seedbacklink

What seedbacklink does

seedbacklink, legally PT Global Digital Seedbacklink, is an Indonesia-headquartered marketing technology (martech) marketplace that connects advertisers (brands, SEO specialists, digital marketers, PR teams) with publishers (online media outlets, professional bloggers, and Key Opinion Leaders on Instagram, TikTok, YouTube, and X) for content publication, backlink placement, press release distribution, and influencer campaigns. The company was founded in 2021 and operates across Indonesia, Malaysia, Singapore, and a global English-language site, reporting 159,000+ registered publishers, 597,000+ completed campaigns, and 12,000+ brands served.

The platform is structured as a self-serve, product-led marketplace with no direct sales intervention: users sign in via Google or WhatsApp, deposit balance, browse publisher inventory, submit briefs, and pay through integrated gateways (Midtrans, PayPal, local bank transfer). The product surface comprises six core service modules (Media Coverage, Press Release, SEO, KOL Platform, National Media Backlinks, Blog Backlinks) supplemented by three free utility tools (Website Traffic Bulk Checker, Domain Authority/Page Authority Checker, Word Counter). Underlying technical components are conventional web application and payment-gateway integrations; no proprietary AI, APIs, or SDKs are disclosed.

seedbacklink monetizes via a 25% marketplace commission deducted from publisher payouts on each successful transaction, plus an Rp20,000 per-change administration fee charged to publishers for price adjustments. Unit pricing on the platform is set by publishers, ranging from Rp7,500 for low-end blog backlinks to Rp1,500,000 for premium blogs, with value scaled by traffic, Domain Authority, and spam score. Notable enterprise advertisers named on the platform include Capcut, Mazda, Wuling, BRI, BSI, Bybit, Prodia, XL, Redbus, Reku, and Monotaro, alongside a long tail of SMEs and startups. The company is privately held, appears bootstrapped with at most one disclosed seed round, and operates with 11-50 employees.

Name

seedbacklink

Legal name

PT Global Digital Seedbacklink

Website

https://id.seedbacklink.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

seedbacklink is an Indonesia-based martech marketplace connecting advertisers with 159,000+ publishers (media, bloggers, KOLs) across Indonesia, Malaysia, and Singapore for content publication, backlinks, and influencer campaigns, monetizing via a 25% transaction commission.

Ownership category

akta.pro rank

Product category

Digital Marketing Marketplace

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Influencer marketing platform
• Media outreach marketplace
• Press release distribution
• Backlink services
• Digital marketing marketplace

Headquarters

HQ city

Palmerah

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Marketplace Commission: Platform charges 25% commission on all successful transactions from publishers (bloggers/media). Blogger sets their own pricing; seedbacklink takes platform fee from the publisher's earnings.
2. Price Administration Fee: Publishers pay Rp20,000 administration fee for each price change request on their listed blogs/media.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Seedbacklink operates a marketing technology marketplace platform that connects advertisers (brands, SEO specialists, digital marketers, PR teams) with third-party publishers (online media outlets, professional bloggers, and Key Opinion Leaders on Instagram, TikTok, YouTube, X). Advertisers self-serve to purchase media coverage, press release distribution, SEO services, KOL campaigns, and backlink placements across a network of 159,000+ registered publishers, with the platform taking a 25% commission from publisher earnings on each successful transaction.

Product overview

Seedbacklink is a marketing technology (martech) platform operating as a marketplace that connects advertisers (brands, businesses, and marketers) with publishers (online media outlets, professional bloggers, and Key Opinion Leaders/KOLs) for content publication, backlinks, and digital marketing services. The platform serves as an aggregator enabling brands to achieve broader internet exposure through review placements, product coverage, event coverage, CSR publications, and corporate profile announcements. The core platform is supported by multiple service modules including Media Coverage (Liputan Media), Press Release Distribution, SEO Services, KOL Platform for influencer marketing, and specialized backlink services for both national media and blogs. Additionally, free SEO tools are offered including Website Traffic Bulk Checker, Domain Authority Checker, and Word Counter. The platform operates across Indonesia, Malaysia, Singapore, and global markets with over 159,000 registered publishers, 597,000 completed campaigns, and 12,000 served brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Seedbacklink Marketplace Platform A self-serve marketplace platform where advertisers browse publisher inventory (media, KOLs, bloggers), draft briefs, and pay to publish. The platform charges a 25% commission from publisher earnings on each successful transaction. Built for brands, SEO specialists, digital marketers, community managers, product managers, and PR teams across Indonesia, Malaysia, Singapore, and global English markets.
• Liputan Media (Media Coverage Service) Marketplace service that lets brands purchase coverage of products, events, CSR activities, and corporate news from online media outlets and professional bloggers listed on the platform. For brands, PR teams, community managers, and UMKM seeking online visibility.
• Jasa Press Release (Press Release Distribution) Distribution service for brands to publish press releases announcing news, product launches, and corporate announcements through media partners accessible on the platform.
• Jasa SEO (SEO Service) SEO optimization service distributing brand content across media partner sites and blogs on the platform to improve search engine visibility and ranking.
• KOL Platform (Influencer Marketing) Marketplace connecting brands with Key Opinion Leaders on Instagram, TikTok, YouTube, and X (Twitter) to run promotional campaigns and content collaborations.
• Jasa Backlink Media Nasional Backlink placement service sourcing placements from national media outlets and online publications to improve SEO rankings and domain authority.
• Jasa Backlink Blog Manual backlink placement service using curated Indonesian bloggers with verified traffic, Domain Authority, and spam score metrics. Pricing starts at Rp7,500 per placement and scales up to Rp1,500,000 for top bloggers.
• Website Traffic Bulk Checker Free tool that checks website traffic metrics across multiple domains in bulk for SEO and publisher evaluation.
• Domain Authority Checker Tool Free tool for checking Domain Authority (DA) and Page Authority (PA) metrics of websites to support SEO and publisher evaluation.
• Word Counter Tool Free tool for counting words, characters, and other text metrics in content.

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators5 records

Broad incumbents

• PR Newswire (Cision): Global press release distribution and PR software platform with wire distribution to thousands of media outlets. Directly comparable to seedbacklink's Press Release (Jasa Press Release) service, but at much larger enterprise scale.
• Awin: Global affiliate marketing network with extensive publisher inventory across geographies. Comparable marketplace commission model, though focused on performance/affiliate rather than editorial PR.
• Business Wire: Press release distribution network owned by Berkshire Hathaway, serving corporate, IR, and PR communications. Overlaps with seedbacklink's press release product from an incumbent's perspective.
• Impact: Partnership management and affiliate marketing platform connecting brands with publishers, creators, and affiliates. Similar two-sided marketplace mechanics with broader enterprise focus.

Regional players

• Sociabuzz: Indonesian creator economy platform enabling creators to monetize content, accept tips, and run brand collaborations. Regional peer addressing a similar Indonesian creator-brand marketplace dynamic.

Direct peers

• Pitchbox: Blogger outreach and link-building platform for SEO teams; matches seedbacklink's backlink and SEO services, though skews to SEO agencies rather than end advertisers.
• Upfluence: Influencer marketplace and campaign management platform connecting brands with creators across social platforms. Directly analogous to seedbacklink's KOL marketplace layer with broader geographic reach.
• IZEA: Creator marketplace and influencer marketing platform offering sponsored content, content licensing, and analytics. Comparable marketplace model with similar buyer (brands) and seller (creators/publishers) structure.
• Traackr: Global influencer marketing platform that helps brands discover, manage, and measure KOL campaigns. Comparable to seedbacklink's KOL Platform, but focused on enterprise global brands rather than self-serve SEA SMBs.
• Backlinks.com: Marketplace connecting website owners with publishers for paid guest post and backlink placements. Closest pure-play analog to seedbacklink's Jasa Backlink service with a global footprint.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/seedbacklink
• YouTubeyoutube.com/@seedbacklink
• Facebookfacebook.com/seedbacklink
• LinkedInlinkedin.com/company/seedbacklink
• Instagraminstagram.com/id.seedbacklink
• TikToktiktok.com/@seedbacklink

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about seedbacklink