Mug Root Beer
Mug Root Beer is a PepsiCo-owned root beer brand targeting Gen Z consumers through influencer-driven social commerce on TikTok Shop, with traditional retail distribution and limited-edition lifestyle product extensions such as a cologne line.
- Company typePrivate
- Founded1940
- HeadquartersPurchase, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mug Root Beer does
Mug Root Beer is a root beer beverage brand founded in 1940 and currently owned by PepsiCo, headquartered in Purchase, New York. The brand's core product is a zero-sugar root beer soda marketed under the tagline "Got That Dawg In You?," with a dog mascot used as a central brand element. Mug Root Beer sells its beverages through PepsiCo's established retail and wholesale distribution infrastructure in North America, primarily serving mass-market U.S. consumers.
In late 2025, the brand extended beyond its core beverage offering with the launch of "Daddy's Home by Mug Root Beer," a limited-edition cologne, sold exclusively through TikTok Shop. This move signaled a pivot toward Gen Z consumers using social commerce, influencer partnerships, and culturally resonant marketing tactics (pet mascots, fragrance products) as core go-to-market levers. Revenue is generated through traditional consumer packaged goods (CPG) retail sales, supplemented by limited-edition social commerce drops.
As a brand subsidiary rather than an independent legal entity, Mug Root Beer does not report standalone financials, operate a dedicated sales force, or hold independent intellectual property. All marketing, product development, and distribution decisions are made within PepsiCo's corporate structure, and the brand's website is largely a thin marketing presence with multiple 404 errors on internal pages. There is no evidence of proprietary technology, an app, an API, or any AI/ML capabilities in the input data.
Mug Root Beer firmographics
Firmographics- Name
- Mug Root Beer
- Legal name
- Mug Root Beer (Brand of PepsiCo)
- Website
- https://mugrootbeer.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mug Root Beer is a PepsiCo-owned root beer brand targeting Gen Z consumers through influencer-driven social commerce on TikTok Shop, with traditional retail distribution and limited-edition lifestyle product extensions such as a cologne line.
- Ownership category
- akta.pro rank
Mug Root Beer industry classification
Industry- Product category
- Non-alcoholic beverages (soft drinks)
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)
Keywords
Where Mug Root Beer is headquartered
LocationHeadquarters
- HQ city
- Purchase
- HQ country
- United States
- HQ region
- North America
Markets served
Mug Root Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: Mug Root Beer generates revenue through the sale of its root beer beverage products and limited-edition merchandise/cologne items. As a PepsiCo brand, revenue is derived from traditional CPG distribution and retail sales, supplemented by exclusive product drops on social commerce platforms like TikTok Shop.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mug Root Beer product offering
Product offeringCore offering
Mug Root Beer produces and sells a zero-sugar root beer soft drink under PepsiCo ownership, distributing the beverage through traditional retail and wholesale channels. The brand has extended into lifestyle merchandise, notably launching a limited-edition cologne, "Daddy's Home by Mug Root Beer," available exclusively on TikTok Shop and targeted at Gen Z consumers. Marketing centers on a dog-mascot theme, the "Got That Dawg In You?" tagline, and influencer-driven social commerce campaigns.
Product overview
Mug Root Beer is a single-product beverage brand under PepsiCo. The core offering is the Mug Root Beer soda, which has recently expanded into fragrance products with the launch of a limited-edition cologne. The brand leverages social media marketing, influencer partnerships, and elements like pet mascots to appeal to Gen Z consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Daddy's Home by Mug Root Beer: Limited-edition cologne launched by Mug Root Beer targeting Gen Z consumers on social media and TikTok Shop.
Products and services
- Mug Root Beer (root beer soda) A zero-sugar root beer soft drink sold under PepsiCo, marketed with the "Got That Dawg In You?" tagline and targeted at Gen Z consumers via retail and social media channels.
- Daddy's Home by Mug Root Beer Cologne A limited-edition cologne/fragrance product launched as a brand extension of Mug Root Beer, available exclusively through TikTok Shop as part of a Gen Z-focused social commerce campaign.
Companies that use Mug Root Beer
Customer profileSegments2 records
Ideal customer profiles2 records
Mug Root Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mug Root Beer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TikTok ShopflagshipTikTok Shop serves as the exclusive distribution channel for Mug Root Beer's limited-edition cologne launch 'Daddy's Home by Mug Root Beer'. This partnership leverages TikTok's social commerce platform to reach Gen Z consumers through an innovative product drop strategy.
Scale indicators1 record
Expansion highlights4 records
Mug Root Beer competitors and assessment
Company assessmentDirect peers
- IBC Root Beer: IBC is a heritage root beer brand (bottled and fountain) now owned by Keurig Dr Pepper. It directly competes with Mug in the premium/traditional root beer segment, including in foodservice fountain channels.
- Barq's Root Beer: Barq's is the Coca-Cola Company's flagship root beer brand, the largest direct competitor to Mug with similar flavor profile and broad U.S. retail presence through Coca-Cola distribution.
- Stewart's Root Beer: Stewart's is an iconic Midwestern heritage root beer brand with nostalgic positioning similar to Mug, distributing through convenience stores and foodservice channels.
- Dad's Root Beer: Dad's Old Fashioned Root Beer is a heritage premium root beer brand with similar nostalgic positioning to Mug's, competing in grocery, fountain, and root beer enthusiast segments.
- A&W Root Beer: A&W is the leading U.S. root beer brand, owned by Keurig Dr Pepper. It directly competes with Mug in the same carbonated root beer category with similar retail distribution and consumer positioning.
Broad incumbents
- The Coca-Cola Company: Coca-Cola owns Barq's Root Beer and is the other dominant incumbent in carbonated beverages. It is broadly comparable to PepsiCo, Mug's parent, as a competing diversified beverage conglomerate with deep U.S. CPG distribution.
- Keurig Dr Pepper: Keurig Dr Pepper owns multiple direct root beer competitors (A&W, IBC, Dad's) and operates one of the two dominant non-alcoholic beverage distribution networks in the U.S., making it the most strategically comparable incumbent to PepsiCo in this category.
Emerging players
- Virgil's Root Beer: Virgil's is a craft/premium root beer brand under Reed's Inc., targeting adult and gourmet consumers with limited editions and brand storytelling. It overlaps with Mug on the lifestyle/beverage-extension dimensions Mug is pursuing.
- Jones Soda: Jones Soda is an independent craft soda brand known for limited editions, lifestyle marketing, and Gen Z/Millennial consumer appeal — directly relevant to how Mug positions itself on TikTok Shop and with limited-edition drops.
- Reed's Inc: Reed's owns Virgil's and other craft soda brands, competing in the premium / lifestyle root beer segment where Mug is now extending with cologne and limited-edition drops on TikTok Shop.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mug Root Beer social profiles
Digital presenceMug Root Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mug Root Beer leadership team
Management profileNumber of profiles
Mug Root Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mug Root Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mug Root Beer
What does Mug Root Beer do?
Mug Root Beer produces and sells a zero-sugar root beer soft drink under PepsiCo ownership, distributing the beverage through traditional retail and wholesale channels. The brand has extended into lifestyle merchandise, notably launching a limited-edition cologne, "Daddy's Home by Mug Root Beer," available exclusively on TikTok Shop and targeted at Gen Z consumers. Marketing centers on a dog-mascot theme, the "Got That Dawg In You?" tagline, and influencer-driven social commerce campaigns.
Is Mug Root Beer a public or private company?
Mug Root Beer is a private company. It is classified as corporate owned and is currently operating.
When was Mug Root Beer founded?
Mug Root Beer was founded in 1940. It employs 1 to 10 people.
Where is Mug Root Beer based?
Mug Root Beer is headquartered in Purchase, United States, in the North America region.
How does Mug Root Beer make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are Mug Root Beer's main competitors?
Direct peers on record are IBC Root Beer, Barq's Root Beer, Stewart's Root Beer, Dad's Root Beer and A&W Root Beer. Broad incumbents are The Coca-Cola Company and Keurig Dr Pepper. Emerging players are Virgil's Root Beer, Jones Soda and Reed's Inc.
Does Mug Root Beer have an API?
No public API is recorded for Mug Root Beer.
What industry is Mug Root Beer in?
Mug Root Beer's product category is Non-alcoholic beverages (soft drinks). Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAIAGAB, Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea). Its NAICS code is 312111 and its SIC code is 2086.