Al Mirage Developments

What Al Mirage Developments does

Al Mirage Developments is an Egyptian real estate developer founded in 2015 as the real estate arm of the diversified Selim Holding Group, led by chairperson Dr. Mohamed Selim. The company develops large-scale, mixed-use urban districts that combine residential, commercial, office, hospitality, and recreational components within a single masterplan, anchored by a flagship partnership with Hilton Worldwide that operates dual-branded hotels (Hilton Cairo New Capital Downtown 5-star and Hilton Garden Inn Cairo New Capital Downtown 4-star) within the Mirage Tower project in Egypt's New Administrative Capital.

The company's core products are three flagship developments: Hilton Tower (a 131-meter, 30-floor mixed-use tower in Egypt with 250 hotel rooms, 30 serviced apartments, and exclusive Sky Villas), Al Mirage Libya Development (a 10-zone integrated city spanning residential, commercial, medical, hospitality, and recreational zones, executed in alliance with Libyan Gate Company and Burj Al Dahab Holding), and Al Madina Azarqa in Oman (an 832,500 m² mixed-use waterfront city with luxury villas, a beach club, and entertainment along 2,550 meters of seashore). Technology and engineering capability is delivered through intra-group Selim Holding entities — Cairo Steel for construction materials and CONEX for electromechanical systems — supplemented by external partners including M.T. Architects, DSC Consulting, Sydn Engineering/Canadian Group, Masarat Misr, and Spectrum Consulting. Disclosed sustainability and control features include smart building management, mobile app control for climate/lighting/security, solar energy, and water recycling.

Revenue is generated primarily through one-time residential, commercial, office, and hospitality unit sales, supplemented by recurring managed-services income from Hilton-operated hotels once open. Sales are conducted directly through field sales, project websites, and offices in Egypt, Oman, Mauritania, and Dubai, targeting high-net-worth investors and end-users alongside business and leisure travelers via the Hilton brand. Geographic reach spans five MENA countries — Egypt, Libya, Oman, Saudi Arabia, and Mauritania — with Hilton Tower phases 1 and 2 having sold out in record time post-launch, and groundbreaking completed in November 2025.

Name

Al Mirage Developments

Legal name

Al Mirage Developments

Website

https://almiragedevelopments.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Al Mirage Developments is an Egyptian private real estate developer, founded in 2015 under Selim Holding Group, building large mixed-use districts anchored by Hilton hotels across Egypt, Libya, Oman, Saudi Arabia, and Mauritania for high-net-worth investors, residents, and travelers.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Accommodation (721), Hotels (except Casino Hotels) and Motels (721110), Residential Building Construction (23611), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYTHAGACAM

Luxury Villas & Residences Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAMAEAE

Luxury Beachfront & Waterfront Villas

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

SECONDARYTHAGAEAL

Resort-Style Extended-Stay Properties

Travel & Hospitality/Lodging & Accommodation/Extended-Stay & Serviced Apartments (Aparthotels)

SECONDARYTHAGACAO

Luxury Boutique & Lifestyle Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

Keywords

• Real estate development
• Mixed-use properties
• Hospitality developments
• Residential construction
• Commercial property

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Real Estate Property Sales: Primary revenue stream from selling residential units (villas, town houses, apartments), commercial spaces, office units, and hospitality components (hotel rooms, serviced apartments, Sky Villas) across flagship projects including Hilton Tower (Egypt), Al Mirage Libya Development, and Al Madina Azarqa (Oman). Revenue is one-time at unit sale with flexible payment plans; phases sold in advance of construction completion.
2. Hospitality Operations: Ongoing revenue from dual-branded Hilton hotels (Hilton Cairo New Capital Downtown 5-star and Hilton Garden Inn Cairo New Capital Downtown 4-star) managed by Hilton Worldwide, generating income from room bookings, food & beverage, events, and spa/wellness services within the Mirage Tower development.
3. Hospitality-Led Mixed-Use Revenue: Diversified income streams from vertically integrated districts combining hospitality anchors, office leasing, retail tenancy, and serviced apartment rentals, creating resilient, multi-source revenue within each project.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Al Mirage Developments is a real estate development company that designs, builds, and sells mixed-use, hospitality-led, and coastal developments across the MENA region. Its core products are large-scale integrated developments combining residential units (villas, townhouses, apartments, Sky Villas), commercial spaces, offices, and dual-branded Hilton hotels, sold directly to investors and end-users with flexible payment plans. The company also generates recurring revenue from hospitality operations and serviced apartments managed by Hilton Worldwide within its flagship projects.

Product overview

Al Mirage Developments operates as a real estate developer offering three primary integrated development projects: Hilton Tower in Egypt's New Administrative Capital (a dual-branded Hilton hotel and mixed-use tower with 131m height, 30 floors, hospitality, offices, and Sky Villas); Al Mirage Libya Development (a comprehensive integrated city with residential, commercial, medical, and hospitality zones); and Al Madina Azarqa in Oman (an 832,500 m² waterfront coastal community with villas, beach club, and entertainment facilities). The portfolio spans Egypt, Libya, and Oman with a focus on mixed-use, hospitality-led urban developments backed by Selim Holding Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Hilton Tower A 30-floor, 131-meter mixed-use tower in Egypt's New Administrative Capital featuring dual-branded Hilton hotels (Hilton Cairo New Capital Downtown 5-star and Hilton Garden Inn Cairo New Capital Downtown 4-star), serviced apartments, offices, Sky Villas, retail, and a rooftop restaurant, with direct views of the Green River and strategic frontage on the Bin Zayed Axis. The project includes 250 hotel rooms, 30 serviced residential apartments, exclusive Sky Villas on floors 28-29, and administrative and hotel units ranging from 30 to 95 square metres.
• Al Mirage Libya Development An integrated city development in Libya featuring a 10-zone masterplan with residential (Royal Villas, Town Houses, Twin Houses, Residential Buildings), commercial, medical, hospitality, and recreational zones. Designed to international standards and developed in alliance with Libyan Gate Company and Burj Al Dahab Holding for Development and Investment, it delivers a self-contained community combining housing, healthcare, retail, and leisure.
• Al Madina Azarqa (Oman) A flagship 832,500 m² mixed-use coastal destination in Oman featuring luxury villas (Type A and B), a beach club, promenade, commercial zone, and entertainment area along 2,550 meters of seashore. Targeted at families, couples, youth, and people of determination, the project offers a sustainable, inclusive coastal community with waterfront retail, dining, and resort investment opportunities.

Quantifiable outcome

• Hilton Tower phases 1 and 2 sold out in record time following launch, with strong demand for the integrated project
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Hilton WorldwideflagshipStrategic or Co-development PartnerAl Mirage Developments partners with Hilton Worldwide to anchor its flagship Mirage Tower project in Egypt's New Administrative Capital. Hilton operates two dual-branded hotels within the development: Hilton Cairo New Capital Downtown (5-star, 100 rooms) and Hilton Garden Inn Cairo New Capital Downtown (4-star, 180 rooms). Hilton also manages serviced apartments, Sky Villas, and shared hospitality facilities. This partnership provides global brand credibility, international management standards, and enhances long-term asset value for investors.
• Libyan Gate CompanycoreStrategic or Co-development PartnerAl Mirage Developments operates in Libya in alliance with Libyan Gate Company for the Al Mirage Libya integrated city development, which includes residential, commercial, medical, hospitality, and recreational zones in a comprehensive masterplan.
• Burj Al Dahab Holding for Development and InvestmentcoreStrategic or Co-development PartnerAl Mirage Developments co-develops the Libya integrated city project with Burj Al Dahab Holding, leveraging local investment and development expertise alongside Al Mirage's international standards of design and project management.
• Selim Holding Group (Parent)flagshipOthersAl Mirage Developments is backed by Selim Holding Group, a multi-sector conglomerate encompassing steel manufacturing (Cairo Steel), electronics (Roma Electronics), pharmaceuticals (Pharma-Tau, Panax Pharma), heavy transport (Raksha Motors), mining (Almas Mining), electromechanical systems (CONEX), logistics (Cobra Travel), and other divisions. This ecosystem provides supply chain stability, construction quality, controlled capex, accelerated delivery timelines, and lower execution risk.
• M.T. Architects (Mohamed Talaat Architects)coreImplementation/ SI/ Consulting PartnerM.T. Architects, founded by Architect Mohamed Talaat in 1996 and based in Cairo, serves as the architectural design partner for Al Mirage projects including the Libya development. The firm is renowned for innovative mixed-use masterplans across Egypt and internationally.
• Nabil Haraz – DSC ConsultingminorImplementation/ SI/ Consulting PartnerDSC Consulting, led by Nabil Haraz, provides structural engineering services for Al Mirage Developments projects, ensuring technical soundness and compliance with international structural standards.
• Sydn Engineering & Canadian Group (UAE)minorImplementation/ SI/ Consulting PartnerSydn Engineering and Canadian Group, based in the UAE, serve as engineering collaborators for Al Mirage Developments projects, contributing to the technical execution and international engineering standards of the company's regional portfolio.
• Masarat MisrminorImplementation/ SI/ Consulting PartnerMasarat Misr provides urban planning consulting services for Al Mirage Developments projects, contributing expertise in urban planning and spatial design for integrated mixed-use districts.
• Spectrum ConsultingminorImplementation/ SI/ Consulting PartnerSpectrum Consulting provides road and traffic planning services for Al Mirage Developments, ensuring functional circulation and transportation infrastructure within master-planned communities.
• Cairo SteelcoreOthersCairo Steel, part of the Selim Holding Group ecosystem, provides ready-building construction materials and steel products for Al Mirage Developments' projects, ensuring supply chain stability and controlled costs within the integrated industrial group.
• CONEXcoreTechnology or IntegrationCONEX, the electromechanical systems arm of the Selim Holding Group, provides advanced electromechanical contracting services for Al Mirage Developments projects, including smart building systems, HVAC, plumbing, and electrical infrastructure.
• FUTURE FCCcoreOthersFUTURE FCC (Future Commission Center) is the sister company of Al Mirage Developments, also founded in 2015 under Dr. Mohamed Selim. Together they form a multidisciplinary real estate and construction powerhouse delivering large-scale mixed-use, hospitality, and coastal projects across the MENA region.

Scale indicators7 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• DAMAC Properties: Dubai-based luxury real estate developer known for branded residences with hotel operators (including Hilton/Paramount partnerships). Closely comparable to Al Mirage's luxury, hospitality-branded, mixed-use model targeting high-net-worth investors.
• Amer Group: Egyptian real estate developer delivering large-scale residential, commercial, and hospitality-anchored developments across Egypt and the wider region. Comparable to Al Mirage's Egypt-anchored mixed-use model targeting premium buyers.
• Palm Hills Developments: Egyptian-listed real estate developer delivering large-scale mixed-use masterplanned communities across Egypt. Closely comparable to Al Mirage's Egypt-anchored mixed-use development model targeting premium residential buyers.
• Tatweer Misr: Egyptian mixed-use real estate developer delivering large masterplanned communities with residential, commercial, and hospitality components. Comparable to Al Mirage's vertically integrated mixed-use delivery model in Egypt.
• SODIC: Egyptian-listed premium real estate developer focused on mixed-use, residential, and commercial developments including in Egypt's New Administrative Capital. Direct peer given overlapping Egyptian geography and premium mixed-use positioning.
• Madinet Nasr Housing: Egyptian-listed developer with significant exposure to Egypt's New Administrative Capital through the 'Taj City' and other mixed-use projects. Direct peer given Egyptian market overlap and New Administrative Capital exposure.

Broad incumbents

• Aldar Properties: Abu Dhabi's largest listed developer delivering mixed-use masterplans, branded residences, and hospitality components. Comparable to Al Mirage as a regional master-planned community developer with diversified residential and hospitality product.
• Orascom Development Holding: Egypt-founded integrated town developer operating destination communities across MENA including El Gouna, Oman's Jebel Sifah, and other coastal/mixed-use projects. Comparable to Al Mirage's regional master-planned, hospitality-anchored model spanning Egypt and Oman.
• Emaar Properties: UAE-based largest MENA real estate developer with extensive mixed-use, hospitality-anchored, and branded residence developments. Directly comparable to Al Mirage as a regional mixed-use developer leveraging global hospitality partnerships at scale.

Regional players

• Marafeq Qatar: Qatari real estate and mixed-use developer operating in the GCC. Comparable as a Gulf-region peer in hospitality-anchored mixed-use development, though not active in Al Mirage's core Egyptian and Libyan markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/almiragedevelopmentss
• LinkedInlinkedin.com/company/almirage-developments

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Mirage Developments