Iceberg
Iceberg is an Australian SaaS company offering an AI-native CRM and investor database (17,000+ active investors) that helps early-stage founders, boutique advisors, and accelerators run capital raises from discovery through outreach to close. Its three-part ecosystem — Iceberg CRM, Community VC forums, and Skool education — combines subscription SaaS with community-led growth.
- Company typePrivate
- Founded2024
- HeadquartersNew Farm, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Iceberg does
Iceberg Pty Ltd is an Australian SaaS company that operates an AI-native fundraising platform targeting early-stage startup founders, boutique capital advisors, and the broader startup ecosystem. Founded in 2024 and headquartered in New Farm, Queensland, the company delivers three interconnected products: Iceberg CRM (an AI-native execution workspace for capital raises), Community VC (sector-specific forums connecting 500+ founders with 5,000+ investors and advisors), and Skool (an educational program teaching investor communications best practices). The platform's flagship capability is the AI Fundraising Assistant, powered by Google Gemini managed AI services, which provides pitch deck feedback, investor matching, personalized outreach drafting, automated follow-up sequencing, and live engagement tracking across a proprietary database of 17,000+ active investors. The underlying architecture is multi-tenant with workspace isolation, TypeORM-based row-level security, PostgreSQL storage, JWT authentication, and Langfuse-based AI interaction logging for audit and compliance.
The company monetizes through a hybrid pricing model: founder self-serve contact purchases at A$12/contact/year (with a 100-contact minimum and tiered pricing by raise size), advisor seat subscriptions at A$24,000/year, additional contact bundles at A$24/contact/year, optional white-label at A$7,500/firm/year, and a free tier with 10 contacts to drive top-of-funnel conversion. Distribution combines a community-led motion through Community VC forums and the Skool education program, product-led growth via a self-serve app, and sales-assisted enterprise motion targeting boutique advisors through HubSpot-scheduled demos and 30-day structured pilots. The corporate structure includes Iceberg Pty Ltd as the primary operating entity alongside related bodies corporate FB Corp Limited (which holds AFSL 557810) and Fundcorr Pty Limited (an offer/investment platform), positioning the group with optionality for future regulated capital-markets activity.
Iceberg firmographics
Firmographics- Name
- Iceberg
- Legal name
- Iceberg Pty Ltd
- Website
- https://community.iceberg.software
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iceberg is an Australian SaaS company offering an AI-native CRM and investor database (17,000+ active investors) that helps early-stage founders, boutique advisors, and accelerators run capital raises from discovery through outreach to close. Its three-part ecosystem — Iceberg CRM, Community VC forums, and Skool education — combines subscription SaaS with community-led growth.
- Ownership category
- akta.pro rank
Iceberg industry classification
Industry- Product category
- Fundraising CRM Software
- NAICS
- Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)
Keywords
Where Iceberg is headquartered
LocationHeadquarters
- HQ city
- New Farm
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Iceberg business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Subscription - Advisor Platform Seats: Annual subscription for advisors at A$24,000 per seat per year. Includes full execution workspace, CRM, investor intelligence, reporting, collaboration tools, and 250 bundled contacts. Optional white-label at A$7,500/firm/year.
- Subscription - Contact Bundles: Additional contacts beyond bundled allocation at A$24/contact/seat/year. Contact tiers based on raise size (Tier 1: $250K-$500K, Tier 2: $500K-$1M, Tier 3: $1M-$2M).
- Investor Contact Sales: Direct purchase of investor contacts at $12 AUD per contact per year. 100 contact minimum. Upfront payment with 10% discount, or subscription for ongoing refresh during live raises. Includes core identity data, strategic enrichment, communication style analysis, and outreach hooks.
- Free Trial / Freemium: Free trial with 10 investor contacts included. Personalized messaging, Gemini-level AI chat support, continuous investor recommendations, contact CMS, meeting insights, and notifications included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 10 Investor Contacts |
| Subscription | Annual | Investor Contacts - Upfront (10% discount) |
| Subscription | Pay-as-you-go | Investor Contacts - Subscription |
| Subscription | Annual | Advisor Platform Seat |
| Per seat | Annual | Additional Contacts - Advisor |
| Subscription | Annual | White-label (Optional) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Iceberg product offering
Product offeringCore offering
Iceberg operates an AI-native fundraising CRM that turns investor networks into a live, ranked execution plan covering pitch deck feedback, investor discovery across a 17,000+ active investor database, personalized outreach drafting, automated follow-up sequencing, and live engagement tracking. It also sells an advisor-tier Capital Raise Concierge workspace for boutique advisors running multiple concurrent mandates, an Investor Lists contact database priced per contact, and a Community VC forum ecosystem with sector-specific channels for organic founder-investor networking.
Product overview
Iceberg operates as a unified platform ecosystem consisting of three interconnected products: (1) Iceberg CRM as the core AI-native fundraising execution system, (2) Community VC as the forum and directory for venture discovery, and (3) Skool as the educational program teaching best practices. The flagship AI-Fundraising Assistant is embedded within Iceberg CRM as a 24/7 chat-based module that handles investor recommendations, personalized outreach drafting, and automated follow-up sequences. Additional offerings include the live Investor Lists database (17,000+ contacts) and the Capital Raise Concierge for advisors managing multiple mandates. Together these products provide end-to-end coverage from investor discovery through relationship nurturing to capital closing.
Differentiator
Problem solved
Functional benefit
Products and services
- Iceberg CRM AI-native CRM platform designed for early-stage startup founders running capital raises; turns investor networks into a live, ranked execution plan covering pitch deck feedback, investor discovery, personalized outreach drafting, live engagement tracking, contact management, and automated follow-up sequences.
- Iceberg AI-Fundraising Assistant 24/7 AI chat assistant embedded in Iceberg CRM that delivers investor recommendations, drafts and schedules personalized outreach messages, surfaces next-step prompts, and tracks live engagement with talking points drawn from investor news and company milestones.
- Iceberg Investor Lists Continuously refreshed investor database product delivering 17,000+ curated investor profiles with contact details, investment thesis, portfolio analysis, relevance confidence scores, communication style analysis, and recommended outreach hooks, priced per contact per year.
- Iceberg Capital Raise Concierge (Advisor Platform) Workspace tier of Iceberg for boutique capital-raising advisors and independent M&A advisers managing multiple concurrent mandates, including execution workspace, CRM layers, investor intelligence, collaboration features, and white-label capability.
- Community VC Australia's largest collection of sector-centric founder/investor forums providing early-stage founders with the ability to ask questions and receive direct feedback from investors and advisors across sectors including AI/Big Data, FinTech, HealthTech, AgTech, ESG, DeepTech, Ecommerce, and Blockchain/Web3.
- Skool Program Educational program and support community for entrepreneurs teaching best-practice systems and communication strategies for capital raising, structured around nurturing investors and serving as a top-of-funnel bridge into Iceberg CRM subscriptions.
Quantifiable outcome
- Investor response rates increased from <1% to 15%
- +7 more outcomes
Companies that use Iceberg
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Iceberg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
Iceberg partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FB Corp LimitedcoreRelated body corporate (ABN 16 675 876 490) authorized by ASIC (AFSL 557810) to operate registered and unregistered managed investment schemes. Part of Iceberg's corporate structure under Terms of Service.
- Fundcorr Pty LimitedcoreRelated body corporate (ABN 29 665 665 952) operating the Fundcorr platform allowing users to select and invest in offers. Part of Iceberg's ecosystem under Terms of Service.
- BirchalminorCommunity partner listed on Iceberg New AI Assistant page. Equity crowdfunding platform serving Australian startups.
- Aussie Founders ClubminorCommunity partner listed on Iceberg New AI Assistant page. Founder network and ecosystem platform.
- Innovation BayminorCommunity partner listed on Iceberg New AI Assistant page. Startup ecosystem and innovation network in Australia.
- GXEminorCommunity partner listed on Iceberg New AI Assistant page. Venture/investment firm.
- SwarmerminorCommunity partner listed on Iceberg New AI Assistant page. Advisory and investment platform.
- Hyper HQminorCommunity partner listed on Iceberg New AI Assistant page. Startup ecosystem platform.
- MedTech ActuatorminorCommunity partner listed on Iceberg New AI Assistant page. MedTech/healthcare accelerator and ecosystem.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Iceberg competitors and assessment
Company assessmentBroad incumbents
- HubSpot: HubSpot is the dominant horizontal CRM used by advisors and small deal teams (and is the demo-scheduling tool Iceberg itself integrates with). It competes as the default system of record that Iceberg is designed to sit alongside rather than replace.
- PitchBook: PitchBook is a leading PE/VC market intelligence and deal-sourcing platform serving institutional investors. It is a broad incumbent comparable to Iceberg's investor intelligence layer for advisors and funds, though focused on PE/VC deal sourcing rather than early-stage fundraising workflows.
- Crunchbase Pro: Crunchbase Pro is an established investor, company, and market intelligence database used by founders, VCs, and corporate development teams for investor sourcing. It competes with Iceberg's Investor Lists and live investor database on discovery breadth, though it lacks Iceberg's engagement signals and fundraising-specific workflow.
Direct peers
- Attio: Attio is an AI-native CRM that emphasizes flexible data modeling, automated enrichment, and AI-driven workflows. It targets similar early-stage and investor-facing segments and competes on AI-native CRM architecture analogous to Iceberg's Gemini-powered Fundraising Assistant.
- Folk CRM: Folk is a modern, lightweight CRM with strong relationship-management workflows targeted at founders, investors, and small deal teams. It overlaps with Iceberg CRM's contact management and outreach sequencing for the same customer persona.
- Affinity: Affinity is a relationship intelligence platform built for dealmakers, including VC investors, founders, and advisors. It overlaps directly with Iceberg's CRM and investor-discovery capabilities and is already integrated as an incumbent system of record alongside Iceberg's product.
- Visible.vc: Visible.vc provides investor relations and fundraising software for startups, including cap-table updates, investor reporting, and communications. It addresses the post-raise and ongoing LP/stakeholder communication use case that Iceberg's platform extends into.
- Apollo.io: Apollo.io is a B2B contact database and sales outreach automation platform widely used by founders and SDRs for prospecting. It competes with Iceberg's investor contact lists and automated outreach features, though it is broader and not fundraising-specialized.
- Quaestor: Quaestor is a deal and fundraising CRM for advisors, placement agents, and boutique investment banks managing multiple mandates. It competes with Iceberg's Capital Raise Concierge for the same advisor persona running concurrent capital raises.
Emerging players
- Clay: Clay combines data enrichment, AI research agents, and personalized outreach workflows. It is used by founders and GTM teams for highly personalized outbound, overlapping with Iceberg's outreach automation and personalized messaging capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Iceberg social profiles
Digital presenceIceberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iceberg leadership team
Management profileNumber of profiles
Profiles5 records
Iceberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iceberg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iceberg
What does Iceberg do?
Iceberg operates an AI-native fundraising CRM that turns investor networks into a live, ranked execution plan covering pitch deck feedback, investor discovery across a 17,000+ active investor database, personalized outreach drafting, automated follow-up sequencing, and live engagement tracking. It also sells an advisor-tier Capital Raise Concierge workspace for boutique advisors running multiple concurrent mandates, an Investor Lists contact database priced per contact, and a Community VC forum ecosystem with sector-specific channels for organic founder-investor networking.
Is Iceberg a public or private company?
Iceberg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iceberg founded?
Iceberg was founded in 2024. It employs 1 to 10 people.
Where is Iceberg based?
Iceberg is headquartered in New Farm, Australia, in the Oceania region.
How does Iceberg make money?
Four revenue lines are on record. Subscription - Advisor Platform Seats are the primary driver. The others are subscription - Contact Bundles, investor Contact Sales and free Trial / Freemium.
Who are Iceberg's main competitors?
Broad incumbents on record are HubSpot, PitchBook and Crunchbase Pro. Direct peers are Attio, Folk CRM, Affinity, Visible.vc, Apollo.io and Quaestor. Clay is listed as an emerging player.
Does Iceberg have an API?
No public API is recorded for Iceberg.
What industry is Iceberg in?
Iceberg's product category is Fundraising CRM Software. Its primary akta.pro industry code is BPAHADAG, Capital Raising Advisory (Debt/Equity/Private Capital). Its NAICS code is 523940 and its SIC code is 6282.