Family Support Services

What Family Support Services does

Family Support Services, LLC is a privately held, founder-owned outpatient mental health group practice headquartered in Huntsville, Alabama and operating across four North Alabama locations (Huntsville, Decatur, Cullman, and Blountsville). Founded in 2001 by Executive Director Brandy Holmes (MSW, LICSW-S, PIP, RPT-S), the practice specializes in evidence-based child and family therapy, with service lines spanning Child Therapy, Play Therapy, Family Counseling, Individual Counseling, Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), and Parent-Child Interaction Therapy (PCIT). The clinical modality is delivered entirely by licensed human clinicians (LICSW, LPC, LIMSW credentials present on the team); no proprietary technology platform, app, API, or AI tooling is disclosed, and Telehealth is the only non-in-person delivery channel.

The practice generates revenue through session-based billing, primarily via insurance reimbursement with most major plans accepted; pricing is not publicly disclosed and depends on patient insurance coverage. GTM is sales-led and direct-to-consumer: families reach out via phone, the website intake form, in-person contact, or referrals, followed by an intake assessment and a personalized treatment plan. Marketing relies on a Wix-built website, Facebook, Google Business Profile, and the Psychology Today directory. With 11-50 employees and 24+ years of operating history, the business is a bootstrapped, organically grown regional group practice with no disclosed institutional investors, funding rounds, parent company, or M&A activity; the only external alliance in the data is a December 2025 community sponsorship with Berkshire Hathaway HomeServices FNR for the Be an Angel initiative.

Name

Family Support Services

Legal name

Family Support Services, LLC

Website

https://familysupportservicesllc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Family Support Services is a founder-owned Alabama outpatient mental health group practice operating four North Alabama clinics, delivering evidence-based child and family therapy (Play Therapy, TF-CBT, PCIT, counseling) via licensed clinicians, billed primarily through insurance.

Ownership category

akta.pro rank

Product category

Child and Family Mental Health Therapy Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYEDAKAMAK

Family Engagement & Caregiver Support Programs (SEL/Mental Health)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

SECONDARYEDACAFAJ

Family Coaching, Parent-Mediated & Home Visiting EI Services

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

Keywords

• Child therapy services
• Play therapy
• Family counseling
• Trauma-focused CBT
• Parent-child interaction therapy

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Sessions: Billable therapy sessions for child therapy, play therapy, family counseling, individual counseling, trauma-focused therapy, and parent-child interaction therapy. Session-based billing with most insurance accepted.
2. Insurance Reimbursement: Direct billing to insurance providers for covered therapy services. Most insurance plans accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Family Support Services is a multi-location group therapy practice that provides evidence-based mental health services to children, teens, families, and individuals in North Alabama. Core offerings include Child Therapy, Play Therapy, Family Counseling, Individual Counseling, Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), and Parent-Child Interaction Therapy (PCIT), delivered in person at four offices and via telehealth.

Product overview

Family Support Services is a group practice offering a comprehensive suite of child and family therapy services across North Alabama. The core offerings include Child Therapy, Play Therapy, Family Counseling, Individual Counseling, Trauma-Focused Cognitive Behavioral Therapy (TF-CBT), and Parent-Child Interaction Therapy (PCIT). Services are delivered in-person at four locations (Huntsville, Decatur, Cullman, and Blountsville) with telehealth options available. The practice serves children as young as 2 years old, teens, families, and individuals, specializing in evidence-based approaches for emotional, behavioral, and trauma-related challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Therapy Therapeutic support for children focused on understanding and managing emotions, behaviors, and experiences in a safe environment. Addresses depression, anxiety, ADHD, behavioral issues, trauma, grief, and family transitions.
• Play Therapy A child-centered therapeutic approach using play as the natural medium for communication, including non-directive play, structured activities, and therapeutic games tailored to each child's needs, delivered by a Registered Play Therapist.
• Family Counseling Counseling services helping families work through conflict, transitions, and communication challenges to strengthen family relationships.
• Individual Counseling One-on-one therapeutic support for individuals of all ages addressing emotional, behavioral, and life challenges including anxiety, depression, stress, and personal growth.
• Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) Evidence-based approach helping children process and recover from traumatic experiences including foster care transitions, abuse, neglect, and significant life disruptions.
• Parent-Child Interaction Therapy (PCIT) Evidence-based approach strengthening parent-child relationships and improving behavior through guided, real-time coaching, practical tools, positive communication, and building consistency at home.
• Telehealth Services Remote therapy sessions delivered via video conferencing, providing flexibility for families across North Alabama depending on individual needs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Berkshire Hathaway HomeServices FNRminorGTM or Marketing Partner · 11 December 2025Berkshire Hathaway HomeServices FNR sponsored Family Support Services' Be an Angel initiative. This is a charitable/community sponsorship relationship supporting the organization's efforts to help children and families in need.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BetterHelp: Largest consumer tele-therapy subscription platform serving individuals, teens, and couples. Adjacent competitor for the same demand pool, primarily pressure on self-pay families in the FSS market.
• LifeStance Health: Public, multi-state outpatient mental health platform offering child, adolescent, family, and individual therapy. Competes for the same therapists and patient panels in Alabama and offers comparable evidence-based modalities at much larger scale.
• Talkspace: National tele-therapy platform offering individual, teen, and couples therapy. Competes with FSS for Alabama families preferring a fully-remote, lower-friction experience, particularly for self-pay and commercially insured populations.

Emerging players

• Headway: Therapist network and insurance-billing platform that helps independent clinicians credential with payers. Directly comparable as an alternative channel for the same patient population and a potential competitor for the practice's clinicians.
• Grow Therapy: Therapist network platform with insurance credentialing, scheduling, and billing tooling. Operates as both a competitor (recruiting the same therapists) and an adjacent go-to-market channel for child and family therapy demand.

Direct peers

• Centerstone: Large non-profit behavioral health provider operating across multiple states with deep child, family, and trauma therapy services. Comparable in service mix (TF-CBT, family counseling, trauma services) and insurance-funded model, though larger in scale.
• KVC Behavioral Healthcare: Multi-state child welfare and behavioral health agency offering family preservation, in-home therapy, and outpatient mental health services. Comparable trauma-informed child and family service orientation.
• Thriveworks: Multi-state outpatient mental health group practice offering in-person and telehealth therapy for children, adolescents, and adults with insurance-based billing. Closely aligned operating model and modal mix.
• Pacific Clinics: California-based community behavioral health provider delivering child and family therapy, trauma services, and intensive mental health interventions. Comparable service portfolio (TF-CBT-equivalent, family counseling) though larger and concentrated in California.
• Ellie Mental Health: Multi-state franchise-style outpatient mental health group practice with child, family, and trauma therapy offerings and an active Alabama presence. Closely comparable delivery model (in-person + telehealth, insurance-based billing, evidence-based modalities).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FamilySupportServices4

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Support Services