GreenHub

What GreenHub does

GreenHub Tecnologia e Inovação is a Brazilian founder-owned software house headquartered in Imperatriz, Maranhão, operating what it terms a "Solution Factory" model that develops and distributes a portfolio of AI-powered SaaS products targeted primarily at Brazilian SMBs and adjacent verticals. The company, founded and led by CEO & CTO Fernando Bolzan, is bootstrapped (no disclosed funding rounds) and operates under CNPJ 52.181.255/0001-00.

The product portfolio comprises at least eleven interconnected offerings centered on WhatsApp automation, including Nina (24/7 AI WhatsApp sales and support assistant), Proposta Ninja (proposal generation with digital signature), AiFlow (audio transcription and multi-number management), JobTask (task management via WhatsApp), ADSHub (ads automation via Official WhatsApp API), Promptfy (AI image prompt platform), MedCenter (healthcare clinic platform), AiCall.Odonto (dental voice AI), Sistematizo (accounting automation), Content10X (AI social content), and R2Pay/R2Bank (SMB fintech account). Several of these were acquired or white-labeled rather than built organically. The technology stack is React/Node.js/TypeScript on Supabase/PostgreSQL, orchestrated via N8N and Coolify, integrating OpenAI, Claude (Anthropic), and Gemini APIs alongside WAHA and EvolutionApi WhatsApp connectors.

GreenHub monetizes through SaaS subscriptions, white-label licensing to agency partners and resellers, and custom development services, with quote-based pricing negotiated via WhatsApp as the primary sales channel. Distribution is domestic-only (Brazil), multi-channel (direct WhatsApp sales, self-serve product landing pages, white-label partners), and the company claims 2M+ messages processed, 500+ companies served, 95% customer satisfaction, and a 22% conversion uplift among customers. Compliance posture references LGPD and GDPR.

Name

GreenHub

Legal name

GreenHub Tecnologia e Inovação

Website

https://greenhub.buzz

Company type

Private

Operating status

Operating

Short description

GreenHub is a Brazilian founder-owned software house that builds and distributes an ecosystem of AI-powered WhatsApp-centric SaaS products — including Nina, Proposta Ninja, AiFlow, ADSHub, MedCenter, and AiCall.Odonto — primarily for Brazilian SMBs and dental/healthcare clinics, monetized via subscriptions and white-label licensing.

Ownership category

akta.pro rank

Product category

AI Business Automation Software

NAICS

Software Publishers (513210), Software Publishers (5132), Software Publishers (51321), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

B2B/EDI & Partner Integration (BPAMAOAJ), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• AI business automation
• WhatsApp automation tools
• SaaS platform solutions
• White-label software
• AI customer support

Headquarters

HQ city

Imperatriz

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions: GreenHub generates revenue primarily through SaaS subscriptions for its suite of AI-powered business tools including Nina, Proposta Ninja, AiFlow, ADSHub, MedCenter, and others. Products are offered via white-label and acquisition models.
2. White-label Licensing: Products like Proposta Ninja, AiFlow, JobTask, Promptfy, ADSHub, MedCenter, and Sistematizo are available for white-label acquisition, generating licensing revenue from partners who rebrand and resell these solutions.
3. Custom Development Services: The company provides custom development services for businesses needing bespoke digital ecosystems, AI automation, and scalable solutions beyond off-the-shelf products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GreenHub is a Brazilian Software House and Solution Factory that develops and sells AI-powered SaaS products and automation tools for businesses, primarily centered on WhatsApp as the communication channel. Its portfolio spans customer support AI (Nina), proposal generation (Proposta Ninja), audio transcription (AiFlow), task management (JobTask), ads automation (ADSHub), healthcare platforms (MedCenter, AiCall.Odonto), accounting automation (Sistematizo), fintech (R2Pay), and AI content creation (Promptfy, Content10X), offered via subscriptions, white-label licensing, and custom development services.

Product overview

GreenHub is a Software House and Solution Factory that develops intelligent digital ecosystems, AI automation tools, and scalable solutions for businesses. The product portfolio consists of a unified ecosystem of AI-powered SaaS products centered around WhatsApp automation and business process automation. Core products include Nina (AI WhatsApp assistant for sales/support), Proposta Ninja (proposal generation), AiFlow (audio transcription), JobTask (task management), Promptfy (image prompt platform), ADSHub (ads automation), MedCenter (health platform), AiCall.Odonto (dental voice AI), Sistematizo (accounting automation), R2Pay (fintech digital account), and Content10X (content creation). These products share AI capabilities (Claude, Gemini) and WhatsApp integration infrastructure, offering white-label and acquisition opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Nina IA: AI-powered WhatsApp sales and customer service automation available 24/7 with lead qualification, audio/image processing, catalog/PDF sending, and integrated CRM.
• Proposta Ninja
• AiFlow
• JobTask
• ADSHub
• MedCenter
• AiCall.Odonto

Products and services

• Nina AI-powered WhatsApp assistant for Brazilian SMBs providing 24/7 intelligent customer support with automatic responses, lead qualification, audio/image processing, catalog and PDF sending, automatic follow-up, and integrated CRM/scheduling.
• Proposta Ninja Professional commercial proposal creation platform with customizable templates, real-time sending and tracking, integrated digital signature, automatic value calculations, CRM integration, and auto-generated branded PDFs; available for white-label acquisition.
• AiFlow Automatic WhatsApp audio transcription and multi-number management platform that turns voice into text, organizes conversations, and provides searchable history with workflow integration; available for white-label acquisition.
• JobTask Agile workflow management system with task approval via WhatsApp, audio-based demand registration, Kanban/flow visualization, automatic notifications, productivity reports, and team integration; available for white-label.
• Promptfy Professional prompt platform for generating high-quality images in AI tools like Midjourney, DALL-E, and Stable Diffusion with tested prompt library, AI-powered prompt generator, templates, style customization, and high-resolution export; available for white-label acquisition.
• ADSHub Ads automation platform combining paid campaign management, AI content scheduling, automatic organic engagement boost, mass broadcast via Official WhatsApp API, creative generation with Gemini Nano/Banana Pro and Veo 3.1, performance-based automation rules, insights dashboard, and full white-label for agencies.
• MedCenter Integrated healthcare platform connecting patients, doctors, and clinics with online scheduling via WhatsApp, complete digital medical records, AI-powered report analysis, integrated teleconsultation, automatic notifications, and a complete admin dashboard; available for white-label acquisition.
• AiCall.Odonto Voice AI specialized for dental clinics providing automated voice scheduling, appointment confirmation calls, 24/7 AI-powered patient service, medical record integration, and service reports, with up to 80% reduction in no-shows; available for white-label acquisition.
• Sistematizo Intelligent accounting management system that automates tax obligations, bookkeeping management, real-time management reports, management system integration, automatic document verification, and accounting KPI dashboard; available for white-label.
• R2Pay (R2Bank) Digital business account and card machine for SMBs featuring a free business digital account, low-rate card machine, unlimited transfers and Pix, complete financial management, real-time sales reports, and management system integration.
• Content10X AI-powered social media content creation platform that generates texts, images, and schedules posts automatically with visual creation workflows and social media templates to scale content production 10x faster; available for white-label acquisition.

Quantifiable outcome

• 2M+ messages processed
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature7 records

Partnerships

One partnership is on record.

• Fernando Bolzan (Orquestrador-Maestro Mentoring)minorStrategic or Co-development PartnerFounder Fernando Bolzan runs separate mentorship program helping developers and entrepreneurs build SaaS with AI, agents, automation, and lean infrastructure. Also developed own AI for technical mentoring at fernandobolzan.com/bio.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Take Blip: Brazil-born conversational AI platform (acquired by Zoom) offering chatbots and WhatsApp business automation at scale. Directly comparable to GreenHub's Nina-style WhatsApp agent and broader automation suite for the Brazilian market.
• Octadesk: Brazilian omnichannel customer service and sales platform with WhatsApp, voice, and chat automation. Comparable to GreenHub's customer-support-focused offerings (Nina, AiCall) targeting Brazilian SMB and mid-market customers.
• Zenvia: Brazilian WhatsApp business messaging and automation platform serving SMBs and enterprises with conversational AI, official WhatsApp API, and contact center tools. Most direct comparable to GreenHub's WhatsApp-centric AI automation stack for Brazilian SMBs.
• Weni: Brazilian conversational AI and WhatsApp business platform with multi-vertical automation (finance, retail, healthcare). Comparable to GreenHub's vertical-specialized AI agents such as MedCenter and AiCall.Odonto.

Broad incumbents

• ManyChat: Established global chatbot automation platform for WhatsApp, Instagram, and Messenger with significant SMB adoption. Competes with GreenHub on WhatsApp chatbot and automation capabilities but at much larger global scale.
• Intercom: Global AI-first customer service platform with conversational bots, ticketing, and messaging channels. Comparable in product category to GreenHub's Nina and broader AI-driven support automation, though targeting higher-end customers.
• HubSpot: Broad CRM, marketing, and customer service platform with WhatsApp and AI agent capabilities embedded in its suite. Adjacent competitor to GreenHub's SMB-focused CRM and sales automation features (Nina, Proposta Ninja).

Regional players

• Pipefy: Brazilian no-code workflow and process automation platform. Comparable to GreenHub's JobTask and broader SMB workflow automation focus, though without the WhatsApp-first AI agent angle.
• RD Station (Resultados Digitais): Brazilian marketing automation, CRM, and lead management platform widely used by SMBs. Comparable to GreenHub's ADSHub and Nina on the marketing automation and SMB acquisition side, with significantly deeper market reach in Brazil.

Emerging players

• Chatwoot: Open-source omnichannel customer support platform with WhatsApp integration and AI agent features. Comparable emerging alternative to GreenHub's Nina for SMBs seeking self-hosted or lower-cost WhatsApp support automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenHub