What Mindwize does

Mindwize B.V. is a Dutch private limited company (B.V.) headquartered in Hoofddorp, Netherlands, founded in 1993–1994. The company operates as a B2B fundraising consultancy and full-service provider for Dutch charitable organizations (goede doelen), offering strategy, data, creative, and execution across direct mail, email marketing, telemarketing, online lead generation, stopperadvertenties (print and radio), major donor programs, and legacy giving campaigns. Its core technology stack combines Deployteq for marketing automation with a proprietary Campaign Control Center for campaign setup and monitoring, plus integrations to Prosperus database and Facebook lead generation, all orchestrated around a centralized CRM/database application.

Mindwize packages its services in three tiers: Ontdekken (a data review of an existing donor database), Groeien (targeted at charities raising at least €2 million annually with multi-year campaign development), and Durven (a 3-year sustainable growth plan for charities raising at least €5 million annually). The company also operates two wholly owned sub-brands—Stopperadvertenties (a subscription service placing charity stopper advertisements across 3,000+ Dutch publishers at approximately €4,000 per year) and Socialcall (inbound and outbound telemarketing)—and offers a free Mindwize Growth Assessment tool as a lead-generation mechanism.

The company generates revenue through professional services engagements (multi-year contracts), managed services for donor databases and CRM, and recurring Stopperadvertenties subscriptions. Its go-to-market is sales-led and consultative, targeting mid-market and enterprise Dutch charities via its website, content marketing (blogs, whitepapers, webinars, newsletter), and direct outreach. Mindwize has expanded internationally with country-specific sites for Sweden (mindwize.se), Belgium (mindwize.be), Germany (socialminds.de), and a broader European English-language presence (mindwize.org), and serves a diversified nonprofit client base including KiKa, WaterAid Nederland, War Child, Mercy Ships, UNHCR, ReumaNederland, and others.

Name

Mindwize

Legal name

Mindwize B.V.

Website

https://mindwize.nl

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Mindwize is a Dutch B2B fundraising consultancy that provides multi-channel donor acquisition, retention, and CRM/database services—across direct mail, email, telemarketing, and print advertising—to charitable organizations in the Netherlands and select European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fundraising Consultancy Services: Mindwize provides comprehensive fundraising services to charitable organizations including strategy development, campaign execution, database management, and direct response fundraising. They offer tiered service packages (Ontdekken for data review, Groeien for organizations raising €2M+ annually, and Durven for €5M+ organizations with 3-year growth plans).
2. Stopperadvertenties Subscriptions: Annual and seasonal subscriptions for charity stopperadvertentie campaigns in print media, with annual subscriptions around €4,000 and additional services like clipping service monitoring.
3. Telemarketing Services: Telemarketing services for charity donor acquisition and retention through Socialcall, their dedicated telemarketing operation.
4. Database and CRM Services: Mindwize CRM application and database management services for donor administration and fundraising campaign management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mindwize is a fundraising consultancy that helps Dutch and European charitable organizations grow donations through multi-channel donor acquisition and retention services. The company delivers strategy, campaign execution, donor database management, direct mail, email marketing, telemarketing, and print media advertising (stopperadvertenties) services. Core offerings include tiered growth packages (Ontdekken, Groeien, Durven) and specialized services such as online lead generation, major donor programs, and legacy giving campaigns.

Product overview

Mindwize is a Dutch fundraising consultancy and service provider serving charities (goede doelen) for over 30 years. Its offering is organized around a core CRM Database platform complemented by multiple specialized service sub-brands and modules: Stopperadvertenties (print and radio advertising placement), SocialCall (telemarketing), Online Lead Generation, Direct Mail Campaigns, Supporter Journeys / E-mailmarketing (powered by Deployteq), Major Donor Strategy (including Wealth Overlay), Legacy Campaigns, and a free Growth Assessment tool. The company also offers consulting, workshops, and training. All services are focused on helping charities increase donations, donor acquisition, retention, and lifetime value through data-driven, multi-channel fundraising programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Stopperadvertenties Subscription-based print advertisement placement service enabling charities to publish stopper advertisements across more than 3,000 Dutch print media outlets (newspapers, magazines, trade journals, free papers). Mindwize handles campaign advice, ad design, format compliance, distribution to publishers, and monthly performance reporting including placement counts, reach, and media value. Annual subscriptions cost approximately €4,000 with optional clipping service.
• SocialCall Telemarketing Telemarketing service for charities covering both inbound and outbound fundraising calls. Operated as a specialized call center team conducting donor retention calls, reactivation campaigns, and acquisition calls on behalf of Mindwize's charity clients.
• Mindwize CRM Database Specialized fundraising CRM and database application used to manage donor administration, donor service, inbound mail, and inbound telephony for charity clients. Includes reporting, dashboards, and campaign management capabilities.
• Online Lead Generation Two-step donor acquisition model combining online lead generation (petitions, surveys, quizzes, downloads) with telephone and online conversion to turn leads into committed donors. Includes campaign concept development, A/B testing, paid social advertising, and marketing automation flows.
• Direct Mail Campaigns End-to-end direct mail fundraising including strategy, copywriting, design, printing, production, and postal distribution. Services include address selection, envelope testing, campaign concept, and ROI measurement.
• Supporter Journeys / Email Marketing Multi-step automated email and communication journeys for donor onboarding, retention, and reactivation. Uses Deployteq marketing automation platform for personalization, segmentation, and behavioral-triggered messaging across email, SMS, mobile app, and social channels.
• Major Donor Strategy Strategic consulting and campaign execution for high-value individual donors, including wealth overlay analysis to identify high-net-worth individuals in existing donor databases, personalized outreach programs, and relationship management.
• Legacy and Bequest Campaigns Campaign development to promote charitable bequests and legacy giving, including awareness campaigns, strategic planning, and conversion programs to move donors from occasional givers to legacy gift intent.
• Radio Stopperadvertenties Extension of the Stopperadvertenties service to radio broadcasting, leveraging unused radio airtime to deliver societal messages from charities at no cost, modeled on the same subscription-based approach as print stoppers.
• Consulting, Workshops and Training Custom advisory engagements including strategy workshops, brainstorming sessions on lead generation concepts, campaign planning, and staff training for charity fundraising teams. Includes one-on-one coaching and ongoing advisory sessions.

Quantifiable outcome

• KiKa achieved 35% increase in online donations year-over-year (€1.3M to €1.5M)
• +6 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• StopperadvertentiescoreStrategic or Co-development PartnerStopperadvertenties is a sub-brand and service unit of Mindwize that manages stopperadvertentie campaigns for charities across 3000+ Dutch media outlets. The platform enables charities to advertise in print media at minimal cost, with Mindwize handling campaign creation, format adaptation, media distribution, and performance monitoring.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Blue State: US-based digital communications and fundraising agency serving nonprofits, political campaigns, and advocacy organizations. Comparable to Mindwize in integrated donor engagement services across digital channels.
• MissionWired: US digital fundraising agency running direct-response and online fundraising campaigns for nonprofits and advocacy causes. Comparable to Mindwize in campaign execution and donor acquisition expertise, with a stronger digital-only focus.
• ELEVATION: US-based fundraising agency specializing in direct response fundraising, online campaigns, and donor acquisition for nonprofits. Comparable to Mindwize in its data-driven multi-channel fundraising focus for charitable organizations.
• Changing Tomorrow: Amsterdam-based fundraising consultancy serving Dutch and European charities with strategic fundraising services, direct mail, donor acquisition, and campaign management. Highly comparable to Mindwize in geographic focus (Netherlands), sector specialization (charitable fundraising), and multi-channel service model.
• The Good Agency: London-based creative fundraising and brand communications agency for UK charities. Directly comparable to Mindwize in its core offering of multi-channel fundraising campaigns (direct mail, digital, brand) for nonprofit clients.
• Trilogy Interactive: US digital agency focused on fundraising, advocacy, and supporter engagement for progressive nonprofits. Comparable to Mindwize in online donor journey design and digital fundraising campaign capabilities.
• Rapid Progress: International fundraising consultancy serving nonprofit organizations with donor acquisition, retention, and direct mail campaigns. Comparable to Mindwize in its consultancy-led, multi-channel fundraising service model for charities.

Others

• DonorVoice: US-based donor research and analytics firm providing donor loyalty research and benchmarking for nonprofits. Adjacent to Mindwize's data-driven fundraising services but focused on research and benchmarking rather than campaign execution.
• nfpSynergy: UK-based research and insight consultancy for the nonprofit sector. Adjacent to Mindwize's sector expertise but focused on market research, audience insight, and brand tracking rather than direct fundraising execution.

Broad incumbents

• Pursuant: US-based large-scale fundraising agency formed from Russ Reid and Harte Hanks fundraising. Provides direct mail, digital, and consulting services to national nonprofits; broader US-centric scale than Mindwize but overlapping capabilities in donor acquisition and direct response fundraising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mindwize

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindwize