HUIZEN010 Makelaardij

What HUIZEN010 Makelaardij does

HUIZEN010 Makelaardij is a privately held residential real estate brokerage headquartered in Capelle aan den IJssel, serving the Rotterdam region (area code 010) and adjacent municipalities. The firm provides a full-service brokerage offering covering home sales, buyer representation, and property valuation (taxatie), with geographic coverage spanning 14 municipalities including Rotterdam, Schiedam, Vlaardingen, Capelle aan den IJssel, and Barendrecht. The company is led by owner-broker Hugo Nieland with a second licensed broker, Jan Maarten Bijl, and is recognized as the 2023 best sales agent for both Capelle aan den IJssel and Rotterdam.

The company operates an in-house content production capability for property marketing, including professional photography, drone videography, 360-degree capture, Matterport 3D/VR walkthroughs, and 3D floor plans. It sells properties through three tiered packages: Basis Funda (€1,195, self-service), Extra Funda (€1,495, assisted self-selling), and Compleet Funda (1% commission on standard pricing, full-service with no cure no pay terms), supplemented by a €495 Funda Totaal add-on for premium presentation. The technology stack combines in-house media production with third-party tools: MOVE.nl for viewing scheduling, Kolibri CRM for client management, and Matterport for 3D capture. Distribution is multi-platform across Funda (primary), Huislijn, Pararius, Jaap, and Marktplaats, supported by social channels on Facebook, Instagram, YouTube, and Twitter.

Commercially, HUIZEN010 runs a sales-led go-to-market with a free "verkoopscan" (valuation scan) lead-in, 1-on-1 property viewings instead of open houses, and a transparent pricing model. All listings are distributed across major Dutch real estate portals. The firm is independently owned, has no disclosed external investors or funding, and reports 1-10 employees with no available financial disclosure. Property marketing, viewings, negotiation, and notary handling are managed directly by the firm under the Sellingpoint makelaardij / Huizen010 legal entity.

Name

HUIZEN010 Makelaardij

Legal name

Huizen010 / Sellingpoint makelaardij

Website

https://huizen010.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

HUIZEN010 Makelaardij is a privately held residential real estate brokerage in the Rotterdam region offering tiered sales packages, buyer representation, and valuation services to individual home sellers and buyers across 14 municipalities.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Home selling services
• Buyer representation
• Property valuation services
• Funda listing packages

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: Commission-based revenue model where HUIZEN010 earns a percentage of the final sale price for properties sold. The Compleet Funda package charges 1.2% for sales under €450,000 or 1% for higher values, with no cure no pay terms meaning payment only upon successful sale.
2. Service Packages: Fixed-fee service packages for sellers: BASIS package (€1,195) for self-service sellers, EXTRA package (€1,495) for sellers wanting photography and marketing support, and COMPLEET package (1% commission) for full-service. Additional Funda Total add-on (€495) for enhanced visual presentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HUIZEN010 Makelaardij is a residential real estate brokerage serving the Rotterdam region, providing tiered sales packages (Basis, Extra, and Compleet Funda), buyer representation, property valuation, and a free sales scan. The firm handles listings, viewings, negotiations, and notary closure, and produces professional photography, videography, VR/Matterport tours, and 3D floor plans in-house to market properties on Funda and other Dutch portals.

Product overview

HUIZEN010 Makelaardij is a full-service real estate brokerage serving the Rotterdam region (area code 010), offering three tiered service packages centered around Funda property listings. The core offering is the Compleet Funda Pakket (full-service sales at 1% commission with no start-up costs), supplemented by the Extra Funda Pakket (assisted self-selling at €1,495) and the Basis Funda Pakket (self-service backoffice model at €1,195). An add-on Funda Totaal Pakket (€495) enhances any package with virtual tours, 360-degree photos, professional video, custom music, and 3D floor plans. Supporting services include a free sales scan, property valuation (taxatie), and buyer representation (aankoopmakelaar). The company produces all marketing materials in-house, including professional photography, videography, VR/Matterport tours, and drone footage.

Differentiator

Problem solved

Functional benefit

Products and services

• Compleet Funda Pakket (Full-Service Sales Package) Full-service brokerage package for residential sellers priced at 1% of the sale price (1.2% for properties under €450,000), with no startup costs. Includes professional photography, Funda placement, social media promotion, 1-on-1 guided viewings, and notary handling under no cure no pay terms. Designed for homeowners who want a hands-off selling experience.
• Extra Funda Pakket (Assisted Self-Sale Package) Assisted self-selling package for residential sellers priced at €1,495 one-time. Includes professional photography, digital brochure, for-sale sign, styling advice, social media promotion (Facebook/Instagram), Funda placement, multi-portal listings, sales texts, and notary handling. Targets sellers who want professional marketing but are willing to manage viewings and closing themselves.
• Basis Funda Pakket (Self-Service Sales Package) Entry-level self-service broker package for residential sellers priced at €1,195 one-time. Includes property intake, asking price and strategy determination, Funda and multi-portal placement, social media campaign, and purchase agreement drafting. The seller handles own photography, viewings, notary, and closing. Designed for cost-conscious sellers seeking Funda access and back-office support.
• Funda Totaal Pakket (Premium Presentation Add-on) Premium presentation add-on priced at €495 that can be added to any sales package. Includes a VR tour, 360° photos, professional video with custom music, height video, 3D floor plans with furniture, fully furnished floor plans, and an enhanced Funda presentation. Targets sellers wanting differentiated property marketing.
• Gratis Verkoopscan (Free Sales Scan) Free non-binding valuation and sales advice consultation for prospective residential sellers. HUIZEN010 assesses the property's market potential and provides pricing and marketing recommendations. Functions as the lead-generation entry point into the brokerage's paid packages.
• Taxatie (Property Valuation Service) Formal property valuation/appraisal service for residential sellers and buyers, providing an official assessment of property value. Used to support pricing decisions, mortgage applications, and other financial processes.
• Aankoopmakelaar (Buyer Representation Service) Buyer's agent service for residential purchasers in the Rotterdam region, assisting with property search, viewing arrangement, negotiation, and legal/administrative handling throughout the home-buying process. Includes coordination with the firm's mortgage advisor network.

Quantifiable outcome

• Properties sold within days (some within 1 day)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FundacoreGTM or Marketing PartnerPrimary property listing partner. HUIZEN010 lists all properties on Funda, the dominant Dutch property marketplace. Their listings receive enhanced presentation through professional photography, video tours, and VR content. Funda partnership is essential for property visibility in the Dutch market.
• Mortgage Advisors NetworkminorStrategic or Co-development PartnerCollaborates with trusted mortgage advisors to help buyers find optimal mortgage solutions. Advisors compare different providers and guide clients through the entire application process from submission to approval.
• Huislijn, Pararius, Jaap, MarktplaatsminorGTM or Marketing PartnerAdditional property listing platforms beyond Funda for extended property marketing reach across Dutch real estate websites.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ooms Makelaars: Established regional real estate brokerage with strong presence in the greater Rotterdam and Rijnmond area. Provides traditional full-service residential brokerage directly competing for the same seller and buyer base as HUIZEN010 across overlapping municipalities.
• Bos Makelaardij: Regional Dutch real estate brokerage offering sales, purchase, and valuation services with a comparable personal-service orientation. Competes for sellers and buyers in overlapping regional markets using a similar boutique brokerage model.
• Makelaarsland: Dutch flat-fee and online real estate brokerage operating a similarly disruptive, transparent pricing model across the Netherlands. Directly comparable to HUIZEN010 in offering tiered, low-cost alternatives to traditional full-service brokerages, though at greater national scale.
• Van der Sande Makelaars: Mid-sized Dutch residential brokerage providing full-service sales, purchase guidance, and appraisals. Operates with a comparable regional model and competes for sellers seeking personalized local brokerage service.
• Rijnmond Makelaars: Rotterdam-area regional real estate brokerage offering sales, purchase, and valuation services within the same geographic footprint as HUIZEN010. Directly competes for listings and mandates in the Rijnmond municipalities served by both firms.

Others

• NVM (Nederlandse Vereniging van Makelaars): Dutch professional association for real estate agents and brokers. Not a direct competitor but a relevant ecosystem player: HUIZEN010's brokers likely operate within or adjacent to the NVM member network, and NVM data and standards shape the broader Dutch brokerage market.

Broad incumbents

• RE/MAX Netherlands: Global real estate franchise with a substantial Dutch agent network providing residential sales, purchase, and rental brokerage nationwide. Competes in the same overall market as HUIZEN010 but at much greater scale and broader geographic coverage.
• ERA Nederland: Major international real estate franchise operating broadly across the Netherlands with multiple regional offices and a wide agent network. Offers overlapping residential brokerage services but as part of a wider national portfolio rather than a hyper-local specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/huizen010
• YouTubeyoutube.com/channel/UCZHxTjdSsrjRxGe2-jEuAuA
• Facebookfacebook.com/Huizen010
• Instagraminstagram.com/huizen010/?hl=nl
• LinkedInlinkedin.com/company/huizen010

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUIZEN010 Makelaardij