Coker Group

What Coker Group does

Coker Group is a privately-held holding company headquartered in Chattanooga, Tennessee that owns and operates a portfolio of complementary automotive brands serving the classic and collector vehicle market. Founded through the 1958 launch of Coker Tire, the group today encompasses Coker Tire (specialty tires and wheels covering a roughly 100-year vehicle range), Corvette Central and Zip Corvette (Corvette-specific parts distribution with over 25,000 SKUs at Zip's Mechanicsville, Virginia warehouse), MOR / Münchner Oldtimer Reifen GmbH (European classic vehicle tire and wheel manufacturer using a patented vulcanization process, based in Holzkirchen, Germany), Wheel Vintiques (steel wheel manufacturing for street rods and classic trucks), Legendary Companies, and the Great Race (an annual 2,300-mile endurance rally for classic cars). The company was acquired by Trinity Hunt Partners in December 2023 as a foundational investment under the sponsor's Acuvance platform.

The group's core technology centers on specialty tire production using a patented vulcanization process at MOR that enables the application of specialty sidewalls across a broad catalog of tire SKUs, supporting the long-tail fitment requirements of vintage vehicles. Distribution is executed through a hybrid model: brand-specific direct-to-consumer e-commerce storefronts (cokertire.com, corvettecentral.com, zip-corvette.com) combined with physical locations in Tennessee, Michigan, and Virginia for US customers, and MOR's German facility for European customers. Pricing is not publicly disclosed; products are sold via e-commerce and retail channels targeting classic vehicle enthusiasts, restoration shops, rally participants, and the European classic vehicle aftermarket.

Revenue is generated primarily through product sales (tires, wheels, Corvette-specific parts) and ancillary motorsports event participation and sponsorship (Great Race). The customer base spans individual enthusiasts, restoration shops, and SMB buyers rather than enterprise accounts. The company employs 101-250 staff and reports active operations as of 2024, including a product launch (Coker Classic Star Series, May 2024) and an operational restructuring (West Coast manufacturing relocation under Legendary Companies).

Name

Coker Group

Legal name

Coker Group

Website

https://coker.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Coker Group is a Chattanooga-based holding company operating a portfolio of specialty automotive brands (Coker Tire, Corvette Central, Zip Corvette, MOR, Wheel Vintiques) that manufactures and distributes tires, wheels, and restoration parts for classic and collector vehicle enthusiasts across the US and Europe.

Ownership category

akta.pro rank

Product category

Classic/Collector Automotive Aftermarket

NAICS

Tire Manufacturing (32621), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Specialty tires wholesale
• Classic vehicle parts
• Whitewall tire manufacturing
• Corvette parts distribution
• Vintage wheel manufacturing

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels5 records

Core offering

Coker Group operates a portfolio of complementary automotive brands that manufacture and distribute specialty tires, wheels, and parts for classic and collector vehicles covering approximately a 100-year range. The portfolio includes Coker Tire (specialty tires/wheels including the Coker Classic Star Series whitewalls), Corvette Central and Zip Corvette (Corvette-specific restoration and upgrade parts), MOR (European classic-vehicle tires/wheels using a patented vulcanization process), Wheel Vintiques (steel wheels for classic trucks and street rods), and Legendary Companies. The Great Race event is also operated as the world's premier time, speed, endurance rally for classic cars.

Product overview

Coker Group is a portfolio company under Trinity Hunt Partners that operates multiple automotive brands focused on classic vehicles, tires, wheels, and related events. The company is structured as a collection of complementary brands rather than a single unified product. The core portfolio includes: Coker Tire (specialty tires and wheels for 100-year range of vehicles), Corvette Central and Zip Corvette (Corvette parts distribution), MOR (European classic vehicle tires/wheels with patented vulcanization process), and Wheel Vintiques (steel wheels for classic trucks). Additionally, the company organizes the Great Race, a premier 2,300-mile endurance rally for classic cars. The Coker Classic Star Series represents a new sub-brand of whitewall tires within the Coker Classic family. Trinity Hunt Partners acquired Coker in December 2023 as the foundational investment for its Acuvance healthcare advisory platform, consolidating five strategic acquisitions under that umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Coker Classic Star Series: All-new whitewall tires engineered with all-new materials for classics and customs, offering best-in-class performance
• Coker Tire
• Corvette Central
• Zip Corvette
• MOR
• Great Race
• Wheel Vintiques

Products and services

• Coker Tire The world's most trusted source for specialty tires and wheels. Offers thousands of products to fit a 100-year range of vehicles with industry-leading service, innovative products, and commitment to quality control across all tire and wheel brands. For classic and collector vehicle owners, restorers, and customizers.
• Corvette Central A leading provider of parts to upgrade, repair, or restore all generations of the Chevrolet Corvette with a comprehensive portfolio of quality parts and the highest level of customer service. For Corvette owners and restorers.
• Zip Corvette Corvette parts warehouse in Virginia with more than 25,000 of the newest available and best quality Corvette parts. For Corvette restorers and parts buyers nationwide.
• MOR (Münchner Oldtimer Reifen GmbH) European-market provider of high-quality tires, wheels, and accessories for classic vehicles. Uses a patented vulcanization process to add specialty sidewalls to any tire in its catalog. For European classic vehicle owners and restorers.
• Great Race

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Year One: Year One is a direct competitor in classic car parts, specializing in restoration and performance parts for classic GM, Ford, and Chrysler muscle cars (Camaro, Mustang, Firebird, Mopar) with an analogous e-commerce and catalog-driven model to Coker's parts brands.
• Classic Industries: Classic Industries is a leading direct competitor in restoration parts for classic American muscle cars, particularly GM models, with a multi-decade catalog covering Camaro, Chevelle, and Nova that overlaps with Coker's Corvette specialty parts businesses.
• National Parts Depot: National Parts Depot is a direct competitor specializing in restoration and replacement parts for classic Ford and Mopar vehicles, operating multiple regional warehouses with extensive SKU coverage similar to Coker's multi-brand parts distribution model.
• Universal Vintage Tire: Universal Vintage Tire is a direct competitor in specialty vintage and classic vehicle tires, offering whitewall, bias-ply, and narrow tire options for pre-1980s vehicles that directly overlap with Coker Tire's core whitewall and specialty catalog.
• Summit Racing Equipment: Summit Racing Equipment is a major performance and racing auto parts retailer that overlaps with Coker's classic vehicle customer base, offering tires, wheels, and parts to enthusiasts who frequently restore and modify classic and muscle cars.
• Eastwood: Eastwood is a restoration tools, equipment, and supplies company that serves the same classic car restoration customer base as Coker's parts and tire brands, addressing complementary tools and consumables needs of restoration enthusiasts.
• Lucas Classic Tires: Lucas Classic Tires is a direct competitor manufacturing vintage-style tires for classic and antique vehicles, with a whitewall and bias-ply product range that overlaps with Coker Tire and MOR's specialty offerings.
• Mickey Thompson: Mickey Thompson is a performance tire and wheel manufacturer with strong overlap to Coker's specialty tire business, particularly for street rod, muscle car, and hot rod applications that align with Coker's classic and muscle car focus.

Broad incumbents

• Tire Rack: Tire Rack is a major e-commerce tire retailer that competes more broadly across all vehicle categories but overlaps with Coker's tire distribution channels, particularly for performance and specialty tire consumers served via direct-to-consumer online sales.
• Goodyear: Goodyear is a major broad tire manufacturer whose specialty and vintage product lines (including Eagle and select heritage offerings) compete with Coker Tire's specialty catalog at a larger scale and broader distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cokertireco
• YouTubeyoutube.com/user/cokertireco
• Facebookfacebook.com/cokertireco
• Instagraminstagram.com/cokertireco
• LinkedInlinkedin.com/company/charles-coker-cpa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coker Group