Silverado Resort

What Silverado Resort does

Silverado Resort is a privately-held luxury resort operating from a single property at 1600 Atlas Peak Road in Napa, California. The property offers integrated hospitality services across five core verticals: luxury accommodations (rooms and suites), championship golf (two 18-hole courses with PGA/LPGA instruction), a 16,000 square-foot spa and wellness center (15 treatment rooms with a Recovery Lounge featuring compression therapy, infrared treatments, and vibroacoustic technology, reopened April 2026), racquet sports (tennis and pickleball with unlimited court-time packages), and eight dining venues spanning fine dining to wellness-focused cafés. The resort serves a diversified customer base including luxury leisure travelers, golf enthusiasts, corporate groups, wedding parties (including traditional, Indian, and micro weddings), families, and wellness seekers. Pricing follows a unit-based pay-as-you-go model across service lines, with bundled packages (3rd Night On Us, Golf Getaway, Play + Recover) offering up to 30% discounts; spa treatments range $42.70–$402.60 plus a 22% service charge.

The business operates a direct-to-consumer go-to-market via its own website booking platform (reservations.silveradoresort.com) and a toll-free reservation line (800-532-0500), supplemented by distribution partnerships with Preferred Hotels' global luxury collection and Peregrine Hospitality's 13-property network spanning California, Oregon, Pennsylvania, and Nevada. Dedicated sales funnels handle corporate events and wedding inquiries. The property holds AAA Four Diamond status (maintained consecutively) and received Golf Digest's 2025 Distinguished Golf Destination Award and 2024 Best Courses to Play in California recognition, anchoring its premium positioning. Local skincare brand collaborations (Napa Valley Organics, True Botanicals, Napa Bloom) co-develop signature treatments like the Crushed Cabernet Scrub and Silverado Bloom Massage. The property is part of a broader Peregrine Hospitality distribution ecosystem and generates ancillary revenue across spa, golf, dining, and events that diversifies the per-room economics typical of single-asset luxury resorts.

Name

Silverado Resort

Legal name

Silverado Resort

Website

https://silveradoresort.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Silverado Resort is a luxury Napa Valley retreat offering upscale accommodations, two championship golf courses, an 8-venue dining program, racquet sports, and a newly renovated 16,000 sq ft spa and wellness center serving affluent leisure travelers, corporate groups, and wedding parties.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury resort accommodations
• Championship golf courses
• Spa wellness services
• Destination wedding venues
• Corporate event hosting

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Luxury Resort Accommodations: Rooms and suites with nightly rates for resort guests, including enhancements and upgrades
2. Spa and Wellness Services: Massage therapy, skincare treatments, body treatments, and wellness experiences with prices ranging from $42.70 for add-ons to $402.60 for premium 80-minute treatments. Includes 22% service charge.
3. Golf: Championship golf courses with green fees, golf packages offering up to 30% off lodging and green fees, and golf lessons
4. Dining: Multiple dining venues including Matchplay Kitchen + Bar, Mansion Bar & Terrace, Market & Bakery, Forno Pizza, Boost Café, Burgerdog, The Grill, and in-room dining
5. Events and Weddings: Corporate events, association events, weddings (including Indian weddings and intimate micro weddings), celebrations, and holiday parties with venue rentals and catering
6. Racquet Sports: Tennis and pickleball courts, lessons, and unlimited court time packages
7. Vacation Packages: Promotional packages including '3rd Night On Us' (stay 3 nights get 1 free plus $50 credit), Golf Getaway Package (up to 30% off), and Play + Recover packages

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Silverado Resort is a luxury Napa Valley resort offering upscale accommodations in rooms and suites, two 18-hole championship golf courses, a 16,000 sq ft spa and wellness center with 15 treatment rooms, multiple on-site dining venues, racquet sports facilities, and dedicated event venues for corporate gatherings and weddings. The property also provides wellness services including massage, skincare, and recovery therapies.

Product overview

Silverado Resort is a luxury Napa Valley resort offering integrated hospitality services through multiple product lines. The core offerings include upscale accommodations (Rooms & Suites), championship golf (Napa Golf), and a full-service spa and wellness center (Silverado Spa and Wellness Center). The spa features over 15 treatment types including massage therapies (Silverado Bloom Massage, Deep Recovery Sports Massage, Neuro Reboot System Reset), facials (HydraFacial, Silverado Signature Facial, Advanced Renewal Facial), and body treatments (Crushed Cabernet Scrub). Dining encompasses multiple venues: Matchplay Kitchen + Bar (all-day dining), The Grill (fine dining), Mansion Bar & Terrace (cocktails with views), Market & Bakery, Forno (wood-fired pizza), and Boost Café (wellness-focused). Recreation includes racquet sports (tennis and pickleball), pool facilities, fitness center with Technogym equipment, and outdoor adventures. Event services cover corporate meetings and weddings. Packages like the 3rd Night On Us, Golf Getaway, and Play + Recover combine multiple services for comprehensive guest experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms & Suites Luxury accommodations including rooms and suites available for nightly stays at the Napa Valley resort. Targeted at leisure travelers, couples, families, and corporate guests.
• Napa Golf Championship golf program featuring two 18-hole courses, golf academy, PGA and LPGA professional lessons, and golf packages. Serves golfers and resort guests seeking championship-level play and instruction.
• Silverado Spa and Wellness Center Newly renovated 16,000 sq ft spa and longevity center featuring 15 treatment rooms, separate men's and women's lounges with sauna, steam, and outdoor whirlpools, a shared spa pool with garden seating, Recovery Lounge, and fitness center. Serves resort guests and wellness travelers seeking massage, skincare, body treatments, and recovery therapies.
• Racquet Sports Tennis and pickleball facilities with professional instruction, unlimited court time packages, and coaching team. Targeted at resort guests and racquet sports enthusiasts.
• Matchplay Kitchen + Bar Primary dining venue at the resort offering all-day dining, cocktails, and entertainment. Serves resort guests and walk-in diners.
• The Grill Fine dining restaurant offering premium culinary experiences at the resort. Serves resort guests seeking elevated dining.
• Mansion Bar & Terrace Cocktails and appetizers venue featuring live music and views of Napa Valley. Serves resort guests and visitors.
• Market & Bakery Breakfast and bakery destination offering fresh, local flavors. Serves resort guests seeking casual morning dining.
• Forno Pizza at The Market Wood-fired pizza restaurant offering handcrafted Italian cuisine. Serves resort guests looking for casual dining options.
• Boost Café Wellness-focused café offering fresh juices, smoothies, and nourishing snacks aligned with a wellness-forward lifestyle. Serves spa guests and wellness travelers.
• Pool Resort pool facilities offering lounge chairs, pool parties, and dining service. Serves resort guests and event attendees.
• Meetings & Groups Corporate event venues and meeting spaces including event center, catering, team-building activities, and venues for up to 400 guests. Serves corporate and association planners hosting meetings and events.
• Weddings Wedding venues and event planning including Napa Weddings, Indian Weddings, and Micro Weddings with catering and activities. Serves couples and families planning destination weddings.
• Special Events Celebration venues for life's milestones including charitable events, holiday parties, and custom celebrations. Serves groups and families hosting special occasions.

Quantifiable outcome

• Spa reopened April 8, 2026 with newly renovated 16,000 sq ft facility featuring 15 treatment rooms
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• ONEHOPE WineryminorGTM or Marketing Partner · 5 August 2025ONEHOPE Winery partners with Silverado Resort as the prize destination for their sweepstakes offering, providing sweepstakes winners with a three-night stay at Silverado Resort paired with a private tour and tasting at ONEHOPE Winery. This partnership drives visibility and customer acquisition for both properties.
• Napa Valley OrganicsminorStrategic or Co-development PartnerLocal skincare brand collaborating with Silverado Spa, providing organic skincare products for spa treatments as part of the resort's focus on locally-sourced wellness experiences.
• True BotanicalsminorStrategic or Co-development PartnerLocal skincare brand collaborating with Silverado Spa, supplying botanical-based skincare products for incorporation into spa treatments and wellness offerings.
• Napa BloomminorStrategic or Co-development PartnerLocal skincare brand collaborating with Silverado Spa, providing locally-inspired botanical skincare products for spa treatments.
• Preferred HotelsminorChannel Partner/ Reseller/ DistributorSilverado Resort is listed on the Preferred Hotels website, a global collection of independent luxury hotels that drives referrals and bookings from their member base.
• Peregrine HospitalityminorChannel Partner/ Reseller/ DistributorPeregrine Hospitality includes Silverado Resort in their seasonal travel package offerings across their 13-property network spanning California, Oregon, Pennsylvania, and Nevada.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Meadowood Napa Valley: Luxury Napa Valley estate resort with private cabins, spa, and nine-hole golf; comparable guest profile and use cases (luxury leisure, wine country immersion, retreats) though currently rebuilding post-2020 fire.
• Bardessono Hotel and Spa: Luxury Yountville resort with spa, pool, and farm-to-table dining; comparable Napa Valley luxury positioning for romantic getaways, weddings, and corporate groups in the same destination cluster as Silverado.
• Four Seasons Resort and Residences Napa Valley: Luxury Napa Valley resort with on-site vineyard, spa, and multiple dining venues; competes directly with Silverado for the same affluent Napa leisure, wedding, and corporate group traveler with overlapping amenity set (spa, F&B, events).
• Auberge du Soleil: Renowned luxury Napa Valley resort with Michelin-starred dining and spa; closest comp to Silverado on luxury positioning, wine-country experience, and romantic getaway use case in the same micro-market.
• The Meritage Resort and Spa: Napa Valley resort with cave-inspired spa, multiple dining venues, wedding facilities, and conference space; competes on the same Napa meetings, weddings, and leisure traveler segments with similar product breadth.
• Carneros Resort and Spa: Luxury Napa/Sonoma resort with spa, multiple dining venues, event spaces, and cottages; targets the same affluent Napa leisure and wedding segments with similar resort-amenity breadth.
• Solage Calistoga: Auberge Resorts luxury wellness-focused Calistoga property with spa, geothermal pools, and wellness programming; competes for the wellness-driven Napa Valley traveler and emphasizes a similar Napa terroir story.

Regional players

• Montage Healdsburg: Luxury Sonoma County resort with spa, vineyards, and multiple dining venues; competing luxury destination 30 miles from Silverado drawing from the same Bay Area HNW drive-in market and corporate group clients.

Broad incumbents

• Pebble Beach Resorts: Iconic California luxury resort anchored by championship golf, multiple hotels, spa, and F&B; broader and higher-end golf-anchored luxury competitor on the California coast with overlapping golf and corporate event clientele.
• The Ritz-Carlton, Half Moon Bay: Northern California luxury coastal resort with two championship golf courses, spa, and multiple dining venues; broader incumbent competing for the same Bay Area luxury leisure, golf, and wedding demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SilveradoResort
• Facebookfacebook.com/silveradoresort
• LinkedInlinkedin.com/company/silverado-resort
• Instagraminstagram.com/silveradoresort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverado Resort