Broadleaf Group
Broadleaf Group is a Houston-based value-added reseller and managed IT services provider serving mid-market and enterprise customers across Texas with network, security, hybrid IT, collaboration, and as-a-service solutions across 70+ vendor partnerships.
- Company typePrivate
- Founded2005
- HeadquartersHouston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Broadleaf Group does
Broadleaf Group is a Houston-based value-added reseller (VAR) and managed IT services provider founded in 2005, serving mid-market and enterprise customers across Texas. The firm operates across six core service lines: IT Consulting (advisory, AI solutions, design and architecture, lifecycle management, project management, managed services), Enterprise Network Services (SDX, LAN/WAN/cloud, wireless, network automation, optimization), IT Security Services (NGFW, endpoint/XDR, data protection, network security, assessments, cloud security, incident response), Hybrid IT (compute, storage, virtualization, cloud, converged infrastructure, backup/recovery), Collaboration (voice, video, contact center, AV), and As-a-Service subscriptions (UCaaS, SOCaaS, DRaaS, IaaS, BaaS). Revenue is generated through a mix of hardware/software resale with vendor markups, project-based professional services, recurring managed services, and subscription-based as-a-service contracts, all delivered under quote-based custom pricing with monthly billing cadence on managed offerings.
The company's technology stack is vendor-agnostic rather than proprietary, drawing on 70+ partnerships including Cisco (Premier Certified Partner), Fortinet (first authorized SD-WAN reseller in Houston), Palo Alto Networks, HP/HPE/Aruba, Microsoft, VMware, Citrix, Juniper, CrowdStrike, Darktrace, Dragos, Arctic Wolf, Zscaler, and Pure Storage. Differentiation rests on a Cybersecurity Maturity Model and Cloud Maturity Model framework, a rapid 3-day penetration testing engagement, and full-lifecycle integration capabilities. The customer base spans oil and gas, retail, manufacturing, chemicals, and state and local government—including Fortune 500 retailers, global oil and gas firms, and global chemical manufacturers—delivered via direct enterprise field sales, account managers supported by pre-sales engineers, and the Texas DIR government procurement channel. Reported outcomes include an NPS of 85 versus a national average of +35, a 4.74/5.00 customer satisfaction score, 20,000+ completed projects, and a documented 40% WAN OPEX reduction from SD-WAN deployments.
Broadleaf Group is led by CEO Kevin Osborn (15 prior years at the firm across engineering, VP, practice management, and CTO roles) and COO Steven Holtzclaw (former CIO at Enchanted Rock, VP of Infrastructure and Security at HydroChemPSC, Global IT Security Director at Air Liquide). The firm is privately held with no disclosed parent company, institutional investors, or M&A activity, and is described as the VAR division of Reliable IT. Geographic reach is concentrated in five Texas metros (Houston headquarters plus Dallas, Austin, San Antonio, and Fort Worth), with no disclosed expansion outside the state.
Broadleaf Group firmographics
Firmographics- Name
- Broadleaf Group
- Legal name
- Broadleaf Group
- Website
- https://broadleafgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Broadleaf Group is a Houston-based value-added reseller and managed IT services provider serving mid-market and enterprise customers across Texas with network, security, hybrid IT, collaboration, and as-a-service solutions across 70+ vendor partnerships.
- Ownership category
- akta.pro rank
Broadleaf Group industry classification
Industry- Product category
- IT Services and Value-Added Reseller (Networking, Security, and Managed IT)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where Broadleaf Group is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Broadleaf Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Value-Added Reseller (VAR): Resells software, hardware, and networking products from technology partners including Cisco, HP, Microsoft, Citrix, VMware, Fortinet, and others. Services include consulting, design, implementation, and training. Revenue generated through product markups and service fees on vendor solutions.
- Professional Consulting Services: IT consulting and strategic planning, IT governance, risk and compliance management, enterprise technology implementation, design and architecture services. Project-based engagements combined with tactical implementation of best-of-breed solutions.
- Managed Services: Ongoing IT support, network monitoring, maintenance, and management. Flexible service plans designed for businesses of all sizes with 24/7 help desk support capabilities.
- As-a-Service Offerings: UCaaS (Unified Communications as a Service), SOCaaS (Security Operations Center as a Service), DRaaS (Disaster Recovery as a Service), IaaS (Infrastructure as a Service), and BaaS (Backup as a Service) offerings providing greater agility, scalability, and improved productivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise solutions with quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Broadleaf Group product offering
Product offeringCore offering
Broadleaf Group is a value-added reseller (VAR) and IT services provider that sells, integrates, and manages enterprise technology solutions across the full IT lifecycle. It resells hardware and software from 70+ vendors (Cisco, Fortinet, Microsoft, VMware, Citrix, Palo Alto, Pure Storage, etc.) and layers on consulting, design, implementation, and managed services covering networking, cybersecurity, hybrid IT, collaboration, and as-a-service offerings. Its primary customers are mid-market and enterprise organizations in Texas across oil and gas, retail, manufacturing, chemicals, and government.
Product overview
Broadleaf Group is a value-added reseller (VAR) and IT services company offering a comprehensive, integrated portfolio of technology solutions. The offering spans six core product categories: IT Consulting Services (strategic advisory, AI solutions, design and architecture, project management, managed services, ongoing support, and lifecycle management), Enterprise Network Services (SDX, LAN/WAN/cloud, enterprise wireless, network automation, and optimization), IT Security Services (NGFW, endpoint security/XDR, data protection, network security, assessments, cloud security, and incident response), Hybrid IT (compute, storage, virtualization, cloud, converged infrastructure, and backup/recovery), Collaboration (voice, video, contact center, and audio/visual), and As-a-Service (UCaaS, SOCaaS, DRaaS, IaaS, and BaaS). These services work together as a unified IT lifecycle solution—consulting and design feed into implementation, network and security services form the technical core, hybrid IT provides the infrastructure foundation, collaboration enables user productivity, and as-a-service offerings deliver ongoing managed services.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Consulting Services
Quantifiable outcome
- Customer satisfaction score of 4.74 out of 5.00
- +3 more outcomes
Companies that use Broadleaf Group
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Broadleaf Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability2 records
Feature5 records
Broadleaf Group partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered core, secondary and minor.
- CiscocoreCisco Premier Certified Partner with certified personnel on staff. Broadleaf Group offers Cisco technologies including networking, collaboration, data center, and security solutions.
- FortinetcoreFirst SD-WAN authorized partner in Houston, TX. Broadleaf Group is a Fortinet authorized reseller offering FortiGate firewalls, SD-WAN, and Fortinet Security Fabric solutions.
- HP/HPEcorePartnership for HPE and Aruba Networks products including storage, servers, and wireless networking solutions.
- MicrosoftcorePartnership for Microsoft technologies including Azure, Microsoft 365, and related enterprise solutions.
- VMwarecorePartnership for VMware virtualization, cloud, and data center solutions.
- CitrixcorePartnership for Citrix virtualization, application delivery, and collaboration solutions.
- Palo Alto NetworkscorePartnership for next-generation firewall and cybersecurity solutions.
- Juniper NetworkscorePartnership for Juniper AI-driven networking, switching, and security solutions.
- Aruba NetworkscorePartnership for Aruba wireless networking solutions, a Hewlett Packard Enterprise company.
- Pure StoragesecondaryPartnership for all-flash storage solutions.
- CrowdStrikesecondaryPartnership for endpoint protection and threat intelligence solutions.
- DarktracesecondaryPartnership for AI-powered cybersecurity solutions.
- DragossecondaryPartnership for industrial control systems and operational technology cybersecurity solutions.
- Arctic WolfsecondaryPartnership for managed detection and response (MDR) and security operations.
- RubriksecondaryPartnership for data protection and backup solutions.
- NetAppsecondaryPartnership for data storage and data management solutions.
- SplunksecondaryPartnership for security information and event management (SIEM) and observability.
- ZscalersecondaryPartnership for cloud security and SASE solutions.
- Cato NetworkssecondaryPartnership for SASE (Secure Access Service Edge) solutions.
- CohesitysecondaryPartnership for data protection and backup solutions.
- ExaGridsecondaryPartnership for backup storage solutions with tiered backup storage.
- VeeamsecondaryPartnership for backup and replication solutions.
- DeepWatchsecondaryPartnership for managed security services.
- ExabeamsecondaryPartnership for behavioral analytics and security operations.
- OktasecondaryPartnership for identity and access management solutions.
- RingCentralsecondaryPartnership for unified communications as a service (UCaaS).
- Abnormal SecuritysecondaryPartnership for AI-powered email security solutions.
- Dell TechnologiessecondaryPartnership for Dell servers, storage, and infrastructure solutions.
- Red HatsecondaryPartnership for Red Hat enterprise open source solutions.
- F5 NetworkssecondaryPartnership for application delivery and security solutions.
- PenteraminorPartnership for security validation and continuous automated red teaming.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Broadleaf Group competitors and assessment
Company assessmentDirect peers
- Zones Inc. Zones is an IT solutions and managed services provider specializing in networking, security, cloud, and end-user computing. Comparable VAR model with similar vendor partnerships (Cisco, Microsoft, HP) and vertical breadth.
- Logicalis: Logicalis is a global IT solutions and managed services provider focused on enterprise networking, data center, and security — an international peer with similar Cisco/HP/Microsoft partner model and lifecycle service framework.
- BlueAlly: BlueAlly is a managed IT services and consulting firm specializing in networking, security, cloud, and data center — closely mirroring Broadleaf's core product pillars and vendor-agnostic positioning.
- Presidio: Presidio is a global IT services and solutions provider focused on networking, security, cloud, and digital infrastructure, with strong Cisco, VMware, and Fortinet partnerships — a closely analogous mid-to-large VAR/MSP peer.
- ITsavvy: ITsavvy is a mid-sized U.S. VAR/MSP offering IT solutions, professional services, and managed services with a similar client mix of mid-market and enterprise customers. Closest scale comparable to Broadleaf among VAR peers.
- Connection (Connection Business Solutions): Connection is a mid-to-large VAR/MSP offering enterprise hardware, software, networking, and managed services to business and public-sector clients. Highly comparable business model and vendor relationships to Broadleaf.
- Compucom (Office Depot subsidiary): Compucom is a managed services provider delivering workplace technology, networking, and end-user support to enterprise clients. Comparable to Broadleaf's managed services and IT lifecycle offerings.
Broad incumbents
- SHI International: SHI is one of the largest privately held IT solution providers in North America, combining hardware/software distribution, professional services, and managed services. Comparable to Broadleaf's VAR-plus-services model across networking, security, cloud, and hybrid IT, though at significantly greater scale.
- Sirius Computer Solutions (now CDW): Sirius specialized in enterprise IT solutions including security, networking, and cloud — directly overlapping Broadleaf's portfolio — before being acquired by CDW. A relevant comparator on the VAR-plus-managed services combination model.
- Insight Enterprises: Insight is a Fortune 500 global integrator offering hardware, software, services, and managed solutions across networking, security, cloud, and data center — directly overlapping Broadleaf's portfolio, but at much larger scale and with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Broadleaf Group social profiles
Digital presenceBroadleaf Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadleaf Group leadership team
Management profileNumber of profiles
Profiles3 records
Broadleaf Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadleaf Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadleaf Group
What does Broadleaf Group do?
Broadleaf Group is a value-added reseller (VAR) and IT services provider that sells, integrates, and manages enterprise technology solutions across the full IT lifecycle. It resells hardware and software from 70+ vendors (Cisco, Fortinet, Microsoft, VMware, Citrix, Palo Alto, Pure Storage, etc.) and layers on consulting, design, implementation, and managed services covering networking, cybersecurity, hybrid IT, collaboration, and as-a-service offerings. Its primary customers are mid-market and enterprise organizations in Texas across oil and gas, retail, manufacturing, chemicals, and government.
Is Broadleaf Group a public or private company?
Broadleaf Group is a private company. It is classified as unknown and is currently operating.
When was Broadleaf Group founded?
Broadleaf Group was founded in 2005. It employs 101 to 250 people.
Where is Broadleaf Group based?
Broadleaf Group is headquartered in Houston, United States, in the North America region.
How does Broadleaf Group make money?
Four revenue lines are on record. Value-Added Reseller (VAR) is the primary driver. The others are professional Consulting Services, managed Services and as-a-Service Offerings.
Who are Broadleaf Group's main competitors?
Direct peers on record are Zones Inc., Logicalis, BlueAlly, Presidio, ITsavvy, Connection (Connection Business Solutions) and Compucom (Office Depot subsidiary). Broad incumbents are SHI International, Sirius Computer Solutions (now CDW) and Insight Enterprises.
Does Broadleaf Group have an API?
No public API is recorded for Broadleaf Group.
What industry is Broadleaf Group in?
Broadleaf Group's product category is IT Services and Value-Added Reseller (Networking, Security, and Managed IT). Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 518 and its SIC code is 7370.