for adolescents starting at age 13, with programming completely separate from the adult track. Includes developmentally appropriate clinical approach, family involvement, and school coordination.
• LGBTQIA+ Program Dedicated programming for LGBTQIA+ communities with therapists trained in identity-affirming care, addressing the unique experiences of LGBTQ+ individuals in eating disorder recovery.
• BIPOC Program Dedicated programming for Black, Indigenous, and People of Color communities with culturally responsive care addressing unique experiences in eating disorder recovery.
• Anorexia Nervosa Treatment Treatment for anorexia nervosa across Residential, PHP, and IOP levels of care, addressing restrictive eating, fear of weight gain, and distorted body image with evidence-based approaches including CBT, DBT, ACT, and EMDR.
• Bulimia Nervosa Treatment Treatment for bulimia nervosa across Residential, PHP, and IOP levels of care, addressing binge-purge cycles using evidence-based approaches including CBT, DBT, ACT, EMDR, and nutritional counseling.
• Binge Eating Disorder Treatment Treatment for binge eating disorder across Residential, PHP, and IOP levels of care, addressing binge episodes without compensatory behaviors using weight-neutral, evidence-based approaches.
• ARFID Treatment Treatment for Avoidant/Restrictive Food Intake Disorder using CBT-AR principles, graded exposure work, and person-centered nutrition support addressing sensory sensitivity, fear-based avoidance, and low interest in eating.
• OSFED Treatment Treatment for Other Specified Feeding or Eating Disorder including atypical anorexia, purging disorder, and night-eating presentations, using CBT-E, DBT, ACT, and individualized care plans.

Quantifiable outcome

• Most residential clients stay 30-45 days
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

One partnership is on record.

• National Eating Disorders Association (NEDA)coreOthersNewCircle is a member of the National Eating Disorders Association, providing organizational credibility and access to field resources, training, and recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Eating Disorder Center of Denver: Eating Disorder Center of Denver provides specialized eating disorder treatment at multiple levels of care in Colorado. Directly comparable to NewCircle in clinical model, evidence-based approaches, and target populations, with similar regional single-market focus.
• Alsana: Alsana is an eating disorder treatment provider offering Residential, PHP, and IOP care with a weight-inclusive, trauma-informed philosophy similar to NewCircle's. Comparable in clinical approach and target populations including LGBTQIA+ affirming care.
• Monte Nido & Affiliates: Monte Nido operates a national network of eating disorder treatment programs across Residential, PHP, and IOP levels of care, including the former Eating Recovery Center. Directly comparable to NewCircle in clinical model, levels of care, and target population, with significantly larger geographic footprint and PE backing.
• Center for Discovery: Center for Discovery operates a national network of eating disorder treatment facilities across all levels of care including Residential, PHP, and IOP. Directly comparable in clinical offerings, target population, and insurance-based revenue model, with established multi-state presence.
• The Emily Program: The Emily Program is a multi-site eating disorder treatment provider offering Residential, PHP, IOP, and outpatient care across the Midwest and beyond. Closely comparable to NewCircle in treatment philosophy, evidence-based modalities, and identity-affirming programming, with broader geographic reach.
• McCallum Place: McCallum Place provides eating disorder treatment at Residential, PHP, and IOP levels with multidisciplinary teams. Directly comparable clinical model and target populations to NewCircle, operating in the Midwest with similar insurance-based billing.
• Veritas Collaborative: Veritas Collaborative offers specialized eating disorder treatment including Residential and outpatient programming with weight-inclusive, identity-affirming care. Comparable clinical philosophy and target demographic to NewCircle, particularly in serving adolescents and LGBTQ+ populations.

Regional players

• Carolina House: Carolina House provides eating disorder treatment at Residential, PHP, and IOP levels in North Carolina, with a home-like residential setting and multidisciplinary clinical model. Comparable to NewCircle in facility philosophy and clinical offering, serving a different geographic market in the Southeast.

Broad incumbents

• Rogers Behavioral Health: Rogers Behavioral Health is a national behavioral health system providing specialized treatment including eating disorders across Residential, PHP, and IOP levels. Comparable levels of care and clinical rigor, with significantly broader geographic footprint and specialty areas beyond ED.
• Walden Behavioral Care: Walden Behavioral Care is a larger behavioral health provider offering eating disorder treatment alongside broader psychiatric services across the Northeast. Comparable in eating disorder programming but with broader portfolio of behavioral health services and academic hospital affiliations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newcircle-wellness
• Xx.com/thenewcircle
• Facebookfacebook.com/thenewcircle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Circle