AdiNet

What AdiNet does

AdiNet is a Polish sole proprietorship (AdiNet Hubert Rosiński) operating from Łódź, Poland, offering end-to-end web services for small and medium Polish enterprises. The company provides four core product lines: domain name registration, custom WordPress website development, Shoper-based e-commerce store creation, and ongoing website hosting and maintenance. Its technology stack is built on WordPress CMS for content sites and the Shoper platform for e-commerce, with native integrations to Polish-market-specific services including the Allegro marketplace, InPost Paczkomaty parcel lockers, and fast payment systems ("szybkie płatności").

The business operates a hybrid revenue model combining one-time project fees for website and shop builds with recurring annual subscriptions for hosting, maintenance, domain renewals, and security add-ons (backups, link monitoring, uptime monitoring, SEO ranking). Pricing is transparent and modest: small-site hosting runs 400 PLN/year and large-site hosting 500 PLN/year, while Shoper licenses (Standard 500 PLN first year / 2,600 PLN thereafter, Premium 6,400 PLN/year) and add-on services (150-400 PLN/year each) are published on the company website. Customer acquisition is direct-to-consumer, with channels limited to the company website (adinet.pl), a domain sales portal (domeny.adinet.pl), Facebook, and a referral partnership with iCEA for SEO services, and sales are made via phone, email, and online forms to Polish SMBs.

The named portfolio includes six SMB clients distributed across fashion (Lavika), education (Tax Academy), home services (Instal Serwis), automotive (MCars Rental), real estate (Syta Residence), and legal services (Gaweł Jarosiński Legal Counsel) verticals. The company is bootstrapped (no venture capital or private equity funding), founder-owned, and operates with a micro-team of 1-10 employees. No revenue, headcount growth, or capacity-expansion data is disclosed.

Name

AdiNet

Legal name

AdiNet Hubert Rosiński

Website

https://Adinet.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AdiNet is a Łódź, Poland-based web development and hosting provider serving Polish SMEs with WordPress website creation, Shoper e-commerce configuration, domain registration, and ongoing maintenance. The bootstrapped sole proprietorship operates direct-to-consumer, combining project-based builds with recurring annual subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Development: One-time project-based fees for building custom WordPress websites and Shoper e-commerce stores. Pricing is individually quoted based on project scope.
2. Hosting and Maintenance Services: Annual recurring revenue from website hosting and maintenance services. Includes server upkeep, system updates, backups, antivirus protection, and ongoing technical support for WordPress sites and Shoper stores.
3. Domain Registration: Annual fees for domain name registration and renewal services for various TLDs including .pl, .com.pl, .com, and .eu.
4. Security and Monitoring Add-ons: Additional annual fees for enhanced backup frequency, link monitoring, uptime monitoring, and SEO ranking tracking services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AdiNet is a Polish web services provider that sells domain registration, custom WordPress website development, Shoper e-commerce store creation, and recurring hosting/maintenance services. The company bundles these into a complete web presence solution for small and medium-sized Polish businesses, with native integrations to Allegro, Paczkomaty parcel lockers, and fast online payment systems.

Product overview

AdiNet is a Polish web development company offering a comprehensive suite of digital services. The core offering covers the complete website lifecycle from domain registration (Domeny internetowe) through WordPress website development (Strony internetowe) and Shoper e-commerce store creation (Sklepy internetowe), to ongoing maintenance and support services (Obsługa i utrzymanie). The company also provides SEO services as an add-on module through partnership with iCEA. Services are offered as standalone offerings or as a complete package from domain registration through hosting to full technical support.

Differentiator

Problem solved

Functional benefit

Products and services

• Domeny internetowe (Internet Domains)

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• iCEA (Grupa iCEA S.A.)coreGTM or Marketing PartnerStrategic partnership with iCEA for SEO and internet marketing services. iCEA specializes in website positioning and online marketing. AdiNet refers SEO clients to iCEA and provides joint consultation services. Customer data is shared with iCEA for consultation purposes. Located at Polska 114, 60-406 Poznań, Poland.
• ShopercoreTechnology or IntegrationShoper is a Polish e-commerce platform provider. AdiNet builds and configures online stores using Shoper, offering Standard and Premium license tiers. Stores include native integrations with Allegro, Paczkomaty, and quick payment systems for the Polish market.

Recent moves5 records

Expansion highlights3 records

Others

• Shoper: Polish SaaS e-commerce platform and AdiNet's core technology partner; competes indirectly by enabling other agencies (and merchants directly) to self-build the same Polish e-commerce stores AdiNet builds on its behalf.
• iCEA (Grupa iCEA S.A.): Polish SEO and internet marketing agency that is AdiNet's SEO referral partner; not a direct competitor on hosting or build, but a thematically adjacent Polish digital-services SMB supplier in the same ecosystem.

Broad incumbents

• Wix: Global DIY website builder with hosting included; competes with AdiNet for Polish SMB website demand as a self-service alternative to custom WordPress builds.
• WordPress.com (Automattic): Managed WordPress hosting platform from Automattic that bundles hosting, security, and updates — a global incumbent in the same WordPress hosting + maintenance category AdiNet serves at a small scale in Poland.
• Squarespace: Global website builder with integrated hosting targeting SMBs and creators — a broad incumbent alternative to a custom WordPress/Shoper agency engagement for Polish customers.

Direct peers

• home.pl: Largest Polish hosting and domain registrar offering shared hosting, domains, website builders, and e-commerce tools to Polish SMBs — directly comparable to AdiNet on hosting, .pl domain registration, and SME web presence, but at significantly larger scale.
• nazwa.pl: Major Polish domain registrar and hosting provider selling .pl/.com/.eu domains, shared hosting, and email to Polish SMBs — directly comparable to AdiNet's domain and hosting revenue streams.
• WebWave: Polish website builder platform enabling SMBs to design, host, and publish websites without code — directly competes with AdiNet's WordPress design and hosting bundle, with deeper Polish-market localization than global builders.
• LH.pl: Polish hosting provider offering shared hosting, VPS, domains, and WordPress-optimized plans aimed at SMBs — closely overlaps with AdiNet's hosting/maintenance offering.
• CyberFolks.pl: Polish hosting and domain brand offering shared hosting, WordPress hosting, and .pl domain registration to SMBs — competes with AdiNet on the same hosting + domain recurring-revenue stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Adinetpl
• LinkedInlinkedin.com/company/adinet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdiNet