MAD Hospitality Studio, LLC

What MAD Hospitality Studio, LLC does

MAD Hospitality Studio, LLC is a boutique interior design firm founded in 2012 and headquartered in Alexandria, Virginia, specializing in hospitality interior design across hotels, casinos and sportsbooks, and aviation lounges. The firm operates three service lines: Interior Design, Project Management, and Design Consulting, and is licensed to practice in Virginia, Florida, and Nevada, with an active footprint spanning approximately nine US states plus Canada. Its named client portfolio includes Caesars Entertainment, Hilton, and Jet Linx Aviation, indicating engagement with both large-scale gaming/hospitality operators and private aviation clients.

The firm's revenue model is project-based consulting and design fees, structured around defined hospitality engagements (new builds, renovations, branded concepts) rather than recurring subscriptions or a software platform. Operations are principal-led under founder Michelle Acevedo, whose 27-year industry background includes prior service as VP of Design at Tishman Hotel Corporation. With a headcount in the 1–10 employee range, MAD functions as a high-touch specialty studio rather than a scaled platform.

In 2025, the firm expanded its vertical scope by initiating concept designs for luxury cruise ships, signaling an intent to extend beyond its traditional hotel/casino/aviation base into adjacent marine hospitality segments. No proprietary technology platform or AI tooling is described in connection with its operations, and the firm relies on traditional design consulting workflows and project delivery.

Name

MAD Hospitality Studio, LLC

Legal name

MAD Hospitality Studio, LLC

Website

https://mad-hs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MAD Hospitality Studio is a boutique interior design firm founded in 2012 in Alexandria, VA, specializing in hotels, casinos, aviation lounges, and luxury cruise ships, serving clients including Caesars Entertainment, Hilton, and Jet Linx Aviation.

Ownership category

akta.pro rank

Product category

Hospitality Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hospitality interior design
• Hotel design services
• FF&E specification
• Design project management
• Hotel renovation consulting

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: Full-service interior design for hospitality projects including mood board design concepts, space planning, FF&E (Furniture, Fixtures & Equipment) budgets, selection and specification, design development, and design documentation. Revenue is project-based, typically one-time per engagement with potential for follow-on renovation projects.
2. Project Management Services: Project management for design implementations including coordination with consultants, construction documentation review, purchase order review and approval, FF&E installation supervision, and design liaison services between ownership and consultants.
3. Design Consulting Services: Advisory services to hotel developers and owners on interior design direction, working with design teams to provide solutions, reviewing FF&E documentation prior to purchasing, and acting as design liaison between ownership and consultants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MAD Hospitality Studio is a Washington DC area-based hospitality design firm that delivers interior design, project management, and design consulting services to hotel owners, operators, and developers. The firm represents design from the hotel owner's side of the business, providing mood board concepts, space planning, FF&E (furniture, fixtures, and equipment) specification, design documentation, construction administration, FF&E installation supervision, and owner's-representation consulting for full-service, resort, luxury, and boutique hospitality projects.

Product overview

MAD Hospitality Studio, LLC is a Washington DC area-based design firm offering three integrated service offerings: Interior Design Services, Project Management Services, and Design Consulting Services. The company specializes exclusively in hospitality projects including full-service hotels, resorts, luxury properties, and boutique establishments. Their core offering combines interior design capabilities (mood board concepts, space planning, FF&E specification, design documentation) with project management (construction coordination, installation supervision) and advisory consulting, all focused on representing the hotel owner's perspective. Projects span guestrooms and suites, public/outdoor spaces, food and beverage venues, and specialty design areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Comprehensive interior design services for hospitality projects including mood board design concepts, space planning, FF&E (Furniture, Fixtures & Equipment) budgets, selection and specification, design development, and design documentation. Targeted at hotel owners, operators, and developers undertaking full-service, resort, luxury, and boutique hospitality projects.
• Project Management Services Project management services for hospitality design projects including coordination with other project consultants, review of construction documentation for interior design, purchase order review and approval, FF&E installation supervision, and design liaison between ownership and consultants. Targeted at hotel owners and developers needing owner's-representation through construction administration.
• Design Consulting Services Advisory services for hotel developers and owners on interior design direction, working with design teams to provide better solutions, reviewing documentation for FF&E prior to purchasing, and acting as a 'Design liaison' between ownership and consultants. Targeted at hotel developers and owners needing owner's-side advisory without full design execution responsibility.

Quantifiable outcome

• Jet Linx Aviation Lounge project ($800K) tripled the customer base for Jet Linx in the first year after opening
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Caesars EntertainmentcoreStrategic or Co-development Partner · 1 January 2023Multiple sportsbook interior design projects across various Caesars properties including Harrah's Las Vegas (3,000 SF renovation), Harrah's Hotel Las Vegas, Capital One Arena DC, Monmouth Park NJ (20,000 SF new venue), Windsor Canada (1,700 SF), and others. Firm serves as interior design partner for Caesars sportsbook venue rollouts.
• International Luxury Hotel Association (ILHA)minorGTM or Marketing Partner · 1 July 2022Michelle Acevedo attended ILHA networking cocktail event at Intercontinental Hotel The Wharf in Washington DC, connecting with industry colleagues. ILHA provides networking platform for luxury hospitality professionals including vendors, asset managers, designers, and architects.
• Hilton WorldwidecoreStrategic or Co-development Partner · 1 January 2022Project management services for Motto by Hilton model rooms at Hilton headquarters in Tysons Corner, VA. Collaboration with Hilton team, design team, and construction team over 9 months. Represents firm's engagement with major brand to develop model rooms for new micro-hotel brand concept.
• Dulles Jet CentercoreStrategic or Co-development Partner · 1 January 2016Design of luxury passenger lounge for private jet company at Dulles Airport. Small 785 SF space included 3 zones for F&B, customer service, and lounge seating. Project was completed for $800K in 8 months and delivered strong business results.
• //3877 (Architecture Firm)minorImplementation/ SI/ Consulting PartnerArchitecture firm collaboration on Caesars Sportsbook Monmouth Park project (20,000 SF venue). Architecture by //3877 with interior design by MAD Hospitality Studio.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Wilson Associates: Luxury hospitality interior design firm serving hotel flags, resorts, and mixed-use developments. Directly comparable boutique-to-mid-market hospitality design peer with similar owner-side project engagements.
• Stonehill & Taylor: Boutique hospitality and restaurant interior design firm based in New York, serving hotel owners and food-and-beverage operators. Closely comparable in scale, hospitality focus, and F&B venue work.
• Anderson Miller: Hospitality interior design firm serving hotel owners across full-service and luxury brands. Similar boutique positioning targeting owner-side engagements with comparable project types.
• Richmond International: UK-based hospitality interior design studio serving luxury and boutique hotels. Comparable boutique scale and project-based owner engagements to MAD's hospitality work.
• ForrestPerkins: Hospitality and luxury residential interior design firm serving hotel owners, developers, and private clients. Similar boutique positioning focused on luxury and resort work, with comparable owner-side advisory.
• Hirsch Bedner Associates (HBA): One of the largest hospitality interior design specialists globally, serving luxury hotels, resorts, and casinos. Directly comparable in hospitality-focus, though at much larger scale and with international delivery capability.
• Pierre-Yves Rochon (PYR): Paris-based luxury hospitality interior design firm specializing in palace hotels, fine-dining venues, and spas. Directly comparable for high-end hotel owner mandates, with complementary international reach.
• BBGM: Hospitality-focused interior design and architecture firm where MAD's principal previously worked. BBGM serves luxury hotels, resorts, and gaming clients globally, making it a directly comparable boutique-hospitality specialist.

Others

• MGAC: Project management and owner's representation consultancy active in hospitality construction. Connected to MAD through ILHA networking; a complementary service provider rather than direct design competitor.

Broad incumbents

• Gensler: Global architecture and design firm with a major hospitality practice; another former employer of MAD's principal. Not a boutique, but competes for the same hotel owner and developer RFPs MAD targets, with vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MAD_Hospitality
• Facebookfacebook.com/MadHospitalityStudio
• LinkedInlinkedin.com/company/mad-hospitality-studio
• Instagraminstagram.com/17841400078030621

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAD Hospitality Studio, LLC