Eldergym
Eldergym is a direct-to-consumer online senior fitness platform, founded in 2012 by physical therapist Doug Schrift, offering free exercise content and a paid Eldergym Academy lifetime membership with 100+ physical-therapist-authored videos for older adults and their caregivers.
- Company typePrivate
- Founded2012
- HeadquartersMesa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eldergym does
Eldergym is a privately held, founder-led direct-to-consumer online fitness platform that targets older adults and, secondarily, their adult children and caregivers. Founded in 2012 by Doug Schrift, a longtime Hospital Physical Therapist (Coach Doug), the company operates a freemium model in which free exercise videos, blog content, and the 4 Week Senior Exercise Program ebook (over 100,000 downloads) serve as top-of-funnel acquisition assets that convert readers into Eldergym Academy memberships. Eldergym Academy, the monetized product, is sold as a one-time lifetime-access 'All Access Pass' with no monthly fees, providing a library of 100+ physical-therapist-authored exercise videos across categories such as posture, breathing, flexibility, endurance, strength, and balance, plus condition-specific programs (arthritis, falls reduction, hand, chair, lower back), live streams, a member community, and monthly Live Q&A calls. Eldergym LLC is the operating entity; the company is bootstrapped, has no disclosed institutional funding, no parent company, no headcount data, and operates globally through self-serve web distribution at eldergym.com and eldergymacademy.com.
Eldergym firmographics
Firmographics- Name
- Eldergym
- Legal name
- Eldergym LLC
- Website
- https://eldergym.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eldergym is a direct-to-consumer online senior fitness platform, founded in 2012 by physical therapist Doug Schrift, offering free exercise content and a paid Eldergym Academy lifetime membership with 100+ physical-therapist-authored videos for older adults and their caregivers.
- Ownership category
- akta.pro rank
Eldergym industry classification
Industry- Product category
- Senior Fitness Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
- akta.pro secondary industries
- Senior & Active Aging Personal Training (HSADAAAI), Online & Hybrid Senior Learning Platforms (EDAAAMAD)
Keywords
Where Eldergym is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Markets served
Eldergym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Eldergym Academy Membership: Online senior fitness membership providing lifetime access to extensive video library, live streams, community area, and monthly Live Q&A calls with Coach Doug. No monthly fees - appears to be one-time purchase for lifetime access.
- 4 Week Senior Exercise Program (Ebook): Free ebook distributed via email subscription as lead magnet to drive conversions to paid Academy membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Content - Eldergym.com |
| Freemium | One time | 4 Week Senior Exercise Program (Free Ebook) |
| Subscription | Pay-as-you-go | Eldergym Academy - All Access Pass |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Eldergym product offering
Product offeringCore offering
Eldergym is an online senior fitness platform founded and created by physical therapist Doug Schrift. The company sells the Eldergym Academy, a one-time-purchase lifetime online membership providing 100+ exercise videos, live streams, rehab instruction, and a senior community area. It also distributes free senior-specific exercise content (videos, blog posts, and a 4-week eBook program with 100K+ downloads) to attract and convert users to the paid Academy.
Product overview
Eldergym is an online senior fitness platform centered around Eldergym Academy, a subscription membership program offering hundreds of exercise videos, live streams, and a senior community area. The company provides a tiered content strategy including free exercise content (breathing, posture, flexibility, endurance, strength, balance, upper body, lower body, back, hand exercises) and structured programs like the 4 Week Senior Exercise Program (free eBook) and the 7 Day Senior Workout course. All content is physical therapist-created and designed for all fitness levels, with exercises focusing on fall prevention, arthritis management, and functional independence for seniors.
Differentiator
Problem solved
Functional benefit
Products and services
- Eldergym Academy Online senior fitness membership providing lifetime access to 100+ exercise videos, live streams, community area, monthly Live Q&A calls with Coach Doug, and 24/7 worldwide access. Marketed as one-time purchase with no monthly fees.
- 4 Week Senior Exercise Program (eBook) Free downloadable PDF providing step-by-step 4-week senior fitness programming covering balance, strength, endurance, and flexibility. Over 100,000 downloads by seniors.
- 7 Day Senior Workout Seven-day workout course featuring daily 20-30 minute routines covering warm-up, cool down, Strength, Cardio and Abs, Agility, Yoga, Low Impact Aerobics, Core, and Tai Chi.
- Eldergym Free Content Library Free exercise videos and blog resources covering posture, breathing, flexibility, endurance, strength, balance, upper body, lower body, back, and hand exercises for seniors.
Quantifiable outcome
- Over 100,000 downloads of the 4 Week Senior Exercise Program ebook
- +1 more outcomes
Companies that use Eldergym
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Eldergym technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eldergym partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Eldergym competitors and assessment
Company assessmentDirect peers
- SilverSneakers (Tivity Health): The largest US senior fitness program, offering gym access, live classes, and on-demand video content to older adults. Eldergym competes directly for the same senior demographic seeking safe, age-appropriate exercise, though SilverSneakers distributes primarily through Medicare Advantage insurance partnerships rather than DTC.
- Daily Burn: Subscription-based online fitness platform with on-demand video workouts, live classes, and a community component. The subscription, video-library-led model directly mirrors Eldergym Academy's value proposition of unlimited at-home fitness content for a recurring fee.
- Fitness Blender: DTC online fitness platform with a large free video library and paid membership tier, serving a similar self-serve, content-led funnel. While not senior-specific, Fitness Blender's low-impact and beginner programs overlap with Eldergym's target user evaluating affordable online fitness.
- HASfit: Online fitness platform offering structured video workout programs and a freemium/paid membership model similar to Eldergym Academy. HASfit includes dedicated senior and low-impact programming, positioning it as a direct substitute for seniors comparing online fitness subscriptions.
- Obé Fitness: DTC online fitness subscription offering live and on-demand classes across strength, cardio, yoga, and mobility. Obé targets a similar self-serve, content-first buyer and competes for share-of-wallet among consumers evaluating online fitness memberships.
- Aaptiv: Subscription-based digital fitness platform offering audio and video workout programs across multiple levels. Aaptiv competes for the same DTC customer seeking structured, at-home fitness content, with beginner and low-impact tiers overlapping Eldergym's senior use cases.
Others
- Go4Life (National Institute on Aging): Free government-backed senior fitness and physical activity program from the NIH's National Institute on Aging. Go4Life competes indirectly with Eldergym's free content tier by offering no-cost, evidence-based exercise guidance for the same demographic.
- AARP: Large membership organization for older Americans offering wellness content, fitness articles, and programming partnerships. AARP is not a direct fitness subscription competitor but influences senior wellness discovery and competes for the same audience's attention and trust.
Broad incumbents
- Peloton: Large incumbent in connected fitness with a deep on-demand video library, live classes, and a senior-friendly low-impact category. While hardware-tied, Peloton's app-only subscription competes with Eldergym Academy for the broader online fitness subscriber.
- Apple Fitness+: Major incumbent online fitness subscription from Apple featuring trainer-led video workouts integrated across Apple devices. Fitness+ includes beginner and low-impact programming relevant to seniors and competes for ecosystem-locked users evaluating online fitness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Eldergym social profiles
Digital presenceEldergym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eldergym leadership team
Management profileNumber of profiles
Profiles1 record
Eldergym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eldergym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eldergym
What does Eldergym do?
Eldergym is an online senior fitness platform founded and created by physical therapist Doug Schrift. The company sells the Eldergym Academy, a one-time-purchase lifetime online membership providing 100+ exercise videos, live streams, rehab instruction, and a senior community area. It also distributes free senior-specific exercise content (videos, blog posts, and a 4-week eBook program with 100K+ downloads) to attract and convert users to the paid Academy.
Is Eldergym a public or private company?
Eldergym is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eldergym founded?
Eldergym was founded in 2012. It employs 1 to 10 people.
Where is Eldergym based?
Eldergym is headquartered in Mesa, United States, in the North America region.
How does Eldergym make money?
Two revenue lines are on record. Eldergym Academy Membership is the primary driver. The others are 4 Week Senior Exercise Program (Ebook).
Who are Eldergym's main competitors?
Direct peers on record are SilverSneakers (Tivity Health), Daily Burn, Fitness Blender, HASfit, Obé Fitness and Aaptiv. Others are Go4Life (National Institute on Aging) and AARP. Broad incumbents are Peloton and Apple Fitness+.
Does Eldergym have an API?
No public API is recorded for Eldergym.
What industry is Eldergym in?
Eldergym's product category is Senior Fitness Services. Its primary akta.pro industry code is HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching, with a secondary code of HSADAAAI, Senior & Active Aging Personal Training. Its NAICS code is 624120.