Submagic
Submagic is an AI-powered, browser-based video editing platform that automates captioning, clipping, and repurposing of short-form video for individual creators, agencies, and enterprise marketing teams across TikTok, Instagram, YouTube Shorts, and LinkedIn.
- Company typePrivate
- Founded2023
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Submagic does
Submagic is a Paris-based, privately held SaaS company founded in 2023 that provides an AI-powered, browser-based video editing platform purpose-built for short-form vertical video. The core product automates the most time-consuming aspects of editing short-form content for TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn: automatic speech recognition-driven captioning (claimed 99.5% accuracy in 100+ languages), AI Auto Edit for one-click trimming and silence removal, Magic Clips for repurposing long-form video into multiple short clips, AI contextual B-roll insertion from a 4.5M+ image and 20,000+ GIF library, auto-zoom transitions, AI Video Translator, AI Eye Contact correction, and AI Actors Studio for avatar-based video generation. A Social Media Scheduler enables direct publishing, and a team workspace supports collaborative editing.
Under the hood, the platform combines ASR, generative AI for stylized caption rendering and B-roll selection, and computer vision for highlight detection and dynamic zoom, exposed both as a web app and as a documented REST API with webhook callbacks and an MCP server for integration with Claude Code, Claude Desktop, and Cursor. The technology is optimized specifically for the 1080x1920 vertical format and supports export up to 4K/60fps.
Submagic operates a product-led growth, self-serve model with a freemium tier and SaaS subscriptions targeting individual creators, SMBs, agencies, and enterprise marketing teams. A secondary usage-based Video Editing API serves developers and SaaS partners, while a 30% recurring affiliate program extends distribution. Named customers include Sportskeeda (2,500+ monthly videos, +40% reach), Shopify, Uber, Booking, Airbus, iHeartMEDIA, PSG, Supabase, Zapier, ZoomInfo, Crisp, Coinify, Lemlist, and Y Combinator portfolio companies. Revenue and funding are not publicly disclosed, and the company has 11-50 employees.
Submagic firmographics
Firmographics- Name
- Submagic
- Legal name
- Submagic
- Website
- https://submagic.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Submagic is an AI-powered, browser-based video editing platform that automates captioning, clipping, and repurposing of short-form video for individual creators, agencies, and enterprise marketing teams across TikTok, Instagram, YouTube Shorts, and LinkedIn.
- Ownership category
- akta.pro rank
Submagic industry classification
Industry- Product category
- AI Video Editing Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Subtitling & Captioning Services (Timed Text, SDH/CC) (MPAHAFAA)
- akta.pro secondary industry
- Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)
Keywords
Where Submagic is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Submagic business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Submagic operates primarily as a subscription-based SaaS platform. Users can sign up and use the platform with various pricing tiers. The platform offers a free trial and has multiple subscription plans suited for different types of content creators, agencies, and video editors. Pricing is available on their website with plans designed to fit different requirements and budgets.
- API Usage: Submagic offers an API product that allows developers and businesses to programmatically access video editing capabilities. The API supports various operations including project creation, media upload, video processing, and export. Pricing for API usage is based on the volume of video processing operations.
- Affiliate Program: Submagic runs an affiliate program offering 30% commission on all payments for paying customers referred by affiliates. This creates an additional revenue stream through partner referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Affiliate Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Submagic product offering
Product offeringCore offering
Submagic is an AI-powered, browser-based video editing platform that automates the production of short-form videos for TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn. Its core capabilities include automatic caption generation, long-to-short video repurposing (Magic Clips), AI-driven B-roll insertion, and direct social media publishing. The company also offers a developer-facing API for programmatic access to its video processing pipeline.
Product overview
Submagic is a unified AI-powered video editing platform designed specifically for short-form content creation. The core platform centers on AI Captions (automatic subtitle generation with 99% accuracy in 48+ languages) and AI Auto Edit (one-click video editing that adds captions, removes silences, and inserts B-rolls automatically). Key modules include Magic Clips (automatically repurposes long videos into multiple short-form clips), AI Actors Studio (AI avatar video generation), B-Roll (AI-powered contextual B-roll insertion), Auto-Zoom (dynamic zoom transitions), AI Video Translator, AI Eye Contact, and a Social Media Scheduler for direct publishing to TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn. The Video Editing API extends these capabilities to developers who want to integrate Submagic's AI video processing into their own products. The platform supports export up to 4K resolution and 60fps.
Differentiator
Problem solved
Functional benefit
Products and services
- Submagic (Core Platform) AI-powered browser-based SaaS video editing platform that automates short-form video creation with AI captions, Magic Clips, AI Auto Edit, B-Roll insertion, and direct social media publishing. Used by 4M+ businesses and individual creators.
- Submagic Video Editing API Developer-facing REST API providing programmatic access to Submagic's AI video processing capabilities including auto-captions in 100+ languages, Magic Clips, B-roll insertion, webhook notifications, and MCP server integration for Claude Code, Claude Desktop, and Cursor. Used by 200,000+ agencies and video editors.
Quantifiable outcome
- 10x faster editing speed
- +5 more outcomes
Companies that use Submagic
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles4 records
Submagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature17 records
Submagic partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
Submagic competitors and assessment
Company assessmentDirect peers
- Opus Clip: AI long-to-short video repurposing tool that extracts viral clips from long-form content; directly overlaps with Submagic's Magic Clips capability.
- Descript: Text-based AI video and audio editor with transcription-driven editing; comparable AI editing approach and overlapping creator/business customer base.
- Kapwing: Browser-based collaborative video editor with AI subtitles, smart cut, and clip generation targeting creators and marketing teams.
- Lumen5: AI video creation platform that turns text/blog content into short-form social videos; comparable AI-driven automation for marketing teams.
- InVideo: AI-driven video creation platform for marketing and short-form social content with text-to-video and templated editing; serves a similar SMB/agency audience.
- Captions: AI-powered short-form video editor with auto-captions, AI editing, and avatar generation; the closest direct competitor to Submagic in creator-facing AI video editing.
- Pictory: AI video generator that turns long-form content into short, branded social clips; overlaps directly with Magic Clips-style repurposing workflows.
- VEED: Online AI video editor with auto-subtitles, text-based editing, and one-click tools for short-form social video; broad overlap with Submagic's SMB and creator use cases.
Emerging players
- Sendspark: AI video personalization and creation tool for sales/marketing teams; overlapping SMB use case for short-form personalized video.
- Munch: AI short-form repurposing tool that auto-extracts and reformats long-form video into social clips; partial overlap focused on the Magic Clips use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Submagic social profiles
Digital presenceSubmagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Submagic leadership team
Management profileNumber of profiles
Submagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Submagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Submagic
What does Submagic do?
Submagic is an AI-powered, browser-based video editing platform that automates the production of short-form videos for TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and LinkedIn. Its core capabilities include automatic caption generation, long-to-short video repurposing (Magic Clips), AI-driven B-roll insertion, and direct social media publishing. The company also offers a developer-facing API for programmatic access to its video processing pipeline.
Is Submagic a public or private company?
Submagic is a private company. It is classified as unknown and is currently operating.
When was Submagic founded?
Submagic was founded in 2023. It employs 11 to 50 people.
Where is Submagic based?
Submagic is headquartered in Paris, France, in the Europe region.
How does Submagic make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are API Usage and affiliate Program.
Who are Submagic's main competitors?
Direct peers on record are Opus Clip, Descript, Kapwing, Lumen5, InVideo, Captions, Pictory and VEED. Emerging players are Sendspark and Munch.
Does Submagic have an API?
Yes. The Submagic API allows developers to programmatically generate AI-powered captions for videos and create engaging short-form clips from YouTube content. The API provides enterprise-grade video processing capabilities supporting AI captions in 100+ languages, auto-transcription, Magic Clips for long-to-short video repurposing, professional templates with animated text/emojis/visual effects, webhook integration for real-time notifications, and MCP server support for integration with Claude Code, Claude Desktop, Cursor, and other MCP-compatible AI assistants. Rate limits: lightweight operations (languages, templates) 1000 requests/hour; standard operations (project retrieval) 500 requests/hour; upload operations 500 requests/hour; export operations 50 requests/hour. Developer documentation is at docs.submagic.co.
What industry is Submagic in?
Submagic's product category is AI Video Editing Software. Its primary akta.pro industry code is MPAHAFAA, Subtitling & Captioning Services (Timed Text, SDH/CC), with a secondary code of MPAAANAH, Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover). Its NAICS code is 51219 and its SIC code is 7372.