Society
Society is a UAE hospitality group operating two gourmet restaurants in Dubai and Abu Dhabi under parent MAD Hospitality, serving individual diners, corporate event clients, and B2B wholesale bakery customers through dine-in, catering, delivery, and venue-hire channels.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Society does
Society (legal entity: SOCIETY LTD.) is a UAE-based, for-profit private hospitality group operating under parent company MAD Hospitality. The company runs two gourmet dine-in restaurants: one in Jumeirah 1, Dubai, and one on Saadiyat Island (Mamsha), Abu Dhabi, both positioned as design-led spaces offering breakfast, brunch, and lunch menus with curated dishes and quality ingredients. Beyond dine-in, Society monetizes through multiple parallel channels: takeaway and delivery (direct website plus partnerships with Talabat and Deliveroo), a dedicated catering vertical (Society Catering) serving corporate and private events with tiered menus priced 75-150 AED per person, full and partial venue hire for private events, and a B2B wholesale bakery operation (Society Bakery) supplying premium pastries, breads, sandwiches, and desserts to cafes, hotels, and restaurants across Abu Dhabi, Dubai, and Sharjah on recurring delivery schedules.
The business serves three primary customer segments: individual consumers seeking refined casual-dining experiences, corporate clients booking events and catering (notable enterprise engagements include YSL/L'Oréal, Emirates NBD, Revolution Arabia, and Aldar Youth Council), and B2B food businesses sourcing artisanal baked goods. Reservations are managed primarily through WhatsApp, and payments are processed via Square. Society has no proprietary technology stack; its operational advantage rests on culinary craftsmanship, venue aesthetics, and the integrated multi-format hospitality platform rather than on software or AI capabilities. The company is privately held, with no disclosed external funding rounds or public listing, and is recognized in the UAE market via a What's On Award (2023).
Society firmographics
Firmographics- Name
- Society
- Legal name
- SOCIETY LTD.
- Website
- https://societyuae.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Society is a UAE hospitality group operating two gourmet restaurants in Dubai and Abu Dhabi under parent MAD Hospitality, serving individual diners, corporate event clients, and B2B wholesale bakery customers through dine-in, catering, delivery, and venue-hire channels.
- Ownership category
- akta.pro rank
Society industry classification
Industry- Product category
- Gourmet Restaurant and Catering Services
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Casual Dining Restaurants (THAFACAB), Wedding & Social Event Catering (THAHAKAE), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where Society is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Society business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-in Restaurant: Society operates two restaurant locations (Dubai and Abu Dhabi) offering breakfast, brunch, lunch menus with crafted dishes. Reservations taken via WhatsApp.
- Takeaway and Delivery: Online ordering for takeaway and delivery through website, with third-party delivery via Talabat and Deliveroo.
- Catering Services: Corporate and private event catering across Dubai with curated menus including breakfast, all-day, canape, afternoon tea, and Iftar options. Pricing from 75-150 AED per person.
- B2B Bakery Wholesale: Supply of premium baked goods (pastries, breads, sandwiches, desserts) to cafes, restaurants, hotels, and retailers. Delivery across Abu Dhabi, Dubai, and Sharjah.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast Event Menu |
| Unit Pricing | Pay-as-you-go | All Day Event Menu |
| Unit Pricing | Pay-as-you-go | Canape/Afternoon Tea Menu |
| Unit Pricing | Pay-as-you-go | Individual Menu Items |
| Unit Pricing | Pay-as-you-go | Catering Bulk Packages |
| Other | Multi-year contract | B2B Wholesale |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Society product offering
Product offeringCore offering
Society operates gourmet dine-in restaurants in Dubai and Abu Dhabi serving breakfast, brunch, and lunch menus, alongside a takeaway and delivery program (via Talabat and Deliveroo), full-service event catering (Society Catering), B2B wholesale bakery supply (Society Bakery), and private venue hire for celebrations and corporate events. The company blends casual cuisine with a fine-dining approach in design-led physical spaces, selling both directly to consumers and to other food businesses.
Product overview
Society is a UAE-based hospitality group operating gourmet restaurants in Dubai (Jumeirah 1) and Abu Dhabi (Saadiyat Island), offering a unified dining platform that combines dine-in restaurant services with takeout/delivery capabilities, corporate and private event catering, wholesale bakery B2B supplies, and venue hire for celebrations. The core restaurant experience features refined all-day dining menus (breakfast, brunch, lunch) complemented by Society Catering for off-site events and Society Bakery for wholesale supply to other businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Society Restaurant (Dine-In)
Companies that use Society
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Society partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- TalabatcoreThird-party food delivery platform partnership for both Dubai and Abu Dhabi locations. Enables customers to order Society favorites for home delivery through the Talabat app.
- DeliveroocoreFood delivery partnership for Dubai location, providing on-demand delivery service to customers in the Jumeirah area.
- B2B Bakery Customers (Cafes, Hotels, Restaurants)coreWholesale supply partnerships with cafes, restaurants, hotels, and retailers across UAE. Society supplies premium baked goods including pastries, breads, sandwiches, and desserts with fresh daily delivery.
- MAD HospitalityflagshipParent company and consultancy behind Society. A MAD Hospitality brand as noted on the website footer. Provides operational expertise and brand development support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Society competitors and assessment
Company assessmentDirect peers
- Cocoa Room Dubai: Dubai-based breakfast and brunch specialist with multiple locations and a strong bakery/pastry program. Comparable on breakfast/brunch menu focus, design-led venues, and Instagram-driven marketing approach.
- The Sum of Us: UAE-based all-day dining concept offering breakfast, brunch, lunch, and bakery items across multiple Dubai locations. Closely comparable to Society in casual dining format, bakery program, design-led aesthetic, and target demographic of affluent residents and tourists.
- Tom & Serg: Australian-inspired all-day cafe and restaurant in Al Quoz, Dubai, serving breakfast, brunch, and lunch with a baked goods program. Comparable in casual dining model, brunch positioning, and UAE premium-casual target market.
- Comptoir 102: Jumeirah-based cafe, restaurant, and concept store offering all-day dining with a strong organic/healthy focus and on-site bakery. Comparable to Society on location (Jumeirah), all-day menu positioning, and design-led identity.
- Amongst Few: UAE-based cafe concept with multiple locations emphasizing brunch, coffee, and a curated lifestyle brand. Comparable on all-day casual dining, design-led spaces, and millennial/affluent customer targeting.
- Common Grounds: UAE-based specialty coffee and casual all-day dining chain with multiple locations. Directly comparable on all-day breakfast/lunch positioning, third-party delivery presence, and design-driven branding.
Others
- MAD Hospitality (parent): Parent operating group and consultancy behind Society. Not a peer per se but the strategic operating company owning Society and adjacent hospitality brands, providing shared infrastructure and brand development.
Regional players
- Clinton St. Baking Company: UAE outpost of a US-origin bakery and brunch concept. Comparable on breakfast/brunch specialty, bakery program, and UAE casual dining positioning, though anchored by a US brand rather than local concept.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Society social profiles
Digital presenceSociety financial estimates
Financial estimateRevenue estimate
Valuation estimate
Society leadership team
Management profileNumber of profiles
Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Society
What does Society do?
Society operates gourmet dine-in restaurants in Dubai and Abu Dhabi serving breakfast, brunch, and lunch menus, alongside a takeaway and delivery program (via Talabat and Deliveroo), full-service event catering (Society Catering), B2B wholesale bakery supply (Society Bakery), and private venue hire for celebrations and corporate events. The company blends casual cuisine with a fine-dining approach in design-led physical spaces, selling both directly to consumers and to other food businesses.
Is Society a public or private company?
Society is a private company. It is classified as corporate owned and is currently operating.
When was Society founded?
Society was founded in -1.
Where is Society based?
Society is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Society make money?
Four revenue lines are on record. Dine-in Restaurant is the primary driver. The others are takeaway and Delivery, catering Services and B2B Bakery Wholesale.
Who are Society's main competitors?
Direct peers on record are Cocoa Room Dubai, The Sum of Us, Tom & Serg, Comptoir 102, Amongst Few and Common Grounds. MAD Hospitality (parent) is listed as an others. Clinton St. Baking Company is listed as a regional player.
Does Society have an API?
No public API is recorded for Society.
What industry is Society in?
Society's product category is Gourmet Restaurant and Catering Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.