What Cassøe does

Cassøe A/S is a privately held Danish bathroom and kitchen fixtures company founded in 1997 and headquartered in Herning, Denmark. The company designs, sources, and distributes a comprehensive portfolio of residential bathroom and kitchen hardware under the Cassøe brand, spanning faucets (bathroom, kitchen, bathtub, and touchless sensor models), shower systems and thermostats, electric heated towel radiators, mirrors and mirror cabinets, a full lighting line (pendant, wall, and mirror lamps), sinks (stainless steel and porcelain), toilets, shower enclosures, and a wide range of coordinated accessories (towel rails, hooks, soap dispensers, toilet brushes, drain valves). Products are manufactured primarily in stainless steel, brass, and porcelain with surface treatments including PVD coating and are offered in a tightly coordinated set of finishes (mat bronze, gunmetal, børstet messing, børstet kobber, mat sort, krom, among others) across all categories — a coherence the company positions as its core differentiator. Underlying technical features include thermostatic mixing valves, 5L/min water-saving faucet flow rates, anti-fog heated mirror cabinets with integrated USB-A/USB-C charging, and electric towel radiators with energy consumption as low as 21.9 kWh/year.

Cassøe operates an exclusive indirect B2B2C distribution model with no direct-to-consumer e-commerce. All sales flow through a network of authorized Danish dealers — kitchen studios, bathroom showrooms, building materials retailers, and specialist dealers — that display "Cassøe Rum" (Cassøe Rooms) coordinated showroom setups. Pricing is published as recommended retail prices (vejl. pris) in Danish Kroner across the catalog, with individual unit pricing ranging from approximately 75 DKK for accessories to 9,995 DKK for premium shower sets and above for full suites. The company is privately held, undisclosed on revenue, employs between 11–50 people, and shows no history of outside funding, M&A, or geographic expansion beyond Denmark. The catalog is organized into more than 20 named sub-brands and product lines (NOBA, Newform, Crystal Cut, Sleek, Edge, Rimini, Lazio, Catania, Siena, FORM, Halo, Linea, Grezzo, Decora, Acquaio, etc.), enabling product-family segmentation while maintaining finish consistency across the full assortment.

Name

Cassøe

Legal name

Cassøe A/S

Website

https://cassoe.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Cassøe A/S is a privately held Danish bathroom and kitchen fixtures brand founded in 1997, selling faucets, showers, mirrors, towel radiators, lighting, and sinks exclusively through an authorized dealer network across Denmark under coordinated Scandinavian design finishes.

Ownership category

akta.pro rank

Product category

Bathroom and Kitchen Fixtures

NAICS

Cutlery and Handtool Manufacturing (3322), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Cutlery, Handtools & General Hardware (3420), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Bathroom fixtures
• Kitchen faucets
• Shower enclosures
• Towel radiators
• Bathroom accessories

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom and Kitchen Hardware Sales: Cassøe generates revenue through the one-time sale of physical bathroom and kitchen products including faucets, shower systems, mirrors, towel radiators, and accessories. Products are sold exclusively through authorized dealers at recommended retail prices (vejl. pris). No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cassøe is a Danish bathroom and kitchen hardware brand that designs and sells coordinated fixtures — faucets, shower systems, mirrors, mirror cabinets, electric towel radiators, sinks, lighting, shower enclosures, toilets, and bathroom accessories — under multiple sub-brands (Sleek, Noba, Newform, Crystal Cut, FORM, Rimini, Lazio, Siena, Aura, etc.). Products are offered in a wide range of finishes (mat bronze, gunmetal, brushed brass, brushed copper, brushed steel, chrome, polished brass, mat black) and are sold exclusively through an authorized dealer network across Denmark, where complete 'Cassøe Rum' (Cassøe Rooms) are displayed.

Product overview

Cassøe is a Danish bathroom and kitchen fixtures company offering a comprehensive portfolio of design-driven products for residential interiors. The product range centers on several core categories: (1) Armatur (faucets) including the Sleek, Edge, One, Noba (K6, CK series), Newform (Conico, X-Trend, XT), and Classic series in various finishes; (2) Spejle (mirrors) including Siena with front/backlight, Ravenna, FORM mirror cabinets with integrated lighting and USB charging, and Refine framed mirrors; (3) Lamper (lighting) including pendant lamps (Linea, Luna, Halo, Muro), wall lamps (Aura, Globe, Scala), and Lungo mirror lamps; (4) El-håndklæderadiatorer (electric heated towel rails) including Rimini, Lazio, and Catania with crystal cut details; (5) Bruser (shower systems) including complete shower sets (Lago, Crystal Cut T8, Classic) with thermostats; (6) Vaske (sinks) including Grezzo, Decora stainless steel bowls and Acquaio porcelain bowls; (7) Badtilbehør (bathroom accessories) including toilet brushes (A4), soap dispensers, razor shelves (A5), towel rails, hooks, paper holders, and click valves. Products are available in diverse finishes including mat bronze, gunmetal, mat sort, børstet messing, børstet kobber, krom, børstet krom, poleret messing, and poleret stål. The company emphasizes Scandinavian design, timeless functionality, and quality materials.

Differentiator

Problem solved

Functional benefit

Brands

• Cassøe Rum: A complete bathroom solution concept offered by Cassøe featuring coordinated products for a unified bathroom design.
• Cassøe Classic
• NOBA
• Lazio
• Catania
• Rimini
• Siena
• Sleek
• Crystal Cut
• Lago
• Newform
• Muro
• Luna
• Aura
• Globe
• Linea
• Halo
• Grezzo
• Decora
• FORM
• Refine
• Acquaio
• Romano

Products and services

• Bathroom Faucets (Armatur) Coordinated collection of bathroom faucets including the Sleek, Edge, One, Classic Series, Conti+ Lino/L10 touch-free sensor faucet, and Crystal Cut bathtub faucets. Available in multiple finishes (mat bronze, gunmetal, chrome, brushed chrome, brushed brass, brushed copper, mat black, polished brass, polished steel) with heights ranging from 180mm to 320mm. Includes models with pop-up drain valves and crystal cut detailing. Sold through authorized dealers for residential bathroom installations.
• Kitchen Faucets (Køkkenarmatur) Coordinated collection of kitchen faucets spanning the Noba K6, Noba W6/W7, Noba CK01/CK04, Newform Conico, Newform X-Trend, and Newform XT lines. Available in multiple finishes including brushed copper, brushed chrome, brushed brass, gunmetal, chrome, and mat black. Several models feature water-saving design rated at 5L per minute and pull-out functions. Heights range from 296mm to 430mm. Sold through authorized dealers for residential kitchen installations.
• Complete Shower Systems (Brusesystemer) Complete thermostatic shower sets including the Lago, Crystal Cut T8, and Classic series. Each set includes a thermostat, Ø25cm main shower head, and height-adjustable hand shower. Crystal Cut T8 features precision-cut crystal detailing. Available in multiple finishes (gunmetal, brushed brass, chrome, mat black, etc.). Sold through authorized dealers for residential bathroom installations.
• Bathroom Mirrors (Spejle) Bathroom mirrors including the Siena (with front and backlight, adjustable brightness, separate on/off controls), Ravenna (with front and backlight, multiple sizes), and Refine (aluminum framed) models. Siena is available in mat bronze and other finishes with dimensions Ø80cm or B60cm x H80cm. Sold through authorized dealers for residential bathroom installations.
• FORM Mirror Cabinet (Spejlskab) FORM mirror cabinet with aluminum frame, front light, anti-fog heating element, and touch button for on/off and dimmable lighting. Includes integrated 220V electrical outlet, USB-A and USB-C charging ports. IP44 rated. Diameter: Ø610mm. Sold through authorized dealers for residential bathroom installations.
• Electric Towel Radiators (El-håndklæderadiatorer) Electric heated towel rails spanning the Rimini, Lazio, and Catania product lines, each with integrated heating elements. Rimini and Lazio models feature crystal cut details on hooks. Available in multiple finishes (mat bronze, brushed brass, gunmetal, brushed copper, brushed steel, mat black, polished brass, polished steel). Heights from 120cm to 148cm. Power ratings from 20W to 75W. Energy consumption as low as 21.9 kWh/year at 3 hours/day operation. Sold through authorized dealers for residential bathroom installations.
• Pendant and Wall Lamps (Lamper) Lighting collection including pendant lamps (Linea linear pendant, Luna glass pendant, Halo LED pendant with three floating light rings) and wall/ceiling lamps (Aura up/down wall lamp, Globe wall lamp, Muro glass-shade wall/ceiling lamp). IP20 to IP44 rated. Integrated LED light sources with selectable color temperature. Available in finishes including mat bronze, mat black, brushed brass, and chrome. Sold through authorized dealers for residential bathroom, kitchen, and interior installations.
• Bathroom Accessories (Badtilbehør) Bathroom accessory collection including the A4 wall-mounted toilet brush, soap dispensers (sæbedispenser), A5 razor blade shower shelf (30x10cm, reversible), towel rails (45cm and 60cm lengths), B1 hook/knob with crystal cut details, forced-open pop-up drain valves, A10 hand shower, steel shower hoses (150cm), and push buttons for built-in cisterns (AIR, FUN, TURN models). All accessories available in coordinated finishes (brushed copper, brushed brass, brushed steel, gunmetal, mat black, mat bronze, polished brass, polished steel, chrome). Sold through authorized dealers for residential bathroom installations.
• Shower Enclosures (Afskærmning) Shower enclosure product category (Afskærmning) including shower doors (Døre), corner solutions (Hjørneløsninger), and shower walls (Vægge). Sold through authorized dealers as part of coordinated Cassøe bathroom setups.
• Toilets and Built-in Cisterns Wall-hung toilets and seats (Væghængte og sæder) plus built-in cisterns (Indbygningscisterner) with compatible push buttons in stainless steel. Sold through authorized dealers for residential bathroom installations.

Quantifiable outcome

• Water-saving kitchen faucets rated at 5L per minute
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vola: Vola is a Danish premium design faucet and bathroom hardware brand, founded in 1968 and headquartered in Denmark. Comparable for Scandinavian design positioning, dealer/showroom distribution, and a coordinated brassware-and-accessories portfolio aimed at architects and high-end residential projects.
• Damixa: Damixa is a Danish-owned faucet and bathroom fixtures brand with similar Scandinavian design DNA and a dealer-driven Nordic distribution model. Directly comparable in product category, finishes, and target customer (residential renovation and trade professionals).
• Megabad: Megabad is a German bathroom e-commerce retailer offering a broad portfolio of faucets, shower systems, and bathroom furniture across multiple brands. Direct peer for multi-brand bathroom fixture distribution, though its channel mix is DTC e-commerce rather than dealer showrooms.
• Dansani: Dansani is a Danish bathroom furniture and fixtures brand selling bathroom mirrors, cabinets, and basins through dealer showrooms across Scandinavia. Direct peer for coordinated Scandinavian bathroom rooms concept, design-led positioning, and dealer-channel GTM.

Broad incumbents

• Grohe: Grohe is a global leader in kitchen and bathroom fittings, including faucets, showers, and installation systems. Broad incumbent competitor with overlapping product lines (water-saving tech, thermostatic showers, coordinated finishes) but vastly larger scale and global distribution.
• Hansgrohe: Hansgrohe is a German global premium brand for showers, faucets, and bathroom accessories. Comparable in premium design positioning, shower/fixture portfolio, and dealer distribution, though serving a much broader international market.

Regional players

• Ifö (Geberit): Ifö is a Swedish bathroom ceramics brand (toilets, basins, cisterns) now part of Geberit, known for Scandinavian design. Comparable in residential bathroom fixtures category and Nordic market positioning.
• FM Mattsson: FM Mattsson is a Swedish manufacturer of kitchen and bathroom faucets with strong Nordic retail presence. Comparable in product category (faucets, mixers, accessories) and customer base (Nordic homeowners), though primarily a manufacturer rather than a multi-category brand.
• Gustavsberg (Villeroy & Boch): Gustavsberg is a Nordic bathroom brand (now part of Villeroy & Boch) offering toilets, faucets, and bathroom furniture, with strong presence in Scandinavia. Comparable in Nordic market focus and full-bathroom product breadth.
• INR (Svenska Badrum): INR is a Nordic bathroom brand specializing in shower solutions, shower enclosures, and wet-room products, with strong presence in Sweden and Denmark. Comparable in bathroom fixture focus and dealer-led Nordic distribution, especially for the shower enclosure category Cassøe also competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cassoeofficial
• LinkedInlinkedin.com/company/cass%C3%B8e
• Instagraminstagram.com/cassoe_dk
• Pinterestdk.pinterest.com/cassoe_dk
• Xx.com/Cassoe_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassøe