Gmax Proactive Security
Gmax Proactive Security is a privately held Australian manned security services provider based in Melbourne, Victoria, offering 11 guard service lines across events, healthcare, retail, construction, corporate, and government sectors on a quote-based, direct-engagement model.
- Company typePrivate
- Founded2023
- HeadquartersDoncaster, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gmax Proactive Security does
Gmax Proactive Security is a privately held Australian security services provider headquartered in Doncaster, Victoria. The company delivers manned guarding services across 11 distinct service lines: crowd control, unarmed guard, event security, trade show security, hospital security, static guard, corporate security, concierge security, loss prevention, construction security, and parking security. It targets event organizers, healthcare facilities (hospitals, aged care), retail and commercial properties, construction sites, corporate offices, and government facilities across the Melbourne metropolitan area and broader Victoria region.
The underlying offering is human labor rather than proprietary technology. There are no software platforms, AI/ML systems, or technology-based differentiators identified; the company's defensibility is described in terms of guard training (CPR, first aid, mental health, aged care, emergency department response, crowd evacuation) and 24-hour on-call availability. The company holds a Victoria Business License (Z20-943-30S), a Labour Hire Licence (VICLHL08861), and ASIAL membership (ID 35439), and operates from a single headquarters address at 210/160 Williamsons Road, Doncaster, VIC 3108.
Commercially, the business runs on a professional services model with quote-based pricing that is not publicly disclosed. Revenue is generated through hourly or per-engagement fees for security personnel deployment, billed on an ad-hoc, on-call, or contract basis. The go-to-market motion is direct-to-customer via website contact form, phone (0478 764 511), and email ([email protected]), with the company website serving as the primary marketing and lead-generation channel. Customer references comprise three testimonials from individuals using generic titles (CEO, Business Owner, Account Manager), with no named enterprise logos, contracted ARR, or customer retention metrics disclosed.
Gmax Proactive Security firmographics
Firmographics- Name
- Gmax Proactive Security
- Legal name
- Gmax Proactive Security
- Website
- https://gmaxproactivesecurity.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gmax Proactive Security is a privately held Australian manned security services provider based in Melbourne, Victoria, offering 11 guard service lines across events, healthcare, retail, construction, corporate, and government sectors on a quote-based, direct-engagement model.
- Ownership category
- akta.pro rank
Gmax Proactive Security industry classification
Industry- Product category
- Security Services
- NAICS
- Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Concierge / Customer-Service-Oriented Security Officers (BPAKAAAM)
- akta.pro secondary industries
- Residential & Community Guarding (HOAs, Gated Communities) (BPAKAAAE), Public Sector Guarding (Government Buildings, Courthouses) (BPAKAAAG)
Keywords
Where Gmax Proactive Security is headquartered
LocationHeadquarters
- HQ city
- Doncaster
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gmax Proactive Security business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Security Guard Services: Professional security guard services provided on an on-call, ad-hoc, or contract basis. Services include crowd control, event security, static guarding, hospital security, construction security, corporate security, and loss prevention. Revenue is generated through service fees for security personnel deployment, likely billed hourly or per engagement.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Gmax Proactive Security product offering
Product offeringCore offering
Gmax Proactive Security provides licensed security guard personnel and patrol services to organisations across Victoria, Australia. Its portfolio covers crowd control, unarmed guarding, event security, trade show security, hospital security, static guarding, corporate security, concierge security, loss prevention, construction site security, and parking lot security. Services are delivered by the company's own trained guards, available on a contract, ad-hoc, or 24-hour on-call basis, and tailored to each client's specific requirements.
Product overview
Gmax Proactive Security is a single-service provider offering a portfolio of human security guard services in Melbourne, Victoria. The company delivers well-trained, experienced, and qualified security personnel for various sectors and venues. The core service portfolio includes 11 distinct offerings: Crowd Control, Unarmed Guard, Event Security, Trade Show Security, Hospital Security, Static Guard, Corporate Security, Concierge Security, Loss Prevention Guard, Construction Security, and Parking Security. These services are tailored to meet individual client needs and cover sectors including events, local festivals, sporting events, retail, government, shopping centres, hospitals, medical practices, aged care facilities, industrial sites, construction sites, and private functions.
Differentiator
Problem solved
Functional benefit
Companies that use Gmax Proactive Security
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Gmax Proactive Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gmax Proactive Security partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australian Security Industry Association Limited (ASIAL)coreGmax Proactive Security is a member of ASIAL, the largest security industry association representing the security industry in Australia. Membership ID: 35439. ASIAL membership provides industry recognition, standards compliance, and professional credibility within the Australian security sector.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Gmax Proactive Security competitors and assessment
Company assessmentBroad incumbents
- Wilson Security: Major Australian security firm providing manned guarding, patrols, and integrated solutions across multiple states. Broader portfolio and scale than Gmax, but directly competitive on core guard services.
- MSS Security: Australia's largest privately-owned security company offering manned guarding, electronic security, and integrated services nationwide. Same industry and customer base as Gmax but at much larger scale and broader capability.
- Securecorp: Australian integrated security and facility services provider. Overlaps with Gmax on manned guarding but offers a wider suite including cleaning and facility management at larger scale.
Direct peers
- SNP Security: Australian security services provider offering manned guarding, event security, and concierge services across multiple states. Closely comparable to Gmax in service portfolio and customer segments.
- Ultimate Security Australia: National Australian security services provider offering static guarding, concierge, and event security. Similar mid-market positioning with comparable service lines to Gmax.
- Challenger Security: Melbourne-based security services company providing static guards, patrol, and event security. Comparable in geography, scale, and service offering to Gmax.
- Broadleaf Group: Australian security and cleaning services company covering retail, corporate, and event segments. Comparable in service breadth and target customer mix.
- Trident Services Australia: Australian security and cleaning services company with a similar multi-vertical offering including event, retail, and corporate security. Comparable in customer mix and service breadth to Gmax.
- Security 1 Security Services: Australian security services firm offering manned guarding, concierge, and loss prevention across retail, corporate, and event segments. Closely matches Gmax's service mix.
- Australian Concert & Entertainment Security (ACES): Event and entertainment security specialist in Australia. Comparable to Gmax's crowd control and event security services for festivals, sporting events, and venues.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Gmax Proactive Security social profiles
Digital presenceGmax Proactive Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gmax Proactive Security leadership team
Management profileNumber of profiles
Gmax Proactive Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gmax Proactive Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gmax Proactive Security
What does Gmax Proactive Security do?
Gmax Proactive Security provides licensed security guard personnel and patrol services to organisations across Victoria, Australia. Its portfolio covers crowd control, unarmed guarding, event security, trade show security, hospital security, static guarding, corporate security, concierge security, loss prevention, construction site security, and parking lot security. Services are delivered by the company's own trained guards, available on a contract, ad-hoc, or 24-hour on-call basis, and tailored to each client's specific requirements.
Is Gmax Proactive Security a public or private company?
Gmax Proactive Security is a private company. It is classified as unknown and is currently operating.
When was Gmax Proactive Security founded?
Gmax Proactive Security was founded in 2023. It employs 11 to 50 people.
Where is Gmax Proactive Security based?
Gmax Proactive Security is headquartered in Doncaster, Australia, in the Oceania region.
How does Gmax Proactive Security make money?
One revenue line is on record: security Guard Services.
Who are Gmax Proactive Security's main competitors?
Broad incumbents on record are Wilson Security, MSS Security and Securecorp. Direct peers are SNP Security, Ultimate Security Australia, Challenger Security, Broadleaf Group, Trident Services Australia, Security 1 Security Services and Australian Concert & Entertainment Security (ACES).
Does Gmax Proactive Security have an API?
No public API is recorded for Gmax Proactive Security.
What industry is Gmax Proactive Security in?
Gmax Proactive Security's product category is Security Services. Its primary akta.pro industry code is BPAKAAAM, Concierge / Customer-Service-Oriented Security Officers, with a secondary code of BPAKAAAE, Residential & Community Guarding (HOAs, Gated Communities). Its NAICS code is 561612 and its SIC code is 7381.