Genero
- Company typePrivate
- Founded2003
- HeadquartersTokio, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
Genero firmographics
Firmographics- Name
- Genero
- Legal name
- Genero Inc.
- Website
- https://genero.jp
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Ownership category
- akta.pro rank
Genero industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)
- akta.pro secondary industry
- Data Science, Machine Learning & AI (Modeling, MLOps, GenAI) (EDABAFAE)
Keywords
Where Genero is headquartered
LocationHeadquarters
- HQ city
- Tokio
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Genero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- DX Consulting Services: Strategy consulting for AI adoption and organizational transformation, including AI implementation support, agile organizational transformation consulting, and digital marketing support. Delivered as a bundled consulting and operational service.
- Atlassian Training Partner Revenue: Official Atlassian training partner providing Jira, Jira Service Management, and Jira Align certification courses. Revenue from course fees for both introductory and advanced training programs.
- Kamihaya CMS Products: Proprietary Drupal distribution sold and supported as an enterprise CMS solution. Includes standard features plus customization and implementation services for enterprise clients.
- AI-Native Training Programs: Revenue from Scaled Agile partnership training programs including AI-Native Foundations and AI-Native Change Agent certification courses.
- DX Talent Placement / Recruitment: Fee-based employment placement service matching DX talent with companies, licensed by Japan's Ministry of Health, Labour and Welfare (License No. 13-Yu-315518). Active since August 2023.
- Open Source System Development & Operations: Development and operational support services for open-source systems, leveraging Drupal and related technologies for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Drupal Onboarding Course |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Genero product offering
Product offeringCore offering
Genero provides digital transformation services spanning strategy consulting, system development, and cloud operations for Japanese enterprises. The firm delivers consulting, training, and proprietary AI products under a unified operational framework, anchored by the KamihayaCMS Drupal distribution, AI-Native organizational transformation training (partnered with Scaled Agile), Atlassian tool implementation, and dedicated AI products (Export AI, Energy Management AI).
Product overview
Genero offers a unified DX consulting and product ecosystem combining open-source Drupal-based CMS (KamihayaCMS), proprietary AI tools (Export AI, Energy Management AI), a DX media platform (DX Times), and professional services including AI-Native organizational transformation training, Atlassian consulting, and zero-trust security services. The portfolio is anchored by KamihayaCMS as the core content management platform, supplemented by SaaS tools (Acquia DAM, Safous) sold and integrated through the KamihayaCMS ecosystem, DX talent services, and AI-Native training programs. All offerings are delivered through a single operational infrastructure designed for long-term resilience and internal DX transformation.
Differentiator
Problem solved
Functional benefit
Brands
- DX Times: Digital transformation information media operated by Genero
- Kamihaya CMS
- Export AI
- Energy Management AI
- SENGOKU634
Products and services
- KamihayaCMS A Drupal-based content management system distribution designed for rapid, secure, and high-performance website development for Japanese enterprise clients, pre-integrated with Digital Agency design system components, Drupal Commerce, accessibility checks, multilingual support, AI-powered metadata generation, and integrations with Contentserv, Acquia DAM, ChatGPT, Google Tag, and reCAPTCHA.
- Export AI An AI-powered tool that helps businesses bring products to international markets by automating documentation, compliance, and coordination workflows to reduce administrative overhead in cross-border exporting.
- Energy Management AI An AI solution that continuously monitors and reduces building operational costs by optimizing energy consumption based on real-time occupancy and HVAC schedule alignment with actual equipment utilization patterns.
- AI-Native Training Programs Organizational transformation training programs developed in partnership with Scaled Agile to help Japanese companies transform from AI as an add-on to AI embedded as organizational intelligence. Includes AI-Native Foundations (introductory) and AI-Native Change Agent (advanced with official certification), built on the EDGE framework and SAFe methodology.
- Safous Zero-Trust Security Service Zero-trust security services including Safous ZTA (Zero Trust Access) for secure remote access to internal systems and Safous WAAP (Web API Protection) for defending web APIs against attacks, delivered through partnership with Internet Initiative Japan (IIJ).
- Acquia DAM (Digital Asset Management) An AI-powered digital asset management solution sold by Genero that manages images, video, PDFs, and documents with AI-powered auto-tagging, design idea chat suggestions, and advanced search. Available standalone or API-integrated with KamihayaCMS.
- Atlassian Training and Implementation Japan's only official Atlassian training partner, providing Atlassian-certified training courses including Jira, Jira Service Management, and Jira Align implementation support, plus DX seminars on agile practices and Jira skills.
- Drupal Onboarding Training Instructor-led on-site Drupal training course covering Drupal fundamentals, DX project applications, and serving as the only Acquia-certified training available domestically in Japan using the latest Drupal 10. Priced at ¥29,800 (excluding tax) for a full-day course.
- DX Talent Employment Placement Service Paid employment placement service for DX talent and DX business roles, licensed by Japan's Ministry of Health, Labour and Welfare, connecting companies seeking DX professionals with job seekers in the DX field.
Companies that use Genero
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Genero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature5 records
Genero partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and flagship.
- GOOD BARDS PTE. LTD.minorStrategic partnership contract signed with Singapore-based GOOD BARDS PTE. LTD. Details of the partnership scope were not publicly disclosed at the time of announcement.
- Scaled Agile, Inc. (SAI)coreGenero partnered with Scaled Agile to launch AI-Native training programs in Japan. Programs include AI-Native Foundations (introductory) and AI-Native Change Agent (advanced, with official certification). The partnership addresses the reality that approximately 80% of AI projects in Japanese companies fail to deliver business results, aiming to transform organizations into AI-Native entities that embed AI as a core organizational process. CEO Daishi Takeuchi stated the partnership enables Japanese companies to master AI as a true source of competitive advantage.
- Dotwork, Inc.flagshipGenero and Dotwork signed a strategic partnership under Dotwork's Founding Partner Program. The collaboration combines Dotwork's AI-native graph-based platform for real-time strategy-execution alignment with Genero's open-source DX consulting expertise. Aimed at enhancing executive decision-making for Japanese and global enterprises. First formal collaboration between the two companies, targeting AI-era operational model co-creation and SAFe-aligned agile support.
- Atlassian Pty Ltd / アトラシアン株式会社coreGenero is Japan's only official Atlassian training partner, delivering certified Jira, Jira Service Management, and Jira Align training. Silver Solution Partner status as of April 2024. Provides tool implementation, configuration support, and training for enterprise ITSM and agile development.
- Acquia (アクイア)coreAcquia Drupal Training and Implementation Partner. Genero provides Acquia-certified Drupal training and implementation services in Japan. Also sells Acquia DAM (Digital Asset Management) solution and integrates it with KamihayaCMS distribution. Long-term partner since 2016 with multiple enterprise project deliveries.
- Dotwork (Implementation)minorDotwork Implementation Partner. Listed as a delivery partnership for enterprise infrastructure, AI, cloud operations, and training environments.
- Nara City (奈良市)coreLocation agreement signed with Nara City in November 2023. Genero opened a Nara office in a coworking space near JR Nara Station. The agreement aims to cultivate DX talent, promote employment, and contribute to regional economic revitalization. Genero conducts free DX seminars in Nara as part of this partnership and receives municipal support for talent development initiatives.
- Drupal Association / Drupal Asia Steering CommitteecoreMain sponsor of DrupalCon Nara 2025 (Japan's first DrupalCon), main sponsor of DrupalCon Singapore 2024, and main sponsor of Drupal Contribution Day Japan 2025. Genero's DX Times media brand served as official media sponsor for DrupalCon Nara 2025. Deep involvement in Drupal community events supporting open-source ecosystem and DX promotion.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Genero competitors and assessment
Company assessmentBroad incumbents
- Fujitsu: Global Japanese IT services and consulting firm with substantial DX, AI, and cloud transformation offerings. Competes with Genero for large Japanese enterprise transformation contracts.
- Deloitte Tohmatsu Consulting: Major Japan-headquartered consulting firm with extensive AI, cloud, and enterprise transformation practices. Overlaps with Genero's strategy-consulting-led DX offering at the enterprise tier.
- CI&T: Global digital consultancy with strong enterprise AI and digital transformation delivery including Japan presence. Competes with Genero's AI-Native enterprise transformation positioning across mid-to-large accounts.
- NTT Data: Japan's largest systems integrator with deep enterprise IT and digital transformation capabilities. Competes in the same Japan enterprise DX RFP pool as Genero, particularly for IT modernization mandates.
- Accenture Japan: Global consulting and systems integrator with major Japan DX and AI transformation practice. Competes with Genero for large Japan enterprise DX mandates but as part of a vastly broader portfolio.
Regional players
- AGILEWING: Japan-based Atlassian Platinum Solution partner providing Jira, Confluence, and agile-at-scale consulting. Direct competitor for Atlassian-related training and implementation revenue in the Japanese market.
- Valiton (now part of Mirakl ecosystem) / Visue: Japan-based Drupal agency and Acquia partner focused on enterprise CMS implementations. Most direct Japan-based head-to-head competitor for Genero's KamihayaCMS-led Drupal consulting practice.
Direct peers
- Lullabot: US-based Drupal strategy, design, and development agency with deep Acquia partnership history. Closely comparable to Genero's KamihayaCMS-centered Drupal consulting practice and similar enterprise-grade CMS delivery model.
- PreviousNext: Australia-based Drupal digital agency and Acquia partner serving enterprise and government clients. Directly comparable on Drupal implementation services, Acquia integration, and government vertical focus (mirroring Genero's public-sector work).
- Srijan Technologies: India-headquartered Drupal and open-source digital agency with global enterprise delivery. Comparable on Drupal CMS delivery, open-source stack, and offshore delivery model that parallels Genero's India nearshore operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Genero social profiles
Digital presenceGenero compliance and trust
Trust signalCompliance5 records
Genero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genero leadership team
Management profileNumber of profiles
Profiles4 records
Genero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genero
What does Genero do?
Genero provides digital transformation services spanning strategy consulting, system development, and cloud operations for Japanese enterprises. The firm delivers consulting, training, and proprietary AI products under a unified operational framework, anchored by the KamihayaCMS Drupal distribution, AI-Native organizational transformation training (partnered with Scaled Agile), Atlassian tool implementation, and dedicated AI products (Export AI, Energy Management AI).
Is Genero a public or private company?
Genero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genero founded?
Genero was founded in 2003.
Where is Genero based?
Genero is headquartered in Tokio, Japan, in the Asia region.
How does Genero make money?
Six revenue lines are on record. DX Consulting Services are the primary driver. The others are atlassian Training Partner Revenue, kamihaya CMS Products, AI-Native Training Programs, DX Talent Placement / Recruitment and open Source System Development & Operations.
Who are Genero's main competitors?
Broad incumbents on record are Fujitsu, Deloitte Tohmatsu Consulting, CI&T, NTT Data and Accenture Japan. Regional players are AGILEWING and Valiton (now part of Mirakl ecosystem) / Visue. Direct peers are Lullabot, PreviousNext and Srijan Technologies.
Does Genero have an API?
No public API is recorded for Genero.
What industry is Genero in?
Genero's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAEANAH, Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI), with a secondary code of EDABAFAE, Data Science, Machine Learning & AI (Modeling, MLOps, GenAI). Its NAICS code is 541511 and its SIC code is 7370.