BoDoggos
BoDoggos (TheNifty.com) is a privately held crypto entertainment company that operates NFT collectibles, a daily newsletter and podcast, an education podcast, weekly merchandise drops, and branded GIFs, serving individual NFT collectors and a small set of brand partners.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What BoDoggos does
BoDoggos (legal entity: TheNifty.com) is a privately held crypto entertainment company that operates a portfolio of community-facing media and digital collectible products. The company's primary asset is the BoDoggos NFT collectible, minted on 6/27/2023, which generates a 4.20% royalty on secondary sales. Distribution leverages the Tensor.trade marketplace and mainstream consumer rails including Kraken, MoonPay, and Avalanche integrations, as well as a Karate Combat sponsorship reaching combat-sports audiences.
The product suite combines on-chain collectibles with content and phygital extensions: The Daily Bone newsletter and podcast serve as the daily content core, the Web 3 Made Easy podcast targets a broader mainstream audience, and a weekly merchandise drop program operates through shop.bodoggos.com. Branded GIFs distributed via GIPHY serve as a low-friction content marketing channel. The team is small — five named leaders including CEO Nick O'Neill — and the company previously operated as "The Nifty" before rebranding to BoDoggos.
Revenue mechanics span four streams: NFT primary sales, NFT secondary royalties (4.20%), wearable/branded merchandise sales (weekly drops), and a structured B2B partnership program with published budget tiers ranging from $5,000 to $51,000+. Customer segments include individual NFT collectors (long tail), brand sponsors/partners, and content subscribers. Founded in the USA, the company operates without external disclosed funding and represents a micro-cap community-driven media business in the crypto/Web3 vertical.
BoDoggos firmographics
Firmographics- Name
- BoDoggos
- Legal name
- TheNifty.com
- Website
- https://bodoggos.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- BoDoggos (TheNifty.com) is a privately held crypto entertainment company that operates NFT collectibles, a daily newsletter and podcast, an education podcast, weekly merchandise drops, and branded GIFs, serving individual NFT collectors and a small set of brand partners.
- Ownership category
- akta.pro rank
BoDoggos industry classification
Industry- Product category
- NFT Collectibles
- akta.pro primary industry
- Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded) (FSADANAM)
- akta.pro secondary industry
- General NFT Marketplaces (Multi-Category) (FSADANAA)
Keywords
BoDoggos business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- NFT Sales & Secondary Market Royalties: Primary revenue from NFT collectible sales with 4.20% royalty on secondary market transactions. NFTs minted on 6/27/2023 with programmable attributes.
- Merchandise Sales: Weekly limited edition merchandise drops sold through own e-commerce store (shop.bodoggos.com). Physical products include apparel and specialty items like skate decks.
- Brand Partnerships & Sponsorships: Partner program with budgets ranging from $5k-$10k, $11k-$25k, $26k-$50k, to $51k+ targeting crypto-native audiences. Includes collaboration opportunities with integrated brands.
- Content & Entertainment: Revenue from podcast content including The Daily Bone newsletter and podcast, and Web 3 Made Easy podcast. Newsletter delivered daily to subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | NFT Collectibles - Market Price |
| Unit Pricing | Pay-as-you-go | Merchandise - Weekly Drops |
| Other | Multi-year contract | Partnership Tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
BoDoggos product offering
Product offeringCore offering
BoDoggos is a crypto entertainment company that mints and sells programmable NFT collectibles featuring dog-themed characters with rarity-tiered attributes, traded on the Tensor.trade marketplace with a 4.20% secondary-sale royalty. It also publishes daily crypto news via The Daily Bone newsletter and podcast, hosts the Web3 Made Easy beginner podcast, and releases weekly limited-edition physical merchandise drops through its own e-commerce storefront.
Product overview
BoDoggos is a crypto entertainment company offering a portfolio of NFT collectibles and media properties. The core product is the BoDoggos NFT Collectibles — programmable NFTs featuring unique dog-themed characters traded on Tensor.trade marketplace. The company supplements its NFT offerings with a suite of media products including The Daily Bone Newsletter (daily crypto news), The Daily Bone Podcast (Mon-Fri crypto podcast), and Web3 Made Easy Podcast (beginner-focused crypto education). Additional revenue streams include limited-edition merchandise drops and branded GIF content distributed through GIPHY.
Differentiator
Problem solved
Functional benefit
Brands
- The Daily Bone: Daily newsletter covering the latest in crypto, delivered directly to subscribers' inboxes.
- The Daily Bone Podcast
- Web 3 Made Easy Podcast
Products and services
- BoDoggos NFT Collectibles A collection of programmable NFT collectibles featuring unique dog-themed characters with on-chain attributes such as fur, eyes, hats, outfits, and mouths, each with rarity percentages and 4.20% secondary-market royalties. Intended for crypto enthusiasts and NFT collectors who buy and trade on the Tensor.trade marketplace.
- The Daily Bone Newsletter A daily cryptocurrency news newsletter delivered directly to subscribers' inboxes covering the latest in crypto, with Saturday editions also available. Targeted at retail crypto enthusiasts who want a curated daily digest.
- The Daily Bone Podcast A daily crypto news and entertainment podcast published Monday through Friday at 9am EST, formerly branded as The Nifty podcast. Distributed on Apple Podcasts, Spotify, and YouTube for crypto audiences seeking daily audio commentary.
- Web3 Made Easy Podcast A beginner-focused podcast that makes Web3 and cryptocurrency concepts accessible to mainstream audiences new to the space, distributed on Spotify and other major podcast platforms.
- BoDoggos Merchandise Limited-edition physical merchandise including apparel and specialty items such as skate decks, released in weekly drops and shipped from NYC. Sold directly to BoDoggos community members and NFT holders through the brand's own e-commerce storefront.
- BoDoggos GIPHY Channel A branded GIF and animated sticker channel on GIPHY featuring dog- and crypto-themed animations for use across messaging apps and social media, extending BoDoggos brand reach into mainstream communication surfaces.
Companies that use BoDoggos
Customer profileSegments2 records
Ideal customer profiles2 records
BoDoggos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
BoDoggos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- KrakencoreMajor cryptocurrency exchange partnership. Kraken is featured as a partner on BoDoggos website with logo placement, indicating collaboration for distribution and audience reach within the crypto exchange ecosystem.
- Tensor.tradecoreNFT marketplace integration where BoDoggos collectibles are traded. Features programmable NFTs with 4.20% royalty on secondary sales. Tensor.trade serves as the primary trading platform for BoDoggos NFTs.
- AvalancheminorBlockchain protocol partnership providing blockchain infrastructure or marketing collaboration within the Avalanche ecosystem.
- Karate CombatminorEntertainment/ sports partnership with martial arts organization. Cross-promotional opportunities between BoDoggos NFT brand and Karate Combat entertainment property.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BoDoggos competitors and assessment
Company assessmentDirect peers
- VeeFriends: VeeFriends (Gary Vaynerchuk) combines NFT collectibles with content, conferences, and education — closely mirroring BoDoggos's NFT-plus-media-and-events model built around a creator personality.
- Pudgy Penguins: Pudgy Penguins is an NFT collectibles brand that has extended into physical merchandise (plush toys sold at mainstream retailers) and IP licensing — directly comparable to BoDoggos's NFT collectibles plus physical merch vertical.
- Doodles: Doodles is a programmable/profile-picture NFT collectibles brand with merchandise and media extensions. Comparable to BoDoggos in combining NFT IP with consumer products and content-driven community engagement.
- PROOF (Moonbirds): PROOF/Moonbirds is an NFT collectibles brand with associated content and community products. Directly comparable to BoDoggos as a curated NFT brand combining digital collectibles with media-driven audience building.
- World of Women: World of Women is an NFT collectibles brand with royalty-driven IP extensions into media and merchandise — closely paralleling BoDoggos's profile-picture NFT origin combined with broader IP monetization.
- Cool Cats: Cool Cats is an NFT collectibles brand with apparel, toys, and an animated series. Comparable to BoDoggos as a profile-picture NFT project that has expanded into physical and entertainment IP.
- Azuki: Azuki is an anime-styled NFT collectibles brand with a physical apparel and streetwear line (Azuki Beanz). Directly parallels BoDoggos's dog-themed programmable NFTs combined with limited-edition merchandise drops.
Others
- Bankless: Bankless is a crypto-native media company producing a daily newsletter and podcast covering Web3 and crypto. Directly comparable to The Daily Bone newsletter/podcast as a recurring-content crypto education property targeting similar audiences.
Broad incumbents
- Yuga Labs (Bored Ape Yacht Club): Yuga Labs operates the Bored Ape Yacht Club ecosystem and broader IP portfolio (Otherside, etc.), making it a much larger, incumbent NFT brand with overlapping collectibles-plus-merch-plus-media mechanics relative to BoDoggos.
- Magic Eden: Magic Eden is a leading multi-chain NFT marketplace with strong Solana presence (Tensor's main competitor). Comparable to BoDoggos as a Solana NFT ecosystem participant and potential distribution channel, though operating at much larger scale as a marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BoDoggos social profiles
Digital presenceBoDoggos compliance and trust
Trust signalCompliance2 records
BoDoggos financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoDoggos leadership team
Management profileNumber of profiles
Profiles5 records
BoDoggos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoDoggos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoDoggos
What does BoDoggos do?
BoDoggos is a crypto entertainment company that mints and sells programmable NFT collectibles featuring dog-themed characters with rarity-tiered attributes, traded on the Tensor.trade marketplace with a 4.20% secondary-sale royalty. It also publishes daily crypto news via The Daily Bone newsletter and podcast, hosts the Web3 Made Easy beginner podcast, and releases weekly limited-edition physical merchandise drops through its own e-commerce storefront.
Is BoDoggos a public or private company?
BoDoggos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BoDoggos founded?
BoDoggos was founded in 2023.
How does BoDoggos make money?
Four revenue lines are on record. NFT Sales & Secondary Market Royalties are the primary driver. The others are merchandise Sales, brand Partnerships & Sponsorships and content & Entertainment.
Who are BoDoggos's main competitors?
Direct peers on record are VeeFriends, Pudgy Penguins, Doodles, PROOF (Moonbirds), World of Women, Cool Cats and Azuki. Bankless is listed as an others. Broad incumbents are Yuga Labs (Bored Ape Yacht Club) and Magic Eden.
Does BoDoggos have an API?
No public API is recorded for BoDoggos.
What industry is BoDoggos in?
BoDoggos's product category is NFT Collectibles. Its primary akta.pro industry code is FSADANAM, Enterprise & Brand NFT Commerce Platforms (White-Label/Embedded), with a secondary code of FSADANAA, General NFT Marketplaces (Multi-Category).