Havana Roasters Coffee
Havana Roasters Coffee roasts and sells Cuban-style specialty coffee through direct-to-consumer e-commerce, subscriptions, wholesale distribution, and licensed cafe operations, serving individual consumers, retailers, and corporate buyers.
- Company typePrivate
- Founded2016
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Havana Roasters Coffee does
Havana Roasters Coffee Companies Inc. is a private, Miami-headquartered specialty coffee company that roasts and sells Cuban-style coffee through direct-to-consumer e-commerce, subscriptions, wholesale distribution, and licensed cafe operations. Its product portfolio centers on two proprietary roast profiles, the Espresso Supreme (a Cuban-style dark roast combining Arabica and Robusta beans for crema and reduced acidity) and the Americano (an Arabica-forward American-style blend), offered in whole bean, ground, decaf, single-serve 15-gram K-Cups, and 8-pound commercial formats across approximately 15 SKUs. The technical backbone is a Shopify e-commerce storefront paired with traditional roasting methods marketed as 1930s Havana tostadores heritage, with fulfillment outsourced to ShipMonk's 3PL network of 11 facilities spanning the US, Canada, Mexico, the UK, and continental Europe.
The business makes money across five streams: one-time DTC e-commerce purchases ($11.99/12oz bag, $144/84-unit bulk case), a Coffee Club subscription with 3/6/12-month prepaid tiers at 10-20% discounts, digital gift cards ($25-$500), a wholesale program for retailers/distributors/caterers (transactional pricing with dedicated master barista and celebrity endorsement support), and licensing royalties from franchise-style Havana Roasters Cuban Bakery & Sandwich Bar locations, with the first HRC Hospitality Corp flagship expected in Hollywood, CA at the end of Q1 2026. Customers are segmented into individual DTC buyers (primary), wholesale buyers (retailers, distributors, event caterers), and licensed cafe operators, with no enterprise anchors or disclosed large accounts. The company is privately held, employs 1-10 people, has no disclosed institutional funding, and reports no revenue or ARR figures.
Havana Roasters Coffee firmographics
Firmographics- Name
- Havana Roasters Coffee
- Legal name
- Havana Roasters Coffee Companies Inc.
- Website
- https://havanaroasters.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Havana Roasters Coffee roasts and sells Cuban-style specialty coffee through direct-to-consumer e-commerce, subscriptions, wholesale distribution, and licensed cafe operations, serving individual consumers, retailers, and corporate buyers.
- Ownership category
- akta.pro rank
Havana Roasters Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee Chains & Franchise Cafes (THAFADAB), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Havana Roasters Coffee is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Havana Roasters Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer sales of whole bean, ground coffee, and K-Cup products through the company's Shopify-powered website. Customers can purchase individual bags, multi-packs, and commercial quantities. Revenue is generated through one-time purchase transactions at published retail prices.
- Subscription Service (Coffee Club): Monthly recurring subscription service offering automated deliveries of coffee products. Subscribers receive 10-20% discounts depending on commitment length (3, 6, or 12 month terms). Pre-paid subscription options are also available. Members receive VIP access to events, special product offerings, and exclusive discounts. Free shipping included on all subscription orders.
- Wholesale Distribution: Wholesale pricing offered to retailers, distributors, and businesses wishing to offer Havana Roasters coffee products. Includes private catering services for private or corporate events. The company provides in-house Master Barista/Chef services for complete coffee menus. Celebrity endorsements and appearances available through promotional team.
- Licensing Royalties: The company grants licenses to operators (such as HRC Hospitality Corp.) to open Havana Roasters Coffee branded cafes, Cuban bakeries, and sandwich bars. The flagship location in Hollywood, CA serves as a scalable model for future franchise locations, generating licensing revenue.
- Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, $250, and $500, available for purchase through the website. Recipients can use gift cards toward any product purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Bag Pricing - 12oz Coffee Bags |
| Unit Pricing | Pay-as-you-go | Multi-Unit Case Pricing |
| Unit Pricing | Pay-as-you-go | K-Cup Pods (Single Serve) |
| Subscription | Monthly | Coffee Club Subscriptions - Monthly Auto-Renew |
| Subscription | Multi-year contract | Pre-Paid Subscription Plans (Gift Option) |
| One time/ perpetual license | Pay-as-you-go | Digital Gift Cards |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Havana Roasters Coffee product offering
Product offeringCore offering
Havana Roasters Coffee roasts and sells authentic Cuban-style coffee — primarily an Espresso Supreme dark roast and an Americano blend — built from a proprietary Arabica/Robusta bean mix. Products ship direct-to-consumer as 12oz whole bean or ground bags, commercial 8lb boxes, and proprietary 15-gram single-serve K-Cups in 12/24/48/80-count formats, complemented by monthly Coffee Club subscriptions and digital gift cards.
Product overview
Havana Roasters Coffee offers authentic Cuban-style coffee products inspired by 1930s roasting techniques. The product portfolio centers on two primary roast profiles: Espresso Supreme (dark roast with caramel and smoke notes) and Americano (rich American-style blend). Products are available in multiple formats including 12oz ground and whole bean bags, commercial 8lb boxes, and single-serve K-Cups in various counts. The company also offers a Coffee Club subscription service with monthly or pre-paid options providing 10-20% savings, a digital gift card program, and a wholesale program for retailers and distributors that includes private catering services.
Differentiator
Problem solved
Functional benefit
Products and services
- Espresso Supreme Roast Cuban-style dark roast blend combining Arabica and Robusta beans sourced from Africa, Central & South America. Roasted to a deep, dark color with abundant flavor, rich caramel and smoke notes, and luxurious crema. Available in 12oz whole bean and ground formats at $11.99/bag.
- Americano Roast Rich, strong American-style coffee blended mostly from Arabica beans, delivering a bold yet smooth taste suitable for serving black, with cream, milk, sugar, or as iced coffee. Available in 12oz whole bean and ground formats at $11.99/bag.
- Decaf Espresso Supreme Roast Decaffeinated version of the Cuban-style Espresso Supreme blend. Combines Arabica and Robusta beans from Africa, Central & South America with deep dark roast, abundant flavor, luxurious crema, and minimal acidity. Available as 12oz ground at $11.99/bag.
- Decaf Americano Roast Decaffeinated version of the Americano Blend. Rich, strong coffee made predominantly from Arabica beans, suitable for iced coffee or serving black, with cream, or sugar. Available as 12oz ground at $11.99/bag.
- Americano K-Cups Single-serve K-Cup pods containing 15 grams of premium American blend per cup — more coffee per pod than standard market K-Cups. Available in 12, 24, 48, and 80 pod counts. 12-count at $11.99. Rich, strong coffee blended from majority Arabica beans with elevated energy and flavor.
- Espresso Supreme K-Cups Single-serve K-Cup pods with 15 grams of premium Espresso Supreme blend per cup. Available in 12, 24, 48, and 80 pod counts. 12-count at $11.99. Cuban-style bold yet smooth coffee with rich flavor and robust caffeine content.
- Espresso Supreme Whole Bean 8lb Commercial Box Commercial-size 8-pound box of whole bean Espresso Supreme coffee for business or high-volume use. Priced at $90.00 per box.
- Coffee Club Subscription Subscription coffee service offered in two variants: Monthly auto-renew (starting $20/month, cancel anytime, free shipping) and Pre-paid gift subscriptions (3-month: 10% off, 6-month: 15% off, 12-month: 20% off, 2 bags per month shipped first Wednesday). Members receive VIP event invitations, free samples of new blends, and local event invites.
- Havana Roasters Digital Gift Card Digital gift cards redeemable on havanaroasters.com. Available in denominations of $25, $50, $100, $250, and $500 (or custom amounts). Delivered by email or text message with customizable greeting cards for various occasions.
- Wholesale Coffee Program Wholesale program for retailers, distributors, restaurants, and corporate event planners. Includes private catering services with in-house Master Barista/Chef for complete coffee menus at private or corporate events, plus promotional team support and celebrity endorsements and appearances for brand carriers.
Quantifiable outcome
- Cost savings of $1,375-$1,740 annually compared to daily Starbucks purchases ($6.77/day vs. $2-3/day for Cuban coffee)
- +3 more outcomes
Companies that use Havana Roasters Coffee
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Havana Roasters Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Havana Roasters Coffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- ShipMonkcoreHavana Roasters Coffee Companies Inc. announced a new fulfillment partnership with ShipMonk, a third-party logistics provider, to expand its direct-to-consumer and wholesale distribution across the United States and Europe. ShipMonk operates over 11 fulfillment centers spanning more than 3 million square feet across the U.S., Canada, Mexico, the United Kingdom, and continental Europe, including facilities in Birmingham, UK and Cheb, Czech Republic. The partnership is expected to help Havana Roasters avoid significant capital expenditure while enabling faster market testing, margin improvement, and revenue acceleration as order volumes scale.
- HRC Hospitality Corp.flagshipHavana Roasters Coffee Companies Inc. granted a license to HRC Hospitality Corp. to operate its first flagship Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California, with the opening expected at the end of Q1 2026. The flagship serves as a scalable model for future locations and supports the company's broader multi-channel growth strategy.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Havana Roasters Coffee competitors and assessment
Company assessmentEmerging players
- Counter Culture Coffee: Specialty coffee roaster focused on sustainability and direct trade, with wholesale and DTC. Comparable specialty positioning and B2B/wholesale-plus-cafe business model.
- Driftaway Coffee: Small DTC subscription-first specialty coffee roaster. Comparable in subscription-led GTM, direct trade sourcing, and small-team specialty positioning.
Broad incumbents
- Café Bustelo: Established Cuban-style vacuum-packed coffee brand owned by J.M. Smucker, sold across mainstream US grocery. Direct category competitor in authentic Cuban coffee but with vastly larger distribution and marketing scale.
- Keurig Dr Pepper: Dominant single-serve K-Cup ecosystem owner and major coffee roaster. Indirect competitor via K-Cup category dominance and private-label pressure on specialty K-Cup entrants.
- Stumptown Coffee Roasters: Specialty coffee roaster (owned by Peet's/Starbucks) with DTC, wholesale, and cafe operations. Comparable business model across roasting, cafe, and wholesale but at significantly larger scale.
- Medaglia D'Oro: Long-standing Italian-style espresso brand widely available in US grocery. Competes in the "authentic European/Latin espresso" segment with Havana Roasters' Espresso Supreme.
Direct peers
- Cuban Coffee Queen: Miami-based Cuban coffee roaster selling DTC and through retail/wholesale channels targeting the same Cuban-American and LatinX specialty coffee consumer. Directly comparable in niche, scale, and GTM.
- Pilon Coffee: Cuban-style espresso brand competing for the same heritage-seeking consumer, also sold through grocery and DTC channels. Closely comparable in positioning, price point, and target demographic.
- Death Wish Coffee: DTC-first specialty coffee brand known for bold/high-caffeine positioning, subscriptions, and K-Cups. Closely comparable in K-Cup innovation, subscription monetization, and bold-roast branding.
- Kicking Horse Coffee: Specialty coffee roaster selling DTC subscriptions and wholesale with strong Canadian and US presence. Comparable in DTC-first, subscription-driven GTM and specialty positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Havana Roasters Coffee social profiles
Digital presenceHavana Roasters Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Havana Roasters Coffee leadership team
Management profileNumber of profiles
Havana Roasters Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Havana Roasters Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Havana Roasters Coffee
What does Havana Roasters Coffee do?
Havana Roasters Coffee roasts and sells authentic Cuban-style coffee — primarily an Espresso Supreme dark roast and an Americano blend — built from a proprietary Arabica/Robusta bean mix. Products ship direct-to-consumer as 12oz whole bean or ground bags, commercial 8lb boxes, and proprietary 15-gram single-serve K-Cups in 12/24/48/80-count formats, complemented by monthly Coffee Club subscriptions and digital gift cards.
Is Havana Roasters Coffee a public or private company?
Havana Roasters Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Havana Roasters Coffee founded?
Havana Roasters Coffee was founded in 2016. It employs 1 to 10 people.
Where is Havana Roasters Coffee based?
Havana Roasters Coffee is headquartered in Miami, United States, in the North America region.
How does Havana Roasters Coffee make money?
Five revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are subscription Service (Coffee Club), wholesale Distribution, licensing Royalties and gift Cards.
Who are Havana Roasters Coffee's main competitors?
Emerging players on record are Counter Culture Coffee and Driftaway Coffee. Broad incumbents are Café Bustelo, Keurig Dr Pepper, Stumptown Coffee Roasters and Medaglia D'Oro. Direct peers are Cuban Coffee Queen, Pilon Coffee, Death Wish Coffee and Kicking Horse Coffee.
Does Havana Roasters Coffee have an API?
No public API is recorded for Havana Roasters Coffee.
What industry is Havana Roasters Coffee in?
Havana Roasters Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAH, Single-Serve Coffee (Pods, Capsules). Its NAICS code is 311920 and its SIC code is 2080.