Win Win Kit
- Company typePrivate
- Founded2025
- HeadquartersDenmark, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Win Win Kit firmographics
Firmographics- Name
- Win Win Kit
- Legal name
- Osta Ventures ApS
- Website
- https://winwinkit.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Win Win Kit industry classification
Industry- Product category
- Mobile App Marketing Platform
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where Win Win Kit is headquartered
LocationHeadquarters
- HQ city
- Denmark
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Win Win Kit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: WinWinKit operates on a subscription model with four tiers: Free, Starter, Essential, and Scale. Users start free and scale as they grow. Free plan includes limited access with up to 5 promo codes, up to 3 rewards, and 2 team members. Paid plans (Starter, Essential, Scale) unlock Affiliates, Referrals, and higher usage limits.
- Affiliate Commissions: App owners pay commissions to affiliates based on revenue percentage (20-30% typical), fixed amount per user, or fixed amount per conversion. WinWinKit tracks revenue and transfers commissions to affiliates via Stripe Connect, PayPal, or Wise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Limited access tier for getting started |
| Subscription | Monthly | Starter - Entry paid plan |
| Subscription | Monthly | Essential - Mid-tier plan |
| Subscription | Monthly | Scale - Enterprise-level plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Win Win Kit product offering
Product offeringCore offering
WinWinKit is a SaaS marketing platform for iOS, Android, and desktop apps that enables three campaign types, Affiliates, Referrals, and Promos, through a single SDK or no-code integration. The platform uses short, memorable referral codes for deterministic attribution, eliminating probabilistic fingerprinting and the need for App Tracking Transparency (ATT) consent, and it offers six configurable reward types plus automated commission payouts via Stripe Connect, PayPal, and Wise. Native SDKs for Swift, Kotlin, Dart, and TypeScript, a REST API, and integrations with RevenueCat, App Store Connect, and Google Play support campaign management, tracking, and reward delivery.
Product overview
WinWinKit is a unified marketing automation platform designed specifically for iOS, Android, and desktop mobile apps. The core platform comprises three integrated modules: Affiliates (for creator and influencer partnership campaigns), Referrals (for user-to-user referral programs), and Promos (for seasonal promo code campaigns). The platform features six reward types (Basic, Credit, App Store Offer Code, Google Play Promo Code, RevenueCat Entitlement, and RevenueCat Offering) that work across all campaign types. A No-Code Integration add-on enables App Store affiliate campaigns without SDK changes. Supporting features include Code Link for hosting referral codes as web pages, and an Affiliate Form for affiliate onboarding. The platform offers native SDKs for Swift, Kotlin, Dart, and TypeScript, plus a REST API for deeper integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- WinWinKit Platform SaaS marketing platform for iOS, Android, and desktop apps that enables affiliate campaigns, user-to-user referral programs, and promo code management through a single SDK or no-code integration, with code-based deterministic attribution and six configurable reward types.
- No-Code Integration Invite-only add-on integration for App Store apps that enables affiliate campaigns to be set up in under 5 minutes without SDK implementation, by leveraging App Store Connect Offer Code management.
- Affiliates iOS App Standalone iOS client application for affiliates that provides real-time performance overview and campaign tracking, distributed on the Apple App Store.
Quantifiable outcome
- No ATT consent required for accurate attribution
- +2 more outcomes
Companies that use Win Win Kit
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Win Win Kit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature11 records
Win Win Kit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- RevenueCatcoreRevenueCat is a subscription management platform that provides accurate and timely data about app revenue. WinWinKit integrates with RevenueCat for revenue tracking to attribute correct commissions to affiliates. Integration is required for the Affiliates feature to work with subscription-based apps.
- StripecoreStripe is an online payment processing platform. WinWinKit integrates with Stripe for revenue tracking and affiliate payouts via Stripe Connect. Affiliates provide banking details through Stripe Connect to receive commission payments.
- Apple (App Store Connect)coreWinWinKit integrates with App Store Connect for Offer Code management in no-code integration. Supports App Store Offer Codes as reward types and enables affiliate code creation on App Store Connect.
- Google PlaycoreWinWinKit supports Google Play Promo Codes as reward types for Android apps. Integration enables rewarding users with discounted or free subscriptions for new, existing, and past subscribers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Win Win Kit competitors and assessment
Company assessmentDirect peers
- Rewardful: Rewardful is a referral and affiliate program tool designed specifically for SaaS companies using Stripe. It competes for the same subscription-app affiliate buyer with a similar PLG motion.
- FirstPromoter: FirstPromoter is an affiliate and referral management platform built for SaaS and subscription apps. WinWinKit also publishes a direct comparison page, signaling identical ICP and overlapping feature set.
- Tolt: Tolt is an affiliate program software built for SaaS and subscription products with white-label affiliate portals and payouts. It targets the same indie/SaaS affiliate use case as WinWinKit.
- Refersion: Refersion is an affiliate and influencer marketing platform that has expanded from e-commerce into mobile and DTC apps. It directly competes for app-owner marketing budgets pursuing creator/affiliate programs.
- PartnerStack: PartnerStack is a B2B SaaS partnership platform covering affiliates, referrals, and resellers, and now owns Rewardful. It serves an overlapping customer base and has begun moving down-market toward SMBs.
- Tapfiliate: Tapfiliate is a SaaS affiliate tracking platform for SaaS, e-commerce, and mobile apps. WinWinKit explicitly publishes a comparison page against Tapfiliate, making it a head-to-head competitor for the same affiliate-management buyer.
Broad incumbents
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform. It addresses a significantly broader use case than WinWinKit but is the most direct incumbent in the mobile-attribution space that WinWinKit competes against philosophically.
- Impact: Impact.com is an enterprise partnership management platform spanning affiliate, influencer, and B2B programs. It is a much larger incumbent competing for the same affiliate-program budget with a more enterprise tilt.
- Branch: Branch is a mobile linking, attribution, and deep-linking platform. While it operates a much broader attribution suite, its deep-linking and measurement capabilities overlap directly with WinWinKit's Code Links and attribution features.
Others
- RevenueCat: RevenueCat is the dominant subscription management backend for mobile apps and a core integration partner of WinWinKit. It is not a direct competitor but is deeply adjacent — its ecosystem growth directly drives WinWinKit's pool of potential customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Win Win Kit social profiles
Digital presenceWin Win Kit compliance and trust
Trust signalCompliance2 records
Win Win Kit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Win Win Kit leadership team
Management profileNumber of profiles
Profiles1 record
Win Win Kit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Win Win Kit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Win Win Kit
What does Win Win Kit do?
WinWinKit is a SaaS marketing platform for iOS, Android, and desktop apps that enables three campaign types, Affiliates, Referrals, and Promos, through a single SDK or no-code integration. The platform uses short, memorable referral codes for deterministic attribution, eliminating probabilistic fingerprinting and the need for App Tracking Transparency (ATT) consent, and it offers six configurable reward types plus automated commission payouts via Stripe Connect, PayPal, and Wise. Native SDKs for Swift, Kotlin, Dart, and TypeScript, a REST API, and integrations with RevenueCat, App Store Connect, and Google Play support campaign management, tracking, and reward delivery.
Is Win Win Kit a public or private company?
Win Win Kit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Win Win Kit founded?
Win Win Kit was founded in 2025. It employs 1 to 10 people.
Where is Win Win Kit based?
Win Win Kit is headquartered in Denmark, Denmark, in the Europe region.
How does Win Win Kit make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are affiliate Commissions.
Who are Win Win Kit's main competitors?
Direct peers on record are Rewardful, FirstPromoter, Tolt, Refersion, PartnerStack and Tapfiliate. Broad incumbents are AppsFlyer, Impact and Branch. RevenueCat is listed as an others.
Does Win Win Kit have an API?
Yes. WinWinKit provides a REST API for managing affiliates, referrals, promo codes, rewards, users, and transactions. SDKs are available for Swift (iOS/macOS via Swift Package Manager), Kotlin (Android via JitPack), Dart (Flutter via pub.dev), and TypeScript/JavaScript (via npm as @winwinkit/sdk). The API supports user creation, code claiming, reward management, transaction syncing, and revenue tracking integration with RevenueCat, Stripe, App Store, and Google Play. Developer documentation is at winwinkit.com/developers.
What industry is Win Win Kit in?
Win Win Kit's product category is Mobile App Marketing Platform. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms. Its NAICS code is 5415 and its SIC code is 7372.