Greenhous DAF
- Company typePrivate
- Founded1912
- HeadquartersEngland, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Greenhous DAF firmographics
Firmographics- Name
- Greenhous DAF
- Legal name
- Greenhous Group Holdings Limited
- Website
- https://greenhouscommercials.co.uk
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where Greenhous DAF is headquartered
LocationHeadquarters
- HQ city
- England
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Greenhous DAF business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- New DAF Trucks Sales: Sale of new DAF trucks including New Generation XF, XG, XG+, XD, XB models and electric variants
- Used DAF Trucks Sales: Sale of pre-owned DAF commercial vehicles through Approved Used programme
- Parts Sales: Sale of genuine DAF parts and all-makes parts with 33 delivery vans and £5 million parts stock
- Servicing and Maintenance: DAF servicing, VOSA testing, tachograph centre, brake testing, and driver training services
- MultiSupport Service Contracts: Comprehensive service contracts and maintenance packages for fleet operators
- Fleet PDI Services: Pre-delivery inspection services for large volume fleet vehicles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | HGV Technician (Wolverhampton) |
| Other | Annual | HGV Technician Nights (Birmingham) |
| Other | Annual | HGV Technician (Tamworth) |
| Other | Annual | Service & Warranty Administrator |
| Other | Monthly | Warehouse Operative/Relief Driver (Shrewsbury) |
| Other | Monthly | HGV Driver/Yard Person (Wolverhampton) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Greenhous DAF product offering
Product offeringCore offering
Greenhous DAF is an authorised DAF commercial vehicle dealership selling new and used DAF trucks (including the New Generation XF, XG, XG+, XD, XB, XBC, XDC, XFC and electric variants) and providing comprehensive aftersales support. Its service portfolio includes DAF servicing with VOSA/tachograph/brake testing, genuine DAF and all-makes parts, MultiSupport service and maintenance contracts, and driver training, delivered across five depots in the West Midlands and Shropshire.
Product overview
Greenhous DAF is a commercial vehicle dealership and service provider operating as part of the Greenhous Group (established 1912). The company offers a portfolio of new and used DAF trucks, encompassing the full New Generation DAF range including XF, XG, XG+, XD, XB, and electric variants (XF, XD, XB My25), as well as XBC, XDC and XFC models. Complementing vehicle sales, Greenhous DAF provides comprehensive aftersales services including DAF servicing (with VOSA testing, tachograph centre, and brake testing facilities), genuine DAF parts and all-makes parts, MultiSupport service contracts, and driver training. The company also offers a Grehous Approved Used program for certified pre-owned vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- New Generation DAF XF
Quantifiable outcome
- DAF UK Dealer of the Year 2021 - recognized for excellent performance in sales, customer service and investment
- +1 more outcomes
Companies that use Greenhous DAF
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Greenhous DAF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenhous DAF partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DAF TruckscoreDAF Trucks is the manufacturer for which Greenhous DAF is an authorized dealer. Greenhous is DAF dealer for West Midlands and Shropshire regions. DAF awarded Greenhous DAF Dealer of the Year in 2021 and approved them as DAF UK Electric Vehicle Centre of Excellence in 2022.
- PACCARcorePACCAR is the parent company of DAF Trucks N.V. Key PACCAR executives visited Greenhous DAF Wolverhampton including President Harald Seidel and Executive Vice President Kevin Baney.
- Adams MoreycorePart of the Greenhous Group DAF dealer businesses, along with NorthWest Trucks, making Greenhous one of the largest dealer groups in the DAF UK network.
- NorthWest TruckscorePart of the Greenhous Group DAF dealer businesses, along with Adams Morey, making Greenhous one of the largest dealer groups in the DAF UK network.
- Compton CareminorLocal charity partnered with Greenhous Commercials for various fundraising activities and community support initiatives.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Greenhous DAF competitors and assessment
Company assessmentDirect peers
- Harris Group: UK and Ireland commercial vehicle dealer group representing Volvo and Mack trucks across multiple sites, with full aftersales support. Comparable as a multi-location, franchise-based truck dealer group.
- Western Truck & Van: UK Mercedes-Benz commercial vehicle dealer group providing trucks, vans, parts, and servicing across multiple locations. Comparable franchise dealer model with full aftersales infrastructure.
- Rygor Commercials: Large UK Mercedes-Benz commercial vehicle dealer group with multiple depots across the Midlands and South, providing new/used trucks, parts, and servicing — a directly comparable franchise-based truck retail model.
- Motus Truck & Van: UK commercial vehicle dealer group (formerly Lex Tillotson) operating multiple franchises including Mercedes-Benz trucks. Direct peer as a multi-location UK truck dealership group with similar service, parts, and fleet offerings.
- Crossroads Truck & Bus: Volvo Trucks UK dealer with multiple sites offering new/used trucks, parts, and servicing. Direct peer as a manufacturer-authorized commercial vehicle dealership group operating in adjacent UK regions.
- Thomas Hardie Commercials: Volvo Trucks dealer group in the UK North West with new/used truck sales, parts, and service. Comparable as a single-brand commercial vehicle dealer serving UK fleet operators with full aftersales support.
- Enza Commercials: Volvo Trucks dealer operating in the Midlands and South West with full sales, parts, and service operations. Directly comparable as a single-brand UK truck dealership serving fleet customers.
- Greens Commercials: Independent UK commercial vehicle dealership group representing multiple truck brands with new/used sales, parts, and service. Comparable as a regional UK truck dealer group serving fleet operators with similar aftersales offerings.
- Scania (Great Britain): Scania GB operates its own owned-dealer network selling new/used trucks, parts, and services across the UK. Direct competitor at the OEM level targeting the same UK fleet operators as Greenhous DAF.
Broad incumbents
- Marshall Motor Group: Large UK automotive dealer group with commercial vehicle operations alongside passenger car franchises. Comparable as a broad multi-franchise UK automotive retailer with truck/van exposure and group-level scale advantages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenhous DAF social profiles
Digital presenceGreenhous DAF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenhous DAF leadership team
Management profileNumber of profiles
Profiles8 records
Greenhous DAF subsidiaries and ownership
Company hierarchySubsidiaries2 records
Greenhous DAF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenhous DAF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenhous DAF
What does Greenhous DAF do?
Greenhous DAF is an authorised DAF commercial vehicle dealership selling new and used DAF trucks (including the New Generation XF, XG, XG+, XD, XB, XBC, XDC, XFC and electric variants) and providing comprehensive aftersales support. Its service portfolio includes DAF servicing with VOSA/tachograph/brake testing, genuine DAF and all-makes parts, MultiSupport service and maintenance contracts, and driver training, delivered across five depots in the West Midlands and Shropshire.
Is Greenhous DAF a public or private company?
Greenhous DAF is a private company. It is classified as family owned and is currently operating.
When was Greenhous DAF founded?
Greenhous DAF was founded in 1912. It employs 501 to 1,000 people.
Where is Greenhous DAF based?
Greenhous DAF is headquartered in England, Germany, in the Europe region.
How does Greenhous DAF make money?
Six revenue lines are on record. New DAF Trucks Sales are the primary driver. The others are used DAF Trucks Sales, parts Sales, servicing and Maintenance, multiSupport Service Contracts and fleet PDI Services.
Who are Greenhous DAF's main competitors?
Direct peers on record are Harris Group, Western Truck & Van, Rygor Commercials, Motus Truck & Van, Crossroads Truck & Bus, Thomas Hardie Commercials, Enza Commercials, Greens Commercials and Scania (Great Britain). Marshall Motor Group is listed as a broad incumbent.
Does Greenhous DAF have an API?
No public API is recorded for Greenhous DAF.