The Association for Advanced Training in the Behavioral Sciences

What The Association for Advanced Training in the Behavioral Sciences does

The Association for Advanced Training in the Behavioral Sciences (AATBS) is a private, for-profit education company founded in 1976 and headquartered in Coeur d'Alene, Idaho. It operates as a subsidiary of Triad, branded as 'A Triad Company,' and provides exam preparation, continuing education, and certification training for behavioral health professionals across five disciplines: Psychology (EPPP, CPLEE), Social Work (LCSW, LMSW, LSW), Marriage and Family Therapy, Counseling (NCE, NCMHCE), and Behavior Analysis (BCBA). Its product portfolio includes study packages, self-study bundles, practice exams, flashcards, live online workshops, one-on-one coaching with licensed professionals, and certification courses in emerging areas such as AI, Clinical Supervision, EMDR, Telemental Health, and Motivational Interviewing.

The company's platform is a web-based, mobile-compatible e-commerce storefront delivering digital exam preparation content and continuing education courses on a 24/7 self-serve basis. Free sample exams and free CE courses function as lead magnets within a product-led growth model. Coaching is delivered via scheduled appointments, integrated into most study packages, or purchased separately. The All Access Pass subscription provides recurring access to continuing education content, while one-time perpetual licenses apply to exam prep packages priced from $19 (flashcards) to $1,602 (comprehensive bundles). AATBS has served over 500,000 students cumulatively, maintains a multi-sub-brand portfolio (Gerry Grossman, Academic Review, Taylor Study Method, The Wellness Institute), and integrates with the Triad Jobs Marketplace and Behavioral Health Today Podcast to extend its ecosystem into career services and content distribution.

Name

The Association for Advanced Training in the Behavioral Sciences

Legal name

The Association for Advanced Training in the Behavioral Sciences

Website

https://aatbs.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

AATBS is a private behavioral health education company founded in 1976 providing exam preparation, continuing education, and certification training for psychology, social work, MFT, counseling, and BCBA professionals, operating as a Triad subsidiary serving over 500,000 students.

Ownership category

akta.pro rank

Product category

Behavioral Health Exam Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Behavioral health exam prep
• Licensure exam preparation
• Continuing education courses
• Mental health licensing
• Professional certification training

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exam Preparation Products: Study packages, self-study bundles, practice exams, flashcards, and online programs for various behavioral health licensing exams (EPPP, LCSW, LMSW, LSW, NCE, NCMHCE, BCBA, MFT exams, CPLEE). Products range from $19 to $295 for individual packages, with comprehensive bundles up to $1,602.
2. Coaching Services: One-on-one exam coaching available as add-on to study packages or purchased separately. Coaching calls available by appointment at $149 for BCBA coaching.
3. Continuing Education Courses: CE courses for license maintenance across Psychology, Social Work, MFT, Counseling, and BCBA. Topics include required CEs (Suicide Prevention, Clinical Supervision, California Laws and Ethics, HIV/AIDS, Telehealth) and popular topics. All Access Pass subscription available.
4. Certification Training: Specialized certification courses including AI, Clinical Supervision, EMDR Basic Training, Group Counseling, Hypnosis/Hypnotherapy, Motivational Interviewing, and Telemental Health.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AATBS provides exam preparation materials, practice tests, live online workshops, and one-on-one coaching for behavioral health licensing exams (EPPP, LCSW, MFT, NCE/NCMHCE, BCBA). The company also delivers continuing education courses and specialized certification training programs (EMDR, Clinical Supervision, Telehealth, etc.) to help mental health professionals achieve and maintain licensure.

Product overview

AATBS is a comprehensive behavioral health education platform providing exam preparation and continuing education for mental health professionals. The company offers a multi-product portfolio organized across five professional disciplines: Psychology (EPPP, CPLEE), Social Work (LCSW, LMSW, LSW), Marriage and Family Therapy (National MFT, California MFT), Counseling (NCE, NCMHCE, LPCC), and Behavior Analysis (BCBA). The core offerings include exam prep study packages with live online, self-study, and workshop formats, practice exams with detailed rationales, one-on-one coaching, and subscription-based continuing education courses. Additional offerings include certification training programs (AI, Clinical Supervision, EMDR, Hypnosis, Motivational Interviewing, Telemental Health) and job marketplace integration through the Triad platform. The company has served over 500,000 students since 1976.

Differentiator

Problem solved

Functional benefit

Brands

• Gerry Grossman: Mental health exam preparation brand and coaching services
• Academic Review
• Taylor Study Method
• The Wellness Institute
• Behavioral Health Today Podcast

Products and services

• Psychology Exam Prep (EPPP, CPLEE)

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TriadcoreOthersAATBS is described as 'A Triad Company' in company communications. Triad operates the Behavioral Health Today Podcast and Jobs Marketplace that AATBS integrates with. The Triad Jobs Marketplace connects mental health professionals with job opportunities and is linked from AATBS's careers section.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mometrix Test Preparation: Large cross-vertical test-prep publisher covering nursing, allied health, education, and other licensure exams. Competes with AATBS in adjacent professional exam categories but does not specialize in behavioral-health licensure preparation.
• Elsevier Clinical Solutions: Global scientific and clinical publisher with deep content in mental health, social work, and counseling, including CE and reference works — adjacent competitor to AATBS's CE library and certification training within a much larger portfolio.
• Springer Publishing: Major publisher of nursing, behavioral health, and social work professional content with continuing-education offerings, overlapping with AATBS on CE for mental-health professionals but at much wider portfolio scale.
• Pearson Clinical Assessment: Operates within the broader Pearson education group; publishes clinical and behavioral-health assessments plus clinical psychology licensing exam prep, overlapping with AATBS's psychology and behavioral-health tracks at significantly greater scale.

Direct peers

• ABA Technologies: Provides BCBA / BCaBA training and continuing education content, overlapping with AATBS's behavior-analysis exam prep and supervision training offerings for the same certification-seeking audience.
• McKissock: Provides online continuing education and licensing exam prep for mental health professionals (LCSW, LMFT, LPC), competing head-to-head with AATBS for the same licensing-track candidates and CE-credit renewal spend.
• PESI: One of the largest US providers of continuing education and live training for mental health professionals (counselors, social workers, MFTs, psychologists, behavior analysts), directly overlapping with AATBS's CE and certification-training offerings for the same customer segments.
• NetCE: Online continuing-education provider covering behavioral health and allied health disciplines; competes directly with AATBS's CE catalog and All Access Pass subscription for mental-health license renewal hours.
• Behavior University: Specializes in continuing education specifically for Board Certified Behavior Analysts (BCBAs), overlapping directly with AATBS's BCBA exam prep and behavior-analysis CE products.
• Continued.com: Multi-discipline continuing-education marketplace serving mental health, nursing, and allied health professionals — competing with AATBS's CE course library and bundle/subscription formats for license-renewal spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aatbs
• Facebookfacebook.com/AATBSExamPrep
• LinkedInlinkedin.com/company/aatbs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Association for Advanced Training in the Behavioral Sciences