Pletory

What Pletory does

Pletory is a privately held French company (PLETORY, SAS, registered in Paris, RCS 91978562600012) that operates a one-stop platform for 3D avatar creation, 3D AR filters, immersive 3D worlds, and end-to-end video game development services, alongside a consumer mobile game (HIROZZ) and an AI-driven visual content production offering (Creative AI Portfolio / Ultra-Real AI Content, TTGP). Its underlying technology combines AI-generated animation, AI-powered 3D avatar generation using computer vision, and template-based content creation across text, image, and video modalities, delivered through a self-serve avatar creator app (app.pletory.com) and a 3D asset marketplace (shop.pletory.com). The company serves two primary segments — brands and businesses seeking 3D visual content, AR filters, branded games, and virtual influencers, and individual users and content creators wanting personalized 3D avatars for social media and gaming — with a secondary use-case in supplying 3D assets and avatar systems to game developers.

Pletory makes money through three mechanisms: (1) freemium conversion on its avatar creation platform, (2) marketplace commissions on 3D asset sales by third-party designers, and (3) professional services revenue from bespoke brand projects (mobile games, AR filter campaigns, custom avatar development) booked through a Calendly-based enterprise sales flow. Pricing for paid tiers and enterprise contracts is not publicly disclosed. The company was effectively established in March 2023 based on its Terms of Use effective date, operates with 1-10 employees, has no disclosed funding rounds or institutional investors, and appears to be founder-operated with Thomas as the primary commercial contact.

Name

Pletory

Legal name

PLETORY, SAS

Website

https://pletory.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pletory is a Paris-based, founder-led private company offering AI-powered 3D avatar creation, AR filters, immersive 3D worlds, and end-to-end game development services to brands, content creators, and game developers via a freemium platform, marketplace, and bespoke enterprise projects.

Ownership category

akta.pro rank

Product category

3D Content Creation & Game Development

NAICS

Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPAFAFAF

XR/AR/VR/MR Development Frameworks & Toolchains

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Engines, Middleware & Developer Tools

SECONDARYMPADACAM

Animation Pipeline, Asset & Render Services

Media, Entertainment & Sports/Film & Video Production/Distribution/Animation & Animated Production

SECONDARYEDAFAHAI

Content Asset Libraries & Template Marketplaces (stock, characters, themes)

Education/Education Technology (EdTech) & Digital Learning/Content Authoring, Instructional Design & eLearning Development Tools

Keywords

• 3D avatar creation
• AR filter development
• 3D asset marketplace
• Game development services
• AI content production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. 3D Marketplace Sales: Commission-based marketplace where designers sell 3D assets, models, and design resources. Pletory takes a transaction fee on each sale.
2. Paid Services & Custom Projects: Bespoke 3D content creation services for brands including mobile games, AR filters, and custom avatar development. Enterprise clients book meetings for custom project engagements.
3. Avatar Creation Platform: Freemium model with free basic avatar creation and premium features/access for paying customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pletory provides a 3D content creation platform combining AI-powered avatar generation, 3D AR filter production, and a marketplace for buying/selling 3D assets. The company also delivers end-to-end game development services (conception, publishing, playtesting) and bespoke immersive brand experiences (mobile games, AR filters, virtual characters) for marketers and content creators. The platform bridges a self-serve free avatar creator (app.pletory.com) with paid custom projects for brands.

Product overview

Pletory is a one-stop shop for 3D experiences and video game development, structured as a platform with multiple integrated services. The core portfolio includes AI-powered 3D Avatar creation, 3D AR Filters, a 3D Marketplace for assets, 3D Worlds development, and game services (Playground/development, Publishing, Playtest). Supporting these are Creative AI services for ultra-real AI content generation, the HIROZZ social/AI mobile game, and Virtual Characters/Brand Avatars for marketing and customer engagement. The company bridges brands and developers through avatars, assets, and universes, offering both B2C tools (avatar creator app) and B2B services (brand partnerships, game development).

Differentiator

Problem solved

Functional benefit

Brands

• HIROZZ: AI-powered social and game platform.
• TTGP
• 3D AR Filters
• 3D Avatars
• 3D Marketplace
• Playground
• Publishing
• Playtest
• Creative AI Portfolio

Products and services

• 3D Avatars AI-powered 3D avatar creation and customization platform that lets users design unique digital avatars with options for facial features, hairstyles, clothing, and accessories for use on social media, AI platforms, and in games.
• 3D AR Filters Augmented reality filter services that build 3D-based AR experiences for brands and social media applications, enabling immersive marketing campaigns.
• 3D Marketplace Digital marketplace where designers list and sell 3D assets, models, and design resources that buyers can license and customize for use in games, avatars, and brand campaigns.
• 3D Worlds Virtual world creation and development service for building immersive 3D environments for brands, games, and digital experiences.
• Playground (Game Development) End-to-end game development service covering the full production pipeline from concept to launch, including AI-powered and mobile games for brands and studios.
• Publishing Game and content publishing service for distributing and monetizing 3D and video game products.
• Playtest Game testing and validation service designed to ensure quality and player experience before game launch.
• Creative AI Portfolio / Ultra-Real AI Content AI visual production hub delivering ultra-realistic AI-generated content for brand campaigns, immersive experiences, and modern AI-and-3D visual systems.
• HIROZZ Social and AI-powered mobile game featuring lawnmower racing gameplay, distributed under Pletory as a sub-brand.
• TTGP Global hub initiative for AI visual production and video game development services, aggregating Pletory's content production and game development capabilities.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Inworld AI: AI character platform for games and interactive experiences, with NPCs and conversational avatars. Comparable to Pletory's AI-driven virtual character and brand avatar capabilities.
• VRoid / Pixiv: Anime-style avatar creation toolchain with strong creator community. Comparable to Pletory's customizable avatar creator for social media and content creation use cases.

Direct peers

• Spatial: 3D / metaverse platform enabling immersive worlds, avatar-based meetings, and brand experiences. Comparable to Pletory's 3D Worlds and immersive brand experience services.
• Sketchfab: Largest 3D model marketplace and viewer, used by designers, developers, and brands. Directly comparable to Pletory's 3D Marketplace and designer-to-brand asset distribution model.
• TurboSquid: Established 3D asset marketplace owned by Shutterstock. Comparable as a 3D asset marketplace for designers and developers serving games and brand content.
• Genies: AI-powered avatar and digital identity platform focused on celebrities, creators, and brands. Closely aligned with Pletory's brand avatar, virtual influencer, and AI character offerings.
• Zepeto (Naver Z): Avatar-centric social platform with deep customization, virtual goods marketplace, and brand collaborations. Directly comparable to Pletory's avatar platform, marketplace, and brand partnership model.
• Ready Player Me: Cross-platform 3D avatar creation platform used by games, apps, and metaverse experiences. Highly comparable to Pletory's 3D avatar and AI-powered character creation offering, with a similar developer/brand integration angle.

Broad incumbents

• Roblox: Massive user-generated game platform with native avatar creation, marketplace, and developer tooling. Competes indirectly across Pletory's avatar, marketplace, and game development lines, but at vastly greater scale.
• Unity: Dominant 3D engine with avatar tools, asset marketplace (Unity Asset Store), and AR capabilities. Broadly overlaps with Pletory's game development, avatar, and AR filter offerings, but serves a much wider portfolio of customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Pletory
• YouTubeyoutube.com/@pletory
• LinkedInlinkedin.com/company/pletory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pletory