DaranEner
DaranEner is a Hong Kong-based consumer brand that designs, manufactures, and sells LiFePO4 portable power stations and solar generators (89.6Wh to 2073.6Wh), serving outdoor enthusiasts, home backup users, RV/van life, medical device users, and wholesale buyers across D2C, Amazon, and affiliate channels.
- Company typePrivate
- Founded-
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What DaranEner does
DaranEner is a Hong Kong-headquartered consumer brand that manufactures and sells portable power stations and solar generators built on LiFePO4 (lithium iron phosphate) battery chemistry. The brand is operated by China Shenzhen Daran New Energy Technology Co., Ltd., a wholly-owned subsidiary of Dongguan Mentech Optical & Magnetic Co., Ltd. (SHE:002902), a Shenzhen-listed Chinese conglomerate that provides capital backing, manufacturing capacity, and supply chain integration. The product portfolio spans the NEO family (NEO2000, NEO1500 Pro, NEO300/Pro, NEO300L, NEOZ, NEOZ2, NEOZL, NEOK, NEOK2, NEOS) plus the compact R100, covering 89.6Wh to 2073.6Wh capacities and 100W to 2000W outputs, with portable 40W solar panels offered as add-on modules.
The underlying technology stack centers on EV-grade LiFePO4 cells (rated for 3,500+ cycles), a proprietary Battery Management System providing multi-layer protection (over-charge/discharge, over-current, over/under-voltage, over/low-temperature), a patented MPPT solar controller with up to 600W solar input, pure sine wave inverters, and Charge Shield 2.0 fast-charging firmware on selected models. All products include UPS pass-through functionality, anti-impact/anti-UV enclosures, and UL94(V-0) flame retardant design. The company maintains an extensive certification footprint (ISO9001, ISO27001, ISO45001, QC-080000, CE, FCC, UL, PSE, GJB, CNAS-L14178) that enables regulatory access across North America, Europe, Japan, and Australia.
DaranEner generates revenue through four channels: (1) direct-to-consumer e-commerce on its owned website at price points ranging from $149.99 (R100) to $999+ (NEO1500 Pro) with NEO2000 at premium pricing; (2) Amazon storefronts in the US, EU, Japan, and Australia; (3) wholesale and OEM/ODM partnerships operated through a separate darantech.com entity; and (4) a ShareASale affiliate program paying 5% commission across 100+ countries. Regional warehouses in Irwindale (US), Neuss (Germany), China, and Australia support localized fulfillment. Target customers are individual consumers and small businesses across outdoor recreation, home backup/emergency power, RV/van life, medical device users (CPAP), and wholesale/B2B buyers — with no enterprise anchor customers identified.
DaranEner firmographics
Firmographics- Name
- DaranEner
- Legal name
- DARAN NEW ENERGY TECHNOLOGY HONG KONG CO., LIMITED
- Website
- https://daranener.com
- Company type
- Private
- Operating status
- Operating
- Short description
- DaranEner is a Hong Kong-based consumer brand that designs, manufactures, and sells LiFePO4 portable power stations and solar generators (89.6Wh to 2073.6Wh), serving outdoor enthusiasts, home backup users, RV/van life, medical device users, and wholesale buyers across D2C, Amazon, and affiliate channels.
- Ownership category
- akta.pro rank
DaranEner industry classification
Industry- Product category
- Portable Power Stations / Solar Generators
- NAICS
- Motor and Generator Manufacturing (335312), Electric Power Generation (22111)
- SIC
- Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
- akta.pro secondary industry
- Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE)
Keywords
Where DaranEner is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices4 records
Markets served
DaranEner business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales (Direct): One-time hardware sales of portable power stations and solar panels through owned e-commerce website. Revenue is generated from product sales with varying price points based on capacity and features.
- Wholesale B2B Sales: Bulk sales to business customers including OEMs and distributors through wholesale program. Minimum order quantities apply for OEM/ODM services.
- Affiliate Commission: Revenue sharing with affiliates through ShareASale program - affiliates earn 5% commission on sales generated through their referral links
- Marketplace Sales: Sales through Amazon stores in US, EU, JP and Australia regions via Amazon's marketplace platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level models (R100, NEOZ, NEOZL) |
| Unit Pricing | Pay-as-you-go | Mid-range models (NEOK2, NEOS, NEO300L) |
| Unit Pricing | Pay-as-you-go | High-capacity flagship models (NEO1500 Pro, NEO2000) |
| Unit Pricing | Pay-as-you-go | Refurbished products |
| Unit Pricing | Pay-as-you-go | Solar panel accessories |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
DaranEner product offering
Product offeringCore offering
DaranEner designs, manufactures, and sells LiFePO4-based portable power stations and complementary solar panels under the NEO series and R100 line. Output ranges from 100W to 2000W and capacity from 89.6Wh to 2073.6Wh, with products targeting home backup, camping, RV/van life, off-grid, and medical-device power use. The portfolio is sold direct via daranener.com and through Amazon marketplaces in the US, EU, JP, and AU, plus a wholesale/OEM program.
Product overview
DaranEner offers a unified portfolio of portable power stations and solar generators organized under the NEO family brand, spanning capacities from 89.6Wh to 2073.6Wh and power outputs from 100W to 2000W. The product line includes core NEO series models (NEO2000, NEO1500 Pro, NEO300, NEO300 Pro, NEO300L), compact NEOZ/NEOZ2/NEOZL variants, NEOK/NEOK2/NEOS models, and the ultra-portable R100. All products utilize LiFePO4 battery chemistry and feature common capabilities including pure sine wave inverters, MPPT solar controllers, BMS protection, and UPS functionality. The portfolio is distributed through regional warehouses (US, EU, CN, AU) and complemented by portable solar panels (40W) and an official refurbished program.
Differentiator
Problem solved
Functional benefit
Brands
- NEO Series: Portable power stations product line including NEO2000, NEO1500 Pro, NEO300, NEO300 Pro, NEOZ, NEOK, NEOZL, NEOZ2, NEOK2, NEOS models
- Daran NEO
- Daran R Series
Products and services
- Daran NEO2000 Portable Power Station High-capacity portable power station with 2000W AC output (4000W surge) and 2073.6Wh LiFePO4 battery. Includes 3 AC outlets, multiple USB ports, wireless charging, up to 600W solar input, and UPS function. Designed for home backup, off-grid, and pro-tool applications.
- Daran NEO1500 Pro Portable Power Station Mid-range portable power station with 1800W output and 1382Wh LiFePO4 capacity. Features 3 AC outlets, 4 USB-A, 2 USB-C (100W), car socket, and 4 DC 5521 ports, plus wireless charging. Targeted at home backup and outdoor use.
- Daran NEO300 Portable Power Station Entry-level portable power station with 300W output and 268.8Wh LiFePO4 capacity. Compact form factor designed for camping with multiple charging options.
- Daran NEO300 Pro Portable Power Station Enhanced portable power station with 600W output (surge) and 299Wh LiFePO4 battery. Includes pure sine wave inverter, UPS mode, and solar/DC input via 5525 port (10-24V DC, 10A, 150W max).
- Daran NEO300L Portable Power Station Upgraded 350W (600W surge) portable power station with 288Wh capacity. Features 7 ports including 2 AC, USB-C PD60W, 2 USB-A, and DC input/output. Includes Charge Shield 2.0 technology and 3500+ cycle LiFePO4 battery.
- DaranEner NEOZ Portable Power Station Compact 300W (600W surge) portable power station with 179.2Wh LiFePO4 battery. Features 7 ports including 2 AC, USB-C 60W, 2 USB-A, and DC5521. Supports 110W AC super-fast charging and 90W MPPT solar input.
- DaranEner NEOZ2 Portable Power Station Updated 300W (600W surge) portable power station with 192Wh capacity. Features upgraded BMS, 120W AC super-fast charging, 90W MPPT solar input, and an LED dynamic display showing real-time parameters.
- DaranEner NEOZL Portable Power Station (2025 Upgraded) 2025 upgraded 300W portable power station with 192Wh LiFePO4 battery and integrated backpack design. Weighs 5.5 lbs with handle. Features 2 AC, DC5521, USB-C 45W, and 2 USB-A ports. Targets medical equipment (e.g., CPAP) and home office use.
- Daran NEOK Portable Power Station 600W portable power station with 288Wh capacity in a compact form factor for portable use.
- Daran NEOK2 Portable Power Station 600W (1200W surge) portable power station with 288Wh LiFePO4 battery. Supports 6 devices simultaneously, 100W solar input, and silent operation with BMS protection.
- Daran NEOS Portable Power Station 600W (1200W surge) portable power station with 288Wh LiFePO4 battery. Ultra-fast recharging (80% in 2 hours via AC), supports solar+AC combo charging, and 3500+ cycle battery life.
- Daran R100 Portable Power Station Ultra-compact 100W (200W surge) portable power station with 89.6Wh LiFePO4 capacity. Weighs 2.54 lbs with a phone-like footprint. Features 7 output ports including 2 AC, 2 USB-C, 2 USB-A, and DC5521. Fanless, whisper-quiet design.
- DaranEner Portable Solar Panels (40W) Portable 40W solar panel with compact folded size (7.9x8.6x1.2 inches) and lightweight design (2.1 lbs). Provides USB-C, USB-A, and DC5521 outputs for direct device charging without a power station. Waterproof and dust-resistant. Sold as an add-on bundle or standalone accessory.
- Official Refurbished Products Refurbished DaranEner portable power stations (e.g., NEOZ at $179.99, down from $219) offered at discounted prices with reduced 7-day functional warranty coverage.
- Wholesale / OEM-ODM Program B2B wholesale program for distributors, retailers, and OEM/ODM partners. Provides bulk pricing, customization options, and battery shipment logistics handled by professional forwarders. Operated through a separate entity at dantech.com.
Quantifiable outcome
- NEO2000 recharges to 100% in 3.3 hours using three 200W solar panels (600W max solar input)
- +4 more outcomes
Companies that use DaranEner
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
DaranEner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
DaranEner partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, minor and supporting.
- Amazon USmajorOfficial Amazon marketplace store for US customers, providing additional sales channel and access to Amazon's customer base and fulfillment infrastructure.
- Amazon EU (Germany)majorOfficial Amazon Germany marketplace store for European customers with local shipping and support.
- Amazon JPminorOfficial Amazon Japan marketplace store for Japanese customers.
- Amazon AUminorDedicated Australian store at daranener.au for Australian customers.
- ShareASalesupportingAffiliate network platform enabling 100+ country coverage with 5% commission rate and 15-day cookie tracking for referral sales.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
DaranEner competitors and assessment
Company assessmentDirect peers
- EcoFlow: Leading portable power station and home battery brand offering the DELTA and RIVER series at overlapping capacity tiers (300Wh–3600Wh). Directly competes in the same D2C + Amazon + retail channels and targets identical use cases (outdoor, home backup, RV). EcoFlow is the category leader DaranEner benchmarks against.
- Goal Zero: Pioneer in portable solar power stations (Yeti series) with strong outdoor recreation and emergency prep customer overlap. Comparable LiFePO4-based product range and target use cases (camping, home backup, off-grid).
- Jackery: Public portable power station brand (Explorer series, 240Wh–2000Wh) with strong retail presence including Costco and Best Buy. Closest direct competitor by product range, price points, and target customer. Anker has a significant stake in Jackery, amplifying distribution strength.
- Renogy: Solar and energy storage company with portable power stations and complementary solar panels. Competes in the same off-grid, RV, and home backup segments with overlapping product positioning and LiFePO4 battery adoption.
- Rockpals: Direct competitor in the entry-to-mid range portable power station segment with comparable capacity offerings and Amazon-led distribution. Targets similar outdoor and emergency backup use cases at competitive price points.
- Bluetti: Portable power station and home backup brand (AC series, EB series) overlapping heavily with DaranEner's capacity range and LiFePO4 positioning. Competes head-to-head on Amazon and through D2C channels in the US, EU, and AU markets.
Others
- Dongguan Mentech Optical & Magnetic Co., Ltd. (Parent): Listed Chinese parent company (SHE:002902) providing capital, R&D, and supply chain to DaranEner. Mentech's broader magnetic/electronic components portfolio is an ecosystem participant that enables DaranEner's manufacturing and OEM capabilities.
Broad incumbents
- Anker (Anker PowerHouse): Major consumer electronics brand whose PowerHouse line competes in portable power. Anker's broader charging/electronics portfolio, larger marketing budget, and deep retail distribution make it a broad incumbent competitor rather than a specialist.
- Westinghouse (Portable Power): Established power equipment brand extending into portable power stations. Brings legacy brand recognition and broader retail distribution; competes at overlapping capacity and price tiers in the portable power category.
Emerging players
- Generark: Emerging portable power station brand with comparable home backup positioning. Smaller scale than DaranEner but overlapping product range and target customer (home backup, emergency prep, solar-integrated use cases).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DaranEner social profiles
Digital presenceDaranEner compliance and trust
Trust signalCompliance14 records
DaranEner financial estimates
Financial estimateRevenue estimate
Valuation estimate
DaranEner leadership team
Management profileNumber of profiles
DaranEner subsidiaries and ownership
Company hierarchySubsidiaries1 record
DaranEner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DaranEner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DaranEner
What does DaranEner do?
DaranEner designs, manufactures, and sells LiFePO4-based portable power stations and complementary solar panels under the NEO series and R100 line. Output ranges from 100W to 2000W and capacity from 89.6Wh to 2073.6Wh, with products targeting home backup, camping, RV/van life, off-grid, and medical-device power use. The portfolio is sold direct via daranener.com and through Amazon marketplaces in the US, EU, JP, and AU, plus a wholesale/OEM program.
Is DaranEner a public or private company?
DaranEner is a private company. It is classified as corporate owned and is currently operating.
When was DaranEner founded?
DaranEner was founded in -1.
Where is DaranEner based?
DaranEner is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does DaranEner make money?
Four revenue lines are on record. Hardware Sales (Direct) is the primary driver. The others are wholesale B2B Sales, affiliate Commission and marketplace Sales.
Who are DaranEner's main competitors?
Direct peers on record are EcoFlow, Goal Zero, Jackery, Renogy, Rockpals and Bluetti. Dongguan Mentech Optical & Magnetic Co., Ltd. (Parent) is listed as an others. Broad incumbents are Anker (Anker PowerHouse) and Westinghouse (Portable Power). Generark is listed as an emerging player.
Does DaranEner have an API?
No public API is recorded for DaranEner.
What industry is DaranEner in?
DaranEner's product category is Portable Power Stations / Solar Generators. Its primary akta.pro industry code is CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs), with a secondary code of EUAMAJAE, Distributed Storage (Behind-the-Meter Batteries). Its NAICS code is 335312 and its SIC code is 3621.