Optaris

What Optaris does

Optaris is a privately held Argentina-based technology company (headquartered in Caballito) that sells enterprise software solutions across Latin America. Its core offering is Deyel, a proprietary low-code application development platform that enables business application creation, process automation, and system integration, and which the company positions as the #1 low-code platform in Latin America. Beyond Deyel, Optaris resells and implements a portfolio of partner products: UiPath and Automation Anywhere for RPA, IBM Planning Analytics (TM1) for business planning and analytics, Bottomline/Intellinx for fraud prevention and risk management, and Glassix for unified customer communications.

The company generates revenue through two primary streams: subscription-based software licensing (centered on Deyel and partner products) and professional services for implementation, consulting, and ongoing support. Optaris employs 51-100 people, operates a sales-led, direct enterprise go-to-market with contact-form-driven lead generation, and maintains a trilingual web presence in Spanish, English, and Portuguese. It serves customers in Argentina, Chile, Mexico, and Brazil via local phone lines, and its disclosed customer base includes enterprise and institutional logos such as Flybondi, Mazda, Banco Nacion, WeWork, ARBA, Lauman, Aon, and Banesco across aviation, automotive, financial services, government, insurance, and real estate verticals.

Name

Optaris

Legal name

Optaris

Website

https://optaris.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Optaris is an Argentina-based, privately held software firm (51-100 employees) that sells its proprietary Deyel low-code platform alongside partner RPA, analytics, and fraud products to enterprise customers across Argentina, Chile, Mexico, and Brazil via direct sales.

Ownership category

akta.pro rank

Product category

Enterprise Software / Low-Code Application Platform

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• Low-code platform
• RPA automation
• Fraud prevention
• Business process optimization
• Digital transformation

Headquarters

HQ city

Caballito

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Solutions Sales: Optaris generates revenue through sale and implementation of software solutions including their proprietary Deyel low-code platform, third-party software products (Bottomline/Intellinx, IBM Planning Analytics, Glassix), and RPA automation solutions (UiPath, Automation Anywhere). Revenue is derived from software licensing, implementation services, and ongoing support.
2. Professional Services: Implementation, consulting, and support services for deployed software solutions, including hardware and software support for IBM products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Optaris is a technology company that sells software solutions to Latin American enterprises, anchored by its proprietary Deyel low-code platform for building business applications, automating processes, and integrating systems. The company also resells and implements partner products including Bottomline (Intellinx) for fraud prevention, IBM Planning Analytics (TM1) for business planning, Glassix for customer communications, and RPA solutions from UiPath and Automation Anywhere. Revenue is generated through software licensing, subscriptions, and professional implementation/support services.

Product overview

Optaris is a technology company offering a portfolio of software solutions for the Latin American market, consisting of its core product Deyel (the #1 Low Code platform in Latin America) along with a suite of partner products including Bottomline (Intellinx) for fraud prevention and risk management, IBM Planning Analytics (TM1) for business planning, Glassix for customer communications, and RPA solutions from UiPath and Automation Anywhere. The company positions itself as a driving force for digital transformation, helping organizations optimize business processes through agile development software.

Differentiator

Problem solved

Functional benefit

Brands

• Deyel: The #1 Low Code platform in Latin America made in Latin America. Creates business applications, automates processes and integrates systems effectively.

Products and services

• Deyel A proprietary low-code platform developed by Optaris that enables Latin American enterprises to create business applications, automate processes, and integrate systems, with claims of up to 80% reduction in Time to Market and 100% customizable applications.
• Bottomline (Intellinx) Fraud prevention and risk management platform that provides a unified solution to protect against internal and external threats in digital and financial environments, offered through Optaris's partnership with Bottomline.
• IBM Planning Analytics (TM1) Business planning and analytics software with hardware and software support services, provided by Optaris through its partnership with IBM.
• Glassix A unified customer communications platform that centralizes interactions across service, sales, and support centers to improve efficiency and productivity, offered through Optaris's partnership with Glassix.
• UiPath RPA Intelligent automation/RPA solutions that eliminate repetitive tasks and scale productivity, offered through Optaris's partnership with UiPath.
• Automation Anywhere RPA Robotic process automation solutions to drive innovation, improve performance, and optimize customer experience across industries, offered through Optaris's partnership with Automation Anywhere.

Quantifiable outcome

• Reduce Time to Market by up to 80%
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• DeyelcoreOEM/ Whitelabel/ Licensing PartnerDeyel is Optaris's proprietary low-code platform, positioned as the #1 Low-Code platform in Latin America. It enables business application creation, process automation, and system integration. The platform claims to reduce Time to Market by up to 80% and offers 100% customizable applications.
• Bottomline (Intellinx)coreTechnology or IntegrationIntelligent solutions for fraud prevention and risk management. A unified platform that protects against internal and external threats in digital and financial environments.
• IBM (Planning Analytics TM1)coreTechnology or IntegrationHardware and software support with access to qualified IBM specialists worldwide. Optaris provides implementation and support services for IBM Planning Analytics (TM1).
• UiPathcoreTechnology or IntegrationIntelligent automation partnership to eliminate repetitive tasks and scale productivity. RPA solutions that accelerate digital transformation across all sectors.
• Automation AnywherecoreTechnology or IntegrationRobotic automation partnership to drive innovation, improve performance, and optimize customer experience in any industry.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• OutSystems: Global low-code application development platform competing for the same enterprise application development use cases as Deyel. Comparable on product (low-code platform), buyer profile (enterprise IT), and target outcome (faster time-to-market).
• Mendix: Siemens-owned low-code platform positioned against Deyel in enterprise application development. Close competitor on product, deployment model, and target customer (enterprise digital transformation teams).
• Appian: Low-code process automation platform. Directly overlaps with Deyel + RPA on business process modeling and automation, and targets the same regulated, enterprise buyer (banks, governments) that Optaris serves.

Regional players

• TOTVS: Brazil's largest enterprise software company, offering ERP, low-code, and automation platforms. Competes with Optaris for Brazilian enterprise software spend, particularly in financial services and manufacturing.
• Globant: Argentina-headquartered IT services and digital transformation firm with massive scale across LatAm. While not a direct low-code competitor, it competes for the same digital transformation budget and enterprise relationships in the region.
• Stefanini: Brazilian-origin global IT services and systems integrator operating across LatAm. Competes for enterprise digital transformation, RPA, and application development engagements that Optaris also targets.

Broad incumbents

• Microsoft Power Apps: Part of the Microsoft Power Platform / Dynamics 365 ecosystem. A much larger incumbent offering low-code app building with deep enterprise distribution; competes with Deyel especially in shops already standardized on Microsoft 365.

Others

• UiPath: Both a partner and partial competitor: Optaris resells UiPath's RPA, but UiPath also increasingly bundles low-code application development capabilities. The strategic relationship coexists with overlapping automation offerings.
• Automation Anywhere: Reseller partner with overlapping RPA capabilities. Like UiPath, Automation Anywhere is expanding into process automation and AI-augmented workflows, putting pressure on Optaris's pure-reseller economics.

Emerging players

• Pipefy: Brazilian low-code/no-code workflow automation platform serving LatAm enterprises. Directly comparable on product (low-code process automation), geography (Brazil/LatAm), and target segment (mid-market and enterprise operations teams).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optaris