Think About Business
TAB is a Brazilian IT company that builds digital ecosystems for regulated industries, combining proprietary Smart apps and Owlen platforms with the SoftExpert Suite as an official reseller, serving enterprise customers across energy, food & beverage, chemicals, logistics, and construction.
- Company typePrivate
- Founded2009
- HeadquartersCeará, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Think About Business does
TAB — think about business is a Brazilian IT company founded in 2009 that builds digital ecosystems for regulated industries in Brazil and, increasingly, North America. The company targets enterprise customers across verticals where compliance is a primary operational driver — energy, food & beverage, agribusiness, chemicals, logistics, ports, and infrastructure/construction — addressing pain points such as scattered asset control, manual inspections in spreadsheets, lack of audit traceability, and disconnected satellite systems. TAB combines consulting, proprietary software, and resold enterprise platforms under a single integrated offering, with offices in Fortaleza, São Paulo, and Campo Grande (Brazil) plus a US subsidiary (TAB US LLC) in Atlanta, Georgia.
The company's technology stack centers on three layers: (1) Smart apps, a proprietary offline-first mobile and web checklist/inspection platform with conditional logic, weighted scoring, digital evidence capture (photo/video/audio), validation rules, and bidirectional sync to enterprise workflows; (2) Owlen, a proprietary AI-powered regulatory platform in development covering third-party document control, HSE, labels, and supplier management; and (3) the SoftExpert Suite, a 30-year-old enterprise platform (3,000+ clients, 50 countries, 300 partners) that TAB resells and implements as an official channel partner since 2021. The integration model links field execution (Smart apps) to back-office governance (SoftExpert) via automated workflows, with implementation delivered through a six-step methodology (Discovery through Go Live). Solution modules include Quality Management, NR-13 portals, Shared Service Center (CSC), and Construction Governance.
TAB's revenue model is a hybrid of subscription software (tiered Smart apps Basic through Enterprise, plus SoftExpert reseller licensing), professional services (consulting, implementation, custom development, MVPs), and managed services (Sustentation contracts covering functional support, administration, version upgrades, and ongoing training). Distribution is sales-led via direct enterprise engagement, supplemented by the SoftExpert partner channel and a self-service evaluation path for Smart apps.
Think About Business firmographics
Firmographics- Name
- Think About Business
- Legal name
- TAB — think about business
- Website
- https://tab.pro.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TAB is a Brazilian IT company that builds digital ecosystems for regulated industries, combining proprietary Smart apps and Owlen platforms with the SoftExpert Suite as an official reseller, serving enterprise customers across energy, food & beverage, chemicals, logistics, and construction.
- Ownership category
- akta.pro rank
Think About Business industry classification
Industry- Product category
- Enterprise GRC & Quality Management Software
- NAICS
- Custom Computer Programming Services (541511), Management Consulting Services (54161), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Data, Analytics & AI Consulting (BPAHAEAF), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
Keywords
Where Think About Business is headquartered
LocationHeadquarters
- HQ city
- Ceará
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Think About Business business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions (Smart apps & SoftExpert): TAB generates recurring revenue through subscription-based software licensing for its proprietary Smart apps product (offered in four tiers: Basic, Start, Pro, Enterprise) and as an official SoftExpert reseller. Subscriptions are typically priced per user/manager seat, record volume, and storage allocation, with billing on annual or multi-year cycles.
- Professional Services — Consulting & Implementation: TAB provides fee-based consulting for digital transformation diagnosis, process architecture, and roadmap definition; structured platform implementation of SoftExpert Suite and Smart apps using a proprietary methodology (Discovery through Go Live); and custom application development and MVP creation. These services represent a significant revenue stream alongside software licensing.
- Sustentation & Continuous Evolution: Post-implementation support services including functional support, platform administration, continuous improvements, version upgrades, ongoing training, and health checks — delivered as an ongoing managed services relationship with clients, ensuring long-term recurring revenue from the installed base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic — up to 1 manager user, 20 checklists, 10k records/year, 2GB storage |
| Subscription | Annual | Start — up to 5 manager users, 120 checklists, 100k records/year, 10GB storage |
| Subscription | Annual | Pro — up to 10 manager users, 240 checklists, 250k records/year, 50GB storage |
| Subscription | Multi-year contract | Enterprise — customizable users, checklists, and records, 100GB storage, personalized support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Think About Business product offering
Product offeringCore offering
Think About Business (TAB) develops and resells enterprise software for regulated industries in Brazil, combining its own Smart apps mobile/web inspection platform and the Owlen AI regulatory platform (in development) with the SoftExpert Suite for quality, ESG, BPM, and analytics. The firm also delivers consulting, implementation, custom development, and managed support services around these platforms for customers in Energy, Food & Beverage, Agribusiness, Chemical, Logistics/Ports, and Construction.
Product overview
TAB offers a portfolio of proprietary products and resold enterprise solutions targeting regulated industries. Its core proprietary products are Smart apps (checklist and inspection management with offline field execution and SoftExpert sync) and Owlen (AI-powered regulatory platform, in development). TAB also resells and implements SoftExpert Suite — an all-in-one corporate management platform — configured through solution-specific portals for Quality Management, NR-13 (asset safety), CSC (Shared Service Center), and Construction Governance. Services include consulting, platform implementation, custom development, and ongoing support. The ecosystem connects field operations (Smart apps) to back-office governance (SoftExpert) via automated workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Smart apps by TAB: Digital checklist and inspection management product enabling field execution, online/offline synchronization, and operational control for industries and operations requiring evidence and standardization.
- Owlen
- SoftExpert Suite (reseller)
Products and services
- Smart apps Think About Business's proprietary mobile/web application for managing inspections, checklists, and field audits with offline-first capability, aimed at regulated-industry operators running field inspections and quality audits.
- Owlen Think About Business's AI-powered platform for monitoring and managing regulatory compliance, currently shown as 'coming soon' and aimed at regulated-industry customers needing automated regulatory tracking.
- SoftExpert Suite (resale & implementation)
Quantifiable outcome
- Reduce costs with satellite systems by consolidating onto an integrated digital ecosystem
- +1 more outcomes
Companies that use Think About Business
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles1 record
Think About Business technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature9 records
Think About Business partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SoftExpertcoreTAB has a strategic partnership with SoftExpert as an official reseller and commercial representative in Brazil since 2014 (becoming an official reseller in 2021). TAB sells, implements, and supports the SoftExpert Suite alongside its own proprietary products (Smart apps, Owlen). The partnership provides access to SoftExpert's enterprise platform, 3,000+ global clients, 300+ partners, and 30 years of market credibility. TAB's own product roadmap (since 2018) is designed to complement and integrate with the SoftExpert ecosystem.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Think About Business competitors and assessment
Company assessmentDirect peers
- Pipefy: Brazilian-born workflow automation and process management platform. Comparable as a Latin American-headquartered BPM/workflow product that overlaps with TAB's CSC and process automation use cases for regulated enterprises.
- Bizagi: Latin America-headquartered intelligent BPM suite provider. Comparable as a regional iBPMS vendor competing for process automation and workflow orchestration deals overlapping with TAB's BPMS implementations on SoftExpert.
- ProcessMaker: Low-code BPM/workflow automation platform. Comparable as a process orchestration vendor overlapping with TAB's BPMS-driven CSC, NR-13, and Construction Governance workflow use cases for enterprise customers.
- Senior Sistemas: Brazilian enterprise software vendor serving manufacturing, logistics, and HR with HCM/ERP suites. Comparable as a Brazilian mid-market enterprise platform provider competing for the same regulated-industry customers TAB addresses, particularly in F&B and manufacturing.
Broad incumbents
- TOTVS: Largest Brazilian enterprise software company, offering ERP and industry vertical suites including manufacturing, distribution, and agro. Comparable to TAB as a Brazilian enterprise software provider targeting regulated verticals, though at much greater scale and with broader product breadth.
- SAP: Global enterprise application suite (ERP, S/4HANA, GRC, EHS). Comparable as the broad incumbent whose enterprise platforms are integrated alongside SoftExpert at TAB customers, defining the competitive landscape for digital transformation spend.
- Ideagen: Global compliance and quality management software vendor (including Q-Pulse and PleaseReview). Comparable as a regulated-industry QMS/EHS incumbent competing for the same audit, compliance, and document control workloads in F&B, energy, and manufacturing.
- ServiceNow: Global enterprise workflow and service management platform with deep regulated-industry adoption. Comparable as a large incumbent competing for CSC, workflow, and compliance automation deals in the same regulated-industry accounts TAB targets.
- SoftExpert: Brazil-headquartered enterprise platform vendor for quality, compliance, and BPM. TAB is its official reseller in Brazil and increasingly complements the platform with Smart apps and Owlen, making SoftExpert both its largest partner and the most direct comparable in product/scope.
Emerging players
- Intelex Technologies: EHS/quality management software vendor. Comparable as a focused QMS/EHS product competing for the same HSE, ISO 45001, ISO 14001, and quality compliance use cases that TAB addresses via SoftExpert + Smart apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Think About Business social profiles
Digital presenceThink About Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think About Business leadership team
Management profileNumber of profiles
Think About Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think About Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think About Business
What does Think About Business do?
Think About Business (TAB) develops and resells enterprise software for regulated industries in Brazil, combining its own Smart apps mobile/web inspection platform and the Owlen AI regulatory platform (in development) with the SoftExpert Suite for quality, ESG, BPM, and analytics. The firm also delivers consulting, implementation, custom development, and managed support services around these platforms for customers in Energy, Food & Beverage, Agribusiness, Chemical, Logistics/Ports, and Construction.
Is Think About Business a public or private company?
Think About Business is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think About Business founded?
Think About Business was founded in 2009. It employs 11 to 50 people.
Where is Think About Business based?
Think About Business is headquartered in Ceará, Brazil, in the Latin America region.
How does Think About Business make money?
Three revenue lines are on record. Software Subscriptions (Smart apps & SoftExpert) is the primary driver. The others are professional Services — Consulting & Implementation and sustentation & Continuous Evolution.
Who are Think About Business's main competitors?
Direct peers on record are Pipefy, Bizagi, ProcessMaker and Senior Sistemas. Broad incumbents are TOTVS, SAP, Ideagen, ServiceNow and SoftExpert. Intelex Technologies is listed as an emerging player.
Does Think About Business have an API?
No public API is recorded for Think About Business.
What industry is Think About Business in?
Think About Business's product category is Enterprise GRC & Quality Management Software. Its primary akta.pro industry code is BPAHAEAI, ERP, CRM & Enterprise Applications Consulting, with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 541511 and its SIC code is 7371.