What easyfarm does

EasyFarm is a farm and ranch management software company founded in 1993 and operated by Vertical Solutions, Inc., a privately held corporation headquartered in Lisbon, North Dakota. The company sells Windows-based desktop accounting and record-keeping software targeted at individual farmers, ranchers, and small agricultural operations, with secondary use cases among agricultural chemical co-ops and landowners receiving oil royalties. Its core technology centers on a single-entry accounting engine that processes transactions in real time without month-end closing, with specialized modules for crop and field management, livestock records, payroll, cost centers, enterprise tracking, and FINPACK data exports. The FarmHand Android mobile companion app extends activity tracking into the field. All products are sold as one-time perpetual licenses priced between $800 and $1,600 across seven tiers (Lite, Plus, Pro Crops, Pro Livestock, Premier, Premier Plus, Platinum), supplemented by recurring annual support contracts, add-on modules ($159-$350), and accessories such as USB drives and training manuals.

Distribution is direct-to-customer only: a self-service e-commerce storefront on easyfarm.farm plus phone-based sales support, with no resellers, distributors, or marketplace listings. Marketing relies primarily on website content, an extensive video tutorial library, customer testimonials emphasizing long tenure (10-25+ years of use), and a Facebook presence. The company employs between 1 and 10 people, has never raised external funding, and operates as a bootstrapped lifestyle business. The customer base is primarily concentrated in North Dakota and the Upper Midwest, with thousands of cumulative users over the product's 30+ year history. The business carries no partnerships, acquisitions, regulatory actions, or leadership changes of note in the available data.

Name

easyfarm

Legal name

Vertical Solutions, Inc.

Website

https://easyfarm.farm

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

EasyFarm, operated by Vertical Solutions, Inc., is a North Dakota-based farm and ranch management software vendor founded in 1993, selling perpetual-license Windows accounting software and the FarmHand Android app to individual farmers, ranchers, agricultural co-ops, and mineral-rights holders across the United States.

Ownership category

akta.pro rank

Product category

Farm Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

akta.pro secondary industry

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)

Keywords

• Farm management software
• Farm accounting software
• Ranch management software
• Agricultural record keeping
• Livestock management software

Headquarters

HQ city

Gwinner

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: One-time perpetual license purchase for EasyFarm software products at various tiers (Lite through Platinum). Each tier includes different feature sets and modules.
2. Annual Support Contracts: Annual software support fee required for continued updates and enhancements. Includes access to technical support, software updates, and notification of changes.
3. Add-on Modules: Additional modules available for purchase including Account Receivable Module ($350), Co-op Inventory Management ($159), Oil & Sales Royalty ($250), and training materials.
4. Accessories: Sale of USB flash drives for backup and data transfer ($20) and reference/training manuals ($50).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EasyFarm develops and sells Windows-based farm and ranch management accounting software designed for individual farmers, ranchers, and agricultural cooperatives. The core product uses a single-entry input methodology with real-time transaction processing and no month-end closing, covering farm accounting, check writing, payroll, inventory, crop/livestock/dairy production records, and field-level input tracking. The offering spans seven perpetual-license software tiers plus add-on modules and an Android companion mobile app.

Product overview

EasyFarm is a comprehensive farm and ranch management software platform consisting of multiple product tiers designed to meet varying operational needs. The core offerings span seven software tiers: EasyFarm Lite ($800), EasyFarm Plus ($900), EasyFarm Pro Crops ($1,100), EasyFarm Pro Livestock (price varies), EasyFarm Premier ($1,400), EasyFarm Premier Plus ($1,550), and EasyFarm Platinum ($1,600) as the most advanced tier. All tiers share the foundational EasyFarm accounting engine featuring single-entry input, real-time transaction processing, and no month-closing requirements. The product hierarchy builds progressively from basic farm accounting and check writing (Lite) through advanced payroll, cost centers, and enterprise tracking (Plus) to specialized crop field management (Pro Crops), livestock breeding and health records (Pro Livestock), and comprehensive management with FINPACK exports (Premier/Platinum). Add-on modules extend functionality including the Account Receivable Module ($350) for customer invoicing, Co-op Inventory Management ($159) for chemical co-ops tracking anhydrous ammonia and bulk products, and Oil & Sales Royalty ($250) for managing oil company royalty payments. Reference materials include training manuals and USB flash drives for software delivery and backup.

Differentiator

Problem solved

Functional benefit

Brands

• EasyFarm Lite: Entry-level farm accounting software including Farm Accounting, Check Writing, Inventory Management, and Production records for Crops, Livestock and Dairy.
• EasyFarm Plus
• EasyFarm Pro Crops
• EasyFarm Pro Livestock
• EasyFarm Premier
• EasyFarm Premier Plus
• EasyFarm Platinum
• Account Receivable Module
• Co-op Inventory Management
• Oil & Sales Royalty
• FarmHand App

Products and services

• EasyFarm Lite Entry-level farm accounting software for farmers and ranchers that includes Farm Accounting, Check Writing, Inventory Management, and Production records for Crops, Livestock, and Dairy, priced as a one-time $800 perpetual license.
• EasyFarm Plus Advanced financial and operational management software for farmers and ranchers that adds Payroll, Cost Centers, Enterprising, FINPACK Exports, Crop & Field Management, Livestock Management, Accounts Receivables, and the FarmHand App to the Lite feature set, priced at $900 perpetual license.
• EasyFarm Pro Crops Farm accounting software for farmers managing crop operations, enabling payroll management, multiple farm profiles, and crop and field records with reporting tools to track farm performance, priced at $1,100 perpetual license.
• EasyFarm Pro Livestock Ranch management software with livestock-specific features including inventory tracking (sales, purchases, raised livestock), breeding record management, complete health and treatment history, and cell grazing management.
• EasyFarm Premier Full-featured farm management software including Farm Accounting, Check Writing, Inventory Management, Production records, Payroll, Cost Centers, Enterprising, FINPACK Exports, and detailed Crop & Field Management and Livestock Management, priced at $1,400 perpetual license.
• EasyFarm Premier Plus Elevated farm management software that includes all Premier features plus the option of adding either the Accounts Receivable Invoicing Module or the FarmHand App for enhanced operation management, priced at $1,550 perpetual license.
• EasyFarm Platinum Full management solution for farmers and ranchers including all Premier features plus both the Accounts Receivables Invoicing Module and the FarmHand App (Android-based application for tracking daily field activities), priced at $1,600 perpetual license with one year of free technical support.
• Account Receivable Module Add-on module requiring existing EasyFarm ownership that manages customer relationships and maintains a comprehensive database of customer information including contact details, priced at $350 perpetual license.
• Co-op Inventory Management Software for chemical co-ops to track prepayments and inventory distributions from members for anhydrous ammonia, bulk fuel, or any bulk product, priced at $159 perpetual license and including one year of software support and manual.
• Oil & Sales Royalty Module Add-on module for managing royalty payments from oil companies that automatically calculates royalty amounts based on predetermined contractual terms, generates invoices, and provides tools for tracking and reconciling incoming royalty payments, priced at $250 perpetual license.
• FarmHand App Android-based mobile application that allows farmers and ranchers to track their daily activities in the field for detailed Crop & Field Management, integrated with the EasyFarm desktop software.

Quantifiable outcome

• Single-entry input eliminates need to enter data multiple times
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Granular: Cloud-based farm management software (now part of Corteva) serving row-crop and livestock operations with financial, agronomic, and operational modules; competes with EasyFarm for the farm financial management use case but targets larger operations and offers a modern cloud-native platform.
• John Deere Operations Center: John Deere's cloud farm management platform integrated with equipment telematics, agronomic data, and partner tools; competes indirectly with EasyFarm on farm record-keeping and is increasingly pushing OEM-bundled software into the SMB farmer segment.
• Trimble Ag Software: Trimble's farm management platform covering financial, operational, and equipment/telematics data across mixed farming operations; broader portfolio player but overlaps with EasyFarm on farm accounting and field/enterprise tracking.
• Climate FieldView (Bayer): Digital agriculture platform from Bayer combining field data, agronomic insights, and farm management functionality; competes for the same farm record-keeping wallet but with deep enterprise backing and precision-agriculture integrations EasyFarm lacks.
• Ag Leader SMS: Desktop and cloud farm management software from Ag Leader covering field records, crop planning, and basic financial tracking; closest long-standing direct desktop competitor to EasyFarm's Windows-based, SMB farm accounting approach.

Direct peers

• Conservis: Farm management software focused on financial, inventory, and field records for row-crop operations; directly comparable to EasyFarm's crop, field, and financial tracking features but delivered as a cloud subscription rather than desktop software.
• Tend: Farm management software aimed at small and mid-sized farms with crop planning, livestock tracking, and financial record features; offers EasyFarm a direct cloud-based, subscription-priced competitor in the same SMB farm management niche.
• Farmbrite: Cloud-based farm management platform for small to mid-sized farms covering livestock, crop, and financial record-keeping; competes with EasyFarm in the SMB farm accounting/record-keeping segment with a subscription SaaS model.
• FarmLogs (now part of Bushel): Digital farm management platform with field records, financial tracking, and grain marketing tools for row-crop farmers; competes with EasyFarm's crop and financial management features among SMB row-crop operators.
• AgWorld: Farm management and agronomy software offering financial record-keeping, planning, and input tracking; comparable to EasyFarm in the farm financial/operational record-keeping use case but positioned for agronomist-advisor collaboration workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/easyfarming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyfarm