MoreFun Studios
MoreFun Studios is a Tencent Games subsidiary that develops and publishes mobile and PC games — including the Arena Breakout tactical extraction franchise (180 million+ registered players) — and upcoming titles in action-fighting and creature collection, distributed globally via app stores and Steam.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What MoreFun Studios does
MoreFun Studios is a Singapore-incorporated game development studio (legally Proxima Beta Pte. Limited) operating as a wholly-owned subsidiary of Tencent Games. The studio develops and publishes high-production-value games across mobile and PC, with a portfolio spanning tactical extraction shooters, 3D cinematic action-fighting, and open-world creature collection. Its flagship franchise, Arena Breakout, was released globally on mobile in July 2023 and expanded to PC via Steam as Arena Breakout: Infinite in August 2024; the franchise has registered 180 million players worldwide. Two additional titles — The Hidden Ones (adapted from the martial arts franchise The Outcast) and Roco Kingdom: World — are in pre-launch / Pre-Alpha stages with planned release in 2025.
The studio operates a direct-to-consumer go-to-market model, distributing games through Google Play and the Apple App Store for mobile, and through Steam for PC, leveraging Tencent Games' broader ecosystem for cross-promotion and global reach. Its disclosed revenue model combines one-time game purchases and in-game transactions (cosmetic items, battle passes, microtransactions) characteristic of free-to-play extraction shooters, plus the potential for premium editions and downloadable content. The disclosed technology footprint is light — jQuery, Swiper, and GSAP support the official website, while game-side technology is described only in qualitative terms (realistic visuals, lifelike audio, PvPvE combat); no proprietary engines, AI/ML systems, or patents are documented in the input.
Customer and geographic footprint are global: 180 million Arena Breakout players distributed across regional markets, supported by a Singapore data-centre presence, an EU representative office in Amsterdam (Proxima Beta Europe B.V.), and a UK representative office in London (Image Frame Investment (UK) Limited). Recognition includes the 2023 Google Play Users' Choice Award in Mexico and a Best Mobile Game nomination at Thailand Game Show 2023. Pricing is not publicly disclosed; headcount, financial figures, and management composition are not in the input.
MoreFun Studios firmographics
Firmographics- Name
- MoreFun Studios
- Legal name
- Proxima Beta Pte. Limited
- Website
- https://morefunstudios.com
- Company type
- Private
- Operating status
- Operating
- Short description
- MoreFun Studios is a Tencent Games subsidiary that develops and publishes mobile and PC games — including the Arena Breakout tactical extraction franchise (180 million+ registered players) — and upcoming titles in action-fighting and creature collection, distributed globally via app stores and Steam.
- Ownership category
- akta.pro rank
MoreFun Studios industry classification
Industry- Product category
- Video Games
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industry
- AAA & Premium Game Studios (PC/Console) (MPAFAAAA)
Keywords
MoreFun Studios business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales and Downloads: Revenue from direct game sales through mobile app stores and PC gaming platforms. Arena Breakout was released globally on July 14, 2023, and Arena Breakout: Infinite was released for PC gamers in August.
- In-Game Purchases: Extraction shooter and free-to-play games typically generate revenue through in-game transactions, cosmetic items, battle passes, and other microtransactions during gameplay.
- Premium Content and Expansions: Potential revenue from premium game editions, downloadable content, and expansion packs for established franchises.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MoreFun Studios product offering
Product offeringCore offering
MoreFun Studios develops and publishes video games across mobile and PC platforms. Its portfolio includes the Arena Breakout franchise (a tactical extraction shooter with 180 million registered players), The Hidden Ones (a 3D cinematic action-fighting game adapted from the martial arts franchise The Outcast), and Roco Kingdom: World (a creature-collecting open world game). Games are distributed globally through mobile app stores and Steam.
Product overview
MoreFun Studios is a subsidiary of Tencent Games that operates as a game development studio. Its portfolio consists of four distinct game titles: Arena Breakout: Infinite (a tactical extraction shooter for PC), Arena Breakout (a mobile extraction looter shooter FPS), The Hidden Ones (a 3D cinematic action-fighting game based on The Outcast martial arts franchise), and Roco Kingdom: World (a creature-collecting open world game). The company focuses on delivering quality games and new experiences to players worldwide, with the Arena Breakout franchise having registered 180 million players globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Arena Breakout: Infinite A high-stakes tactical extraction shooter for PC with stunningly realistic visuals, lifelike sound, and unforgiving PvPvE combat. Players fight, loot, and extract—or lose it all. Targeted at PC gamers seeking immersive tactical shooter experiences.
- Arena Breakout A next-gen immersive tactical FPS and first-of-its-kind extraction looter shooter that pushes the limits of war simulation on mobile devices. Targeted at mobile gamers globally.
- The Hidden Ones A 3D cinematic animation action-fighting game that is an adaptation of the mythical martial arts franchise The Outcast. Features brand new gameplay mechanics. Targeted at players of cinematic action and martial arts games.
- Roco Kingdom: World A creature-collecting open world game where humans and spirits coexist. Players collect, nurture, and evolve mystical creatures to deepen bonds and harness their powers to explore a vast, boundless open world. Targeted at players of creature-collecting and open world adventure games.
Quantifiable outcome
- 180 million registered players
- +1 more outcomes
Companies that use MoreFun Studios
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
MoreFun Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MoreFun Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tencent GamescoreTencent Games is the parent company of MoreFun Studios. As a subsidiary, MoreFun Studios operates under Tencent Games' umbrella, benefiting from the parent company's global distribution infrastructure, resources, and gaming ecosystem. This is an internal corporate relationship within the Tencent Group structure.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
MoreFun Studios competitors and assessment
Company assessmentBroad incumbents
- Ubisoft: Global AAA publisher with tactical shooter franchises (Rainbow Six, Ghost Recon, XDefiant). Comparable as a broad incumbent publisher with tactical shooter and PvPvE experience targeting similar shooter audiences.
- Gameloft: Long-established mobile game publisher with a broad portfolio spanning shooters, racing, and action. Comparable to MoreFun Studios as a multi-platform mobile game publisher, though more diversified across casual genres.
- Capcom: Developer of Monster Hunter and Resident Evil franchises, with multi-platform reach including mobile and PC. Comparable as a large publisher with strong PvPvE/online shooter franchises and consistent global hit IP.
- Activision Blizzard (Microsoft): Owner of Call of Duty, Diablo, and Overwatch franchises. Comparable as a broad incumbent with flagship FPS and PvPvE shooter franchises competing for the same shooter-spend wallet as Arena Breakout.
- NetEase Games: Major Chinese game publisher with mobile and PC franchises (e.g., Marvel Rivals, Identity V, Naraka: Bladepoint). Comparable to MoreFun Studios as a large Chinese-headquartered publisher competing in both mobile and PC shooter/action categories.
- Electronic Arts (EA): Publisher of Battlefield, Apex Legends, and the upcoming extraction shooter/other live-service titles. Comparable as a broad incumbent with major shooter franchises and live-ops muscle paralleling Arena Breakout: Infinite.
Direct peers
- Krafton: Developer of PUBG: Battlegrounds and PUBG Mobile, one of the world's largest mobile/PC shooter franchises. Directly comparable to MoreFun Studios as a multi-platform shooter publisher with Tencent-ecosystem alignment and a flagship extraction/style competitive shooter.
- miHoYo (HoYoverse): Developer of Genshin Impact and Honkai: Star Rail, a leading mobile/PC game studio with global hit franchises. Comparable to MoreFun Studios as a high-quality, multi-platform Tencent-adjacent game publisher with global user bases in the hundreds of millions.
- Bungie: Developer of Destiny 2 and the upcoming Marathon extraction shooter. Directly competitive in the tactical PvPvE extraction shooter space that Arena Breakout: Infinite targets on PC.
- ByteDance Gaming (Nuverse): Gaming arm of ByteDance operating mobile shooter and action franchises. Comparable as a Chinese-headquartered multi-platform game publisher competing with Tencent-owned studios in the mobile shooter market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MoreFun Studios social profiles
Digital presenceMoreFun Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoreFun Studios leadership team
Management profileNumber of profiles
MoreFun Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoreFun Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoreFun Studios
What does MoreFun Studios do?
MoreFun Studios develops and publishes video games across mobile and PC platforms. Its portfolio includes the Arena Breakout franchise (a tactical extraction shooter with 180 million registered players), The Hidden Ones (a 3D cinematic action-fighting game adapted from the martial arts franchise The Outcast), and Roco Kingdom: World (a creature-collecting open world game). Games are distributed globally through mobile app stores and Steam.
Is MoreFun Studios a public or private company?
MoreFun Studios is a private company. It is classified as corporate owned and is currently operating.
When was MoreFun Studios founded?
MoreFun Studios was founded in -1.
How does MoreFun Studios make money?
Three revenue lines are on record. Game Sales and Downloads are the primary driver. The others are in-Game Purchases and premium Content and Expansions.
Who are MoreFun Studios's main competitors?
Broad incumbents on record are Ubisoft, Gameloft, Capcom, Activision Blizzard (Microsoft), NetEase Games and Electronic Arts (EA). Direct peers are Krafton, miHoYo (HoYoverse), Bungie and ByteDance Gaming (Nuverse).
Does MoreFun Studios have an API?
No public API is recorded for MoreFun Studios.
What industry is MoreFun Studios in?
MoreFun Studios's product category is Video Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAA, AAA & Premium Game Studios (PC/Console). Its NAICS code is 5132 and its SIC code is 7990.